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UNDERSTANDING SOCIAL MEDIA METRICS & KPIs
BANSI PATEL
Sr. Digital Analytics ConsultantSociety Consulting at Microsoft Adverting | Bing Ads
Seattle > Boston
3
AGENDA
Meet Jessica01
Kicking off Social Media Insights Program
02
Questions03
01. Goals
02. KPIs
03. Tools
04. Data
05. Insights
06. Optimize
07. Monitor
08. Repeat
Social Media Fans & Followers New Fans & Followers (Last 3 Mo.) New Fans & Followers by Channel
New / Total
New Connections
Total Connections
New Followers
Total Followers
New Followers
Total Followers
New Fans
Total Fans
Social Media Engagement by Channel Post Volume & Engagement Rate
KPI / Supporting Metric
Posts Total
Engagement Per Brand Post Total
Engagement Total
Instagram Posts by Jessica Instagram
Engagement Per Insta. Post Instagram
Engagement Instagram
New Likes Instagram
New Comments Instagram
Tweets by Jessica Twitter
Engagement Per Tweet Twitter
Engagement Twitter
Mentions Twitter
ReTweets Twitter
Favorites Twitter
Facebook Posts by Jessica Facebook
Engagement Per FB Post Facebook
Engagement Facebook
Likes Facebook
Comments Facebook
Shares Facebook
Social Media Traffic & Revenue by Channel (May 2014) Social Media Traffic, Engagement & Conversion Drivers to Website
KPI / Supporting Metric
Visits Total
Page Views per Visit Total
Visits per Social Mention Total
Jessica's Posts
Conversions Instagram
Conversion Rate % Instagram
Revenue Instagram
$ / Visit Instagram
$ / Mention Instagram
Social Media Reach by Channel Reach per Mention by Channel Total Facebook and Twitter Reach
KPI / Supporting Metric
Reach per Social Mention
Total Reach
Organic Reach
Viral Reach
Reach per Mention
Total Reach
Jessica's Mentions Reach
ReTweet Reach
Reach per Mention
Total Reach
Organic Reach
Viral Reach
Engagement by Post (Facebook) Engagement by Instagram & Twitter
Jessica's Facebook Posts Jessica's Instagram & Tweets
That's a wrap! And what a wonderful wrap it is :) Thank you so much yo… Woohooooo! Check it out! INSTYLE MAG may issue pg. 214!! Our Sideways Tote in ca (Instyle Magazine )
Our new suede treatment is the bombbb! #perfection… INSTYLE Magazine // June issue pg. 126 !!! So amazed and proud of this beautiful (Instyle Magazine )
InStyle Magazine // June issue pg. 126!!! So amazed of this beautifull… #regram from @ajragasa #photoshoot from a few months back for our FW14 Lookbook! (Cave Studios)
Emmanuelle Chriqui "Sloan" from Entourage (moving coming soon!) using … Pretty much in love with this #ampersandasapostrophe / #ragandbone / #vince / #c (eg page san marino)
Set up complete! Show starts tomorrow!… The simplicity of this still kills me. In a good way ;) #simpleisbest #itsnotsim (0)
Look who's back just in time for summer... Our camel Sideways Tote tha… View from the cabin - doesn't get better than this. #hoodriver #thecolumbiagorge (Hood River)
Shaping up and shipping out #springstoreorders… Style runs in the family. Thank you, Grandma Eleanor! Love you Xx #gramswithstyl (0)
Feeling so incredibly lucky to be meeting with the accessories editor … Little calf-hair clutch action. You like? (0)
F/W '14 AasA sneak-peek! #ampersandasapostrophe… #regram from @adria_civ That's a real deal regram. #goodtags #goodbags #thatshou (0)
Don't miss our SAMPLE SALE today at Hilliard's Beer in Ballard. We're … Our new suede treatment is the bombbbb! #whereissnickinthispic #studiopup #bags (AasA studio)
Pick one. Or two! All our spring styles and colors are up on the site!… Regram from @egpagesanmarino LOVE all this #black and #white. Especially out Tal (0)
Look whos back... Our Buffalo Half Totes in oxblood and ink are now av… Me and baby Jacob :) @brayko (0)
Little snippet from the new lookbook! ;) #fw14… BAGZZZZZ #bagzzzzz #ampersandasapostrophe #doinit (AasA studio)
Emmanuelle Chriqui in our fav look - all black with #AmpersandAsApostr… Loving these new shots from mini shoot with Jason - the guy who's responsible fo (0)
Second magazine meeting. Cosmo's accessories editor was so great! Look… I think I like this ;) (0)
#regram from AJ Ragasa's #photoshoot from a few months back for our FW… Check out regram from @styleonly_ Our Ink Buffalo Half Tote with new snap-out cl (0)
Ampersand As Apostrophe NEW Sideways Totes! Today's our last day at D&… Had to #regram this from @styleonly_ ❤️ our boutique in the Ukraine! So clean / (0)
So blessed to have had such an amazing show here in New York the past … #AmpersandAsApostrophe now at @laboutiquesf La Boutique in San Francisco!! Love (La Boutique SF )
30 3 1
32 1 2
31 6 1
36 0 1
31 3 1
30 6 1
37 0 1
28 9 1
1 1
37 3 1
37 3 1
38 2 1
Likes Comments ReTweets
64 11 1
55 8 1
50 3 0
48 1 1
42 6 1
41 2 1
40
265
Shares
146
87
86
136
64
52
25
32
72
121
81
57
60
55
26
38
47
19
335
326
325
322
298
297
292
289
271
443
570
590
1,236
Reach
365
361
343
339
Ampersand As ApostropheSocial Media Performance | May 2014 --------------------------------------
Channel
Metric Category
Channel
52 345 302 -12%
127 796 1,740 119%
TOTAL (Twitter & Facebook)
2,100 1,066 -49%
99 1,001 2,251 125%
2
Revenue
3
TOTAL (all Channels)
23 28 22%
25 46
576 1,282 123%
83%
240
1
6
-37%
400%
0%
329
23
1
2
76%
4
8
37
296
644 115%
9 11 22%
2
1
4
64
1
2
4
60
104%
10
100%
-50%
0%
7 7
12 65 22 -66%
2.4%
518
4
60
216
195
21
9
1
567
47
4
159 168
21
25
835 900 922
114%Apr '14 May '14
122%
177 5%
MoM %
2 -80%
136%
37
GOAL: Increase brand exposure via a 3% increase in reach per social mention MoM
37 11 2 2%
6 7 7 1%
19 1 0 2%
Site Traffic & Engagement
Conversions
Mar '14
GOAL: To grow an engaged social media community, at a 2% increase in total fans & followers MoM
1,894 1,978 2,026 2%
43 84
Apr '14 May '14
11 9 9 0%
20 10 17 70%
MoM %Mar '14
900 910
48 -43%
2,323
TOTAL (all Channels)
Mar '14 Apr '14 May '14 MoM %
Channel
GOAL: To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
217 520 140%
38
927 2%
4 15 275%
Twitter Facebook Instagram
121%
100 3,300 29 -99%
137 847
2,100
199 4,301 2,280 -47%
2,725 222%
24,529 70%
708
GOAL: Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Mentions
1 2%
Total MoM
115%
22 60 173%
11 15 2%
27,846 59%
3859%
$0 2%
270
20
6
300
7 4 -43%
8% 9% 50% 2%
$600 $0
2,522 17,501
67%
2
1
GOAL: To better understand engagement and reach by Social Media channel and post type for optimization opportunities
$16 $0 $0 2%
$300 $0 $0 2%
422 3,101 3,317 7%
323
14,400
13,200 25,566 94%
2,000 11,100 24,500
0
20
40
60
80
100
Mar '14 Apr '14 May '14
Instagram Twitter FacebookInstagram
27%
Twitter17%
56%
0
10
20
30
Mar '14 Apr '14 May '14
Jessica's Posts by ChannelInstagram Twitter Facebook
0
20
40
60
80
Mar '14 Apr '14 May '14
0
1
2
3
4
Mar '14 Apr '14 May '14
0
20
40
60
80
Mar '14 Apr '14 May '14
Engagement per Post
6
7
7
Page Views per Visit
19
1
0.13
Visits per Social Mention
2
11
15
Jessica's Posts
8%
9%
50%
Conversion Rate %
Instagram Facebook Twitter
0
5
10
15
20
25
30
Mar '14 Apr '14 May '14
Jessica's Posts by Channel
137 52
847
345
2,725
302
Twitter Facebook
Mar '14Apr '14May '14
2,522
17,501
27,846
Mar '14 Apr '14 May '14
Total Fans & Followers
Δ MoM 2%
2,026
PTG (Paceto Goal) 122%
Social Engagement per Brand Post
Δ MoM 83%
46
PTG 114%
Visits per Social Mention
Δ MoM 2%
2
PTG 67%
Reach per Social Mention
Δ MoM 119%
1,740
PTG 3859%
4
MEET JESSICA PARK
Seattle Based Handbag Designer
Grad from Architecture School ‘03 - Interior Design
Launched Fashion Accessories brand - 2012
2 Person Team (Jessica + Intern/PR)
Ampersand As Apostrophe
5
JESSICA WANTED TO LEARN…
How to get started w/ Social Media Insights
What she can be doing better?
