Under armour presentation!
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Under Armour Digital Strategy Yuji Kaihara
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Transcript of Under armour presentation!
Under Armour
Digital Strategy
Yuji Kaihara
Target Audience
Sports Players
KPI(Key Performance Indicators)
Our Goal
Let them know the best sports wear
“Under Armour”
Social Media
Original Campaign
“ One purchase, One reward”
” Tweet It! Get It!”
Tools & Tactics
Budget
Thank you for
watching!
