Under Armour do Brasil
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Under Armour do Brasil Ryan Broz Kristen Consolo Caroline Gardner Alan Loprete Philip Ng
description
Under Armour do Brasil. Ryan Broz Kristen Consolo Caroline Gardner Alan Loprete Philip Ng. The Challenge. “The time between $500M and $1B is a weird time…a dead zone….it’s the Bermuda Triangle for apparel companies. Companies get caught.” - Kevin Plank, CEO, Under Armour January 2010. - PowerPoint PPT Presentation
Transcript of Under Armour do Brasil
Under Armour do Brasil
Ryan BrozKristen Consolo
Caroline GardnerAlan Loprete
Philip Ng
The Challenge
“The time between $500M and $1B is a weird time…a dead zone….it’s the Bermuda Triangle for
apparel companies. Companies get caught.”
- Kevin Plank, CEO, Under ArmourJanuary 2010
I WILLeu vou
PROTECT THIS HOUSEproteja esse corpo
Why Brazil?
• Stability of Political System• Independent Central Bank committed to
fighting inflation• Growing middle class with expendable income• Member of MERCOSUR• Upcoming “mega” sports events indicate
continued trade liberalization
Under Armour do Brasil, Ltda.• Structure– Limitada
• Operations– Rio de Janeiro and Sao Paulo– Local Sales Force– 3rd Party Distribution
• Marketing Strategy
Under Armour do Brasil, Ltda.
Under Armour do Brasil, Ltda.• Structure– Limitada
• Operations– Rio de Janeiro and Sao Paulo– Local Sales Force– 3rd Party Distribution
• Marketing Strategy
Projected Financial Impact on UA
• Forecasted Annual Revenues in 2015– BRL 155.2M
• Forecasted Annual Profit in 2015– BRL 11.2M
• Estimated Market Share by 2015– .07% (10% annual growth of market share)
• Full recovery of initial $20 - $25M investment by 2014
One Billion.
We Will.
