Understanding  the  dynamics  of  content  publishing  in  the  digital  ecosystem:  The  Regulatory  Perspec:ve  

 

Eng.  Leo  K.  BorueA  Director/Mul:media  Services  

Publishing  in  the  Digital  Ecosystem  

CONSUMER  

Managed   On  demand  

DISTRIBUTION  

Controlled   Open  

PRODUCTION  

Formal   Informal  

The  most  important  change  is  the  replacement  of  the  controlled  model  with  an  open  model  in  the  distribu:on.    

•  Mobility   and   flexibility   increasingly   influences   the  way  we  consume  content.  

•  Service   Penetra:on   (CA   returns):   Mobile   (83%),  Internet  (64%),  Broadband  (10.8%)      

•  IPSOS  survey  2015:  Ø  11.8m  (50%  of  phones)  feature/smartphones.  Ø  74%  of  households  with  mobile  vs.  36%  with  TV.  

•  Increased  access  to  internet/broadband.  •  Digi:za:on  of  content.  •  Rise  in  User  Generated  content  –  Bloggers.        

Drivers  for  Digital  ecosystem  

•  Consumers   have   greater   choice   in   accessing  informa:on.  

•  Opportunity   to   create   and   distribute   content   over  numerous  pla_orms.  

•  Offers   increased   reach  of   audiences   and  markets   for  content  consump:on.  

•  Op:mising   fragmented/niche   audiences   for   targeted  content/adver:sing.  

•  Op:mise  exis:ng  resources.  •  Interac:ve  content  –  feedback  and  reviews.  

Benefits  of  digital  ecosystem  

Challenges  in  the  Digital  Ecosystem  •  Piracy   –   ease   of   accessibility   of   content   makes  

protec:on  against  piracy  more  challenging.  •  More   risk   –   challenge   to   be   consistent   in   how   your  

content  is  being  represented  on  all  the  pla_orms.  •  Fair   Revenue   sharing/licensing   models   for   new  

publishers  in  digital  pla_orms.  •  More   “winner-­‐takes-­‐all”   behaviors   than   in   the  

analogue  walled  ecosystems.  •  Regulatory   challenge   due   to   decentraliza:on   of  

content   crea:on   and   distribu:on,   and   geographical  reach/origin  of  content.  

                               Focus  areas  for  regulators    •  Network   Neutrality:   treat   all   content,  

applica:ons   and   services   equally,   without  discrimina:on.  

•  Content  integrity  across  all  pla_orms.  •  Local   content  quota   (40%,  gradually   to   reach  

60%)  •  Intellectual  Property  Rights  (IPR).  •  Collabora:on   with   other   agencies;   local  

content,  compe::on,  IPR,  security  •  Consumer   Protec:on   –   Child   online  

protec:on  campaign.    •  Cyber  Security  ini:a:ves  such  as  KE-­‐CIRT  •  Data  protec:on  and  privacy.  

Thank You  Consumer  Rights  in  

Broadcas:ng  Services