Understanding Ad_MEDIA PLAN

7/18/2019 Understanding Ad_MEDIA PLAN

http://slidepdf.com/reader/full/understanding-admedia-plan 1/22

GRAP 2413: Understanding Advertising Media

Main Assignment Stage 2

Student Name: VO Van Quynh

Student Number: s3230360

Date of Submission: Friday !anuary "t# 2$1$

%e&turer: Su'anida (#antarin

- 1 -



TABLE OF CONTENT

Cover page p. 1

I. Media Objectives p. 3 - 4

1. Communication Objectives p. 3

2. Media Objectives p. 4

II. Geographic Coverage p. 5 !

III. Media "trateg#

1. $romotiona% Mi& 'oo%s p. (

2. Mediums )or $romotiona% Mi& 'oo%s

a. *dvertising p. + 12

b. "a%e $romotions p. 13

c. $ub%ic ,e%ations p. 13

3. Media ehic%es

o 'C p. 14

o Magaines and /e0spapers p. 15 1!

o Internet p. 1(

o 'ransit p. 1(

o "amp%ing p. 1( - 1+

o $oint o) $urchase p. 1+

o "ponsor p. 1+

I. udget p. 1

. "chedu%ing p. 2

I. Media Campaign %o0chart p.21

,e)erence p. 22

- 2 -



I. MEDIA OBJECTIVES

1. Communication Objectives

Co%gate has been operating in ietnam )or near%# 14 #ears and it has a strong

ora% care business in ietnam mar6et. It is one o) the %eaders in ora% care inietnam together 0ith C%ose-7p and $8" 9/gu#en 2:. ;o0ever Co%gate <isp

is the tota% ne0 %ine o) product in ietnam= there)ore 0e need to )ocus on brand

a0areness at the )irst step. 'hen 0ith the media strateg# 0e can promote the

purchase and brand %o#a%t#.

'he campaign 0i%% be divided into 3 period o) time= there)ore there are di))erent

communication objectives )or each period>

'he )irst 4 months 9)rom ?anuar# - *pri%:>

'o achieve 4@ o) consumersA a0areness o) Co%gate <isp in ;anoi and

;o Chi Minh Cit#

'he second 4 months 9)rom Ma# - *ugust:>

'o increase consumersA a0areness o) the product )rom 4@ to 55@

'o gain !5@ o) target audience can reca%% the brand

'o have !@ o) target audience get tria% usage and gain consumersA high

rate about the products

'he %ast 4 months 9)rom "eptember Becember:>

'o gain (@ o) target audienceAs top o) mind a0areness

'o increase consumer %o#a%t#

2. Media Objectives

'here are man# )actors to consider 0hen setting a media objective inc%ude

Mar6eting )actors Message or Creative )actors and Media )actors. Co%gate <isp

is a ne0 t#pe o) product appears in ietnam mar6et. 'he product has a short

usage c#c%e and short purchasing c#c%e. or those reasons the objective shou%d

be at high )reuenc# %eve%.

;o0ever this product has a uniue message o) c%eaning the teeth 0ithout 0ater

and it on%# has one sing%e message. "econd%# it is the )irst disposa% mini-

- 3 -



toothbrush in the 0or%d thus there is no competitor 0ith this product. 'hird%# the

target audience o) this product is #oung peop%e hence their abi%it# a%%o0s them to

%earn and retain message e))ective%#. ourth%# the schedu%e o) this campaign 0i%%

be continuous. ina%%# the media that 0e use has high repeat e&posure. *s a

resu%t compare to the high )reuenc# %eve% the %o0 )reuenc# %eve% has more

0eight. Det in order to have an e))ective campaign 0e shou%d have the e))ective

)reuenc# %eve% 0hich is )rom 3E - 1.

In addition reach is a%so an important part in setting media objectives. *t )irst

this campaign 0i%% use mu%tip%e media to reach the consumers. "econd%# the

number and diversit# o) media vehic%es used is 0ide thus more consumers

0ou%d be reached b# the advertising e))ort.

