UNDERSTANDING YOUR CUSTOMERS AND DELIVERING VALUE › pdf › Business... · UNDERSTANDING YOUR...
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Charles is a national business and franchise lawyer and, like you, he is also a business owner and entrepreneur. This newsletter is all about business, entrepreneurship and maintaining a dialogue with our clients and friends where, collectively, we share a mindset of success and learn from one another. We are always glad to hear from you and look forward to your input. The Internicola Law Firm, PC is a national business and franchise law firm that assists business owners with legal issues involving business expansion and protection. The Business and Franchise Law Report is a publication of the Charles N. Internicola Law Firm, P.C., and is intended to educate the general public about business law issues. It is not intended to be legal advice. The information in this newsletter may be freely copied and distributed as long as the newsletter is copied in its entirety. ABOUT CHARLES N. INTERNICOLA, ESQ. email [email protected] | web www.BusinessandFranchiseLaw.com | tel 800.976.4904 ENTREPRENEURS BUILDING GREAT BUSINESSES volume 3 | issue 3 UNDERSTANDING YOUR CUSTOMERS AND DELIVERING VALUE Understanding Your Customers. Sounds simple and although most business owners (even the unsuccessful ones) think they understand their customers, but do they really? Not an easy task but definitely critical - how else can you deliver “value” for your customers unless you truly understand who they are and what they want? Recently, our team had a great time visiting with our client Vivian Pisano - owner of The Secret Garden Spa. Vivian is passionate about what she does and, more important, she is one of the smartest business owners that I know. Vivian is focused on her business systems, constantly monitoring her business metrics and, best of all, she is truly focused on understanding her customers and creating valuable services and experiences for them. Not only does Vivian focus on providing great services to her clients (something many businesses do) she is also focused on delivering extra value (something very few businesses do). How does she do it? Well, she does it by genuinely caring about her clients and providing them with services and seminars that are focused on their wellness and sharing Vivian’s passion for wellness and a sustainable lifestyle. You can find Vivian’s video on our YouTube page: www.youtube.com/user/InternicolaLawFirm/ After listening to Vivian’s entrepreneurial story and the stories of many of our successful clients, one common thread is that these entrepreneurs are passionate about what they do, they build a tribe of dedicated raving fan followers and they do this by delivering “extra-ordinary value”. Entrepreneurs like Vivian not only provide exceptional service at a fair price. They are also obsessed with providing their clients and customers with a whole lot more. In Vivian’s case, The Secret Garden Spa is not only about salon and spa services but also about maintaining a healthy lifestyle and assisting her clients in improving their lives. —continued on page 2 We have gone from beauty salon to discovering the beauty that lies within.” “ Vivian Pisano Owner of The Secret Garden Spa
Transcript of UNDERSTANDING YOUR CUSTOMERS AND DELIVERING VALUE › pdf › Business... · UNDERSTANDING YOUR...
Charles is a national business and franchise lawyer and, like you, he is also a business owner and entrepreneur. This newsletter is all about business, entrepreneurship and maintaining a dialogue with our clients and friends where, collectively, we share a mindset of success and learn from one another. We are always glad to hear from you and look forward to your input.The Internicola Law Firm, PC is a national business and franchise law firm that assists business owners with legal issues involving business expansion and protection.
The Business and Franchise Law Report is a publication of the Charles N. Internicola Law Firm, P.C., and is intended to educate the general public about business law issues. It is not intended to be legal advice. The information in this newsletter may be freely copied and distributed as long as the newsletter is copied in its entirety.
ABOUT CHARLES N. INTERNICOLA, ESQ.
email [email protected] | web www.BusinessandFranchiseLaw.com | tel 800.976.4904
ENTREPRENEURS BUILDING GREAT BUSINESSES
volume 3 | issue 3
UNDERSTANDING YOUR CUSTOMERS AND DELIVERING VALUE
Understanding Your Customers.
Sounds simple and although most business owners (even the
unsuccessful ones) think they understand their customers, but
do they really? Not an easy task but definitely critical - how
else can you deliver “value” for your customers unless you truly
understand who they are and what they want?
Recently, our team had a great time visiting with our client Vivian
Pisano - owner of The Secret Garden Spa. Vivian is passionate
about what she does and, more important, she is one of the
smartest business owners that I know. Vivian is focused on her
business systems, constantly monitoring her business metrics
and, best of all, she is truly focused on understanding her
customers and creating valuable services and experiences for
them. Not only does Vivian focus on providing great services to
her clients (something many businesses do) she is also focused
on delivering extra value (something very few businesses do).
How does she do it? Well, she does it by genuinely caring about
her clients and providing them with services and seminars that
are focused on their wellness and sharing Vivian’s passion for
wellness and a sustainable lifestyle.
You can find Vivian’s video on our YouTube page: www.youtube.com/user/InternicolaLawFirm/
After listening to Vivian’s entrepreneurial story and the stories of many of our successful clients, one common thread is that these entrepreneurs are passionate about what they do, they build a tribe of dedicated raving fan followers and they do this by delivering “extra-ordinary value”. Entrepreneurs like Vivian not only provide exceptional service at a fair price. They are also obsessed with providing their clients and customers with a whole lot more. In Vivian’s case, The Secret Garden Spa is not only about salon and spa services but also about maintaining a healthy lifestyle and assisting her clients in improving their lives.
