un8tracks unilever axe white gold_deck_10.24.14
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Transcript of un8tracks unilever axe white gold_deck_10.24.14
Axe + 8tracks | 2014
• Axe Sponsored Playlists
• Desktop/Mobile Video
• Targeted Display
• Social Media Posts
• Homepage Takeover w/ module
• Explore Page Takeover
• Mobile Homepage Takeover
• Mobile Interstitials
• Embed Player
8tracks has been turning boys into men via human curated playlists since day one. Axe-men get to discover the latest tunes containing mainstream + SoundCloud music. Advertisers get to utilize 4
different video products (mobile + web), contextual relevancy (mood, moment, lifestyle takeovers), and the largest % of 18-34 of any music service.
Axe + 8tracks | sponsored playlist
sponsored playlist
can be played in/shared to:
•8tracks App & Site
•Tumblr
•Text
Xbox Forza Driving Playlist • 21,000+ plays • 1,200+ likes • 13 comments • Platinum Certification
Axe + 8tracks | Android App
homepage feature
• 500,000 impressions / day
• 10,000 listens/day
• 100% SOV
case study | mobile homepage feature
• 600,000 impressions / day
• 11,500 listens/day
Red Bull Sound Select
Axe + 8tracks | promoted tag
promoted tag
custom tag given
top placement
promoted playlist
playlist first result
for relevant tags
Axe + 8tracks | Web
homepage takeover
• 700,000 impressions / day
• 3k - 5k listens/day
• 100% SOV
case study | desktop spotlight + embed player
Red Bull Sound Select
• 750,000+ impressions / day
• 5,000 listens/day
embed unit
• playable rich media unit
• can run in any environment
• clicks-thru to landing page
Axe + 8tracks | rich media embed player
Axe + 8tracks | mobile
native mobile units
•full screen interstitials
•in-(social) feed
•mobile video
case study | mobile interstitial
Red Bull Sound Select
• CTR: 19.6%
// numbers
// ex: custom user segment
8tracks | homepage takeover
Week 1 Performance
