@searchinfluence

Search Influence’s mission is to help customers successfully market online by developing tools, technologies, and the

experts who support them.

• New Orleans Native

• University of New Orleans Marketing Graduate (2011)

• Account Manager for over two years

• Managed 30+ Comprehensive and Local SEO accounts

• Presented 70+ site audits

• Search Influence Partner Relationship Manager

Gabrielle Benedetto ABOUT ME

@searchinfluence

WHAT WE WILL COVER TODAY

@searchinfluence

• Technical SEO elements

• Functionality and structure of a site as it relates to SEO

• Key elements

• Helpful tools

REVIEW OF TECHNICAL SEO ELEMENTS

@searchinfluence

• Creation of Robots.txt File• Preferred domain

canonicalization• Individual page canonicals in

headers• Creation of KML and XML

sitemaps • Includes uploading to Google

and Bing Webmaster Tools• Review and analyze existing

pages’ title tags and meta data• Review site for duplicate content

ROBOTS.TXT FILE

• The first file the search engine spiders will crawl

DOMAIN CANONICALIZATIONGoogle may view this as two versions of same site, resulting in Duplicate Content Penalties

SUBDOMAIN WILD CARD

• Text within the front of the domain that generates a new site with the same content

HTML SITEMAP

• More user friendly

• Treated as an index of site files

• Another way for search engines to navigate the site

XMLSITEMAP

• Strictly for search engines

• Should be submitted to Google WMT and Bing WMC

• Another way for search engines to navigate the site

PAGE SPEED

• Having a fast loading site is a competitive advantage

CUSTOM 404 PAGE NOT FOUND

• Opportunity to keep users engaged onsite

DOMAIN AUTHORITY

• Having a strong domain authority gives trust to a site

SEARCH ENGINE FRIENDLY URLS

• Human readable URLs allowing opportunity for optimization

ON-SITE OPTIMIZATIONS

ON-SITE CONTENT OPTIMIZATION

@searchinfluence

• Google’s recent Panda updates require all on-site content be unique and of good quality.

• Included in all SEO packages is keyword optimization of on-site content including:• Title Tags• Meta Descriptions• On-Page Headings• On-site Content• Image Alt Tags

TITLE TAG

Shows at the top of a browser window, and is the blue / bold title in Search Results

META DESCRIPTION

Built into the HTML of a webpage and acts as a summary or description of that page’s content.

The Meta Description is also displayed in the 2 lines of black text on a SERP.

PAGE HEADINGS (H1)Heading tags used on a page to create structure and provide visual cues to the reader.

ON-PAGE CONTENTThe on-page content that a visitor reads on a webpage can also be optimized so Search Engines can easily scan and know what your page is all about.

Resources

@searchinfluence

• Load time• tools.pingdom.com/fpt

• Site overview• Woorank.com

• Opensite explorer • www.opensiteexplorer.org

Next webinar!

@searchinfluence

Thinking Outside the Standard SEO Package!

Dive into comprehensive SEO as steer away from the standard SEO packages and towards an endless list of comprehensive deliverables. Understand the uniqueness of comprehensive SEO and which client would be a great fit!

Presented by: Gussie Matthews

August 7 @ 10CST

United StatesToll: +1 (415) 655-0051Access Code: 531-066-919Audio PIN: Shown after joining the webinarRegistration URL: https://attendee.gotowebinar.com/register/8592711217146968322Webinar ID: 157-557-595

Gabrielle Benedetto

Thank you!