Know if her social media efforts are working
6
SOCIAL MEDIA CHANNELS
Social Media
Events
Fashion Week
Sample Sales
PR
Mag-azines
BlogsSources of Brand
ExposureWebsite
Shares ReTweets
Likes
Comments
Replies
Comments
7
WEBSITE http://ampersandasapostrophe.com/
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
SOCIAL MEDIA INSIGHTS PROCESS
SMART GOALS
Describe your objectives specific to the results you want. Go deeper than “increase brand awareness” to “increase brand awareness by 10% in the next six months via a targeted social media campaign.”
S Specific
Quantify or at least suggest an indicator of progress. How much? How many? (i.e. 10% increase)M Measureable
Often “10% increase in visits” isn’t realistic. Your goal of 4% visits may be more achievable so consider what’s really possible when setting your objectivesA Achievable
Choose goals that matter and impact the bottom lineR Relevant
Get specific with your objectives and incorporate a time frame. This makes them real and tangible. (i.e. MoM, next quarter)T Timed
SOCIAL MEDIA GOALS
Fans & Followers
To grow an engaged social media community, at a 2% increase in total fans & followers MoM
Engagement
To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
Website Visits & Conversion
Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
ReachIncrease brand exposure via a 3% increase in reach per social mention MoM
Goal Type Goal
* Keep it simple and start with 1-2 goals
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
24
KPIs (KEY PERFORMANCE INDICATORS)
Easy to understand
Mapped back to specific business goal
Mapped back to user / site behavior
Reported on regularly
Ratios often make good KPIs
Impact the bottom line
It is a metric or set of metrics which is used to determine how you are performing against your business objectives
KPIs & MAPPING TO GOALS
Fans & Followers
To grow an engaged social media community, at a 2% increase in total fans & followers MoM
Total Fans & Followers (Twitter, Facebook, Instagram)
• New & Total Facebook Fans• New & Total Twitter Followers• New & Total Instagram
Followers
Engagement
To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
Total Engagement per brand Post
Engagement per Tweet Engagement per Instagram
Post Engagement per Facebook
Post
• Total Brand Posts & Engagement
• Instagram Posts, Likes, Comments
• Twitter Posts, Replies, ReTweets, Favorites
• Facebook Likes, Comments, Shares
Website Visits & Conversion
Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Visits Per Social Mention Conversion Rate
• Website Visits from Social• Page Views per Visit from
Social• Conversions • $ Revenue & $ per Social
Mention
ReachIncrease brand exposure via a 3% increase in reach per social mention MoM
Reach per Social Mention
• Total Reach• Total Organic Reach • Total Viral Reach• Facebook Viral & Organic
Reach• Twitter Viral & Organic Reach
Goal Type Goal Key Performance Indicator (KPI) Support Metrics
* Keep it simple and start with 1 KPI per goal
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
27
SIMPLY MEASURED
13 free reports (analyze your brand, and competitors)TwitterFacebookYouTube Google+Google Analytics InstagramLinkedIn
Run one of each Free report every 24 hours
Download to PowerPoint, Excel
http://simplymeasured.com/free-social-media-tools
TWITTER CUSTOMER SERVICE ANALYSISTwitter Customer Service Analysis
Mentions & Your Replies Over Time (By Hour & Day)
% of Mentions with Replies
Response Time (In Hours)
Tweet Response Time Distribution
Response Frequency Follower Count
Tweet Sent
ReTweet
Mentions
Top Users by Number of Followers
Top Keywords and Frequency within Mentions
FACEBOOK FAN PAGE REPORTFacebook Fan Page Report
Your Posts over time
Likes, Comments, Shares over time
Posts by Type (Status vs. Link vs. Photo)
Top Posters by Total Engagement
Top Users by Number of Wall Posts
Top Users by Number of Comments
Comments and Brand posts by day and time
Top Keywords within Comments
Top Links in admin posts
Top Posts by Engagement
INSTAGRAM USER REPORTInstagram User Report
Your Posts over time (Photo vs. Video)
Comments & Likes, Engagement per post by photo vs. video
Top Posts by date w/ Twitter | Facebook engagement
Keyword analysis (comments)
Most active commenters
Top day and time for engagement
Top photo tags
Top Cities
Top Locations
31
SUM ALL
Combines all your data into one place (just need your username, password).
Option to receive daily and weekly email updates
Connect to 30+ data sources (revenue, analytics, social, marketing services) to help drive key financial, marketing and customer insights.
Free! (Premium for $19 per month)
Tool processes your data, then feeds it back to you in an easy to digest format.
https://sumall.com/
SUM ALL
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
GOALS
Fans & Followers
To grow an engaged social media community, at a 2% increase in total fans & followers MoM
Engagement
To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
Website Visits & Conversion
Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
ReachIncrease brand exposure via a 3% increase in reach per social mention MoM
Goal Type Goal Description
* Keep it simple and start with 1 KPI per goal
Social Media Fans & Followers New Fans & Followers (Last 3 Mo.) New Fans & Followers by Channel
New / Total
New Connections
Total Connections
New Followers
Total Followers
New Followers
Total Followers
New Fans
Total Fans
Social Media Engagement by Channel Post Volume & Engagement Rate
KPI / Supporting Metric
Posts Total
Engagement Per Brand Post Total
Engagement Total
Instagram Posts by Jessica Instagram
Engagement Per Insta. Post Instagram
Engagement Instagram
New Likes Instagram
New Comments Instagram
Tweets by Jessica Twitter
Engagement Per Tweet Twitter
Engagement Twitter
Mentions Twitter
ReTweets Twitter
Favorites Twitter
Facebook Posts by Jessica Facebook
Engagement Per FB Post Facebook
Engagement Facebook
Likes Facebook
Comments Facebook
Shares Facebook
Social Media Traffic & Revenue by Channel (May 2014) Social Media Traffic, Engagement & Conversion Drivers to Website
KPI / Supporting Metric
Visits Total
Page Views per Visit Total
Visits per Social Mention Total
Jessica's Posts
Conversions Instagram
Conversion Rate % Instagram
Revenue Instagram
$ / Visit Instagram
$ / Mention Instagram
Social Media Reach by Channel Reach per Mention by Channel Total Facebook and Twitter Reach
KPI / Supporting Metric
Reach per Social Mention
Total Reach
Organic Reach
Viral Reach
Reach per Mention
Total Reach
Jessica's Mentions Reach
ReTweet Reach
Reach per Mention
Total Reach
Organic Reach
Viral Reach
Engagement by Post (Facebook) Engagement by Instagram & Twitter
Jessica's Facebook Posts Jessica's Instagram & Tweets
That's a wrap! And what a wonderful wrap it is :) Thank you so much yo… Woohooooo! Check it out! INSTYLE MAG may issue pg. 214!! Our Sideways Tote in ca (Instyle Magazine )
Our new suede treatment is the bombbb! #perfection… INSTYLE Magazine // June issue pg. 126 !!! So amazed and proud of this beautiful (Instyle Magazine )
InStyle Magazine // June issue pg. 126!!! So amazed of this beautifull… #regram from @ajragasa #photoshoot from a few months back for our FW14 Lookbook! (Cave Studios)
