UM Wave 6 highlights (12 october 2012)

UM Philippines Wave 6 highlights

Who are we?

Part of Mediabrands, the global media intelligence arm of Interpublic Group (IPG) and one of the fastest growing business within IPG

+

What are we going to talk to you about today?

Snapshots from the latest itera1on of our ongoing social media study

4

What is Wave?

•  Wave is a social media study. •  Wave has retained the same methodology from Wave 1 to Wave 6, enabling comparison across Waves.

•  All research is conducted by the EMEA Research team in collaboraHon with the UM network of agencies.

•  The survey is carried out using UM’s in-‐house research system, IntuiHon. •  We have surveyed 41,738 16-‐54 AcHve Internet Users in 62 countries. 507 respondents came from Philippines.

•  All surveys are self-‐completed and the data collected is purely quanHtaHve.

Why the Ac1ve Internet User? •  AcHve Internet Users are those that use the internet every day or every other day. •  Social media is driven by AcHve Internet Users. •  They drive adopHon of plaUorms and tools and thus will determine which of these will become dominant.

15 countries 7,500 respondents






October 1999: Launch

March 2002: Launch

January 2003: Launch

June 2003: Launch

September 2003: Launch


December 2004: Launch

March 2005: Launch

August 2005: Launch

February 2006: Launch

September 2006: Launch



May 2003: Launch

August 2003: Launch

February 2004: Launch


April 2005: First video uploaded to YouTube

August 2009: Xiaonei becomes RenRen

July 2008: Launch

October 2006: Launch

March 2007: Launch

April 2008: Facebook overtakes MySpace in popularity

August 2008: Over 100M users

October 2008: Launch September 2008: First Android phone launch

Now more than 3.6Bn images on Flickr

June 2009: Launch

March 2009: Launch

April 2010: iPad released

July 2010: 100M check-‐ins

October 2010: “The Social Network” film released

March 2011: 100M members

June 2011: Over 200M tweets a day

December 2011: Over 845M acHve users

February 2010: Facebook mobile – 100M users

August 2010: Groupon is the fastest growing company of all Hme

December 2010: 100M users just 2.5 months afer launch

April 2011: Valued at >$36Bn

June 2011: Launch

September 2011: QQ IM – over 700M acHve users

TEXTUAL

MOTIVATIONAL

SOCIAL

BUSINESS

INFLUENTIAL

VISUAL

The Story of Wave

AcHve internet usage in the country is: •  slightly skewed to males vs. females (52%: 48%) •  dominated by YOUTH: more than half (54%) are 16-‐24 years old •  populated by income earners and students

Profile of Philippine Sample

52% Male 48% Female

Note: Wave 5 data: 51% -‐ Male ; 49% -‐ Female

16-‐24 YO

53.8 % 25-‐34 YO

26.6 %

35-‐44 YO

14.0 %

45-‐54 YO 5.5 %

0.0 %

5.0 %

10.0 %

15.0 %

20.0 %

25.0 %

30.0 %

35.0 %

40.0 %

45.0 % 2010 2011

The Wave 6 Story – in 3 Parts:

SOCIAL MOVEMENTS

THE POWER OF SOCIAL

CONNECTING WITH SOCIAL EXPERIENCES

SOCIAL MOVEMENTS

Ac1ve engagement in social media for most Asian markets is slowing down: Philippines also slowing down even though it sHll has highest engagement among all monitored markets

QUESTION: “Thinking about the internet, which of the following have you done in the past 6 months? -‐ Manage a profile on an exisKng social network (eg: facebook.com)”

China 47.43% 51.41% 68.35% 68.94%

Japan 31.34% 31.74% 26.18% 30.24%

Hong Kong 72.82% 61.56%

Malaysia 80.35% 71.09%

Thailand 79.74% 69.16%

India 51.40% 62.83% 72.5% 67.07%

South Korea 49.39\5 45.47% 44.54% 46.73%

Singapore 65.33% 79.43% 70.72%

Philippines 68.44% 84.75% 89.14% 86.59%

Taiwan 69.39% 67.15% 70.77% 51.06%

Global

45.1% 51.4% 61.4% 65.2%

Wave 3 Wave 4 Wave 5 Wave 6

3 4 5 6

Wave:

Chart 1: Managed an ExisKng Social Network Profile in Past 6 Months through Kme

79%

89%

68%

61%

43%

89% 92%

85%

74%

44%

91% 92% 89%

70%

49%

91% 91%

87%

68%

45%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Visit a friend's social network page

Watch video clips online

Manage a profile on an exis1ng social

network

Creat profile on a new social network

Upload a video clip to a video sharing

website

Wave 3 2008

Wave 4 2009

Wave 5 2010

Wave 6 2011

QUESTION: “Thinking about the internet, which of the following have you done in the past 6 months?”

