UndergraduatesKatie Carcamo, Christine Limperis, Jonathan Nelson and Brittany Moss

Logistics

Strategic communication conference in Portland, Ore.

The event is to be held during the 2008-2009

academic year

A conference with maximum benefits for undergraduates, faculty and industry professionals

$25,000 overflow in the public relations

department

Money must be used to benefit the PR sequence

Conference brings prestige the SOJC PR

department

Methods

Survey- Surveymonkey.com- 21 questions- Distributed through E-mail and Facebook.com

Survey-172 respondentsMajors included:- journalism- communications - business

Focus group - Applied themes from survey to

discuss in-depth themes

Focus group-Five attendees

Majors included:- public relations

- advertising- marketing

Data

Attendance for a Portland Conference

18%

30%29%

15%

9%

Very LikelyLikelyUnsureUnlikelyVery Unlikely

Ideal length of a conference

20%

46%

31%

4%

Half-dayOne-dayTwo-daysThree-days

Ideal time of the week

28%

73%

WeekdaysWeekends

Student Incentives

94%

6%

YesNo

Networking with Industry Professionals

56%36%

5%

2%

1%

Very InterestedInterestedUnsureUninterestedVery Uninterested

Recommendations

Hold the event during winter term

Plan a two-day weekend conference

Start the conference in the mid-morning

Organize student-incentive packages

Provide interactive workshops

Various networking opportunities

Schedule one or more keynote speakers

Advertise through various mediums

Questions?