Emmanuelle Chriqui "Sloan" from Entourage (moving coming soon!) using … Pretty much in love with this #ampersandasapostrophe / #ragandbone / #vince / #c (eg page san marino)
Set up complete! Show starts tomorrow!… The simplicity of this still kills me. In a good way ;) #simpleisbest #itsnotsim (0)
Look who's back just in time for summer... Our camel Sideways Tote tha… View from the cabin - doesn't get better than this. #hoodriver #thecolumbiagorge (Hood River)
Shaping up and shipping out #springstoreorders… Style runs in the family. Thank you, Grandma Eleanor! Love you Xx #gramswithstyl (0)
Feeling so incredibly lucky to be meeting with the accessories editor … Little calf-hair clutch action. You like? (0)
F/W '14 AasA sneak-peek! #ampersandasapostrophe… #regram from @adria_civ That's a real deal regram. #goodtags #goodbags #thatshou (0)
Don't miss our SAMPLE SALE today at Hilliard's Beer in Ballard. We're … Our new suede treatment is the bombbbb! #whereissnickinthispic #studiopup #bags (AasA studio)
Pick one. Or two! All our spring styles and colors are up on the site!… Regram from @egpagesanmarino LOVE all this #black and #white. Especially out Tal (0)
Look whos back... Our Buffalo Half Totes in oxblood and ink are now av… Me and baby Jacob :) @brayko (0)
Little snippet from the new lookbook! ;) #fw14… BAGZZZZZ #bagzzzzz #ampersandasapostrophe #doinit (AasA studio)
Emmanuelle Chriqui in our fav look - all black with #AmpersandAsApostr… Loving these new shots from mini shoot with Jason - the guy who's responsible fo (0)
Second magazine meeting. Cosmo's accessories editor was so great! Look… I think I like this ;) (0)
#regram from AJ Ragasa's #photoshoot from a few months back for our FW… Check out regram from @styleonly_ Our Ink Buffalo Half Tote with new snap-out cl (0)
Ampersand As Apostrophe NEW Sideways Totes! Today's our last day at D&… Had to #regram this from @styleonly_ ❤️ our boutique in the Ukraine! So clean / (0)
So blessed to have had such an amazing show here in New York the past … #AmpersandAsApostrophe now at @laboutiquesf La Boutique in San Francisco!! Love (La Boutique SF )
30 3 1
32 1 2
31 6 1
36 0 1
31 3 1
30 6 1
37 0 1
28 9 1
1 1
37 3 1
37 3 1
38 2 1
Likes Comments ReTweets
64 11 1
55 8 1
50 3 0
48 1 1
42 6 1
41 2 1
40
265
Shares
146
87
86
136
64
52
25
32
72
121
81
57
60
55
26
38
47
19
335
326
325
322
298
297
292
289
271
443
570
590
1,236
Reach
365
361
343
339
Ampersand As ApostropheSocial Media Performance | May 2014 --------------------------------------
Channel
Metric Category
Channel
52 345 302 -12%
127 796 1,740 119%
TOTAL (Twitter & Facebook)
2,100 1,066 -49%
99 1,001 2,251 125%
2
Revenue
3
TOTAL (all Channels)
23 28 22%
25 46
576 1,282 123%
83%
240
1
6
-37%
400%
0%
329
23
1
2
76%
4
8
37
296
644 115%
9 11 22%
2
1
4
64
1
2
4
60
104%
10
100%
-50%
0%
7 7
12 65 22 -66%
2.4%
518
4
60
216
195
21
9
1
567
47
4
159 168
21
25
835 900 922
114%Apr '14 May '14
122%
177 5%
MoM %
2 -80%
136%
37
GOAL: Increase brand exposure via a 3% increase in reach per social mention MoM
37 11 2 2%
6 7 7 1%
19 1 0 2%
Site Traffic & Engagement
Conversions
Mar '14
GOAL: To grow an engaged social media community, at a 2% increase in total fans & followers MoM
1,894 1,978 2,026 2%
43 84
Apr '14 May '14
11 9 9 0%
20 10 17 70%
MoM %Mar '14
900 910
48 -43%
2,323
TOTAL (all Channels)
Mar '14 Apr '14 May '14 MoM %
Channel
GOAL: To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
217 520 140%
38
927 2%
4 15 275%
Twitter Facebook Instagram
121%
100 3,300 29 -99%
137 847
2,100
199 4,301 2,280 -47%
2,725 222%
24,529 70%
708
GOAL: Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Mentions
1 2%
Total MoM
115%
22 60 173%
11 15 2%
27,846 59%
3859%
$0 2%
270
20
6
300
7 4 -43%
8% 9% 50% 2%
$600 $0
2,522 17,501
67%
2
1
GOAL: To better understand engagement and reach by Social Media channel and post type for optimization opportunities
$16 $0 $0 2%
$300 $0 $0 2%
422 3,101 3,317 7%
323
14,400
13,200 25,566 94%
2,000 11,100 24,500
0
20
40
60
80
100
Mar '14 Apr '14 May '14
Instagram Twitter FacebookInstagram
27%
Twitter17%
56%
0
10
20
30
Mar '14 Apr '14 May '14
Jessica's Posts by ChannelInstagram Twitter Facebook
0
20
40
60
80
Mar '14 Apr '14 May '14
0
1
2
3
4
Mar '14 Apr '14 May '14
0
20
40
60
80
Mar '14 Apr '14 May '14
Engagement per Post
6
7
7
Page Views per Visit
19
1
0.13
Visits per Social Mention
2
11
15
Jessica's Posts
8%
9%
50%
Conversion Rate %
Instagram Facebook Twitter
0
5
10
15
20
25
30
Mar '14 Apr '14 May '14
Jessica's Posts by Channel
137 52
847
345
2,725
302
Twitter Facebook
Mar '14Apr '14May '14
2,522
17,501
27,846
Mar '14 Apr '14 May '14
Total Fans & Followers
Δ MoM 2%
2,026
PTG (Paceto Goal) 122%
Social Engagement per Brand Post
Δ MoM 83%
46
PTG 114%
Visits per Social Mention
Δ MoM 2%
2
PTG 67%
Reach per Social Mention
Δ MoM 119%
1,740
PTG 3859%
Fans & Followers
To grow an engaged social media community, at a 2% increase in total fans & followers MoM
Total Fans & Followers (Twitter, Facebook, Instagram)
• New & Total Facebook Fans• New & Total Twitter Followers• New & Total Instagram
Followers
Goal Type Goal Description Key Performance Indicator (KPI) Support Metrics
GOAL #1 – NEW FANS & FOLLOWERS
Social Media Fans & Followers New Fans & Followers (Last 3 Mo.) New Fans & Followers by Channel
New / Total
New Connections
Total Connections
New Followers
Total Followers
New Followers
Total Followers
New Fans
Total Fans
TOTAL (all Channels)
927 2%
11 9 9 0%
20 10 17 70%
MoM %Mar '14
900 910
48 -43%
GOAL: To grow an engaged social media community, at a 2% increase in total fans & followers MoM
1,894 1,978 2,026 2%
43 84
Apr '14 May '14
12 65 22 -66%
2.4%
159 168
835 900 922
177 5%
Channel
0
20
40
60
80
100
Mar '14 Apr '14 May '14
Instagram Twitter FacebookInstagram
27%
Twitter17%
Facebook56%
> Formula> Formula> Formula
> Formula
> Formula> Brand Facebook Page
> Brand Twitter Page
> Brand Instagram Page
DATA SOURCE
0 Reports > from social accounts
Fans & Followers
To grow an engaged social media community, at a 2% increase in total fans & followers MoM
Total Fans & Followers (Twitter, Facebook, Instagram)
• New & Total Facebook Fans• New & Total Twitter Followers• New & Total Instagram
Followers
Goal Type Goal Description Key Performance Indicator (KPI) Support Metrics
GOAL #1 – NEW FANS & FOLLOWERS
Social Media Fans & Followers New Fans & Followers (Last 3 Mo.) New Fans & Followers by Channel
New / Total
New Connections
Total Connections
New Followers
Total Followers
New Followers
Total Followers
New Fans
Total Fans
TOTAL (all Channels)
927 2%
11 9 9 0%
20 10 17 70%
MoM %Mar '14
900 910
48 -43%
GOAL: To grow an engaged social media community, at a 2% increase in total fans & followers MoM
1,894 1,978 2,026 2%
43 84
Apr '14 May '14
12 65 22 -66%
2.4%
159 168
835 900 922
177 5%
Channel
0
20
40
60
80
100
Mar '14 Apr '14 May '14
Instagram Twitter FacebookInstagram
27%
Twitter17%
Facebook56%
Facebook drove 56% of fan/follower growth in
the past 3 months!
….there was a huge spike in new Facebook
followers in Apr
“Why?” 5 Times for root cause
Why?So
What?
SOCIAL MEDIA INSIGHTS PROCESS
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
Why?So
What?
