Understanding TATA Group´s Vision and Strategy:

The Road Ahead

Provocation

From VISION to ACTION

Structure

Who´s TATA?

NANO

INDIA´s Automotive Sector

Challenges

Strategy

Jamsetji Nusserwanji Tata

Who‘s TATA?

History

Founded by Jamsetji Nusserwanji Tata in 1868

Philosophy: Not only to achieve profit, but to create an industrially independent and modern India

Deliver value for money for its customers

Company structureToday Tata Group comprises 98 operating companies in seven business sectors

1. Information systems and communications2. Engineering 3. Materials 4. Services 5. Energy 6. Consumer products 7. Chemicals

Facts

Headquarters: Mumbai, Maharastra, India

Employees: 400.000 (aprox.)

Revenue: $US 30 Billion (aprox.)

Chairman: Ratan Tata

Website www.tata.com

Ratan Tata

Tata NANO - The People´s Car

Facts

Price: US $ 2500

Engine: 624cc, 33bhp

Fuel efficiency: 5 lt per 100km

Fuel tank: 30 litres

Facts

Emission: Euro 4 compliant

Gear box: 4-speed, manual

Safety: meets international norms

Four-seater and four-doors

INDIA´s Automotive Sector

Fast paced GDP growth will lead to higher demand, and growth in automotive sales

Passenger vehicles sales are expected to triple by 2015

INDIA´s Automotive Sector

7 million 1st time buyers who want an affordable car

Major improvements in manufacturing capabilities

Growing market with great potential

Very positive industry/government vision for the industry´s future

Indian vehicle sales

Challenges

Infrastructure

Research & Development

Environment

European safety and quality standards

Challenges

Oil supply

Dealer Network

Recruitment

Strategy

Understanding foreign markets

Entering foreign markets

Strong brand presence

Improve R&D infrastructure

Government and TATA Group has to go hand in hand

StrategyCreate dealer network

Manage global supply chain logistics

Increase manufacturing scale to global levels

Wide product range equipped with latest technology

TATA NANO is a step in this direction

JAI-HIND!Truely a people`s car

Namaste

Jai-Hind

Presenters: Franziska Lochner, Benjamin Rasehorn, Oliver Hoffmann, Anne Paulmann

Computerwork: Sabine Seitz, Nicolai Niebuhr

Lecturer: Vijay Nagpaul