Overseas Visitors Nikki Taylor Overseas Visitors Manager ...
Understanding your website visitors with 123 reg
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Transcript of Understanding your website visitors with 123 reg
Understanding your website visitors
Nick Leech
Understanding your Website Visitors
5 %
15 %
20 % 45 %
50 %
3 %
Understand your visitors, so you can design for them
This text makes it really easy to
understand what IÊm selling .
I heard that you need lots of white space so
hereÊs a big chunk.
This has always been a fave
image.
This headline it totally obvious. To
me.
Why would I do that?
My website is
AWESOME⁄.
The Problem
Put yourself in your customers eyes the Blur Test
WhatÊs the point?
#UKTOUR
Substitute your visitor for another one the 5 Second Test
www.fivesecondtest.com
Let them ask you a question and learn directly from them Live Chat
Watch how users complete the task on your site UserTesting.com
Observation Test
Put your employees in the
customers eyes heuristics
Ask them questions of lots of them an Onpage Survey
Feedback & Exit Surveys
Let users search for content with Site Search
Use a tool to watch people Inspectlet
Google Analytics tells you what, Inspectlet tells you why.
Add screen grab here
Use data to see how they used the pages Crazy Egg
Add screen grab here
Add screenshot here Google
Analytics
Add screenshot here
Google Analytics
Add screenshot here
Age & Gender
What they’re interested in
Where they are
New or returning
Desktop or mobile
Add screenshot here
Marke>ng Channels
AdWords
Search Engine Op>misa>on
Social Media
Add screenshot here
Which pages are popular
How fast is your site?
What events take place?
Add screenshot here
Add screenshot here
Add screenshot here
Goals and funnels
How much are you selling?
How did they find you on previous visits before buying?
Deciding what is right for you
Putting it into Action
Ease
of c
hang
e
Impact of change
EG putting links to main pages in the footer
Adding social log ins to your user account area
EG Making your contact details easy to find in the same place on every page
EG Adding a shopping cart
Never stop testing
Understanding your website visitors
Nick Leech