Goal Type Goal Description Key Performance Indicator (KPI) Support Metrics
GOAL #2 – ENGAGEMENT
Engagement
To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
Total Engagement per brand Post
Engagement per Tweet Engagement per Instagram
Post Engagement per Facebook
Post
• Total Brand Posts & Engagement
• Instagram Posts, Likes, Comments
• Twitter Posts, Replies, ReTweets, Favorites
• Facebook Likes, Comments, Shares
Social Media Engagement by Channel Post Volume & Engagement Rate
KPI / Supporting Metric
Posts
Engagement Per Brand Post
Engagement
Instagram Posts by Jessica
Engagement Per Insta. Post
Engagement
New Likes
New Comments
Tweets by Jessica
Engagement Per Tweet
Engagement
Mentions
ReTweets
Favorites
Facebook Posts by Jessica
Engagement Per FB Post
Engagement
Likes
Comments
Shares
TOTAL (all Channels)
23 28 22%
25 46
576 1,282 123%
83%
240
1
6
-37%
400%
0%
329
23
644 115%
22 60 173%
7 7
9 11 22%
104%
10
100%
-50%
0%
115%
1
2
76%
2
1
4
64
1
2
4
60
21
25
114%Apr '14 May '14
518
4
60
216
195
21
9
1
MoM %
567
47
4
2 -80%
136%
37
Mar '14Channel
GOAL: To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
217 520 140%
38
4 15 275%
4
8
37
296
270
20
6
300
7 4 -43%
708
122%
0
10
20
30
Mar '14 Apr '14 May '14
Jessica's Posts by ChannelInstagram Twitter Facebook
0
20
40
60
80
Mar '14 Apr '14 May '14
0
1
2
3
4
Mar '14 Apr '14 May '14
0
20
40
60
80
Mar '14 Apr '14 May '14
Engagement per Post
0
5
10
15
20
25
30
Mar '14 Apr '14 May '14
Jessica's Posts by Channel
Social Media Engagement by Channel Post Volume & Engagement Rate
KPI / Supporting Metric
Posts
Engagement Per Brand Post
Engagement
Instagram Posts by Jessica
Engagement Per Insta. Post
Engagement
New Likes
New Comments
Tweets by Jessica
Engagement Per Tweet
Engagement
Mentions
ReTweets
Favorites
Facebook Posts by Jessica
Engagement Per FB Post
Engagement
Likes
Comments
Shares
TOTAL (all Channels)
23 28 22%
25 46
576 1,282 123%
83%
240
1
6
-37%
400%
0%
329
23
644 115%
22 60 173%
7 7
9 11 22%
104%
10
100%
-50%
0%
115%
1
2
76%
2
1
4
64
1
2
4
60
21
25
114%Apr '14 May '14
518
4
60
216
195
21
9
1
MoM %
567
47
4
2 -80%
136%
37
Mar '14Channel
GOAL: To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
217 520 140%
38
4 15 275%
4
8
37
296
270
20
6
300
7 4 -43%
708
122%
0
10
20
30
Mar '14 Apr '14 May '14
Jessica's Posts by ChannelInstagram Twitter Facebook
0
20
40
60
80
Mar '14 Apr '14 May '14
0
1
2
3
4
Mar '14 Apr '14 May '14
0
20
40
60
80
Mar '14 Apr '14 May '14
Engagement per Post
0
5
10
15
20
25
30
Mar '14 Apr '14 May '14
Jessica's Posts by Channel
GOAL #2 – ENGAGEMENT
DATA SOURCE
> Simply Measured Instagram User Report & Sum All
> Simply Measured Instagram User Report & Sum All> Simply Measured Instagram User Report & Sum All> Simply Measured Twitter Customer Service & Sum All
> Simply Measured Twitter Customer Service & Sum All> Simply Measured Twitter Customer Service & Sum All> Sum All> Simply Measured Facebook Fan Page & Sum All
> Simply Measured Facebook Fan Page & Sum All> Simply Measured Facebook Fan Page & Sum All> Simply Measured Facebook Fan Page
> Formula> Formula
> Formula> Formula
> Formula> Formula
> Formula> Formula
> Formula
3 Reports
Ratios which combine brand metrics and user engagement metrics make good KPIs
Why?So What?
Social Media Engagement by Channel Post Volume & Engagement Rate
KPI / Supporting Metric
Posts
Engagement Per Brand Post
Engagement
Instagram Posts by Jessica
Engagement Per Insta. Post
Engagement
New Likes
New Comments
Tweets by Jessica
Engagement Per Tweet
Engagement
Mentions
ReTweets
Favorites
Facebook Posts by Jessica
Engagement Per FB Post
Engagement
Likes
Comments
Shares
TOTAL (all Channels)
23 28 22%
25 46
576 1,282 123%
83%
240
1
6
-37%
400%
0%
329
23
644 115%
22 60 173%
7 7
9 11 22%
104%
10
100%
-50%
0%
115%
1
2
76%
2
1
4
64
1
2
4
60
21
25
114%Apr '14 May '14
518
4
60
216
195
21
9
1
MoM %
567
47
4
2 -80%
136%
37
Mar '14Channel
GOAL: To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
217 520 140%
38
4 15 275%
4
8
37
296
270
20
6
300
7 4 -43%
708
122%
0
10
20
30
Mar '14 Apr '14 May '14
Jessica's Posts by ChannelInstagram Twitter Facebook
0
20
40
60
80
Mar '14 Apr '14 May '14
0
1
2
3
4
Mar '14 Apr '14 May '14
0
20
40
60
80
Mar '14 Apr '14 May '14
Engagement per Post
0
5
10
15
20
25
30
Mar '14 Apr '14 May '14
Jessica's Posts by Channel
GOAL #2 – ENGAGEMENTJessica is publishing
more and more posts MoM
Most recently she has been publishing more to
While she is posting more to Instagram, social
engagement per post actually declined MoMJessica posted less on
Twitter in May…And Twitter engagement
per post saw a nice uptick
Facebook posts stayed relatively flat, MoM
However engagement increased significantly….
Why?
Why?So What?
Engagement by Post (Facebook) Engagement by Instagram & Twitter
Jessica's Facebook Posts Jessica's Instagram & Tweets
That's a wrap! And what a wonderful wrap it is :) Thank you so much yo… Woohooooo! Check it out! INSTYLE MAG may issue pg. 214!! Our Sideways Tote in ca (Instyle Magazine )
Our new suede treatment is the bombbb! #perfection… INSTYLE Magazine // June issue pg. 126 !!! So amazed and proud of this beautiful (Instyle Magazine )
InStyle Magazine // June issue pg. 126!!! So amazed of this beautifull… #regram from @ajragasa #photoshoot from a few months back for our FW14 Lookbook! (Cave Studios)
Emmanuelle Chriqui "Sloan" from Entourage (moving coming soon!) using … Pretty much in love with this #ampersandasapostrophe / #ragandbone / #vince / #c (eg page san marino)
Set up complete! Show starts tomorrow!… The simplicity of this still kills me. In a good way ;) #simpleisbest #itsnotsim (0)
Look who's back just in time for summer... Our camel Sideways Tote tha… View from the cabin - doesn't get better than this. #hoodriver #thecolumbiagorge (Hood River)
Shaping up and shipping out #springstoreorders… Style runs in the family. Thank you, Grandma Eleanor! Love you Xx #gramswithstyl (0)
Feeling so incredibly lucky to be meeting with the accessories editor … Little calf-hair clutch action. You like? (0)
F/W '14 AasA sneak-peek! #ampersandasapostrophe… #regram from @adria_civ That's a real deal regram. #goodtags #goodbags #thatshou (0)
Don't miss our SAMPLE SALE today at Hilliard's Beer in Ballard. We're … Our new suede treatment is the bombbbb! #whereissnickinthispic #studiopup #bags (AasA studio)
Pick one. Or two! All our spring styles and colors are up on the site!… Regram from @egpagesanmarino LOVE all this #black and #white. Especially out Tal (0)
Look whos back... Our Buffalo Half Totes in oxblood and ink are now av… Me and baby Jacob :) @brayko (0)
Little snippet from the new lookbook! ;) #fw14… BAGZZZZZ #bagzzzzz #ampersandasapostrophe #doinit (AasA studio)
Emmanuelle Chriqui in our fav look - all black with #AmpersandAsApostr… Loving these new shots from mini shoot with Jason - the guy who's responsible fo (0)
Second magazine meeting. Cosmo's accessories editor was so great! Look… I think I like this ;) (0)
#regram from AJ Ragasa's #photoshoot from a few months back for our FW… Check out regram from @styleonly_ Our Ink Buffalo Half Tote with new snap-out cl (0)
Ampersand As Apostrophe NEW Sideways Totes! Today's our last day at D&… Had to #regram this from @styleonly_ ❤️ our boutique in the Ukraine! So clean / (0)
So blessed to have had such an amazing show here in New York the past … #AmpersandAsApostrophe now at @laboutiquesf La Boutique in San Francisco!! Love (La Boutique SF )
443
570
590
1,236
Reach
365
361
343
339
335
326
325
322
298
297
292
289
271
41 2 1
40
265
Shares
146
87
86
136
64
52
25
32
72
121
81
57
60
55
26
38
47
19
50 3 0
48 1 1
42 6 1
Likes Comments ReTweets
64 11 1
55 8 1
1 1
37 3 1
37 3 1
38 2 1
30 6 1
37 0 1
28 9 1
30 3 1
32 1 2
31 6 1
36 0 1
31 3 1
GOAL #2 – ENGAGEMENTWhy?
So What?
