Understand Audience Theory
22
-
Upload
mo-krochmal -
Category
Education
-
view
1.505 -
download
0
Transcript of Understand Audience Theory
PROF. MO KROCHMAL- [email protected]
ReviewQuinnipiac University
Online Interactive Master’s Program Issues in Contemporary Media
Learning Module No. 9The Audience
PROF. MO KROCHMAL- [email protected]
Review1. History of Communications
2. Social Movements
3. Virality
4. News
5. Social Media, Events
6. Social TV
7. Midterm
PROF. MO KROCHMAL- [email protected]
Theory of the AudienceIs Social Media
Killing Our Theories?
https://www.academia.edu/213495/Is_social_media_killing_our_theories
PROF. MO KROCHMAL- [email protected]
Theory of the AudienceIs Social Media
Killing Our Theories?JournalismSocial Media
PROF. MO KROCHMAL- [email protected]
Theory of the Audience
Is Social Media Killing Our Theories?
TheoriesFormation of public opinion
Two-step flow of information
Agenda setting
Spiral of silence
Media richness
Relationship management
Notion of feedback
Stakeholder theory
PROF. MO KROCHMAL- [email protected]
Theory of the AudienceIs Social Media
Killing Our Theories?Foreverism
Crisis Communication
Issue Arenas
Attention workers
The Whuffie
PROF. MO KROCHMAL- [email protected]
OverviewThe People Formerly Known as
the AudienceNYU Journalism Prof. Jay Rosen Defines Citizen Journalism and coins a catchphrase for the death of the audience in the digital age.
http://www.huffingtonpost.com/jay-rosen/the-people-formerly-known_1_b_24113.html
PROF. MO KROCHMAL- [email protected]
OverviewThe People Formerly Known as
the AudienceNYU Journalism Prof. Jay Rosen Defines Citizen Journalism and coins a catchphrase for the death of the audience in the digital age.
YouTube VIdeo of Jay Rosen, NYU Journalism
PROF. MO KROCHMAL- [email protected]
Theory of the Audience
Where is the Audience?
http://www.naa.org/Trends-and-Numbers/Newspaper-Websites/Newspaper-Web-Audience.aspx
PROF. MO KROCHMAL- [email protected]
Theory of the Audience
Nielsen and the Audience
http://www.adweek.com/news/television/how-nielsen-selling-its-game-changing-new-service-ad-buyers-167678
PROF. MO KROCHMAL- [email protected]
Theory of the Audience
Nielsen and the Audience
http://www.hollywoodreporter.com/news/michael-wolff-wild-west-tv-831962
PROF. MO KROCHMAL- [email protected]
Theory of the Audience
Digital Publishing Metrics
Alan D. Mutter
http://newsosaur.blogspot.com/2014/06/digital-publishing-metrics-whats-real.html
PROF. MO KROCHMAL- [email protected]
OverviewDigital Publishing Metrics
Page viewsSocial-media sharesAd clickthroughTime on siteTotal Attention measurement
PROF. MO KROCHMAL- [email protected]
OverviewAudience Behavior
YouTube video of lecture by Dallas Smythe, Economist
“Audiencing is a form of work, producing surplus value from what some would perceive as fun and leisure.”
PROF. MO KROCHMAL- [email protected]
OverviewThe Audience
1. Theories of the Audience
2. The People Formerly Known as the Audience
3. Where is the Audience
4. Measuring the Audience
5. If you aren’t paying for it, you are the product
6. Audience Analysis
PROF. MO KROCHMAL- [email protected]
Professor Contact Office Hours: By Appointment
Professor Mo Krochmal
E-mail: [email protected]
