Ultra Prod SAS: Product Concept Proposal for Quot-O-Matic
-
Upload
taylor-cavale -
Category
Software
-
view
289 -
download
2
Transcript of Ultra Prod SAS: Product Concept Proposal for Quot-O-Matic
UltraProdMike Castro DemariaCEOFounder and President of Ultra Prod since 2010
Laurence Castro DemariaDirector A & FFounder and managing money
Didier CastelloSenior Business DeveloperOpens us to a new world of possibilities
Franck MaussandSenior developerFor him, development is a creative process, like drawing
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Hello!Anastasia Lyukshina
Project Manager
Taylor CavaleDigital Marketing Manager
Zifan ChenCommunication Manager
Haneen RaslanMarket Analyst
Bharat Mahesh PatilMarketing Manager
The coaches
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Muriel WalasProject Management Coach
Frederic BossardDigital Marketing coach
Everyday SAAS business application
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
An online accountingsolutionInvoicing, quotation automatically
For SMBsEspecially for small and mediumcompanies
InternationalIn five countries in Europe first, then THE WORLD!
Target and Owner Map
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
NEEDS
OWNER To create a profitable and competing software.
TARGETAn online cloud software to allow them to manage their business financials and invoices
REQUIREMENTS
Market Research in main European and international markets.Feasibility Analysis.R&D.
To have a software that will help them manage their business and their relationships with their customers.
MISSIONS
To be the pioneers in the "SAAS for SMBs" domain.
To maintain a strong relationship with their customer and guarantee sustainability of their business.
ACTIONS
Launching the product online after design and development
Buying the product and using it to serve their customers
FEEDBACK
Measure Client satisfaction through setting KPIs and using surveys
Measure customer satisfaction through setting KPIs and using surveys
“O-Tree
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
To develop an online management and accounting solution for SMBs
To understand customer
To do a research for SMBs
To update SMBs factsTo study SMBs in Europe
To study customer behaviors
To define concerns of customers
To analyze related law
To do feasibility study of business
model
To design a business model
To find the position of our project
To analyze market and competitors
To study local market and competition
To study the markets and competition in
Spain, Germany, Italy, UK
Market Environment
Quotomatic
CustomersSMBs 5
countries
IndustrySaaS World
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Cloud market in Europe
€ 3.50
€ 3.60
€ 2.30
€ 2.20
€ 2.80
Market Size (in billion)
UKGermanyFranceSpainItaly
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
United Kingdom
ConstructionProfessional,
scientific & technical activities
Wholesale & retail trade
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Source: ons.gov.uk
GermanyWholesale
& retail trade
Repair of motor vehicles, motorcycles and personal
& household goods
Construction
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Source: destatis.de
France
Wholesale, retail, transportation, accommodation and restaurant
s
Specialized activities, scientific and technical
activities
Construction
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
tradecommissioner.gc.ca
Italy
Metal produ
cts
Wood and Furniture
Retail
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Source: esteri.it
Spain
Service
Trade
Construction
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Source: OECD.org
Sources of Value
◉Access to innovation◉Value for money◉Focus on business rather than
technology◉Ease of installation or integration
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Perceived Challenges
◉Technological complexity◉Lack of experience in new
technology/business model◉Privacy◉Capital to fund new investment
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Benchmark Methodology
◉Defined competitors◉Studied each competior◉Compared all competitors◉Analyzed the finidings
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Benchmark: Features
Methodology
◉Define basic criteria for software features◉Define additional software features◉Define features for each competitor◉Compare features among competitors◉Analyze the comparison to find best practice
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Features Fresh Books Xero IntacctSage One
Quick Books Acclivity
Less Accounting Wave Aplos
Express Accounts Ahkio
Selling ✓ ✓ ✓ ✓Customer Management ✓ ✓ ✓ ✓ ✓ ✓ ✓Quotes Management ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Budget management ✓ ✓ ✓ ✓ ✓ ✓