Goal Type Goal Description Key Performance Indicator (KPI) Support Metrics
GOAL #3 – WEBSITE VISITS & CONVERSION %
Website Visits & Revenue
Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Visits Per Social Mention Conversion Rate
Social Media Traffic & Revenue by Channel (May 2014) Social Media Traffic, Engagement & Conversion Drivers to Website
KPI / Supporting Metric
Visits
Page Views per Visit
Visits per Social Mention
Jessica's Posts
Conversions
Conversion Rate %
Revenue
$ / Visit
$ / Mention
$16 $0 $0 2%
$300 $0 $0 2%
$0 2%
8% 9% 50% 2%
$600 $0
67%
2
1 1 2%
Total MoM
11 15 2%
Twitter Facebook Instagram
GOAL: Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Mentions
Conversions
37 11 2 2%
6 7 7 1%
19 1 0 2%
Site Traffic & Engagement
Revenue
3
Metric Category
2
6
7
7
Page Views per Visit
19
1
0.13
Visits per Social Mention
2
11
15
Jessica's Posts
8%
9%
50%
Conversion Rate %
Instagram Facebook Twitter
• Website Visits from Social• Page Views per Visit from
Social• Conversions • $ Revenue & $ per Social
Mention
Website Visits & Conversion
Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Visits Per Social Mention Conversion Rate
• Website Visits from Social• Page Views per Visit from
Social• Conversions • $ Revenue & $ per Social
Mention
> Formula
> Formula
> Formula
> Formula (Already pulled this as part of engagement)
DATA SOURCE> Web Analytics Tool (i.e. Google Analytics)> Web Analytics Tool (i.e. Google Analytics)
> Web Analytics Tool (i.e. Google Analytics)
> Web Analytics Tool (i.e. Google Analytics)> Web Analytics Tool (i.e. Google Analytics)
1 Web Analytics
Tool (a few
reports)
Goal Type Goal Description Key Performance Indicator (KPI) Support Metrics
GOAL #3 – WEBSITE VISITS & CONVERSION %
Website Visits & Revenue
Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Visits Per Social Mention Conversion Rate
• Website Visits from Social• Page Views per Visit from
Social• Conversions • $ Revenue & $ per Social
Mention
Website Visits & Conversion
Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Visits Per Social Mention Conversion Rate
• Website Visits from Social• Page Views per Visit from
Social• Conversions • $ Revenue & $ per Social
Mention
Social Media Traffic & Revenue by Channel (May 2014) Social Media Traffic, Engagement & Conversion Drivers to Website
KPI / Supporting Metric
Visits
Page Views per Visit
Visits per Social Mention
Jessica's Posts
Conversions
Conversion Rate %
Revenue
$ / Visit
$ / Mention
$16 $0 $0 2%
$300 $0 $0 2%
$0 2%
8% 9% 50% 2%
$600 $0
67%
2
1 1 2%
Total MoM
11 15 2%
Twitter Facebook Instagram
GOAL: Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Mentions
Conversions
37 11 2 2%
6 7 7 1%
19 1 0 2%
Site Traffic & Engagement
Revenue
3
Metric Category
2
6
7
7
Page Views per Visit
19
1
0.13
Visits per Social Mention
2
11
15
Jessica's Posts
8%
9%
50%
Conversion Rate %
Instagram Facebook Twitter
Jessica posts to Instagram the most
…. Those Instagram posts drive the least
visits back to Jessica’s siteShe Tweets the least….
… However the Tweets drive the highest visits
per mention
Average page view per visit range from 6-7
(good!)
Conversion % high for Instagram (fake number –
conversions not setup yet)
Goal Type
Social Media Reach by Channel Reach per Mention by Channel Total Facebook and Twitter Reach
KPI / Supporting Metric
Reach per Social Mention
Total Reach
Organic Reach
Viral Reach
Reach per Mention
Total Reach
Jessica's Mentions Reach
ReTweet Reach
Reach per Mention
Total Reach
Organic Reach
Viral Reach
Channel
52 345 302 -12%
127 796 1,740 119%
TOTAL (Twitter & Facebook)
2,100 1,066 -49%
99 1,001 2,251 125%
GOAL: Increase brand exposure via a 3% increase in reach per social mention MoM
2,323
Mar '14 Apr '14 May '14 MoM %
121%
100 3,300 29 -99%
137 847
2,100
199 4,301 2,280 -47%
2,725 222%
24,529 70%
27,846 59%
3859%
2,522 17,501
422 3,101 3,317 7%
323
14,400
13,200 25,566 94%
2,000 11,100 24,500
137 52
847
345
2,725
302
Twitter Facebook
Mar '14Apr '14May '14
2,522
17,501
27,846
Mar '14 Apr '14 May '14
Goal Description Key Performance Indicator (KPI) Support Metrics
GOAL #4 – BRAND EXPOSURE / REACH
ReachIncrease brand exposure via a 3% increase in reach per social mention MoM
Reach per Social Mention
• Total Reach• Total Organic Reach • Total Viral Reach• Facebook Viral & Organic
Reach• Twitter Viral & Organic Reach
DATA SOURCE
> Facebook Insights
> Sum All – Mentions Reach> Sum All – Mentions Reach
> Facebook Insights
> Formula
> Formula
> Formula
> Formula
> Formula
> Formula
> Formula
2 Tools2 Reports
Goal Type Goal Description Key Performance Indicator (KPI) Support Metrics
GOAL #4 – BRAND EXPOSURE / REACH
ReachIncrease brand exposure via a 3% increase in reach per social mention MoM
Reach per Social Mention
• Total Reach• Total Organic Reach • Total Viral Reach• Facebook Viral & Organic
Reach• Twitter Viral & Organic Reach
Social Media Reach by Channel Reach per Mention by Channel Total Facebook and Twitter Reach
KPI / Supporting Metric
Reach per Social Mention
Total Reach
Organic Reach
Viral Reach
Reach per Mention
Total Reach
Jessica's Mentions Reach
ReTweet Reach
Reach per Mention
Total Reach
Organic Reach
Viral Reach
Channel
52 345 302 -12%
127 796 1,740 119%
TOTAL (Twitter & Facebook)
2,100 1,066 -49%
99 1,001 2,251 125%
GOAL: Increase brand exposure via a 3% increase in reach per social mention MoM
2,323
Mar '14 Apr '14 May '14 MoM %
121%
100 3,300 29 -99%
137 847
2,100
199 4,301 2,280 -47%
2,725 222%
24,529 70%
27,846 59%
3859%
2,522 17,501
422 3,101 3,317 7%
323
14,400
13,200 25,566 94%
2,000 11,100 24,500
137 52
847
345
2,725
302
Twitter Facebook
Mar '14Apr '14May '14
2,522
17,501
27,846
Mar '14 Apr '14 May '14
Total reach increased for the second month in a
row
Increase in reach due to Twitter
Why?So What?
Engagement by Post (Facebook) Engagement by Instagram & Twitter
Jessica's Facebook Posts Jessica's Instagram & Tweets
That's a wrap! And what a wonderful wrap it is :) Thank you so much yo… Woohooooo! Check it out! INSTYLE MAG may issue pg. 214!! Our Sideways Tote in ca (Instyle Magazine )
Our new suede treatment is the bombbb! #perfection… INSTYLE Magazine // June issue pg. 126 !!! So amazed and proud of this beautiful (Instyle Magazine )
InStyle Magazine // June issue pg. 126!!! So amazed of this beautifull… #regram from @ajragasa #photoshoot from a few months back for our FW14 Lookbook! (Cave Studios)
Emmanuelle Chriqui "Sloan" from Entourage (moving coming soon!) using … Pretty much in love with this #ampersandasapostrophe / #ragandbone / #vince / #c (eg page san marino)
Set up complete! Show starts tomorrow!… The simplicity of this still kills me. In a good way ;) #simpleisbest #itsnotsim (0)
Look who's back just in time for summer... Our camel Sideways Tote tha… View from the cabin - doesn't get better than this. #hoodriver #thecolumbiagorge (Hood River)
Shaping up and shipping out #springstoreorders… Style runs in the family. Thank you, Grandma Eleanor! Love you Xx #gramswithstyl (0)
Feeling so incredibly lucky to be meeting with the accessories editor … Little calf-hair clutch action. You like? (0)
F/W '14 AasA sneak-peek! #ampersandasapostrophe… #regram from @adria_civ That's a real deal regram. #goodtags #goodbags #thatshou (0)
Don't miss our SAMPLE SALE today at Hilliard's Beer in Ballard. We're … Our new suede treatment is the bombbbb! #whereissnickinthispic #studiopup #bags (AasA studio)
Pick one. Or two! All our spring styles and colors are up on the site!… Regram from @egpagesanmarino LOVE all this #black and #white. Especially out Tal (0)
Look whos back... Our Buffalo Half Totes in oxblood and ink are now av… Me and baby Jacob :) @brayko (0)
Little snippet from the new lookbook! ;) #fw14… BAGZZZZZ #bagzzzzz #ampersandasapostrophe #doinit (AasA studio)
Emmanuelle Chriqui in our fav look - all black with #AmpersandAsApostr… Loving these new shots from mini shoot with Jason - the guy who's responsible fo (0)
