UNIBOOK


Contents

• History{Unibo & students of Bologna}

• The exhibition• Education• Marketing• Fundraising• Evaluation

{Timeline | Planning | Program | Development | Implementation | Exhibition period | Closing the exhibition}


History History of UNIBO:• 1st University in the Western world• Birth: 1088• 1st recorded scholars: Pepone &

Irnerio

Students History:• Bologna as: University students town• Population during class sessions:

• Erasmus, Socrates, International students

• Important role in European History• Movements & Revolutions

400,000

500,000


The Exhibition

• Place: Palazzo Pepoli, Mezzanine• What: Photography exhibition of students from the past and

present• Dichotomy: Past vs. Present

• Viewer Interaction within the historical context of the museum

Archived photographs

Interactive screens

Winning present

photographs

Classical &modern style

inspired by the Salon-

style from the 1800s


The

Exhibition


Photo Contest


Prizes for the participants


Target Audience of UNIBOOK & related activities

• Current university students Italian &

International (more than 5000 in 2011)

explain them both recent past and present of

the city for what concerns its relationship with students (given their massive presence in urban area )

make them the focal point of a section of the Museum exhibiting their own pictures and empowering them


• Students from middle / high School :

modify potentially biased / stereotypical image of

students

approach / explore from a new perspective the idea of

university life (and its specificities)

• Adults involving them together with their children /

grandchildren

offer them chance to share experience / activities

(concretely and emotionally ) provide time to explore by themselves the rest of the

Museum or the exhibition more in depth / enjoy free time with the rest of the adult audience


UNIBOOK Educational Activities EDUTAINMENT

Guided Tours different sub-groups will be identified• connection with the Museum as a whole ( two different possibilities)• focusing on students’ life and University 40/ 45 minutes (4 rooms of Museum + Exhibition)• offered on Sunday and during 4 weekdays afternoon at fixed times• “Goliardia Tour” unique and always different experience

Workshops • paint and transform pictures / collage activities / interactive storytelling specific audience will be targeted• possibility to couple them with guided tours on Sunday afternoon• once a week specifically for schools (Tuesday) + open to everybody on Sunday afternoon

Conferences having as guest speaker a Professor from the University of Bologna• different audience as target• during the opening of the Exhibition the first one• covering hot / relevant issues concerning students’ life

<Marketing {Adults}

{ Press conference }

{ Newspaper insert }

<Marketing {Youngsters}

{ Online Campaign }


Fundraising

-2870,226

OverheadsEducational PromotionExhibition

5701,2

•Supplies

•Competition

•Workshops•Guided tours•Conferences

•Unpredictable costs

5122,2 2222,2 1304,57

FeesMedia Sponsor PartnersCompetition

sponsors

3000,0

•Prizes•Running costs

•Media coverage

•advertising

•Content

•Space

•Guided tours

•Workshop

1000,0 2800,0 4680,0

•Press confernce•Promotion material•Advertising

Tot Exp 14350,23

Tot Rev 11480,00

FeesMedia Sponsor

Loss -2870,226

•Grancereale

•Gambini

•Fabrica Features

•Corsi Fotografia Bologna

•Paoletti

•La Ferramenta

•Prizes•Running costs

Il Resto del Carlino

•Media coverage

•advertising

•Content

•Space

•HD touch Screen

•Museo della storia di Bologna

•Unibo

•Graphic Design •Guided tours

•Workshop

•To cover own costs

monetary funds needed!!

Partners

Competition sponsors


Evaluation . Timeline


Context and BenchmarkingCompetitor: Museum of European Students

• The Museum of European Students from the first look can be defined as the main competitor of the future exhibition. Thought from the very beginning one of the main motives for making “UNIBOOK” was to engage the new event in Bologna, not repeat already existing institution. According to this we should assume that not only the content is different, but also the approach of gathering the collections which refers to the values and concept of the “Unibook” as the co-created exhibition.

• In the following table you can see the brief review of the strategies of two institutions MeUS and Unibook.

• MeUS - substitute

The other event we should take into consideration is Maratona Fotografica DisturBo – the photography contest. As it was stated before, the previous success of this event, it’s popularity and closeness to our concept gave us the idea of collaboration. Time of the exhibition was also chosen in order to avoid overlapping with this event.

DisturBo: Maratona Fotografica


EC: unified single content

EC: 1. likes (goal > 800), attendance

2. Number, status, age of participants

EC: likes (goal > 2500)

EC: likes (goal > 1500)

Opening, 1st October

EC: 1. design presented on paper

2. Reconciled with Museum Adm, by the 29 of August

EC: 1. number of visitors per week 2. Status, age


THANK YOU FOR LISTENING

UNIBOOK

Business

Transcript of UNIBOOK