U.ME.WE Campaign DRAFT
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Transcript of U.ME.WE Campaign DRAFT
A $30 Million Campaign
To change the lives of over 2000 children and their families
Will fund Ubuntu Education Fund from FY12 through FY15
Will transform the Ubuntu Centre into a world-class health and education campus
could transform the lives of over 2,000 vulnerable children and their families
and Ubuntu – a story of hope “I was just another township child, going nowhere. Then Ubuntu found me.
They nurtured me. Counseled me. Educated me. Now I’m a student at
Rhodes University, one of South Africa’s finest educational institutions.
I might become a journalist. I might become a poet. Whichever career
path I choose, the decision will be mine. Because Ubuntu gave me the
most precious thing of all: the gift of choice.”
but, this is mycommunity
Health crisis
40% of community is HIV-positive
In 2009, ~28% of pregnant mothers in province were HIV-positive
1 in 4 girls are abused by age of 18
Children suffer from diarrhea, pneumonia, severe malnutrition, and mental health issues related totrauma
All of Ubuntu’s children are abused and/or lost parents/caregivers to HIV/AIDS
Education crisis
Physical abuse by teachers is rampant and often goes unreported
The national government declared a state of emergency for the province's department of education
Study done by JET Education services showed average teacher scored 67% on math and 55% on English assessments for grade 6
0 of 1,042 children assessed by Kip McGrath Education Consultants could do math at their current grade level in our area
Social crisis
Unemployment rate hovers around 80%
Lack of sanitation, insufficient water, and consistent electricity Inadequate housing— average of 8 people living in one room home
Every child is directly infected or affected by HIV
Children are exposed to rampant alcoholism, sex, and violence at young age
Child-headed households are a growing issue
Highly unsafe, unstable home 1 (76%) HIV infected or a!ected (100%)
Reading behind correct age level2 (100%) 1 or more years older than correct age for grade (42%)
Fits description
Does not fit description
A snapshot of our clients
SOURCE: Analysis by McKinsey & Company
1 Defined as home which is not secure against intrusion of persons or the elements, is highly unhygienic, and requires significant support to progress 2 As measured on Kip McGrath proficiency assessments
broke the mold Ignoring the traditional development models, we redefined the concept
of “going to scale.” Rather than expand geographically, Ubuntu drew
a seven-kilometer radius through a community of 400,000 people.
We built an integrated system of medical, educational, and social
interventions to ensure that an orphaned or vulnerable child could
succeed in the worlds of higher education and employment.
Internal achievements
2,000 children enrolled in Ubuntu’s cradle-to career program
132 students enrolled in university on full scholarships
$6.5 million capital campaign completed
25,000 ft Ubuntu Centre opened in Zwide Township
Launched BUILD program to create a transformative HR department focused on developing new leaders within the organization
Engaged in partnership with McKinsey and Company to assess Ubuntu’s impact and develop a model for quantifying success
External recognition
Ubuntu was highlighted at the 2006, 2009, 2010 and 2011 Clinton Global Initiatives
Jacob Lief, Ubuntu Co-Founder and President was recognized by the World Economic Forum as a 2010 Young Global Leader
Jacob was selected as an Aspen Global Fellow through the Aspen Institute
Banks Gwaxula, Ubuntu Co-Founder and Senior Advisor, was named 2010 Herald General Motors Citizen of the Year – the highest civic award in Port Elizabeth
recent achievements and recognition
can see our innovationIn September 2010, we opened the Ubuntu Centre. From the
outside, the Centre is spectacular. But what goes on inside, is even
more impressive. The Pediatric HIV Clinic and Pharmacy literally
save lives. Families and individuals receive life-changing counseling.
The Education Wing transforms vulnerable children into confident
scholars. The Theatre is a platform for children to act out their hopes
and dreams. The Centre is our home. It enables us to provide our
comprehensive intervention model under one roof.