Second magazine meeting. Cosmo's accessories editor was so great! Look… I think I like this ;) (0)
#regram from AJ Ragasa's #photoshoot from a few months back for our FW… Check out regram from @styleonly_ Our Ink Buffalo Half Tote with new snap-out cl (0)
Ampersand As Apostrophe NEW Sideways Totes! Today's our last day at D&… Had to #regram this from @styleonly_ ❤️ our boutique in the Ukraine! So clean / (0)
So blessed to have had such an amazing show here in New York the past … #AmpersandAsApostrophe now at @laboutiquesf La Boutique in San Francisco!! Love (La Boutique SF )
443
570
590
1,236
Reach
365
361
343
339
335
326
325
322
298
297
292
289
271
41 2 1
40
265
Shares
146
87
86
136
64
52
25
32
72
121
81
57
60
55
26
38
47
19
50 3 0
48 1 1
42 6 1
Likes Comments ReTweets
64 11 1
55 8 1
1 1
37 3 1
37 3 1
38 2 1
30 6 1
37 0 1
28 9 1
30 3 1
32 1 2
31 6 1
36 0 1
31 3 1
GOAL #4 – BRAND EXPOSURE / REACH
* Date range does not match previous slides
MONITOR
Social Media Fans & Followers New Fans & Followers (Last 3 Mo.) New Fans & Followers by Channel
New / Total
New Connections
Total Connections
New Followers
Total Followers
New Followers
Total Followers
New Fans
Total Fans
Social Media Engagement by Channel Post Volume & Engagement Rate
KPI / Supporting Metric
Posts Total
Engagement Per Brand Post Total
Engagement Total
Instagram Posts by Jessica Instagram
Engagement Per Insta. Post Instagram
Engagement Instagram
New Likes Instagram
New Comments Instagram
Tweets by Jessica Twitter
Engagement Per Tweet Twitter
Engagement Twitter
Mentions Twitter
ReTweets Twitter
Favorites Twitter
Facebook Posts by Jessica Facebook
Engagement Per FB Post Facebook
Engagement Facebook
Likes Facebook
Comments Facebook
Shares Facebook
Social Media Traffic & Revenue by Channel (May 2014) Social Media Traffic, Engagement & Conversion Drivers to Website
KPI / Supporting Metric
Visits Total
Page Views per Visit Total
Visits per Social Mention Total
Jessica's Posts
Conversions Instagram
Conversion Rate % Instagram
Revenue Instagram
$ / Visit Instagram
$ / Mention Instagram
Social Media Reach by Channel Reach per Mention by Channel Total Facebook and Twitter Reach
KPI / Supporting Metric
Reach per Social Mention
Total Reach
Organic Reach
Viral Reach
Reach per Mention
Total Reach
Jessica's Mentions Reach
ReTweet Reach
Reach per Mention
Total Reach
Organic Reach
Viral Reach
Engagement by Post (Facebook) Engagement by Instagram & Twitter
Jessica's Facebook Posts Jessica's Instagram & Tweets
That's a wrap! And what a wonderful wrap it is :) Thank you so much yo… Woohooooo! Check it out! INSTYLE MAG may issue pg. 214!! Our Sideways Tote in ca (Instyle Magazine )
Our new suede treatment is the bombbb! #perfection… INSTYLE Magazine // June issue pg. 126 !!! So amazed and proud of this beautiful (Instyle Magazine )
InStyle Magazine // June issue pg. 126!!! So amazed of this beautifull… #regram from @ajragasa #photoshoot from a few months back for our FW14 Lookbook! (Cave Studios)
Emmanuelle Chriqui "Sloan" from Entourage (moving coming soon!) using … Pretty much in love with this #ampersandasapostrophe / #ragandbone / #vince / #c (eg page san marino)
Set up complete! Show starts tomorrow!… The simplicity of this still kills me. In a good way ;) #simpleisbest #itsnotsim (0)
Look who's back just in time for summer... Our camel Sideways Tote tha… View from the cabin - doesn't get better than this. #hoodriver #thecolumbiagorge (Hood River)
Shaping up and shipping out #springstoreorders… Style runs in the family. Thank you, Grandma Eleanor! Love you Xx #gramswithstyl (0)
Feeling so incredibly lucky to be meeting with the accessories editor … Little calf-hair clutch action. You like? (0)
F/W '14 AasA sneak-peek! #ampersandasapostrophe… #regram from @adria_civ That's a real deal regram. #goodtags #goodbags #thatshou (0)
Don't miss our SAMPLE SALE today at Hilliard's Beer in Ballard. We're … Our new suede treatment is the bombbbb! #whereissnickinthispic #studiopup #bags (AasA studio)
Pick one. Or two! All our spring styles and colors are up on the site!… Regram from @egpagesanmarino LOVE all this #black and #white. Especially out Tal (0)
Look whos back... Our Buffalo Half Totes in oxblood and ink are now av… Me and baby Jacob :) @brayko (0)
Little snippet from the new lookbook! ;) #fw14… BAGZZZZZ #bagzzzzz #ampersandasapostrophe #doinit (AasA studio)
Emmanuelle Chriqui in our fav look - all black with #AmpersandAsApostr… Loving these new shots from mini shoot with Jason - the guy who's responsible fo (0)
Second magazine meeting. Cosmo's accessories editor was so great! Look… I think I like this ;) (0)
#regram from AJ Ragasa's #photoshoot from a few months back for our FW… Check out regram from @styleonly_ Our Ink Buffalo Half Tote with new snap-out cl (0)
Ampersand As Apostrophe NEW Sideways Totes! Today's our last day at D&… Had to #regram this from @styleonly_ ❤️ our boutique in the Ukraine! So clean / (0)
So blessed to have had such an amazing show here in New York the past … #AmpersandAsApostrophe now at @laboutiquesf La Boutique in San Francisco!! Love (La Boutique SF )
30 3 1
32 1 2
31 6 1
36 0 1
31 3 1
30 6 1
37 0 1
28 9 1
1 1
37 3 1
37 3 1
38 2 1
Likes Comments ReTweets
64 11 1
55 8 1
50 3 0
48 1 1
42 6 1
41 2 1
40
265
Shares
146
87
86
136
64
52
25
32
72
121
81
57
60
55
26
38
47
19
335
326
325
322
298
297
292
289
271
443
570
590
1,236
Reach
365
361
343
339
Ampersand As ApostropheSocial Media Performance | May 2014 --------------------------------------
Channel
Metric Category
Channel
52 345 302 -12%
127 796 1,740 119%
TOTAL (Twitter & Facebook)
2,100 1,066 -49%
99 1,001 2,251 125%
2
Revenue
3
TOTAL (all Channels)
23 28 22%
25 46
576 1,282 123%
83%
240
1
6
-37%
400%
0%
329
23
1
2
76%
4
8
37
296
644 115%
9 11 22%
2
1
4
64
1
2
4
60
104%
10
100%
-50%
0%
7 7
12 65 22 -66%
2.4%
518
4
60
216
195
21
9
1
567
47
4
159 168
21
25
835 900 922
114%Apr '14 May '14
122%
177 5%
MoM %
2 -80%
136%
37
GOAL: Increase brand exposure via a 3% increase in reach per social mention MoM
37 11 2 2%
6 7 7 1%
19 1 0 2%
Site Traffic & Engagement
Conversions
Mar '14
GOAL: To grow an engaged social media community, at a 2% increase in total fans & followers MoM
1,894 1,978 2,026 2%
43 84
Apr '14 May '14
11 9 9 0%
20 10 17 70%
MoM %Mar '14
900 910
48 -43%
2,323
TOTAL (all Channels)
Mar '14 Apr '14 May '14 MoM %
Channel
GOAL: To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
217 520 140%
38
927 2%
4 15 275%
Twitter Facebook Instagram
121%
100 3,300 29 -99%
137 847
2,100
199 4,301 2,280 -47%
2,725 222%
24,529 70%
708
GOAL: Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Mentions
1 2%
Total MoM
115%
22 60 173%
11 15 2%
27,846 59%
3859%
$0 2%
270
20
6
300
7 4 -43%
8% 9% 50% 2%
$600 $0
2,522 17,501
67%
2
1
GOAL: To better understand engagement and reach by Social Media channel and post type for optimization opportunities
$16 $0 $0 2%
$300 $0 $0 2%
422 3,101 3,317 7%
323
14,400
13,200 25,566 94%
2,000 11,100 24,500
0
20
40
60
80
100
Mar '14 Apr '14 May '14
Instagram Twitter FacebookInstagram
27%
Twitter17%
56%
0
10
20
30
Mar '14 Apr '14 May '14
Jessica's Posts by ChannelInstagram Twitter Facebook
0
20
40
60
80
Mar '14 Apr '14 May '14
0
1
2
3
4
Mar '14 Apr '14 May '14
0
20
40
60
80
Mar '14 Apr '14 May '14
Engagement per Post
6
7
7
Page Views per Visit
19
1
0.13
Visits per Social Mention
2
11
15
Jessica's Posts
8%
9%
50%
Conversion Rate %
Instagram Facebook Twitter
0
5
10
15
20
25
30
Mar '14 Apr '14 May '14
Jessica's Posts by Channel
137 52
847
345
2,725
302
Twitter Facebook
Mar '14Apr '14May '14
2,522
17,501
27,846
Mar '14 Apr '14 May '14
Total Fans & Followers
Δ MoM 2%
2,026
PTG (Paceto Goal) 122%
Social Engagement per Brand Post
Δ MoM 83%
46
PTG 114%
Visits per Social Mention
Δ MoM 2%
2
PTG 67%
Reach per Social Mention
Δ MoM 119%
1,740
PTG 3859%
Ampersand As ApostropheSocial Media Performance | May 2014 --------------------------------------