Conseuent%# the objective 0ou%d be> “75% of target audience will be

exposed 6 – 8 times to the advertising during the campaign” .

- 4 -



II. GEOGRAPHIC COVERAGE

'he 2 cities that I choose to )irst %aunch this product 0i%% be ;anoi and ;o Chi

Minh Cit#. 'he# are the 2 biggest cities in iet /am. *ccording to the Genera%

"tatistics O))ice o) ietnam ;a /oi and ;o Chi Minh Cit# has the %argest

popu%ation in ietnam. 'he tab%e be%o0 sho0s the popu%ation statistic in these

t0o cities in 2+

$opu%ation and popu%ation densit# in 2+ b# province

9"ource> http>88000.gso.gov.vn8de)au%tFen.asp&tabidH4!(idmidH3ItemIBH+!53: *s 0e can see 2 big cities o) ietnam are the p%aces that gather most o) peop%e

o) the countr#. 'he# are more deve%oping than other provinces base on their

month%# income 9the chart be%o0:.

In addition ;a /oi and ;o Chi Minh Cit# have increased their 0ea%th signi)icant%#

in the past )our #ears 9'/" ,evie0s the 2 JIs the g%ass ha%) )u%% or ha%)

empt#K:.

- 5 -

*veragepopu%ation(Thous.

pers.)

*rea (Km2 )(*)

$opu%ationdensit#(Person/km2

)

WHOLE COUNTRY 82!".8 ##!!$".% 2"

Red River elta !"65#$8 !&6!$5 "''

;L /i !11!.2 334+.59NN: 1+2(;i $hPng 1+45. 1522.1

(orth )entral area and )entralcoastal area !"8&$ "58"#$"

QL /Rng +1+.3 12+3.4 !3+*outh +ast !88$8 '6&5$5 3+

Snh BTUng 1(2 2!5.2 4+4L ,Va - Wng 'Lu !1.2 1+(.4 3155'$.;X ChY Minh !!11.! 25.! 3155

http://www.gso.gov.vn/default_en.aspx?tabid=467&idmid=3&ItemID=8653




9"ource> '/" Media Co:

- 6 -



III. MEDIA STRATEGIES

1. Promotional Mix Tools:

*dvertising "a%e $romotion and $ub%ic ,e%ations

$romotiona% Mi& 'oo%s ,ationa%e

*dvertising

*dvertising is one o) the %argest industries in over the

0or%d. It is pervasive in usua% %i)e o) societ# and it is a

po0er)u% 0a# to provide consumers 0ith in)ormation

as 0e%% as in)%uence their perceptions.

*ccording to e%ch and e%ch 92:Jadvertising

invo%ves mass media 9e.g. ' radio magaines

ne0spaperZ: can transmit a message to %argegroups o) individua%s o)ten at the same timeK

there)ore it is a%so one o) the most cost-e))ective 0a#

to reach %arge audience.

"a%es $romotion

'his is genera%%# de)ined as a direct inducement that

provides e&tra va%ue or incentives to the sa%e )orce.

*dditiona%%# it is an acce%eration too% designed to

speed up the se%%ing process and ma&imie sa%es

vo%ume 9e%ch and e%ch 2:

$ub%ic ,e%ations

$ub%ic ,e%ations is Jthe management )unction 0hich

eva%uates pub%ic attitudesZ e&ecutes a program o)

action to earn pub%ic understanding and acceptanceK.

'his is the )irst %ine o) product coming into ietnam

mar6et there)ore $ub%ic ,e%ations is necessar# to

ma6e the pub%ic have more understanding about the

product.

2. Medium for Promotional Mix Tools

- 7 -



a) Advertising

'C > 'e%evision is considered as the most popu%ar medium in advertising

industr#. *ccording to the '/" research on J*dvertising spend brea6do0nK

' is the most spent medium in ietnam. It ho%ds (5@ o) *dvertising "pendin ietnam. e%ch and e%ch 92: c%aim that re&'hn &re &u+en'e &n+

'os, e--e',eness are advantages that ' has.