Could it have peaked already? Filipinos’ monitored online acHviHes are decreasing except viewing others’ social network pages Chart 2: Engagement in Social Media AcKviKes

5 6

5

17

10

7 7 6 6

12

16

13

0

2

4

6

8

10

12

14

16

18

TV Newspapers Radio Magazines Internet Mobile Phone Social Networks

Email Videosites Microblogs Blogs

16-‐24 25-‐34 35-‐44 45-‐54

Its not just about the youth anymore Older adults (45-‐54) are very avid users of social networks, outpacing all the other age groups

QUESTION: “Approximately how much Kme did you spend consuming the following media in the last 7 days?” -‐ Hours per week

Chart 3b: Average Number of Hours Spent per Medium

Filipinos now view content through a different lens: Reading blogs and microblogs are on par with reading newspapers while Hme spent watching videos online is catching up to Hme spent watching TV

8

5 5 4

15 14

11

9

6 6 5

0

2

4

6

8

10

12

14

16

TV Newspapers Radio Magazines Internet Mobile Phone

Social Networks

Email Videosites Microblogs Blogs

Total Individuals

QUESTION: “Approximately how much Kme did you spend consuming the following media in the last 7 days?” -‐ Hours per week

Chart 3a: Average Number of Hours Spent per Medium

What about brand sites? Filipinos are following the global trend of finding informaHon about brands in other channels except their own websites

QUESTION: “Thinking about the internet, have you visited an official/ company brand site in the past 6 months?”

In Phil, 16%

decrease in 4 years

NOTE: Global decrease is 15% in 4 years

86% 87%

73% 72%

85%

79% 75%

72%

50%

55%

60%

65%

70%

75%

80%

85%

90%

Wave 3 2008 Wave 4 2009 Wave 5 2010 Wave 6 2011

Philippines Global

Chart 7a: Visited an official/company brand site through Kme

QUESTION: “Which of these online applicaKons does a good job when you want to...”

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% Feel like you belong

Meet new people

Stay in touch with friends

“Hang out” or waste 1me

Have fun/be entertained

Explore the world around me

Share new experiences

Express yourself

Be crea1ve Earn respect Promote yourself

Make contacts for work

Make money

Manage my life beler

Keep up to date

Learn something new

Share knowledge

Seek other people’s opinions

Change opinions

Social networks

Social media 1cks all the “needs” boxes It rates higher on fulfilling raHonal and emoHonal needs than anything else online

EMOTIONAL RATIONAL

Official brand websites

Forums

Photo/Video sites

Microblogs

Blogs

Chart 8c: Social media acKviKes vs. Consumer needs

Should they or shouldn’t they share? Filipinos are concerned about revealing personal data, but they are also already too aqached and cannot stop from social networking.

Social networks are integral to my social

life

I am concerned about the amount of

personal data online

76% 71%

Chart 9: Agreement to statements:

QUESTION: “What have you done with your social networking profile?, amongst those who have used a social network in the past 6 months”

Message friends Update

my profile

Upload photos Find old

friends

Update my

status Find new

friends Used live chat

Used a “like” buqon

Play games

Display my

interests

Join a group

Upload videos

53%

66%

59%

61%

73%

51%

65%

78% 74%

81% 77%

84%

Sharing = 1, Privacy = 0 Despite the possible risks involved in sharing personal data, Filipinos sHll upload personal photos, update status messages, and refresh their online profiles. Chart 10: How used social networking profile in past 6 months

Brands on social media are walking a fine line Consumers are concerned about having too many companies involved in social networking but on the flip side, they also think posiHvely of companies with social pages.