Total Fans & Followers
Δ MoM 2%
2,026
PTG (Paceto Goal) 122%
Social Engagement per Brand Post
Δ MoM 83%
46
PTG 114%
Visitsper Social Mention
Δ MoM 2%2
PTG 67%
Reachper Social Mention
Δ MoM 119%
1,740
PTG 3859%
RECAP
01. Goals
02. KPIs
03. Tools
04. Data05.
Insights
06. Optimize
07. Monitor
08. Repeat
Social Media Fans & Followers New Fans & Followers (Last 3 Mo.) New Fans & Followers by Channel
New / Total
New Connections
Total Connections
New Followers
Total Followers
New Followers
Total Followers
New Fans
Total Fans
Social Media Engagement by Channel Post Volume & Engagement Rate
KPI / Supporting Metric
Posts Total
Engagement Per Brand Post Total
Engagement Total
Instagram Posts by Jessica Instagram
Engagement Per Insta. Post Instagram
Engagement Instagram
New Likes Instagram
New Comments Instagram
Tweets by Jessica Twitter
Engagement Per Tweet Twitter
Engagement Twitter
Mentions Twitter
ReTweets Twitter
Favorites Twitter
Facebook Posts by Jessica Facebook
Engagement Per FB Post Facebook
Engagement Facebook
Likes Facebook
Comments Facebook
Shares Facebook
Social Media Traffic & Revenue by Channel (May 2014) Social Media Traffic, Engagement & Conversion Drivers to Website
KPI / Supporting Metric
Visits Total
Page Views per Visit Total
Visits per Social Mention Total
Jessica's Posts
Conversions Instagram
Conversion Rate % Instagram
Revenue Instagram
$ / Visit Instagram
$ / Mention Instagram
Social Media Reach by Channel Reach per Mention by Channel Total Facebook and Twitter Reach
KPI / Supporting Metric
Reach per Social Mention
Total Reach
Organic Reach
Viral Reach
Reach per Mention
Total Reach
Jessica's Mentions Reach
ReTweet Reach
Reach per Mention
Total Reach
Organic Reach
Viral Reach
Engagement by Post (Facebook) Engagement by Instagram & Twitter
Jessica's Facebook Posts Jessica's Instagram & Tweets
That's a wrap! And what a wonderful wrap it is :) Thank you so much yo… Woohooooo! Check it out! INSTYLE MAG may issue pg. 214!! Our Sideways Tote in ca (Instyle Magazine )
Our new suede treatment is the bombbb! #perfection… INSTYLE Magazine // June issue pg. 126 !!! So amazed and proud of this beautiful (Instyle Magazine )
InStyle Magazine // June issue pg. 126!!! So amazed of this beautifull… #regram from @ajragasa #photoshoot from a few months back for our FW14 Lookbook! (Cave Studios)
Emmanuelle Chriqui "Sloan" from Entourage (moving coming soon!) using … Pretty much in love with this #ampersandasapostrophe / #ragandbone / #vince / #c (eg page san marino)
Set up complete! Show starts tomorrow!… The simplicity of this still kills me. In a good way ;) #simpleisbest #itsnotsim (0)
Look who's back just in time for summer... Our camel Sideways Tote tha… View from the cabin - doesn't get better than this. #hoodriver #thecolumbiagorge (Hood River)
Shaping up and shipping out #springstoreorders… Style runs in the family. Thank you, Grandma Eleanor! Love you Xx #gramswithstyl (0)
Feeling so incredibly lucky to be meeting with the accessories editor … Little calf-hair clutch action. You like? (0)
F/W '14 AasA sneak-peek! #ampersandasapostrophe… #regram from @adria_civ That's a real deal regram. #goodtags #goodbags #thatshou (0)
Don't miss our SAMPLE SALE today at Hilliard's Beer in Ballard. We're … Our new suede treatment is the bombbbb! #whereissnickinthispic #studiopup #bags (AasA studio)
Pick one. Or two! All our spring styles and colors are up on the site!… Regram from @egpagesanmarino LOVE all this #black and #white. Especially out Tal (0)
Look whos back... Our Buffalo Half Totes in oxblood and ink are now av… Me and baby Jacob :) @brayko (0)
Little snippet from the new lookbook! ;) #fw14… BAGZZZZZ #bagzzzzz #ampersandasapostrophe #doinit (AasA studio)
Emmanuelle Chriqui in our fav look - all black with #AmpersandAsApostr… Loving these new shots from mini shoot with Jason - the guy who's responsible fo (0)
Second magazine meeting. Cosmo's accessories editor was so great! Look… I think I like this ;) (0)
#regram from AJ Ragasa's #photoshoot from a few months back for our FW… Check out regram from @styleonly_ Our Ink Buffalo Half Tote with new snap-out cl (0)
Ampersand As Apostrophe NEW Sideways Totes! Today's our last day at D&… Had to #regram this from @styleonly_ ❤️ our boutique in the Ukraine! So clean / (0)
So blessed to have had such an amazing show here in New York the past … #AmpersandAsApostrophe now at @laboutiquesf La Boutique in San Francisco!! Love (La Boutique SF )
30 3 1
32 1 2
31 6 1
36 0 1
31 3 1
30 6 1
37 0 1
28 9 1
1 1
37 3 1
37 3 1
38 2 1
Likes Comments ReTweets
64 11 1
55 8 1
50 3 0
48 1 1
42 6 1
41 2 1
40
265
Shares
146
87
86
136
64
52
25
32
72
121
81
57
60
55
26
38
47
19
335
326
325
322
298
297
292
289
271
443
570
590
1,236
Reach
365
361
343
339
Ampersand As ApostropheSocial Media Performance | May 2014 --------------------------------------
Channel
Metric Category
Channel
52 345 302 -12%
127 796 1,740 119%
TOTAL (Twitter & Facebook)
2,100 1,066 -49%
99 1,001 2,251 125%
2
Revenue
3
TOTAL (all Channels)
23 28 22%
25 46
576 1,282 123%
83%
240
1
6
-37%
400%
0%
329
23
1
2
76%
4
8
37
296
644 115%
9 11 22%
2
1
4
64
1
2
4
60
104%
10
100%
-50%
0%
7 7
12 65 22 -66%
2.4%
518
4
60
216
195
21
9
1
567
47
4
159 168
21
25
835 900 922
114%Apr '14 May '14
122%
177 5%
MoM %
2 -80%
136%
37
GOAL: Increase brand exposure via a 3% increase in reach per social mention MoM
37 11 2 2%
6 7 7 1%
19 1 0 2%
Site Traffic & Engagement
Conversions
Mar '14
GOAL: To grow an engaged social media community, at a 2% increase in total fans & followers MoM
1,894 1,978 2,026 2%
43 84
Apr '14 May '14
11 9 9 0%
20 10 17 70%
MoM %Mar '14
900 910
48 -43%
2,323
TOTAL (all Channels)
Mar '14 Apr '14 May '14 MoM %
Channel
GOAL: To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
217 520 140%
38
927 2%
4 15 275%
Twitter Facebook Instagram
121%
100 3,300 29 -99%
137 847
2,100
199 4,301 2,280 -47%
2,725 222%
24,529 70%
708
GOAL: Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Mentions
1 2%
Total MoM
115%
22 60 173%
11 15 2%
27,846 59%
3859%
$0 2%
270
20
6
300
7 4 -43%
8% 9% 50% 2%
$600 $0
2,522 17,501
67%
2
1
GOAL: To better understand engagement and reach by Social Media channel and post type for optimization opportunities
$16 $0 $0 2%
$300 $0 $0 2%
422 3,101 3,317 7%
323
14,400
13,200 25,566 94%
2,000 11,100 24,500
0
20
40
60
80
100
Mar '14 Apr '14 May '14
Instagram Twitter FacebookInstagram
27%
Twitter17%
56%
0
10
20
30
Mar '14 Apr '14 May '14
Jessica's Posts by ChannelInstagram Twitter Facebook
0
20
40
60
80
Mar '14 Apr '14 May '14
0
1
2
3
4
Mar '14 Apr '14 May '14
0
20
40
60
80
Mar '14 Apr '14 May '14
Engagement per Post
6
7
7
Page Views per Visit
19
1
0.13
Visits per Social Mention
2
11
15
Jessica's Posts
8%
9%
50%
Conversion Rate %
Instagram Facebook Twitter
0
5
10
15
20
25
30
Mar '14 Apr '14 May '14
Jessica's Posts by Channel
137 52
847
345
2,725
302
Twitter Facebook
Mar '14Apr '14May '14
2,522
17,501
27,846
Mar '14 Apr '14 May '14
Total Fans & Followers
Δ MoM 2%
2,026
PTG (Paceto Goal) 122%
Social Engagement per Brand Post
Δ MoM 83%
46
PTG 114%
Visits per Social Mention
Δ MoM 2%
2
PTG 67%
Reach per Social Mention
Δ MoM 119%
1,740
PTG 3859%
RECAP
Tie Actionable KPIs to Meaningful Goals (SMART)
Always be asking “Why?” (5 Times Method)
Choose the Reporting Tool that Works for You
Monitor Regularly, Optimize and Repeat!
