Web Analytics

Web Analytics Overview

KPMG

Doug CockroftNick BakereGlobal NZJune 2008

2007 eGlobal NZ2

Agenda

Unica & eGlobal Overview

Solution Overview

Web Analytics• Presentation

• Demonstration

Question and Answer

2007 eGlobal NZ3

Unica

Founded in 1992.

Provides Enterprise Marketing Management

NetTracker is a web analytics tool developed by Sane Solutions in the mid-90s

Unica purchased Sane Solutions in 2006

NetTracker = small-medium websites, proprietary database

NetInsight = medium-large websites, external relational database

2007 eGlobal NZ4

eGlobal New Zealand

Founded in 2002

Partner of Sane Solutions since 2002 and Unica since the takeover in 2006.

Has sold NetTracker and NetInsight into over 100 companies in Australia and New Zealand

Provide implementation and training as well as a customer forum

2007 eGlobal NZ5

Unica is the Worldwide Leader in EMM Software

Dedicated to customer success

More resources focused solely on marketing

Financially solid and growing

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Worldwide presence: over 500 enterprise customers

and 2,000+ SMB

2007 eGlobal NZ6

Financial Services

Health/InsuranceTelecom

Travel

Retail/Catalog

Other Industries

Publishing

Leading Companies Choose Unica

2007 eGlobal NZ7

Top Ranked in Gartner Multi-Channel Campaign Management Magic Quadrant

Source: Gartner, March 2006

Forrester Research

2007 eGlobal NZ8

Affinium NetInsight, Used by 1000s of Leading Companies

Financial Services

Health/Insurance

High Tech/Software

Retail/Catalog

Other Industries

Telecom

Manufacturing

2007 eGlobal NZ9

Leading Australian & New Zealand Companies Choose Unica & eGlobal

2007 eGlobal NZ10

Westpac

Bought NetTracker eBusiness in 2002

Recently upgraded to the latest NetInsight 7.3

Use MicroStrategy/NetInsight for business intelligence

Australian Unity

Bought NetTracker prior to 2002

Upgraded to eBusiness edition in 2005.

Now running NetInsight

NZ Lotteries Commission Bought NetInsight in 2008

Using NetInsight to analyse usage of their new online Lotteries sales.

Using Page Tagging for analysis of Flash Application usage.

Web Analytics NetInsight

Doug CockroftNick BakereGlobal NZJune 2008

2007 eGlobal NZ13

Unique Benefits of NetInsight

Easy yet PowerfulEasy yet Powerful• Intuitive heat maps, dashboards

• Pre built KPI’s

• Drill anywhere, trend anything

• Your own scenarios

Extends Traditional Reporting Extends Traditional Reporting BoundariesBoundaries

• Integrates with online + offline customer data, BI tools

• Provides open access to data

• Scales using MS SQL Server, MySQL, Oracle, DB2, or Netezza

2007 eGlobal NZ15

Insight: Target the Right Visitors

2007 eGlobal NZ16

Which Of Your Pages Contribute to Converting Visitors?

2007 eGlobal NZ27

• Implementation 1 day – 5 days Configuration of NetInsight to KPMG requirements

• Training User training Administrator training In-depth NetInsight configuration training

• Support Business Hours Support Free upgrades while annual maintenance is valid Customer forum

Recommended NetInsight Services

2007 eGlobal NZ28

Demonstration

Standard Screens

Basic reports

Date manipulation

Filters

Export reports

Emailed reports

Add/Remove columns

Drill-through,Trend By “right-click”

Content Groups

Parameters

Custom Dashboards

Path analysis

Overlay Viewer

A/B Reports

Date Comparison