Understanding the Role of the Media - Napier PR
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Understand the Role of the Media
Transcript of Understanding the Role of the Media - Napier PR
Public Relations is the art of arranging the facts so that people will like you, trust you, believe you and care about
what you’re saying.
Always remember which type of publication you are talking to…
News Titles (Daily, Weekly, National, Local, Broadcast, Print) report public interest news
Business Publications report trends and issues (financial, management, marketing)
Trade Publications report on developments (new products/services & developments, channel issues)
But they will focus on interviews with the companies that have helped them
produce the best stories in the past.
Most want to help you – they are on your side and want to promote:
- You (as a personality)
- The technology
- The industry