Understanding Your Metadata's Journey

Joshua Tallent @jtallent

History.com

Wikimedia

Wikimedia

Wikimedia

Pexels

Wikimedia

WHAT IS AT STAKE? Pexels

A TALE OF TWO BOOKS Pixabay

Description Author Bio Excerpt Reviews

INTERNAL METADATA FLOW Google

Pexels

Unsplash, Natalie Fox

Unsplash, Eric Rothermel

EXTERNAL METADATA FLOW Pixabay

History.com

Pexels

2/1/2017 Retailer

Publisher

M. Night Shyamalan

Retailer Shamalan

Publisher

Retailer Publisher

Wholesaler

Data Aggregator

Shamalan

Retailer Publisher

Delay Wholesaler

Data Aggregator Delay

Shamalan

Retailer Shyamalan

Publisher

Delay Wholesaler

Data Aggregator Delay

Retailer Shamalan

Publisher

Delay Wholesaler

Data Aggregator Delay

Retailer Publisher

Delay Wholesaler

Data Aggregator Delay

Shyamalan

Retailer Shamalan

Publisher

Old Distributor

Delay Wholesaler

Data Aggregator Delay

Retailer $0.99

Publisher

Other Retailer

Delay Wholesaler

Data Aggregator Delay

YouTube

of publishers manually check their metadata

of publishers say their metadata is altered

Columbia Pictures Corporation

Cookie Jar Entertainment Inc.

EXAMPLE TIME! Pixabay

GAM019000 GAMES / Activity Books (incl. Coloring Books)

Childrens » Activities » Coloring Books

US Arts & Photography > Drawing > Coloring

Books for Grown-Ups > Flowers & Landscapes

Canada Humour & Entertainment > Puzzles & Games

≠

≠

Contributor Roles

1. Amazon

2. Barnes & Noble

3. Indigo (Canada)

4. Books-a-Million

5. IndieBound

Wk1 Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 2015 1,047 788 922 818 759 1,171 1,559 2,056 2,949 5,647 6,043 2016 637 669 683 937 774 1,066 1,525 3,164 5,366 8,660 11,740 % -39% -15% -26% 15% 2% -9% -2% 54% 82% 53% 94%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

-

2,000

4,000

6,000

8,000

10,000

12,000

firebrandtech.com/keywords

Conclusion

1. AUTOMATE ALL THE THINGS

2. TARGET YOUR TARGETS

3. FOCUS ON QUALITY

4. GIVE IT MORE POWER

5. RETURN TO YOUR DATA

Joshua Tallent Director of Outreach and Education

joshua@firebrandtech.com 978-225-2757

www.firebrandtech.com @jtallent @firebrandtech