9"ource> '/" Media Co.:

' has the uniue capabi%it# to J+emons,r&,e & pro+u', n useK. It both has

&u+,or and su& senses to reach consumers simu%taneous%#. Moreover

J' has n,ruson &ue unpara%%e%ed b# other media. 'hat is '

advertisements en&e one0s senses &n+ &,,r&', &,,en,on even 0hen one

0ou%d pre)er not to be e&posed.K 9"himp 2( p. 42!:. In addition one o)

the greatest advantages o) ' advertising is the &1, ,o &'hee mp&', it

activates the consumersA a0areness o) ads and he%ps them understand the

sa%es message easi%#.

- 8 -



Magaines and /e0spapers > as the pie chart above describe 0e can see

that ne0spaper and magaines are the second media usage o) ietnamese

a)ter te%evision. J$eop%e read ne0spapers )or ne0s the# are in the right

menta% )rame to process advertisements that present ne0s o) ne0 products

store opening or sa%e promotionsK 9Chitt# "himp ar6er 2+:. &ss

&u+en'e 'oer&e is a%so one o) the major advantages o) ne0spaper and

magaines. Moreover both ne0spapers and magaines have the abi%it# to

presen, ,he +e,&e+ n-orm&,on o) the product to the consumers. 'he chart

be%o0 describes the using media o) intervie0ed peop%e in ietnam.

93our'e4 TN35 2""65 W2 7N.)

Internet > according to the recent statistic o) internet users in the 0or%d

ietnam is ran6ed as the 1+th most active users o) the internet g%oba%%#. It

means that the percentage o) peop%e using internet in ietnam increased

signi)icant%#= and internet ma# be the most po0er)u% too% in advertising.

- 9 -



9"ource> http>88000.internet0or%dstat.com8:

"ince Internet came into ietnam it became one o) the most popu%ar media.

$eop%e start to use the Internet in researching stud#ing entertaining and so

on. It gradua%%# rep%aced the traditiona% media probab%#. 'he chart be%o0

sho0s that the percentage o) peop%e in ;anoi and ;o Chi Minh Cit# in

media penetration.

- 10 -

http://www.internetworldstat.com/




9"ource> '/" Media Co:

*%though the internet just came into ietnam )e0 #ears ago it becomes the

third choice o) media using a)ter ' and printing media. In addition the

number o) peop%e using internet has increased near%# 1 times over ! #ears

especia%%# the #oung generation and 0hite co%%ar 0or6ers our target

audience.

- 11 -



9"ource> '/" Media Co 2:

Moreover the Internet a%so has a number o) advantages )or advertising. 'he

most important advantage is its price= it is 'he&per than the other media and

can reach %arge number o) audience. eside that 0ith the n,er&',e

'&p&1,5 it he%ps in increasing customerAs invo%vements and immediate

)eedbac6 )or bu#ers and se%%ers 9e%ch and e%ch 2:

'ransit > because o) the increasing o) petro% price there)ore ietnamese

peop%e tend to use pub%ic transport more than be)ore. 'his 6ind o)

advertising 0i%% be attract man# peop%e inc%uding our target audience

because this is an interesting 0a# o) advertising there)ore it can 9&n

n,eres, &n+ &,,r&', peope0s &,,en,on ,o ,he mess&e: 9Chitt# ar6er and

"himp 2(: especia%%# in high tra))ic intensit# area %i6e ;o Chi Minh Cit#

and ;a /oi. Moreover transit advertising does not inc%ude too man#

advertisements= hence this 0a# o) advertising can avoid man# c%utters. Inietnam the price o) this 6ind o) advertising is cheaper than bi%%board

because there is a %ac6 o) space in ;anoi and ;o Chi Minh Cit#.

