ASSIGNMENT – 2EVENT MANAGEMENT

TOPIC – UNDERSTANDING EVENT AND ITS TYPES WITH EACH OF 1 EVENT TYPE

VISHWAKARMA GLOBAL BUSINES SCHOOL, PUNE

Presented by- Presented to-Muffadal Ali Darshana Vispute(PGDM-EM) Faculty (EM)

What is an event ?

An event can be described as a public assembly for the propose of celebration, education, marketing or reunion.

Something that happens or is regarded as happening, an occurrence, especially of some important to a sizable group with motive of entertainment or information, making it noteworthy or memorable.

What are the types of events ?

1. Leisure events 2. Cultural events

3. Organizational events 4. Personal events

Leisure Events :-

This category includes stage, music, ghazal, dance, mimicry shows, live concert leisure sports and other recreational and entertainment activities.

Involves higher cost and advanced infrastructure as these events are generally telecasted on television.

Cultural Events:-

Popular cultural event includes ceremonial, religious, art, social galleryshow, heritage, theme parties, charitable shows.

India having rich in heritage and a strong cultural background holds a varity of festival throughout the year.

Organizational Events:-

Organizational events includes trade biz, B2B, B2C shows, national and international seminars, training programs, incentive tours, executive meeting award ceremony.

They provide great opportunities for exposure.

Personal Events:-

The famous personal events include wedding ceremonies, birthday, marriage anniversary, annual picnics and other occasional functions.

Adding professional expertise to such occasion not only make such events special but also relieves families from the extra burden of handling responsibilities.

5 W’s Concept for an event Why‘Why’ means, why u want to organize the event i.e. event objective what do you want to get from the event? Defining event objectives at the very start of event planning is very important as it gives you the direction in which you should proceed to accomplish your objectives. Organizing an event without clear objectives is a huge waste of both time and resources.

What‘What means what you are going to do in the event i.e. what will be the: Event name, Food and Beverage, Type of entry, Program menu, Event budget.

When When you are going to the event (Date & Time): Target audience, working days, examination, festival time, no clash dates, climate conditions.

WhereWhere are you going to organize the event i.e. the venue.

WhoWho will be organizers, sponsors, partners, client and target audience. How many target audience are you expecting to visit the event and why. You must have very good reason to this ‘Why’ as you will have to convince your prospective organizers and sponsors for that why particular number of people will attend the event.

Key steps in event Management

STAGE-1

Feasibility: Possibility of event, time, funds, people involved and venue

STAGE-2

Timing: Clash of an other major event, well spaced if its of same kind.

Finance: Source of revenue, figure out expected expenditure and plan the budget.

STAGE-3

Marketing: Marketing strategies to be applied, sponsorship, advertising ticket sales.

Operational: Facilities, equipment and sequence of event should be continuously monitored.

ConceptualizationConceptualization of creative idea.

The 5 C’s of Event

Costing Calculation of cost of production and margin.

Canvassing For clients and sponsors, customer, audiences and networking.

CustomizationBases on the preference of customer and marketing objective of organization.

Carrying – out the event The execution of the event as planned

Leisure event : HOT AIR BALLON by ADIRONDAC(1970)

About:-

• Warren Country, Glen falls New York.• 40 years about 1,40,000 people fall for the event of 4 day’s.• Top 100 events in list of USA. • Not for profit event. • Volunteers, no paid staff.• Self sponsor.• Upcoming hot air balloon event on September 22-25, 2016.• Perfect event for corporate marketing and brand activation, self

advertised hot air balloons play integral role.

Cultural event : BRAZIL CARNIVAL EVENT

About:-

• The first festivals of Rio dated back to 1723.• One of the most important events in Brazilian culture.• It is the biggest carnival in the world with two million people per day.• The rambunctious series of parades and parties is held 40 days before

Easter.• Sambadrome Rio’s ‘stadium of samba’ holds seat around 70,000

people.• Carnival ticket prices can vary from US$55 to US$3000, depending

on the ticket type, sector and season.

Organizational event: AUTO MOBILE LAUNCH by AUTO EXPO

About:-

• The Auto Expo was conceived in the year 1985 and had its debut showcasing in 1986.

• Auto Expo is Asia's largest and the world's second-largest motor show.• Till 2012, the expo was organized at Pragati Maidan, but since 2014 it is

organized at India Expo Mart, Greater Noida.• The Auto Expo is accredited by the Organisation Internationale des

Constructeurs d'Automobiles.• Comprises members who are individuals from the mobility community,

engineers, executives from industry, government officials, academics and students.

Personal event: WEDDING by GENESIS INC

About:-

• Establishment in 2011, have constantly aimed for flawless and a satisfactory execution of wedding events.

• Provides Pre Wedding, Wedding Day, and Post Wedding Services.• With dynamic communities, different traditions, customs and they

assists in specific services and solutions for each of the customs and traditions.

• A to Z wedding decor.• Destination Weddings:- Beach wedding, Palace wedding, Mountain

wedding, Temple wedding.