The Ubuntu Centre
and my teamcreated the Ubuntu model for community development
Clients
Health
Stab
ility
Individualised cradle-career care
BUILDing a sustainable institution
Integrated clientservices
Based in the community
Scale in impact through depth, not breadth
1
2
3
4
5
Core principles
Core service areas
Tailored support services targeted to specific needs of client Individual development plans for optimal progress
Providing clients with health,education and household stability interventions
Committed to building institutional capacitySta! “grow with Ubuntu”
Long-term development strategy with deep community rootsEnsuring people are at the center of their own development
Ubuntu’s highly e!ective and innovative model is built on 5 core principles…
Investing in sta! development through training, upskilling and mentoring
Focused on changing lives, not just touching lives
the Ubuntu model
From cradle... ... to career
Health support EducationHousehold Stability
Ubuntu's Impact
24
52 57
76
92
4
8 0
3
20
4
2
39
4
1
47
1
0
72
4
100%
Significantly o! track
Slightly o! track
On track
Years with Ubuntu
Ubuntu's model stabilizes clients health over time
Percent
96%
92%
94%
of Ubuntu clients are adhering to their HIV drug regimen compared to 57% adherence rate Port Elizabeth and 75% adherence rate in South Africa
of Ubuntu clients are adherent to TB Treatment, compared to 56% in Eastern Cape Province
of TB treatment is successful, vs 41% in Eastern Cape, 76% in SA, 80% global
SOURCE: Analysis by McKinsey & Company
Ubuntu's ImpactUbuntu clients on treatment for HIV and TB are far more adherent than those who do not have Ubuntu support
1 Calculated as share of clients on treatment who are fully adherent to treatment; non-adherent clients became adherent within 1 year
75
57PE average
Ubuntu 96 1
-21%
-39%
SA average
ART adherence Percent
Ubuntu clients are more adherent than comparators Clients are above the threshold required to keep viral load at undetectable levels
Ubuntu clients are more adherent than comparators Clients are kept from developing resistant strains through Ubuntu s intensive support
53
Ubuntu
Eastern Cape
92
TB treatment adherence Percent
SOURCE: Analysis by McKinsey & Company
72
35
37%
Community 2 Ubuntu clients 1
Ubuntu clients see a matric pass rate which is significantly better than average at their schools
Matric pass rate Percent
Ubuntu's Impact72% of our clients have passed the secondary school matriculation exam, compared to 35% of students in schools that our clients attend
1 % of Ubuntu clients in 2009 passing matric2 Weighted average of schools (from which Ubuntu clients are drawn) pass rates excluding Ubuntu clients
SOURCE: Analysis by McKinsey & Company
Ubuntu's students have a pass rate which isbetter than anyschool from whichit’s clients are drawn
Ubuntu's ImpactUbuntu’s clients make a full year’s worth of progress in a year, as opposed to other students in the community who progressat only 0.5 years gain in a year
1 Assuming client joins Ubuntu at age 10, at same starting point as other student (reading age of 5)
SOURCE: Analysis by McKinsey & Company
0.5
1.0
Non-Ubuntu students in community
Ubuntu clients
-0.5
Average gains made by students in 1 school year for English proficiency Years
Ubuntu client accelerates ahead of student who is not with Ubuntu, achieving greater academic success1 Progress from age 10 to age 18
0 1 2 3 4 5 6 7 8 9
10 11 12 13
10 11 12 13 14 15 16 17 18
Age
Reading age
Other geographies cost 1.5-4 times as much to raise a child than to raise an Ubuntu child
SOURCE: Analysis by McKinsey & Company
1 Cost of raising child from age 0-22, including four years of university education 2 Programme cost divided over no. of clients accessing activity/service + cost to raise a child in SA in low-income family 3 Modeled bottom-up using assumptions of middle-income family 4 Taken top-down for middle-income cost to raise a child in London, including university tuition fees of £9k p.a. 5 Taken top-down for middle income cost to raise a child in US, including private university 6 R7.868 – 1$ US
Total cost per child1 $’0006
55
USA 5 London4 Johannesburg 3
35
Ubuntu
35
130
190
320
190
310
500
1.5x
2.5x
2.4x
3.9x
Middle-income families
Private college
Public college
Cost to raise
Programme cost2
Scholarship
Cost of Raising an Ubuntu Child
A child raised through Ubuntu has a significant positive impact on South Africa over their lifetime
SOURCE: Analysis by McKinsey & Company
Net lifetime contribution/(cost) to society excluding Ubuntu cost $’0001, Real 2010
-9
197
Not Ubuntu client
195
-2
Ubuntu client
Mandla
Not Ubuntu client, in Zwide HIV+ Non-adherent to ART Doesn’t get a job Receives an RDP house at age 25 Gets TB 3 times Lives to 35 Has 1 child by age 24, for whom he receives child support grants
Thuli
Ubuntu client in Zwide HIV+ Adherent to ART University degree – BCom Accounts Starts working age 22 Pays for own home Stays safe from TB Lives to 50 Supports own children Pays tax Increases earnings rapidly in 20s, tapering o! by 40
1 R7.868 – 1$ US
Cost of Raising an Ubuntu Child
Cost of raising an Ubuntu child is small relative to benefit of having an Ubuntu child in society
SOURCE: Analysis by McKinsey & Company
195
55
114 35
90 9
204
Net benefit to society of UEF child
Ubuntu’s model of depth rather than breadth leads to creation of $114k per client for society
If a donor invests $1 with Ubuntu (including the scholarship programme), a net gain for society of $2.20 occurs, while for that $1, the client will earn $8.70 in real terms over their lifetime
Cost/benefit comparison $’0001
Net cost to society of non-UEF child
Lifetime cost of Ubuntu support
Net value creation from investing in Ubuntu
Lifetime cost of Ubuntu scholarship programme
1 R7.868 – 1$ US *Illustrative model
Cost of Raising an Ubuntu Child*
Ubuntu’s theory of change guides how we think about measuring impact
Inputs Activities Outputs Intermediate Outcomes
High quality, skilled staff (largely local)
Anchor facility in Zwide with holistic high-quality services
Motivated clients
Education: ECD, ASP, Scholarships
Health: both physical (clinical care and nutrition for clients & their families) and psycho-social support for clients and families
Facilitate access to gov’t services
Client who have completed educational programmes
Client & families receiving care & treatment
Homes that are safe and monitored
Clients who receive government services due them
Healthy individual
Stable household/ environment
Educational progress
– ECD
– Primary2
– Secondary
– Post-Secondary (University, Technical college, or Learnerships)
Ultimate Outcomes
Our ‘north star’ is developing clients into healthy adults with stable jobs
Deliver
impact…
We do not measure success by the number of classes taught or meals served, but rather by the number of lives that have fundamentally been changed.