- 12 -



b) Sales Promotion

"amp%ing > ietnamese peop%e rea%%# %i6e )ree samp%e or tria%

products. 'here)ore giving samp%es is an e))ective 0a# in getting peop%e to

ener&,e ,r& . *ccording to e%ch and e%ch 92: the# asserted thatpac6aged-goods products such as )ood hea%th care items cosmetics and

toi%etries usua%%# use samp%ing because those products are appropriate )or

an e))ective samp%ing program= because the# are %o0 unit va%ue the

products are divisib%e and the purchase c#c%e is short.

urthermore 0e are the ne0 %ine o) product thus samp%ing 0i%% generate

high tria% and it %eads to another bene)it> JConsumers can e&perience the

brand direct%# and gaining a greater appreciation )or its bene)itsK 9e%ch and

e%ch 2:

$oint o) purchase > J'his is an opportunit# to ma6e a measurab%e

impact just 0hen shoppers are most receptive to ne0 product ideasZK

9"himp 2(:. 'his is an e))ective 0a# to encourage peop%e to ma6e )ina%

decision o) bu#ing the product. 'here)ore it p%a#s an important ro%e in

gaining peop%e a0areness and attention.

c) Public Relations

"ponsorship > 0e are %aunching the ne0 product )or the #oung generation

and 0hite co%%ar 0or6ers there)ore I 0i%% choose the program that attracts

those target audience to sponsor.

'he main advantage o) sponsorship is b# attaching our brand name to the

specia% event 0e can be ab%e to avoid c%utter inherent in advertising media

9Chitt# ar6er "himp 2+:

3. Media Vehicles

TVC

'ime /et0or6 $rograms ,ationa%e$rime

time

;'( 'C bet0een the

J3nn ;,h ,he s,&r:

&mesho; 2.15

'his is one o) the most attractive

gamesho0 )or #oung generation in ;o

Chi Minh Cit#

- 13 -



9<ednesda#:

'C be)ore ,he ne;s

1.45 94 da#s 8 0ee6:

and a)ter the ne0s 2.15

94 da#s 8 0ee6:

'C bet0een

<e,n&mese moes -

2.5 95

da#s80ee6:

/e0s is one o) the most e&pected part

o) ' program thus the percentage o)

peop%e can see our ads is higher.

ietnamese movies are a%so

interesting to peop%e it is an

entertaining time )or peop%e a)ter a

hard 0or6ing da#.

$rime

time'1

e)ore ,he ne;s 1.

9( da#s 8 0ee6: and a)terthe ne0s 1.3 94 da#s 8

0ee6:

'C be)ore a)ter the

9Tr&en &n+

=s'oer: 2.3

9'hursda# an "aturda#:

'his net0or6 is ;a /oi and nationa%

net0or6 as 0e%%. 'here)ore 'C atthis net0or6 can reach target

audience in both ;a /oi and ;CMC.

'his is the program made b# #oung

peop%e the# trave% around the countr#

introduce the most interesting p%aces

to peop%e. 'his is made )or the #outh

and b# the #outh a%so thus our target

audience can be e&posed our ads.

Moreover peop%e in this program

trave% around da#s b# da#s. ;ence

our product is ver# suitab%e )or them=

the# do not have to carr# traditiona%

toothbrush and toothpaste. Our ads

can remind peop%e about the product.

*s 0e are a%so sponsor )or the trip inthis program thus the price o)

advertisement 0i%% be reduces a %itt%e

bit.$rime

time

;a /oi 'C be)ore and at the

brea6 o) <e,n&mese

'his is post-dinner and re%a&ing time

)or most o) peop%e inc%uding our target

- 14 -



-ms 21.3 94 da#s 8

0ee6:

audience. ;aving advertising at this

time is a great chance to reach peop%e

and can avoid c%utter better because

peop%e rea%%# enjo# 0atching )i%ms so

0hen the 'C comes in the# 0i%% not

hesitate to 0ait to continue 0atching

&&>nes &n+ Ne;sp&pers

Our target audience is #oung generation= inc%ude students and 0hite co%%ar

0or6ers. 'here)ore choosing the magaines and ne0spapers that the# usua%%#

use is a%so an e))ective 0a# to advertise our product.

or the ne0spaper peop%e tend to avoid the advertising section thus 0e shou%dadvertise our ads on the )ront page o) advertising section 0ith an attractive

design and our uniue message. # doing that 0a# it is not di))icu%t to get peop%e

attention

or the magaines 0e 0i%% advertise our ads at the midd%e o) the artic%e ma# be

in trave% section to remind peop%e that our product is the most suitab%e )or

trave%ing.

