Understanding Current Cloud Market Drivers and...
Transcript of Understanding Current Cloud Market Drivers and...
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Thomas Murphy@metamurph
Understanding Current Cloud Market Drivers and Responses
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Technological advances allow real-time analytics and real-
time complex event processing
NoSQL, Hadoop and the gradual isolation of the relational model
Web scale and ubiquity of cloud services and resources
Contextual, personal, cloud-backed, mobile
applications, apps
Internet of Things brings OT close to IT, devices
close to software systems
The death of the9 to 5 work day (always-on decision making)
Explosion of digital social activities and collaborations
The Change That Demands a Response
The pervasive continuity of the personal and business computing,
emergence of Citizen IT
Imperative of rapid innovation and change
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
PaaS at the Peak of Inflated Expectations
From "Hype Cycle for Platform as a Service (PaaS), 2013," 31 July 2013, G00251072
Innovation Trigger
Peak ofInflated
Expectations
Trough of Disillusionment
Slope of EnlightenmentPlateau of
Productivity
time
expectations
Plateau will be reached in:
less than 2 years 2 to 5 years 5 to 10 years more than 10 yearsobsoletebefore plateau
As of July 2013
Business Analytics PaaS(baPaaS)
Cloud IMDG Services
Cloud MDM Hub Services
Cloud Event Processing Services
Cloud-Enabled IntegrationPlatforms (CEIPs)
Cloud Mobile Back-End ServicesPlatform as a Service in China
ADLM PaaSCloud API Management
Cloud Managed File Transfer Services
Cloud-Enabled ApplicationPlatform (CEAP)
Portal PaaSPrivate PaaS
bpmPaaSIntegration PaaS (iPaaS)
Platform as a Service (PaaS)
IaaS+
Application PaaS (aPaaS)
Elastic Multitenancy
Database Platform as a Service (dbPaaS)
Infrastructure as a Service (IaaS)
Software as a Service (SaaS)
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Applications created in 2013 using traditional architecture
models will be an IT-constraining legacy by 2016
The leading business applications of 2016 are currently designed using nexus-ready application
architecture principles
Your Current Architecture May BeWoefully Obsolete
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
The Next Application Architecture Must Serve the Next Business Outcomes
Nexus Ready
Real Time
Orient
DecideAct
Observe
Events
Data Modeling
Process Modeling
Decision Modeling
Context Aware
Person Centric
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
PC
The Computer Gets Personal
Client/Server
Data WithoutProgrammers
Web
Instant WWInformation
Nexus
The ConsumerTakes Control
Consumers Now Drive IT
90s 00s80s 10s
… and Consumers Now Define Quality
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
No Longer "Users"
Consumers at "Work"
IT-averse
Team Motivations
Self-directed
Information Rich
Employees Don't Stop Being Consumers
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Cloud Computing Lets You Focus
• IaaS – Compute Power Available in Cloud as a Utility like Electricity Generation – Your applications run like always
• PaaS – Cloud Platforms that support building new Software and Simplifying Collaboration and Deployment – Think Telephony Services
• SaaS – Software Built and Optimized for Cloud that you Consume – Anywhere, As You Need
7
We Don’t Generate Our Own Electricity or Run Our Own Telephone Network
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Improving The Business/IT Conversation
One Size
Fits All
BusinessLeader
Apps/IT
Leader
Better
Ideas
New
Ideas
Common
Ideas
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
How Do Other "Systems" in Industry Deal With Varying Rates of Change? Pace Layering/Shearing Layers
Structure:
Skin:
Space Plan:
Services:
Stuff:
30 – 300 Years
20 Years
3 – 30 Years
7 – 15 Years
1 Day to 1 Month
Site: Eternal
Note: For more on pace layers and shearing layers in building architecture see “How Buildings Learn” (1994) by Stewart Brand
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Systems of Record
Systems of Differentiation
Systems of Innovation
A Pace Layered View of Systems
New
Ideas
Better
Ideas
Common
Ideas
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Think Nexus-ready Architecture: The Future Is Closer Than It Appears
Think Mobile:• Consider user in context
• Consumer-grade user experience
• Loosely coupled (service oriented)
• Frequently changed
• Fast attrition
• Intermittent access
• Reduced chattiness
• Minimal message sizes
Think Cloud:• Service oriented
• Loosely coupled
• Stateless and "hoardless"
• Multitenant ready
• Event driven
• Continuously versionable
• Parallel and in-memory ready
• Instrumented for governance
• Low chattiness
• Frugal use of resources
• Industrially packaged
• Platform independent
• Composed and composable
• Public access ready
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Public Cloud Services Market Is a Fraction of the Overall IT Spending …
0
50
100
150
200
250
2011 2012 2013 2014 2015 2016 2017
Public Cloud Services
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
2011 2012 2013 2014 2015 2016 2017
