Your AudienceLaura Creekmore@lauracreekmore

http://slideshare.net/lauracreekmore

Designed forContent

NO MORE JUST KNOWING

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CheapQuick

Good NOTREAL

0

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Photo by http://www.flickr.com/photos/aussiegall/

Photo by http://www.flickr.com/photos/epsos/

Photo by http://www.flickr.com/photos/mdpettitt/

I want to know if people

like me liked this product.

I want to find out what

my shipping options are.

I need directions

to the restaurant.

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Surveys

Usability Testing

Web Analytics

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With thanks to Daniel Eizans

Audience Needs + Business GoalsCONTENT

ChannelsMessagesEdit CalendarContent TemplatesCMS Decisions

SEOAccessibilityReadabilitySuitability

How Will I Know?

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Reading Level Testshttp://www.readability-score.com/

I am going to the store today.

Store the going today I am to.

When you feel chest pains, you need urgent medical attention. Please don't

wait to see if you feel better, or postpone going to the physician

because you don't want to be a bother. Your physician would much rather

check you out and send you home with a diagnosis of heartburn than have you sit at home and die of a heart attack.

What to do if you feel chest pains:Get urgent medical attention.

Don't wait to see if you feel better, or put off going to the doctor. Your health is important to your doctor. Your doctor is the best person to

see what is wrong. Your life could be at stake!

What to do if you feel chest pains:Get urgent medical attention. Don't wait to see if you feel better, or put off going to the

hospital. Your health is important to your physician. Your physician is the best person to see what is wrong. Your life could be at stake!

http://contentsmagazine.com/articles/the-audience-you-didn%E2%80%99t-know-you-had/

http://plainlanguage.gov

http://centerforplainlanguage.org

A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen

Enclosed by bright red __________ walls and situated amidst __________ rolling hills of Ashley __________ Forest lies Flaming Gorge __________ —one of the best __________ fishing destinations in the __________ .

canyonthe

NationalLake trout

country

USABILITY AND A/B TESTING

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Everyone talks to customers

Personas are part of the team

WWMGD?

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@lauracreekmorehttp://slideshare.net/lauracreekmore