Chosen ne0spapers and magaines is based on their circu%ation and readership

pro)i%e

- 15 -



PE PUBLICATION FREQUENCYCIRCULATION

READERSHIPPROFILE

GEOGRAPHICALPUBLISHMENT

EDITORIAL CONTENT

M*G*[I/\

';\ GIOI */ ;O*

9Cu%ture <or%d:

ever# )ortnight 45

<omen 0ho are#oung activemodern ande&troverted

"tudents and0hite co%%ar0or6ers

;a /oi ;CM 5@]atest ne0s o) entertaimusic movies beaut#

ce%ebritiesZ

'I\$ ';I GI* BI/;9Mar6eting ami%#:

0ee6%# 5a%most 0omengir%s

;a /oi ;CM 5@

0ee6%# pub%ication )or0omen 0ith the hreadership in / tremendous aspects o) %i)

\<"$*$\,"

;* /OI MOI9/e0 ;a /oi:

dai%# a%most ;a /oipeop%e

;a /oiGenera% ne0s )ocus oncurrent ne0s in ;a /oi

';*/; /I\/9Douth Bai%#:

dai%# 3+a%most ;o ChiMinh and ;a /oi

nation0ide internationa%

Genera% ne0s )ocuson current ne0s in;o Chi Minh

'7OI ',\ dai%# 4(a%most ;o Chi

Minh peop%e

;o Chi Minh Cit#

and ;a /oi

Genera% ne0s )ocus on cne0sin ;o Chi Minh Cit#

- 16 -



n,erne,

Internet is the cheapest medium amongst the *dvertising too%. <e 0i%% bui%d the

homep&e )or the product 0ith )u%% o) in)ormation statistic about Co%gate <isp.

'here 0i%% be advertising video c%ip on that 0ebsite as 0e%%.

In addition 0ith the strong gro0th o) socia% net0or6 the #outh tend to use those

net0or6s to connect 0ith )riends. 'here)ore bui%ding a ?&'e1ook &''oun, 0ith

interesting in)ormation can get peop%e attention and it is )ree tota%%#.

<hen 0e advertise on 'uoi 're ne0spaper the# have a promotion )or us. <e

can put our advertisements 0ith the most reasonab%e price on their onne@

ne;sp&pers 0hich are the one o) the most cro0ded 0ebsites in ietnam. In

addition vne&press.net is a%so the %arge on%ine ne0spaper in ietnam 0ith more

than 1.2 mi%%ion accesses a da#. 'here)ore advertising on this 0ebsite is a%soe))ective

Tr&ns,

*s mentioned above pub%ic transport is used more )reuent%# no0ada#s. 'hus

0e 0i%% use 1uses as the too% to advertise our message. <e 0i%% choose the

buses that going around the cit# and the time 0i%% be 6&m5 !!&m &n+ $pm. 'he#

are time that the streets are most cro0ded because students and 0hite co%%ar

0or6ers 9our target audience: go to schoo% or 0or6 at (am the# go out )or their

%unch time at 11am and 5pm is the time that the# go home. 'he price o)

advertising on a bus is about ^38 #ear.

3&mpn

<e 0i%% give samp%es )or our target audience at the en,r&n'e o- ,her o--'es ,her

s'hoos at 6&m and at the en,r&n'e o- superm&rke,s as 0e%%. $eop%e 0ant to

6eep their teeth c%ean but the# hesitate o) carr#ing toothbrush and toothpaste.

