Understanding Your Value Proposition

download Understanding Your Value Proposition

of 65

Embed Size (px)

Transcript of Understanding Your Value Proposition

  • Value PropositionTolu AGUNBIADE

    23 September 2015

  • What is a Value Proposition?

  • https://www.youtube.com/watch?v=VZ5rgVgn5qk

  • https://www.youtube.com/watch?v=aN36EcTE54Q

  • https://www.youtube.com/watch?v=RQjBawcU_qg

  • Pain Relievers

    In the box Pain Relievers you describe how your

    products addresses the challenges needs and the pains of

    the customer, how you eliminate negative emotions,

    undesired costs or avoidable situations.

  • Gain Creators: In the box Gain Creators you describe

    how your product creates customer gain, how it offers an

    added value to your customer.

  • Value Proposition Canvas

  • http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html

  • https://www.youtube.com/watch?v=WDOlnekQz7E

  • http://torgronsund.com/2011/11/29/7-proven-templates-for-creating-value-propositions-that-work/

  • http://bit.ly/tolu2016b

  • References and Recommended Reading

    Useful Value Proposition Examples and How to Craft a Good one: http://conversionxl.com/value-

    proposition-examples-how-to-create/

    Wikipedia on Value Proposition: https://en.wikipedia.org/wiki/Value_proposition

    Clayton Christensen video: https://www.youtube.com/watch?v=f84LymEs67Y

    Tom Fountain on Articulating Your Value Proposition: https://www.youtube.com/watch?v=PyG5k0QtKOQ

    Steve Blank on Value Proposition:

    https://www.youtube.com/watch?v=jZN6CUieuOQ&list=PLw540Wq5kay866m6A6xI7KOwE_Ah7is4m

    Test Your Value Proposition: http://businessmodelalchemist.com/2012/09/test-your-value-proposition-

    supercharge-lean-startup-and-custdev-principles.html

    5 Common Mistakes to Avoid When Using the Value Proposition Canvas

    http://blog.strategyzer.com/posts/2015/2/19/5-common-mistakes-to-avoid-when-using-the-value-

    proposition-canvas

    15 Examples of Brilliantly Clear Value Propositions: http://www.impactbnd.com/blog/15-examples-of-

    brilliantly-clear-value-propositions

    What Sex Workers Teach Us About Value Propositions: https://www.linkedin.com/pulse/20141129142449-

    71120-what-sex-workers-teach-us-about-value-propositions

    http://conversionxl.com/value-proposition-examples-how-to-create/https://en.wikipedia.org/wiki/Value_propositionhttps://www.youtube.com/watch?v=f84LymEs67Yhttps://www.youtube.com/watch?v=PyG5k0QtKOQhttps://www.youtube.com/watch?v=jZN6CUieuOQ&list=PLw540Wq5kay866m6A6xI7KOwE_Ah7is4mhttp://businessmodelalchemist.com/2012/09/test-your-value-proposition-supercharge-lean-startup-and-custdev-principles.htmlhttp://blog.strategyzer.com/posts/2015/2/19/5-common-mistakes-to-avoid-when-using-the-value-proposition-canvashttp://www.impactbnd.com/blog/15-examples-of-brilliantly-clear-value-propositionshttps://www.linkedin.com/pulse/20141129142449-71120-what-sex-workers-teach-us-about-value-propositions

  • References and Recommended Reading

    Dont ever forget your value proposition: http://www.ux-lady.com/dont-ever-ever-forget-about-value-

    proposition/

    Examples of value propositions http://www.impactbnd.com/blog/10-value-propositions-you-wish-you-had

    Incs 4 types of value proposition: http://www.inc.com/geoffrey-james/the-4-types-of-value-

    proposition.html

    Example of good VP: https://vimeo.com/110854321

    How to write a value proposition for your company http://www.kinesisinc.com/how-to-write-a-powerful-

    value-proposition/

    Value Proposition Canvas: http://www.expressiveproductdesign.com/value-proposition-canvas/

    Kauffman on Value Proposition: http://entrepreneurship.org/resource-center/value-proposition.aspx

    http://www.ecommerceinfluence.com/how-to-create-a-unique-value-proposition-that-converts/

    Unique Value Proposition Example http://www.chunkofchange.com/2012/10/unique-value-proposition-

    example/

    Achieve Product-Market Fit http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-

    with-our-brand-new-value-proposition-designer.html

    http://www.ux-lady.com/dont-ever-ever-forget-about-value-proposition/http://www.impactbnd.com/blog/10-value-propositions-you-wish-you-hadhttp://www.inc.com/geoffrey-james/the-4-types-of-value-proposition.htmlhttps://vimeo.com/110854321http://www.kinesisinc.com/how-to-write-a-powerful-value-proposition/http://www.expressiveproductdesign.com/value-proposition-canvas/http://entrepreneurship.org/resource-center/value-proposition.aspxhttp://www.ecommerceinfluence.com/how-to-create-a-unique-value-proposition-that-converts/http://www.chunkofchange.com/2012/10/unique-value-proposition-example/http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html