un-readymades
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un-readymades by martin konrad gloeckle
Transcript of un-readymades
un-readymadesby martin konrad gloeckle
an exploration of
design democracy
mass customization and
martin konrad gloeckle
pratt institute, new york, 2007
master thesis, industrial design
starting points
the urge to createcreativity
your personalitythe desire to express expression
do it yourselfd.i.y.
new production methodstechnology
opportunity
enable creativityallow for self-expression
consumer to creatorpassive to active
deeper experiencejoy and fun
psychology
adapt to interests and behaviorsgreat experiences
allow controlallow participation
motivation is basis for creativitychoice is basis for motivationchoice
looking for self-actualizationbasic needs covered21st century consumer
active consumersexperience expressiongeneration x and y
involvement
consumer to creatorblogs, youTube, wikipedia
user-generated content
product design
still limitationsincreasing capabilities
desktop manufacturing
lifestyle choiced.i.y.
economic reasonsrequires tools & knowledge
high varietylow cost
mass customization
no real designpredetermined selections
points of customization
closest connectionmost products
Factory Store Home
d.i.y. services
mostly onlinemostly two-dimensional
requires (software) tools& knowledge
summary
use simple technologycreate design opportunitiessummary
design framework
incomplete objectsbetween d.i.y. and off -the-shelfenable user involvement
direct interaction with productmake it interactive
make it fundon’t predetermine everythingprovide room for play
knowledge or toolsdon’t require extensive
keep it simple
allow for unique creationsinclude user’s artifacts
make it personal
slowly build confi dencetake small steps
un-readymades
framed - white board
framed - white board
framed - white board
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framed - white board
framed - white board
drawn - vase
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shaped - bowl
shaped - bowl
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joined - bowl
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covered - frame
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booked - pedestal
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shaded - sconce
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wrapped - lamp
wrapped - lamp
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collection
martin-konrad.com
martin konrad gloeckle
