Understanding Marketing

Management

What are the Tasks

Necessary for

Successful Marketing

Management?

5

Developing Market

The first task companies facing is to identify its potential long-run

opportunities, given its market experience and core competencies

Strategies & Plans

Connecting with Customers

…understanding the

strengths

weakness &

Delivering Value

A company also determine how to

properly deliver to the target market the

value embodied in its products and services.

Creating long term growth

Based on its product positioning, a company

must initiate new-product development, testing,

and launching as part of its long-term view

Marketing Management

Tasks

1.Strategies & Plans

2.Connecting with Customers

3.Building Strong Brands

4.Delivering Value

5.Creating Long term Growth

Sameer Mathur

Indian Institute of Management Lucknow

Marketing Professor 2013 -

Marketing Professor 2009 -2013

Ph.D & M.s (Marketing) 2003 - 2009

Amit Pandey Indian Institute of Technology Kharagpur

(Internship)