—continued on page 2
We have gone from beauty salon to discovering the beauty that lies within.”“
Vivian PisanoOwner of The Secret Garden Spa
2 The Business and Franchise Law Report | Volume 3 Issue 3
—continued from page 1UNDERSTANDING YOUR CUSTOMERS AND DELIVERING VALUE
Some of my favorite parts of the video:
Visualizing Her Business Then Taking Action. At the 1:13 mark of the video there is a great image of Vivian’s “Inspiration Book” where she put together her ideas for her spa.
It is amazing to see this book and how, eventually, what she drew and wrote down came to reality.
Wellness: The Added Value. Vivian is focused on the wellness of her clients and not just providing them with spas services. So much so, that some of the “services” that The Secret Garden Spa offers is focused on seminars designed to inform and empower her clients. At the 3:32 mark of the video, Vivian talks about The Secret Garden Spa’s “Bloom Workshops” that, according to Vivian, was motivated by the desire to “...educate the community about powerful lifestyle choices...”
When I think about Vivian and The Secret Garden Spa, the term that comes to mind is “purpose driven entrepreneurship”. For Vivian, her purpose goes far beyond the services that her business offers and it turns out that this purpose adds tremendous value to her customers. No wonder The Secret Garden Spa is so successful and well regarded. How does you business deliver extra value?
To learn more about The Secret Garden Spa call (718) 815-5900 or visit: www.TheSecretGardenSpa.com
“I believe that if you have a passion, anything is possible and that’s what gets you through everything.”
—Vivian Pisano, Owner of The Secret Garden Spa
PARTNERSHIP DISPUTES
DID YOUR BUSINESS PARTNER ALREADY LOCK YOU OUT?Partnership disputes have a way of creeping up on you. Many times we are contacted by hardworking and successful business owners who want to negotiate a buyout of his or her shares in the business. They have worked with their partner to create a successful business, disagreements arose and now it is time to just get out.
Only one problem…a lockout has already occurred. Many times these “negotiations” occur after one partner locks the other out. This is always based on a pretext where one partner tells the other “look, I am going to buy you out and while we negotiate…”
a. “…don’t come into the office, lets treat it as a vacation…”;
b. “…don’t come in because you are —continued on page 3
3www.BusinessandFranchiseLaw.com
CONTEST
WHY DO YOU BELIEVE “ENTREPRENEURS KICK ASS”?I know that may of you have an idea or
understanding about how we feel about
entrepreneurship and how business owners and
entrepreneurs, every day, create value and, well...
make this country what it is. So instead of listening
to silly politicians (with no practical real-world
experience) talk about how they are uniquely
qualified to run our country, we thought it would
be better to talk about the real value creators of
our nation - our entrepreneurs. So, we started a
campaign.
1 Like us on Facebook: www.facebook.com/TheInternicolaLawFirmPC
2 Tell us why you think “Entrepreneurs Kick Ass”.
Our staff will pick out the top answers and will be in touch with the winners to send out the official Internicola Law Firm
Entrepreneurs Kick AssTM T-shirts and mugs.
If you have any questions or would like to submit your answer by email, contact Melissa at [email protected] or call (718) 979-8688. We can’t wait to hear from you!
terminated…”; or
c. “…[insert excuse]…”
If this is your situation then you need to know that you have been locked-out and that your partner is violating your legal rights. Although you may be discussing buyouts and you “believe” that your partner intends to fairly compensate you, I can tell you that this is probably not the case. The lock-out is just the first or second phase in your partners plan and the longer you “negotiate” the weaker your rights become and, eventually, you will be offered “pennies on the dollar”.
How do I know this? Because we have seen it so many times and, well, human nature is extremely predictable. If you are faced with a dispute with your business partner order a free copy of my book “The New York and New Jersey Partnership Dispute Guide”, and learn about the phases of a partnership dispute and proven courses of action to protect your ownership interests.
To order a free copy of The New York and New Jersey Partnership Dispute Guide, visit: www.
businessandfranchiselaw.com or call (718) 979-8688.
—continued from page 2DID YOUR BUSINESS PARTNER ALREADY LOCK YOU OUT? Client Spotlight
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IN THIS ISSUE
1000 South Avenue | Suite 104Staten Island, NY 10314
1.800.976.4904www.BusinessandFranchiseLaw.com
ENTREPRENEURS BUILDING GREAT BUSINESSES Understanding Your Customers and Delivering Value PAGE 1
CONTEST Why Do You Believe Entrepreneurs Kick Ass? Tell Us Why and Win! PAGE 3
PARTNERSHIP DISPUTESDid Your Business Partner Already Lock You Out? PAGE 2
QUOTE OF THE MONTH A quote about success and mistakes.PAGE 4
“ —Dale CarnegieThe successful man will profit from his mistakes and try
again in a different way.”
CONNECT WITH US!
QUOTE OF THE MONTH
FREE GIVEAWAY FOR ENTREPRENEURS
Tell Us Why You Think Entrepreneurs Kick Ass!
Full Details Inside
1 Like us on Facebook: www.facebook.com/TheInternicolaLawFirmPC
2 Tell us why you think “Entrepreneurs Kick Ass”.
Our staff will pick out the top answers and will be in touch with the winners to send out the
official Internicola Law Firm Entrepreneurs Kick AssTM T-shirts and mugs.