Overall IT Spending Public Cloud Services
4%
17%
Public cloud services market grows from 3% to 5% of overall IT spending
Billions of DollarsBillions of Dollars
CAGR
CAGR
Source: Forecast: Public Cloud Services, Worldwide, 2011-2017, 1Q13 Update, Mar 2013 (G00248727)
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
… and yet Everybody Wants in: Enterprise Cloud Computing Bazaar
Enterprise
Cloud
Hardware vendors
Middleware vendors
Platform vendors
IaaS vendors
Application vendors
Hosting and outsourcing
vendors
Consumer markets vendors
Telco. vendors System
integrators
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Public PaaS Market Is a Fraction of the SaaS and IaaS Markets …
SaaS PaaS IaaS
Five-year CAGR
(2012-2017)
18.5% 23.5% 37.8%
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
2011 2012 2013 2014 2015 2016 2017
Bil
lio
ns
of
Do
lla
rs
Cloud Application Infrastructure Services (PaaS) Total
Cloud Application Services (SaaS) Total
Cloud System Infrastructure Services (IaaS) Total
Source: Forecast: Public Cloud Services, Worldwide, 2011-2017, 1Q13 Update, Mar 2013 (G00248727)
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
aPaaS iPaaS
bpmPaaS
… and yet Everybody Wants in: The Diverse Public PaaS Marketplace
Integration PaaS
BPM PaaS
Messaging Services
Business Analytics
PaaS
Portal/UX PaaS
API/Service Governance
Application PaaS
Database PaaS
Mobile Back-end Services
Event Streaming Services
IMDG Services
ADLM PaaS
Covicint Portal
IBM WebSphere Cast Iron Live
SQL Database
ElastiCache
Cache
Source: "Platform as a Service: Definition, Taxonomy and Vendor Landscape, 201
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Monolithic design
Over-provisioning and hoarding of resources
Stateful
No support of parallel or in-memory computing
Not open for programmatic access
Tightly coupled
Not modular
Assumes predictable connectivity
Not designed for 24/7 use
Discontinuous versioning
Not horizontally scalable
Not instrumented for introspection
Single-channel front-end
Complex
Expensive
Locked into proprietary frameworks, platforms, and vendors
The Old Architecture Does NotMeasure Up
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Cloud vs. Enterprise: Vendors Must Master Both to Lead
• apinso appeleon
• AppPoint AppsOnAzure
• Caspio Bridge
• CloudBees RUN@cloud
• cloudControl
• dotCloud
• Engine Yard Cloud
• Fhoster Platform
• Google App Engine
• Indra Gnubila
• OrangeScape Cloud
• salesforce.com (Heroku)* and Force.com
• TrackVia Application Platform
• Wolf OnDemand Public Cloud
• WSO2 StratosLive
• Zoho Creator
Cloud natives:
• IBM SmartCloud Application Services
• IS Tools Hosted Platform
• Mendix App Platform
• Microsoft Windows Azure Cloud Services
• MioSoft MioEdge
• OpenText (Cordys Cloud)*
• Oracle Java Cloud Service (limited access)
• Pramati (WaveMaker)*: CloudJee
• Progress Software Rollbase Hosted Cloud (Rollbase)*
• Red Hat (OpenShift Online)
• SAP HANA Cloud Platform AppServices
• ServiceNow PaaS
• Software AG AgileApps Live (LongJump)*
Enterprise natives:aPaaS
*acquisition
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Design for Continuous Delivery
IT
Developers
IT
Operations
Citizen
Developers
Cloud
Providers
Business
Partners
OT
EngineersContinuous
Development
Integration
Operations
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
The Bottom Line 1: Mind Your Architecture
Nexus-ready Architecture Principles
1. Build on SOA Plan for modular, distributable, discoverable,
shareable, and replaceable services
2. Cloud first, mobile first Avoid instant-legacy applications, plan "future-first"
3. Separation of concerns Separate services by role, cadence, semantics, and
scope
4. Business-out design Establish core business services before designing
clients and sources
5. Hybrid Business Solutions Design into a network — local, multi-site, and global
6. Event-driven architecture Implement event processing for real-time operations
7. Context-aware computing Seek context for situation-aware intelligent
operations
8. Managed service ecosystem Control your ecosystem of resources
9. Global class Be ready to consume and provide global services
10. Continuous delivery Manage the life cycle of continuous change
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
The Bottom Line 2: People First
Cultural Change
Fight the Not-invented-here Syndrome
Socialize, Listen, and Be Transparent
Avoid Stovepipe Projects and Applications
Be Systematically Opportunistic
Avoid Rigid Policies: Plan, Act, Learn, and Change
Think Integrated Business (All Business Is IT Business)
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommended Gartner Research
The Nexus Effect and How the Nexus of Forces Alters Established Architecture ModelsYefim V. Natis (G00238661)
Ten Ways to Avoid SaaS Delivery Problems and Protect Your Organization
Toolkit: SaaS Security Decision Framework
Don't Believe the Hype: SaaS Only Reduces Part of the Effort Needed to Implement and Operate Business Applications
Risks and Opportunities of PaaS at the Peak of Inflated Expectations
Calculating and Comparing Public Cloud IaaS Costs
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