Start with 1 Goal & 1 KPI
Social Media Fans & Followers New Fans & Followers (Last 3 Mo.) New Fans & Followers by Channel
New / Total
New Connections
Total Connections
New Followers
Total Followers
New Followers
Total Followers
New Fans
Total Fans
Social Media Engagement by Channel Post Volume & Engagement Rate
KPI / Supporting Metric
Posts Total
Engagement Per Brand Post Total
Engagement Total
Instagram Posts by Jessica Instagram
Engagement Per Insta. Post Instagram
Engagement Instagram
New Likes Instagram
New Comments Instagram
Tweets by Jessica Twitter
Engagement Per Tweet Twitter
Engagement Twitter
Mentions Twitter
ReTweets Twitter
Favorites Twitter
Facebook Posts by Jessica Facebook
Engagement Per FB Post Facebook
Engagement Facebook
Likes Facebook
Comments Facebook
Shares Facebook
Social Media Traffic & Revenue by Channel (May 2014) Social Media Traffic, Engagement & Conversion Drivers to Website
KPI / Supporting Metric
Visits Total
Page Views per Visit Total
Visits per Social Mention Total
Jessica's Posts
Conversions Instagram
Conversion Rate % Instagram
Revenue Instagram
$ / Visit Instagram
$ / Mention Instagram
Social Media Reach by Channel Reach per Mention by Channel Total Facebook and Twitter Reach
KPI / Supporting Metric
Reach per Social Mention
Total Reach
Organic Reach
Viral Reach
Reach per Mention
Total Reach
Jessica's Mentions Reach
ReTweet Reach
Reach per Mention
Total Reach
Organic Reach
Viral Reach
Engagement by Post (Facebook) Engagement by Instagram & Twitter
Jessica's Facebook Posts Jessica's Instagram & Tweets
That's a wrap! And what a wonderful wrap it is :) Thank you so much yo… Woohooooo! Check it out! INSTYLE MAG may issue pg. 214!! Our Sideways Tote in ca (Instyle Magazine )
Our new suede treatment is the bombbb! #perfection… INSTYLE Magazine // June issue pg. 126 !!! So amazed and proud of this beautiful (Instyle Magazine )
InStyle Magazine // June issue pg. 126!!! So amazed of this beautifull… #regram from @ajragasa #photoshoot from a few months back for our FW14 Lookbook! (Cave Studios)
Emmanuelle Chriqui "Sloan" from Entourage (moving coming soon!) using … Pretty much in love with this #ampersandasapostrophe / #ragandbone / #vince / #c (eg page san marino)
Set up complete! Show starts tomorrow!… The simplicity of this still kills me. In a good way ;) #simpleisbest #itsnotsim (0)
Look who's back just in time for summer... Our camel Sideways Tote tha… View from the cabin - doesn't get better than this. #hoodriver #thecolumbiagorge (Hood River)
Shaping up and shipping out #springstoreorders… Style runs in the family. Thank you, Grandma Eleanor! Love you Xx #gramswithstyl (0)
Feeling so incredibly lucky to be meeting with the accessories editor … Little calf-hair clutch action. You like? (0)
F/W '14 AasA sneak-peek! #ampersandasapostrophe… #regram from @adria_civ That's a real deal regram. #goodtags #goodbags #thatshou (0)
Don't miss our SAMPLE SALE today at Hilliard's Beer in Ballard. We're … Our new suede treatment is the bombbbb! #whereissnickinthispic #studiopup #bags (AasA studio)
Pick one. Or two! All our spring styles and colors are up on the site!… Regram from @egpagesanmarino LOVE all this #black and #white. Especially out Tal (0)
Look whos back... Our Buffalo Half Totes in oxblood and ink are now av… Me and baby Jacob :) @brayko (0)
Little snippet from the new lookbook! ;) #fw14… BAGZZZZZ #bagzzzzz #ampersandasapostrophe #doinit (AasA studio)
Emmanuelle Chriqui in our fav look - all black with #AmpersandAsApostr… Loving these new shots from mini shoot with Jason - the guy who's responsible fo (0)
Second magazine meeting. Cosmo's accessories editor was so great! Look… I think I like this ;) (0)
#regram from AJ Ragasa's #photoshoot from a few months back for our FW… Check out regram from @styleonly_ Our Ink Buffalo Half Tote with new snap-out cl (0)
Ampersand As Apostrophe NEW Sideways Totes! Today's our last day at D&… Had to #regram this from @styleonly_ ❤️ our boutique in the Ukraine! So clean / (0)
So blessed to have had such an amazing show here in New York the past … #AmpersandAsApostrophe now at @laboutiquesf La Boutique in San Francisco!! Love (La Boutique SF )
30 3 1
32 1 2
31 6 1
36 0 1
31 3 1
30 6 1
37 0 1
28 9 1
1 1
37 3 1
37 3 1
38 2 1
Likes Comments ReTweets
64 11 1
55 8 1
50 3 0
48 1 1
42 6 1
41 2 1
40
265
Shares
146
87
86
136
64
52
25
32
72
121
81
57
60
55
26
38
47
19
335
326
325
322
298
297
292
289
271
443
570
590
1,236
Reach
365
361
343
339
Ampersand As ApostropheSocial Media Performance | May 2014 --------------------------------------
Channel
Metric Category
Channel
52 345 302 -12%
127 796 1,740 119%
TOTAL (Twitter & Facebook)
2,100 1,066 -49%
99 1,001 2,251 125%
2
Revenue
3
TOTAL (all Channels)
23 28 22%
25 46
576 1,282 123%
83%
240
1
6
-37%
400%
0%
329
23
1
2
76%
4
8
37
296
644 115%
9 11 22%
2
1
4
64
1
2
4
60
104%
10
100%
-50%
0%
7 7
12 65 22 -66%
2.4%
518
4
60
216
195
21
9
1
567
47
4
159 168
21
25
835 900 922
114%Apr '14 May '14
122%
177 5%
MoM %
2 -80%
136%
37
GOAL: Increase brand exposure via a 3% increase in reach per social mention MoM
37 11 2 2%
6 7 7 1%
19 1 0 2%
Site Traffic & Engagement
Conversions
Mar '14
GOAL: To grow an engaged social media community, at a 2% increase in total fans & followers MoM
1,894 1,978 2,026 2%
43 84
Apr '14 May '14
11 9 9 0%
20 10 17 70%
MoM %Mar '14
900 910
48 -43%
2,323
TOTAL (all Channels)
Mar '14 Apr '14 May '14 MoM %
Channel
GOAL: To maintain a social media engagement level averaging 40 per social mention per month (likes, comments, shares, mentions)
217 520 140%
38
927 2%
4 15 275%
Twitter Facebook Instagram
121%
100 3,300 29 -99%
137 847
2,100
199 4,301 2,280 -47%
2,725 222%
24,529 70%
708
GOAL: Drive a 3% increase in website visits per social mention MoM and maintain/increase an XX% Conversion Rate
Mentions
1 2%
Total MoM
115%
22 60 173%
11 15 2%
27,846 59%
3859%
$0 2%
270
20
6
300
7 4 -43%
8% 9% 50% 2%
$600 $0
2,522 17,501
67%
2
1
GOAL: To better understand engagement and reach by Social Media channel and post type for optimization opportunities
$16 $0 $0 2%
$300 $0 $0 2%
422 3,101 3,317 7%
323
14,400
13,200 25,566 94%
2,000 11,100 24,500
0
20
40
60
80
100
Mar '14 Apr '14 May '14
Instagram Twitter FacebookInstagram
27%
Twitter17%
56%
0
10
20
30
Mar '14 Apr '14 May '14
Jessica's Posts by ChannelInstagram Twitter Facebook
0
20
40
60
80
Mar '14 Apr '14 May '14
0
1
2
3
4
Mar '14 Apr '14 May '14
0
20
40
60
80
Mar '14 Apr '14 May '14
Engagement per Post
6
7
7
Page Views per Visit
19
1
0.13
Visits per Social Mention
2
11
15
Jessica's Posts
8%
9%
50%
Conversion Rate %
Instagram Facebook Twitter
0
5
10
15
20
25
30
Mar '14 Apr '14 May '14
Jessica's Posts by Channel
137 52
847
345
2,725
302
Twitter Facebook
Mar '14Apr '14May '14
2,522
17,501
27,846
Mar '14 Apr '14 May '14
Total Fans & Followers
Δ MoM 2%
2,026
PTG (Paceto Goal) 122%
Social Engagement per Brand Post
Δ MoM 83%
46
PTG 114%
Visits per Social Mention
Δ MoM 2%
2
PTG 67%
Reach per Social Mention
Δ MoM 119%
1,740
PTG 3859%
50
THANK YOU!
https://www.linkedin.com/in/bansipatel
https://twitter.com/bansi
QUESTIONS?