Understanding The Digital Revolution July 2014
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Transcript of Understanding The Digital Revolution July 2014
Embracing the Digital Revolution
Gavin Sherratt & Jack DotchinMD & Digital Strategist
@StudioMashbo
Technology has changed everything...
What technology impacts our lives?
SatNav
So where are we now?
Technology solves existing problems...
Smart heating
Lost Keys?
Screenless Technology
Hoverboards!
Technology is disruptive to business
Robotic security
Bob
Scary...
Self driving cars
Technology and strategy work together...
eHealth
Does technology go too far?
Phonetourism
Has it changed how we behave?
14% of pets are on Facebook
14% of pets are on Facebook
14% of pets are on Facebook
Has this changed how we do business?
Row 1 Row 2 Row 3 Row 40
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Column 1
Column 2
Column 3
The Digital Revolution!
Responsive web design
Google loves it!
Digital word of mouth
News isn't just broadcast
It's all about sharing...
But how do I do this?
Love your audience!
Infographics
Target!
Customer service, presale!
Embrace it!
So how do I make people listen?
Do your homework!
Make a plan!
Find the right balance
DigitalTouchpoints
PhysicalTouchpoints
We engage 7 times before getting in touch
We'reallhuman
Focus on the real world
Digital blindness?
Real-time content...
Don't be scared to be different
Own your world...
Where am I saying it?
The big six...Current
^
How do you engage with technology and innovation?
studiomashbo.com
Gavin Sherratt & Jack DotchinMD & Digital Strategist
@StudioMashbo