Giving samp%es )or them 0hen the# going to 0or6 or to schoo% 0e have a big

chance to satis)# their demand o) mouth )reshening.

- 17 -



2 samp%es 0i%% give )or each p%ace. 'here 0i%% be 2 high schoo%s and 2 o))ices at

;o Chi Minh Cit# and ;anoi per da#. <e 0i%% de%iver samp%es 2 da#s 8 0ee6 in 3

months.

H_ 2 & + 9p%aces: & 29da#s: H 32 samp%es 8 0ee6

H_ 32 & 490ee6s: H 12+ samp%es 8 month

H_ 12+ & 39months: H 3+4 samp%es 8 #ear

H_ 3+4 & 5 9price o) one product: H 12 /B H ^13(

$oint o) purchase

'here 0i%% be some sma%% stands o) our product at the %ine that peop%e ueue )or

cashier. 'his is the p%ace 0here peop%e are usua%%# attracted thus 0e can get

their attention easi%# b# 0e%%-designed our stand.

'he big supermar6ets in ;o Chi Minh Cit# and ;a /oi 0i%% be chosen )or settingpoint o) purchase stands

SupermarketsNumber !

sta"#s

ig C 2Coop Mart 4Ma&iMa& 2

3ponsorshp

<e 0i%% sponsor )or peop%e 0ho participate in 9Tr&en &n+ =s'oer: program5

it introduces peop%e the most beauti)u% sites o) ietnam and the 0or%d.

$articipants are #oung peop%e 0ho %ove trave%ing be active and d#namics. In

their trip because the# 0i%% encamp in the )orest or our-side p%aces there)ore

the# 0i%% use Co%gate <isp to c%ean and )reshen their mouth 0ithout 0ater. 'his is

an interesting program and it is broadcasted on te%evision. *s a resu%t our target

audience 0i%% pa# more attention on the use o) our product. 'he program is ta6enp%ace on summer ho%ida#s )rom Ma# to *ugust.

IV. BUDGET

- 18 -



TYPE PUBLICATIONU"$t pr$%e

&FPFC'() $"sert$"I"sert$" Pr$%e &$" *ND'

M*G*[I/\"';\ GIOI */ ;O* 525 ( 3!+

'I\$ ';I GI* BI/; 51(5 + 414

/\<"$*$\,"

;* /OI MOI 4( 2 45

';*/; /I\/ 45! 15 !+4

'7OI ',\ !1(5 1 !1(5

+,-).,/--,---

udget *%%ocationCo%gate-$a%mo%ive is a big brand not on%# in ietnam but a%so the 0or%d there)ore

the a))ordab%e method or arbitrar# a%%ocation are not suitab%e )or this campaign.

*dditiona%%# Co%gate <isp is the ne0 %ine o) product %aunching in ietnam 0ith its

uniue se%%ing preposition thus setting budget 0ithout an# methods is ver# ris6#

and inappropriate.

<e can use the per'en,&e o- s&es method in a%%ocating budget )or this

campaign. JIt is )inancia%%# sa)e and 6eeps ad spending 0ithin reasonab%e %imitsZ

the percentage o) sa%es method is simp%e straight)or0ard and eas# to

imp%ementZK 9e%ch and e%ch 2:

- 19 -



BUDGET ALLOCATION

4+@

2@

5@

3@12@

3@

'-C M*G*[I/\" /\<"$*$\," I/'\,/\' ',*/"I' $, "*]\ $,OMO'IO/"

V. SCHEDULING

Co%gate <isp has the short usage c#c%e there)ore it needs to have advertising

e&penditure throughout the #ear. *dditiona%%# it is used )or the 0ho%e #ear not )or

seasona% demand= there)ore both pu%sing and )%ighting are not appropriate )or this

product. Continuos advertising schedu%e is the most )it )or this campaign.

'his strateg# 0i%% app%# )or the variet# o) media used in di))erent periods o) time

during the campaign.

