[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
Understanding the content lifecycle
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Understanding the content lifecycle
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Transcript of Understanding the content lifecycle
Step 1 • Conceive • Set goals
– Business – make or save money
– User – increase satisfaction/encourage use or decrease dissatisfaction/reduce customer service needs & costs
Step 4 • Promote
– On-site • Home page
• Landing pages • Relevant topics
– Off-site • E-‐newsle>ers • RSS feeds • Search engines • Social media
• Syndicated outlets • Etc.