Understanding the Unique Elements for Outdoor Digital Sign Deployment

» Robert Molloy» President

» CyberResearch, Inc.» Branford, CT USA

» Presented at the Digital Signage Show» New York, New York » November 11, 2009

» Copyright 2009 CyberResearch, Inc. Branford, CT, USA » All Rights Reserved

Restaurants

• Drive-thru Menu Boards

• QSR Preview Menu Boards & Kiosk

• Gas Station / Convenience Stores

• Outdoor Dining / Sports Bars

• Food Service / Cafeterias

Entertainment

• Theme Parks / Way Finding

• Sports Stadiums / Arenas / Events

• Hotel / Casino / Race Track

• Golf Course / Rock Concerts

• Performing Arts / Theaters / Museums

Transportation

• Airport Facilities

• Train / Subway / Bus Stations

• Highway Toll Plaza

• Bus Shelter Street Furniture

• Cruse Ship / Ferry Docks

Public Facilities

• Retail Digital Signage

• Shopping Malls

• University Campus

• Trade Shows / Exhibit Halls

• House of Worship

Outdoor Video 720P/1080P FHD

• Outdoor Home Theater*

• Patio / Deck / Barbecue

• Sports Bars / Night Clubs

• Yachts / Swimming Pools / Spas

• Luxury Box Instant Replay >

Government / Military / Industrial

• Public Buildings / Parking Lots

• Military Bases / Hospitals

• R&D Laboratories / Training Simulators

• Petrochemical / Offshore Platforms

• Manufacturing / Process Control

Mechanical Design

What it takes to build a rugged sunlight readable digital signage display which can withstand the demands of all-weather outdoor 24/7 operation (including solar radiation, heat, cold, dust, wind, rain and snow)

Vandal Resistance

• Vandal resistant fasteners

• Mechanical lock

• Alarm systems

• Other security measures

Go Green

Solar powered energy efficient outdoor sign protect the environment and save money

Installation Considerations

• Careful consideration should be given to orientation, tilt and shading.

• Smart location can prolong LCD life

• Improve image viewing quality

• Reduce long term operation and maintenance cost

Field Serviceability

Modular easy to service components and remove internet based performance monitoring systems can help ensure trouble free operation

What’s The Difference?

• Consumer LCD displays.

• Commercial digital information displays/DID.

• Industrial displays.

• Outdoor sunlight readable displays.

Return On Investment/ROI

• Business process

• Target high ROI applications to increase sales and profits

Benefits of Digital Signage• Deliver targeted promotions at the right

time and place.

• Personalize your communications on a one-to-one basis.

• Engage your customer and reduce perceived wait times.

• Provide compelling content to enhance the “customer experience”.

• Build your brand and generate more repeat business.