– Ubuntu Education Fund
1 Ubuntu primary and ECD programmes presently ramping up
SOURCE: Analysis by McKinsey & Company
HealthDevelop the province’s leading HIV health clinic for vulnerable children and their caregivers:
Increase access to life-saving medicine for HIV-positive children and their caregivers. Ensure HIV-positive pregnant women have access to drugs that prevent transmission of the virus to their children. Provide access to HIV testing for our children and their families.Ensure each child in our program is regularly seen by a doctor.
SustainabilityInvest in Ubuntu’s institutional capacity to ensure we develop into a truly sustainable organization:
Create a foundation of systems, policies and protocols to further strengthen our HR department and inculcate our unique management culture.Empower our team and ensure succession planning by further developing and training our sta!.Re-brand Ubuntu and launch a digital platform to further mobilize a community of global supporters.Complete physical upgrades and renovations of the Ubuntu Centre to transform the complex into a world-class health and education campus.
campaign objectivestransforming the lives of over 2,000 children and their families
Education: Pre-school —Grade 12Provide intensive, high-quality education from early childhood through grade 12 to ensure access to university and employment:
Improve school attendance.Improve academic performance.Provide after-school and weekend programing as well as holiday camps to ensure our children are both safe and are learning during non-school hours.Improve students’ level of life skills and self-confidence. Increase the number of vulnerable children graduating from high school and university.Ensure our students secure employment upon graduating.
Education: University & Training ProgramsStrengthen our university scholarship program:
Ensure our high school counseling program prepares students to make informed decisions about their future.Provide over 100 scholarships per year.Provide financial, emotional, social, and medical support for our children throughout university.Ensure students are paired with peer mentors from their communities to assist with di"cult life choices.
Household stabilityStrengthen our household stability initiative providing comprehensive social, medical and nutritional interventions in all our children’s homes:
Ensure the homes of our children are healthy, clean, safe and TB-free.Improve food security for vulnerable households.Decrease levels of transactional sex for girls in vulnerable households.Ensure all child-headed households are secure and have adequate resources to adequately support the family.
$8,000,000
$7,000,000
$6,000,000
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0
External Relations
Upgrade of Campus Infrastructure
Household Stability
University Scholarships
Pediatric Clinic
Program Management & Staff Development (BUILD)
Education
FY12 FY13 FY14 FY15
Programs
$30,000,000
$25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$0
...and transform the Ubuntu Centre into a world-class health and education campus
FY12
FY13
FY14
FY15
Financials
campaign will provide financial stability...
have mobilized a growing network of supporters
Kevin Bacon and Kyra Sedgwick “Ubuntu marries best practices from the business world and the NGO world. It is accountable to the people it serves, its donors, and its staff. And it retains its youthful idealism – the belief that challenges are meant to be overcome and that one small group of people can make a difference in the future of a nation.”
Andrew Rolfe“As Chairman of Ubuntu's Board of Directors, I am conscious that we need to pursue our philanthropic mission with tough, goal-oriented operational practices. The executive team's management discipline leads to remarkable, tangible results. I invest because I can see our impact.”
Dr. Frank Lipman “I advise my patients on how to get well and stay healthy. I believe in providing holistic wellness. Children in the townships of Port Elizabeth deserve the same standard of care. These children can only thrive when they are looked after in every aspect of their lives. The Ubuntu model is based on the premise that health, education, and stability are all necessary for a child to prosper. This is why it works.”
Ciko Thomas “I grew up in the township where the Ubuntu Centre now stands. I understand the poverty that these children must overcome. This is why I dedicate my time to helping Ubuntu. I know that defeating poverty requires hard work and that our children have astonishing potential. As an entrepreneur, I found my pathway to success. With our help, these children will find theirs. I see the proof every day in Port Elizabeth.”
President Bill Clinton“Zethu lost both her parents to AIDS and had to raise her two young siblings. Ubuntu helped Zethu to stay in school and work through her emotional and financial issues. Zethu passed along the gift by creating a support group for 10 younger orphaned girls.”
Archbishop Desmond Tutu “Ubuntu helps children reclaim some of the freedom and the joy that comes from knowing that you have someone to rely on, someone to help you face the difficult tasks, listen to your deepest fears, share in the pleasure of learning and revel in the delight of play."
Donna Karan“ I am a proud supporter of Ubuntu. Jacob and Banks have taken Ubuntu from a simple desire to improve township children’s access to education to an internationally recognized model of successful community development."
Hugh Masekela “I was so proud to play at the Ubuntu Center. Today’s world could use the spirit of ubuntu. Maybe we can re-teach the world what it is really that a human being should do to make the world a better place to live in. If we are not in tune with the community we live in, we are not with the program.”
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Healthy Bodies + Inspired Minds = Bright Futures