I think more posiHvely about companies that have pages

in social networks

I think too many companies are gesng involved in social

networks

72% 60%

I have discovered new brands I like through social

networking

69%

Chart 12: Agreement on statements

THE POWER OF SOCIAL

Social experiences deliver very clear value to brands if these two things are remembered...

It’s not a one-‐size-‐fits-‐all approach One cannot always rely on current standard opera1ng procedures to drive the desired outcome

Consumers want varying degrees of social rela1onship with brands

I want no interacHon Access to news about new developments Discount vouchers Access to fun and entertaining content An opportunity to learn something new A personal response to my issues/complaints Access to unique sponsored events or compeHHons An opportunity to develop my skills The ability to communicate and share experiences with others Tools to help me express my creaHvity and make something worth sharing To be part of a brand community The ability to influence product development

HIGH INVOLVEMENT

LOW INVOLVEMENT

Health & Beauty is mostly defined by low-‐mid involvement except for the interest in discount vouchers and consumers interest for more knowledge about the category

HIGH INVOLVEMENT

LOW INVOLVEMENT

19

17

19

24

19

29

26

39

16

54

32

11

0 20 40 60 80

Ability contact companies & influence new product

To be part of a brand community

Tools express my creaHvity/something worth sharing

Ability to communicate and share experiences with other

Opportunity to develop and improve my skills

Access health/beauty events/comps win prods/services

A personal response to my issues/complaints

Opportunity to learn more about health and beauty

Access interesHng/entertaining content eg music,video

Discount vouchers for health/beauty prods& services

Access to latest news/new product launches

I want no interacHon

QUESTION: “Thinking about companies that make health & beauty products, which of following statements describes the kind of interacKon you would like to have with these companies?”

Chart 13a: Desired online interacKons for health & beauty category

Food’s top desired interacHon is sHll gesng freebies but there is also a significant desire for deeper interacHons like learning how to cook, learning more about food, etc.

HIGH INVOLVEMENT

LOW INVOLVEMENT

26

20

22

28

43

26

30

48

25

59

40

7

0 20 40 60 80

Ability contact food cpys/share ideas on improvement



Abilty communicate/share experiences with others

Opportunity to develop cooking skills/learn new recipes

Access to unique events or compeHHons


An opportunity to learn more about food


Free money off or discount vouchers

Access news about new food products/food outlet openings


QUESTION: “Thinking about companies that make food products, which of following statements describes the kind of interacKon you would like to have with these companies?”

Chart 13b: Desired online interacKons for food category

Computer So=ware shows a high level of consumer involvement among a lot of interacHons such as sharing informaHon with other users, personal responses to queries from companies, and opportuniHes to learn something new

HIGH INVOLVEMENT

LOW INVOLVEMENT

45

35

52

55

51

37

61

67

62

64

57

2

0 20 40 60 80

Ability contact comp sofware cpys/influence prod.development



Ability to communicate/share experiences with other users

Opportunity to develop my sofware skills



Opportunity to learn something new about different apps

Access to fun and entertaining content

Discount vouchers computer sofware/free sofware download

Access to news abt new developments/sofware upgrades


QUESTION: “Thinking about companies that make computer so=ware products, which of following statements describes the kind of interacKon you would like to have with these companies?”

Chart 13c: Desired online interacKons for computer sobware category

31

22

30

37

50

29

45

42

53

50

40

6

0 20 40 60 80

The ability to influence product development


Tools to help me express my creaHvity and make something

The ability to communicate and share experiences with others

An opportunity to develop my skills

Access to unique sponsored events or compeHHons


An opportunity to learn something new

Access to fun and entertaining content

Discount vouchers

Access to news about new developments


For Consumer Technology, its not just about discounts or fun content but also about developing skills

HIGH INVOLVEMENT

LOW INVOLVEMENT

QUESTION: “Thinking about companies that make consumer technology products, which of following statements describes the kind of interacKon you would like to have with these companies?”

16

14

19

23

17

20

17

31

33

52

38

15

0 20 40 60 80

Contact film makers/movie studios influ.development


Tools/help make my own movies/share with others

The ability to communicate and share experiences with others

An opportunity to develop my skills

Access to unique sponsored events or compeHHons


Opportunity learn more about the movie,actors,producHon

Access to addiHonal entertaining content eg director

Free money off/discounts on movies & movie items

Access to news about the latest movie releases


Movies are desired for interacHons that would further hype up the entertainment experience of the category

HIGH INVOLVEMENT

LOW INVOLVEMENT

QUESTION: “Thinking about companies that make movies, which of following statements describes the kind of interacKon you would like to have with these companies?”

