Unethical Practices in Current Day Advertising

Jordan Alperin

Breakdown of Advertisement

• Company: Reebok• Selling: Athletic clothing and

equipment• Target Market: Men ages 16 –

30 interested in personal fitness• Message: There is room for

failure in relationships, but not in fitness

• Reason why Unethical: Putting emphasis of the fragileness of relationships but giving no room for failure in one’s workout routine

Values Being Sold

• Cheating and unfaithfulness is acceptable• A workout if more

significant than another human being• Reebok is the higher

authority in the fitness world

Selling Strategies

• Making men subconsciously put more value in their workout routines than is needed

• Creating a superiority complex for Reebok by referring to the company as “The Sport of Fitness”

• Indirectly making men feel that relationships require less effort if you are physically fit

Conclusion

• Using unethical methods of advertising will only hurt in the long run

• It is better to sell product based off of the strong points of the material rather than flawed views of society

• A workout should not be valued over a relationship with a human being