UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV
-
Upload
jill-hampton -
Category
Presentations & Public Speaking
-
view
67 -
download
1
description
Transcript of UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV
![Page 2: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/2.jpg)
Jill Hampton
• Retail – Y-kiki Divers– Y-kiki.com (+FB)
• Affinity– LindenwoodPark.org (+FB)– Gateway Hammerheads (FB only)
![Page 3: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/3.jpg)
My Mantra
Timely~
Consistent
~
Relevant
![Page 4: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/4.jpg)
My Mantra
Consistent
~
Relevant
~
Timely
![Page 5: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/5.jpg)
Website Content
Found Content
Viral Stories, Videos, Photos
Stories of Interest from Sister Stations
Press Releases
CNN & FOX
Packages & Live Guests
![Page 6: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/6.jpg)
Website Content
• Local v. National/International
• “Good” news v. “bad” news
• Link to internal content
• Follow ups
• You can be playful
• Keep it fresh
![Page 7: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/7.jpg)
Website Content
• All stories are about people
• Discussions/comments
• Picture 1,000 words
• Related content
![Page 8: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/8.jpg)
Website Content
• Some things go crazy in one market and flop in another.
• If it sparks your interest, it will likely spark your audience’s also.
• It’s good to get creative. When you see something that makes you look closer, see if you can work it for you.
![Page 9: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/9.jpg)
Facebook Content
• Frequency
• Talkability
• Engagement
• Eyeballs on the main website
![Page 10: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/10.jpg)
Facebook Content
• Personal page
• Fan page
• Group page
• When to use which
• Who “owns” page?
![Page 11: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/11.jpg)
Facebook Content
• Clear goals make evaluation easier
• Page view & unique visitors = $$$
• All actions lead to main goal
![Page 12: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/12.jpg)
Facebook Content
• 3 types of posts– Preview– Photo– Link/Status Update
– Video
![Page 13: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/13.jpg)
Twitter Content
• Breaking news
• Frequency
• Engagement
• Eyeballs on the main
![Page 14: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/14.jpg)
Other Social Media
• YouTube
• Vine
• Google+
• Tumblr
• Path
• Bonfyre
![Page 15: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/15.jpg)
Managing Social Media
• HootSuite / TweetDeck
• SocialFlow / WildFire
• It takes a village
• Empower contributors
• Encourage & motivate
![Page 16: UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TV](https://reader036.fdocuments.net/reader036/viewer/2022082804/549552f7b4795950128b45fc/html5/thumbnails/16.jpg)
Thank you!
Please feel free to ask questions … @JillSTL