Non-‐alcoholic drinks also show a low level of consumer involvement where freebies are what consumers most prefer to see on social media

QUESTION: “Thinking about companies that make Non-‐ alcoholic Drinks, which of following statements describes the kind of interacKon you would like to have with these companies?”

14

17

13

18

12

20

16

29

16

48

19

19

0 20 40 60 80

Ability contact organizaHons/influence prod development



Abilty communicate/share experiences like-‐minded people

Opportunity to develop my sofware skills



An opportunity to learn something new


Free money off and discount vouchers

Access to breaking news


HIGH INVOLVEMENT

LOW INVOLVEMENT

20

30

40

50

60

70

80


To contact companies & influence product/

svc

Opportunity to learn more

Opportunity to develop and improve

my skills

Ability to communicate and

share experiences with other

Tools express my creaHvity/something worth sharing/Tools to help me manage my

finances


Access to fun/entertaining content

eg music,video

Access to unique events/compeHHons

Discount vouchers/Freebies


Discounts and freebies generally drive trial, parHcularly for Food, Health & Beauty and Travel. BUT – for Computer Sofware, opportunity to learn more is also a good trial driver; and for Personal Finance, tools to help me manage my finance works to induce trial

Breaking news or product launches

Influence product dev’t

To learn more

To develop skills

Communicate & share experiences

Make something worth sharing/

Manage my finance

Response to my issues / complain

ts

Fun & entertaini

ng content

Unique events or compeHHo

ns

Discount vouchers

Part of a brand

community

QUESTION: “Thinking about the interacKons that you have indicated you would like to have with companies that make/carry computer so=ware, health & beauty products, food products, travel & holiday services, & personal

finance services, which interacKon is best in driving trial?”

Travel & Holiday

Health & Beauty

Computer Sofware Personal Finance

Food

Chart 15a: Desired online interacKons across categories vs. markeKng objecKve: TRIAL

20

30

40

50

60

70

80


Opportunity to learn more Ability to communicate and share experiences with other




Providing personal response to issues and complaints of consumers drives commitment across different categories. BUT – in Travel & Holiday, discounts & vouchers also drive commitment.

Travel & Holiday

Health & Beauty

Computer Sofware

Personal Finance

Food



Chart 15b: Desired online interacKons across categories vs. markeKng objecKve: COMMITMENT



To learn more

To develop skills



Manage my finance


ts

Fun & entertaini

ng content


ns

Discount vouchers

Part of a brand

community

Wave tells us that different social

experiences deliver different outcomes

Social experiences that drive your marketing objectives

What outcomes can we measure?

Giving you a detailed understanding

Making the company more desirable

Making you feel closer to the company

Encouraging you to try

Encouraging you to buy

Making you feel valued as a customer

Makes you want to spend more time with the brand

Encouraging you to recommend to others

AWARENESS EDUCATION DESIRE SEEK MORE TRIAL TRANSACTION COMMITMENT INVOLVEMENT RECOMMENDATION

Letting you know about the company

Access to product news drives awareness for Consumer Technology

QUESTION: “Thinking about the interacKons that you have indicated you would like to have with companies that make consumer technology, which interacKon is best…?”

Base: Filipinos who have an interest in Consumer Technology

0%

20%

40%

60%

80%

100%

Access news of new product launches and developments

Opportunity to learn more about consumer technology prods


Discount vouchers for new prods/informaHon about sale

Consumer Technology

Base: Filipinos who have an interest in Consumer Technology

Access to entertaining content will make Filipinos watch a movie

QUESTION: “Thinking about the interacKons that you have indicated you would like to have with companies that make movies, which interacKon is best…?”

Base: Filipinos who have an interest in Movies

0%

20%

40%

60%

80%

100%

Access to news about the latest movie releases

Opportunity learn more about the movie,actors,producHon A personal response to my issues/complaints

Access to addiHonal entertaining content


Movies

Base: Filipinos who have an interest in Movies

QUESTION: “Thinking about the interacKons that you have indicated you would like to have with companies in the food category, which interacKon is best…?”