VI. MEDIA CAMPAIGN FLOWCHART

9see the chart be%o0:

- 20 -



Bra"#0 C12ate 3$spT$me0 4a"56-)- t De%56-)-

Area0 HCM a"# Ha N$

6-)-COST &USD' COST &*ND'

Me#$um Me#$a 7e8$%1es 4a" Feb Mar Apr Ma9 4u" 4u1 Au2 Sep O%t N7 De%

T*C ;'( - 3 sec - 14 spots 8 0ee6 & & & & )-:,)-: 2

'1 - 3 sec - 15 spots 8 0ee6 & & & & ;+,.;: 11(!

;a /oi - 3 sec - + spots 8 0ee6 & & & & <+,6<+ + '1 - 15 sec - ( spots 8 0ee6 & & & & ..,<-. 125

M*G*[I/\"` 'he Gioi an ;oa & & & & )/,:/6 3!+

` 'iep 'hi Gia Binh & & & & 6),;/= 414

/\<"$*$\,"` ;a /oi Moi & & & & & .),-:) 45

` 'hanh /ien & & & & +;,/=+ !+4

` 'uoi 're & & & ++,+=: !1(5

THE INTERNET

` O))icia% <ebsite & & & & & & & & & & & & ),/=- 3!445

` *dvertising on sites>

%ogos on tuoitre on%ine & & & & & )-,6=- 1

banner on vne&press.net & & & & & )<,:;. 2(5

aceboo6 account & & & & & & & & & & & & -

TRANSIT 1 buses & & & & & & & & & & & & +-,--- 2((5

PR "ponsorship & & & & ;<,:;. 12

SALEPROMOTIONS

` "amp%es & & & )-,+=: 12

` $oint o) purchase & & & .,<-. 1

TOTAL .=),)-- 12+(+45

- 21 -



REFERENCE

e%ch G e%ch M 2 7+er,sn &n+ Promo,on4 7n n,er&,e+ &rke,n

Commun'&,on Perspe',e5 +th edition McGra0-;i%% Ir0in /e0 Dor6

Chitt# < ar6er / "himp ' 2+ n,er&,e+ &rke,n Commun'&,on52nd *sia $aci)ic ed. Cengage ]earning *ustra%ia $t# %imited *ustra%ia

"himp ' 2( J7sing 'raditiona% *dvertising MediaK n,er&,e+ m&rke,n

Commun'&,on n 7+er,sn &n+ Promo,on5 (th edition 'homson

Corporation 7"* pp. 42!.

Genera% "tatistics O))ice o) ietnam 2+ $opu%ation and popu%ation densit#

in 2+ b# province Genera% "tatistic O))ice o) ietnam ietnam vie0ed ! th

?anuar# 21 http>88000.gso.gov.vn8de)au%tFen.asp&

tabidH4!(idmidH3ItemIBH+!53_

G%oba% Internet $opu%ation "tatistics homepage vie0ed ! th ?anuar# 21

http>88000.internet0or%dstat.com8_

/gu#en ; 2 Co&,e@P&moe <e,n&m opens ,oo,h1rush p&n, n Anh

=uon 'he "aigon 'imes On%ine5 vie0ed 3rd ?anuar# 21

http>88eng%ish.thesaigontimes.vn8;ome8business8corporate-ne0s8(438_

$ercentage o) users 2( vie0ed 3rd ?anuar# 21

http>88131.13.153.23180008issues8issue(F38sevdi68)igure1(.jpg_.

'/" 2! surve# 2! <2 M*I/ readership )ema%e 2E

'/" 2 '/" ietC#c%e> 1-2+ Ree;s ,he 2""B s & &ss h&- -u

or h&- emp,05 ase> /H1.




http://english.thesaigontimes.vn/Home/business/corporate-news/7493/




http://english.thesaigontimes.vn/Home/business/corporate-news/7493/

Understanding Ad_MEDIA PLAN

Documents

Transcript of Understanding Ad_MEDIA PLAN