Understanding the Digital User - Bogazici University / Digital Times Summit (2015 March)
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“Focus on the user and all else will follow” Cemal Büyükgökçesu Analytics and Conversion Consultant buyukgokcesu
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Transcript of Understanding the Digital User - Bogazici University / Digital Times Summit (2015 March)
“Focus on the user and all else will follow”Cemal Büyükgökçesu
Analytics and Conversion Consultant
buyukgokcesu
“Thinking (rational) beings”
source: truthfacts.com
40 kuruş5 kuruş
source: The Irrational Bundle by Dan Ariely
source: http://www.thejournal.ie/psychology-restaurant-menu-spend-more-1583179-Jul2014/
The Digital UserConstantly Connected
source: truthfacts.com
Connected everywhere all
the time
The Consumer Barometer Survey 2014
Source: Ofcom, 2014
Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
The “New” UserMerging digital and physical realities
Source: The Consumer Barometer Survey 2014
Desktop Site Mobile Site
Chill Insurance prioritize the phone number on smaller screens instead of promoting the “get a quote” form
Don't Make Me Think!
source: The Ultimate Guide To Conversion Centered Design, Unbounce.com
The more choice you give somebody, the easier it is to choose nothing
source: The Ultimate Guide To Conversion Centered Design, Unbounce.com
Source: Google Trends data
Source: Google Trends data
Source: Google Trends data
source: http://thinkeyetracking.com/2009/06/cuing-customers-to-look-at-your-key-messages
Rule of thirds in action
source: http://www.usertesting.com/blog/2014/12/02/color-ux-conversion-rates
One word can change the message. The word “order” signifies that you have to go through a process – the word “get” focuses on the benefit rather than the process you have to
go through
source: Contentverge.com, 7 Universal Conversion Optimization Principles Report
Google Confidential
35
Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
Correlation: 0.992558
Source: tylervigen.com
10/90 Rule
Thanks!
Cemal Büyükgökçesu
Analytics and Conversion Consultant
buyukgokcesu