BASE: Filipinos who have an interest in Food

0%

20%

40%

60%

80%

100% An opportunity to learn more about food

Opportunity to develop cooking skills/learn new recipes

Abilty communicate/share experiences with others


Free money off or discount vouchers

Food

Base: Filipinos who have an interest in Food

Discounts and freebies will make Filipinos try a food product

QUESTION: “Thinking about the interacKons that you have indicated you would like to have with companies that make health & beauty, which interacKon is best…?”

BASE: Filipinos who have an interest in Health & Beauty

0%

20%

40%

60%

80%

100% Access to latest news/new product launches

Opportunity to learn more about health and beauty


Access health/beauty events/comps win prods/services

Discount vouchers for health/beauty prods& services

Health & Beauty

Base: Filipinos who have an interest in Health & Beauty

Discounts and freebies also convince Filipinos to recommend health and beauty products to family and friends

QUESTION: “Thinking about the interacKons that you have indicated you would like to have with companies that make non-‐alcoholic beverages, which interacKon is best…?”

BASE: Filipinos who have an interest in Non-‐alcoholic Drinks

0%

20%

40%

60%

80%

100% Access to breaking news

Ability contact organizaHons/influence prod development

Abilty communicate/share experiences like-‐minded people


Free money off and discount vouchers

Non-‐alcoholic Drinks

Base: Filipinos who have an interest in Non-‐alcoholic Drinks

Access to breaking news is what makes Filipinos aware of non-‐alcoholic beverages

20

30

40

50

60

70

80


To contact companies & influence product/

svc

Opportunity to learn more

Opportunity to develop and improve

my skills

Ability to communicate and

share experiences with other

Tools express my creaHvity/something worth sharing/Tools to help me manage my

finances


Access to fun/entertaining content

eg music,video


Discount vouchers/Freebies


Discounts and freebies generally drive trial, parHcularly for Food, Health & Beauty and Travel. BUT – for Computer Sofware, opportunity to learn more is also a good trial driver; and for Personal Finance, tools to help me manage my finance works to induce trial



To learn more

To develop skills



Manage my finance


ts

Fun & entertaini

ng content


ns

Discount vouchers

Part of a brand

community



Travel & Holiday

Health & Beauty

Computer Sofware Personal Finance

Food

Chart 15a: Desired online interacKons across categories vs. markeKng objecKve: TRIAL

20

30

40

50

60

70

80


Opportunity to learn more Ability to communicate and share experiences with other




Providing personal response to issues and complaints of consumers drives commitment across different categories. BUT – in Travel & Holiday, discounts & vouchers also drive commitment.

Travel & Holiday

Health & Beauty

Computer Sofware

Personal Finance

Food



Chart 15b: Desired online interacKons across categories vs. markeKng objecKve: COMMITMENT



To learn more

To develop skills



Manage my finance


ts

Fun & entertaini

ng content


ns

Discount vouchers

Part of a brand

community

SOCIAL EXPERIENCES ON VARIOUS PLATFORMS

People now access the internet through many different devices

0

1

2

3

4

5

Own Have used to access the internet

4.0 3.3

Laptop / netbook PC

Smartphone (eg: iPhone)

Mobile phone

Internet-‐connected TV

Portable MP3 / video player

Desktop PC

Tablet device (eg: iPad)

E-‐book reader (eg: Kindle)

Games console

Portable games console

QUESTION: “Which devices do you own and which have you used to access the internet in the last 6 months?”

Chart 16: Average number of devices owned and used to access the Internet

Mobile phone

Desktop PC

Laptop/ Notebook

Portable Mp3 / video player

Smartphone Games Console

Portable Games Console

Internet-‐ Connected TV

Tablet e-‐book Reader

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60%

% Own De

vice

% Use Device to Go Online

Internet access in the Philippines is s1ll primarily through desktop and laptop computers. Smartphone and tablet penetra1on is s1ll low compared to other Asian countries

QUESTION: “Which devices do you own and which have you used to access the internet in the past 6 months?” -‐ Size of the bubble represents % who own device.

Chart 17: Devices owned vs. devices used to access the Internet

With the excep1on of specific func1ons (using an app, sending a text message), most ac1vi1es online are carried out via a desktop computer

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Read blogs Post/write on a blog

Upload photos to photo sharing site

Watch video clips online

Shared a video with a friend

Download a podcast

Download video podcast

Managed a social network profile

Visited a friend's social network page

Used instant messenger

Visited a company/brand website

Used search engine

Visited a forum Wrote/sent a message on microblog

Read a message on microblog Take part in mulH-‐player game online Downloaded & used an app

Visited a professional social network

Sent a text message

Joined an online community

Made a purchase

Watched live TV

Searched for a locaHon

Read a digital newspaper/magazine

Read a book

Shared your locaHon via locaHon-‐based social network

Browsed the internet Joined a group buying community

QUESTION: “Which acKviKes have you carried out using each device in the past 6 months?”

Laptop / notebook PC

Desktop PC

Smartphone (eg: iPhone)

Tablet (eg: iPad)

Mobile phone

E-‐book reader (eg: Amazon kindle)

Internet-‐ enabled TV

Games console

Portable MP3 / video player

Portable games console

Chart 18: AcKviKes per device

38% of all Filipinos own a smartphone

% own a smartphone

>60%

50-‐60%

40-‐50%

30-‐40%

<30%

38%

37%

43%

59%

28%

8%

62%

40%

20%

37%

29%

23%

28%

45%

35%

27%

37%

44%

53%

42% 39% 22%

27%

9%

33% 47%

40%

25%

18% 43%

44%

67%

43%

43%

34%

38%

37% 59%

61% 22%

44%

38%

41%

42%

24%

34% 11% 28%

45% 45%

26% 37%

36%

20% 25%

29%

36%

16%

24%

34% 45%

31%

11%

QUESTION: “Which of the following devices do you own?” Smartphone (e.g. iPhone, Blackberry etc.)

And 1 out of 5 Filipinos who are ac1ve internet users already own a tablet computer

18%

19%

14%

33%

10%

5%

11%

11%

20%

15%

29%

5%

34%

16%

12%

12%

12%

14%

12%

11% 13% 11%

4%

21%

17%

12%

10%

8% 20%

20%

28%

19%

12%

22% 19%

17% 32%

16% 8%

14%

11%

14% 11%

6%

8% 2%

6% 10%

18%

12% 37%

9%

6%

5% 5%

5% 6% 6%

6% 11%

12%

14%

11%

% own a tablet device

>20%

15-‐20%

10-‐15%

5-‐10%

<5%

QUESTION: “Which of the following devices do you own?” Tablet device (e.g. iPad, Samsung Galaxy etc..)

SUMMARY

Its not like puJng out a print ad on a newspaper Be ready to change paradigms, think flexibly and move with a lot of agility

Don’t go social simply because “everyone’s doing it” Focus on what value your brand expects from the social space

As a marketer, what should your mindset be when using social media?

What’s a good social media campaign?

47

What’s a good social media campaign?

Task Educate, Recommend, Engage Message New 3-step care process Idea Leverage on the power of social Execution Grounded on consumer and media insights Results •  110 entries in less than 24 hours after the launch •  450 approved entries as of October 11, 2012 •  Teaser post on the JB Ph fan page generated the highest

engagement among all posts to date

Johnson’s Baby Complete Care Diaper System

What should you not do on social media? What a PR disaster looks online

48

A Greenpeace campaign to stop Nestle buying palm oil from Indonesia on the grounds that it was helping destroy rainforests and the orangutans that lived there

What did Nestle do?

49

•  Asked YouTube to remove the video citing breach of copyright (YouTube agreed)

•  Threatened to delete comments on their FB page that carried the “KillerKat” logos

What happened next?

50

•  FB comments jumped from 5,880 mostly benign entries to 17,680 mostly negative entries in 2 days

•  Video found its way back to YouTube with 180,000 views in 24hrs (1,280 views the first time Greenpeace posted it)

What Nestle learned from the incident

• Do not be arrogant or dismissive towards your fans – “neutrals” listen to angry fans more than they do to loyal brand advocates

• A threat of censorship is guaranteed to produce the opposite effect

• Unless you’re God, trying to block content on the internet is trying to play whack-‐a-‐mole with your eyes closed

51

Thank You!

UM Wave 6 highlights (12 october 2012)

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