Shipping management ✓
Account payable management ✓ ✓ ✓ ✓ ✓
Creates financial statements ✓ ✓ ✓
Inventory management ✓ ✓ ✓ ✓ ✓
Expenses ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓Time Billing ✓ ✓ ✓ ✓ ✓ ✓ ✓Product management ✓ ✓ ✓ ✓ ✓
Asset Management ✓ ✓ ✓ ✓ ✓
Payroll ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓Summary Dashboards
Customized header and footer ✓ ✓ ✓ ✓ ✓
Multiple Activities' profile ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓Billing modes (incl. Paypal) ✓ ✓ ✓ ✓ ✓ ✓ ✓Automated quot -> invoice -> mailing ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓Customer payments tracking ✓
Reports and Stats ✓
Sync catalog to selling interface ✓ ✓Alerts ✓ ✓ ✓
VAT warning ✓ ✓ ✓ ✓ ✓ ✓
Business contacts sync ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓Export/import data ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓Graphs ✓ ✓Free Trial ✓ ✓ ✓ ✓ ✓Cross platform ✓ ✓ ✓
Bank reconciliation ✓ ✓ ✓
Training ✓ ✓ ✓ ✓ ✓ ✓
Support ✓
Different formats of import&export ✓ ✓ ✓ ✓Contacts ✓ ✓
Customized site URL ✓Multycurrency transactions ✓ ✓ ✓ ✓ ✓ ✓English ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓Other languages ✓ ✓ ✓ ✓ ✓ ✓ ✓
Benchmark: Features◉All the 11 competitors have these features in common Automated quote -> invoice -> mailing (ease of use) Reports and Stats (ease of use) Free Trial (ease of use) Expenses (function) English ( international)◉10 competitors have customer support◉9 competitors offer the ability to make “graphs”
in their softwareCompany Team Coaches Project
ConceptPM
methodology Market Study Benchmark Features & design
Business Model
Benchmark: Ergonomics
Methodology ◉Measurement criteria determined◉Target companies identified and evaluated◉ Targets for improvement are identified
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Ergonomics criteria
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
◉Findability◉First Impressions◉Call to Action
Effectiveness◉Ease of Use◉Content ◉Accessibility◉Personalization
Weak = 1
Moderate = 2
Strong = 3
Ergonomics criteria
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
◉Findability◉First Impressions◉Call to Action
Effectiveness◉Ease of Use◉Content ◉Accessibility◉Personalization
Search for brand name finds main site
Search for general key words direct me to main page
Ergonomics criteria
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
◉Findability◉First
Impressions◉Call to Action
Effectiveness◉Ease of Use◉Content ◉Accessibility◉Personalization
Well branded
Easy to navigate
Offers an incentive
First Impressions What users see first.
Strongest First Impressions:
Xero
Less Accounting
Ahkio
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
1
3
2
Ergonomics criteria◉Findability◉First Impressions◉Call to Action
Effectiveness◉Ease of Use◉Content ◉Accessibility◉Personalization
Clear and visible
Well positioned
Competition from other messages
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
CTA (Call To Action) Effectiveness Converting visitors into customers
Strongest use of CTA:
Xero
Intacct
QuickBooks
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Ergonomics criteria◉Findability◉First Impressions◉Call to Action
Effectiveness◉Ease of Use◉Content ◉Accessibility◉Personalization
Breadcrumbs
Major headings
Consistent styles
Use of emphasis
Language options
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Ease of use A user experience that works for the user, so they don’t have to!
Easiest sites to use:
2
3
1
Freshbooks
Intuit QuickBooks
Ahkio
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Ergonomics criteria◉Findability◉First Impressions◉Call to Action
Effectiveness◉Ease of Use◉Content ◉Accessibility◉Personalization
Data conversion
Cross-platform Application
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Content SaaS that works for customers’ existing data.
Best cross-platform features:
3
1
2Freshbooks
Sage One
Wave
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Ergonomics criteria◉Findability◉First Impressions◉Call to Action
Effectiveness◉Ease of Use◉Content ◉Accessibility◉Personalization
Speed
Ease of use
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Accessibility SaaS usability must be mirrored by website usability.
Most accessible SaaS: 3
12
acclivity
Wave
aplos
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Ergonomics criteria◉Findability◉First Impressions◉Call to Action
Effectiveness◉Ease of Use◉Content ◉Accessibility◉Personalization
Useable in multiple industries
Ease of customization
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Accessibility SaaS usability must be mirrored by website usability.
Best customization features:
3
1
2
Xero
Less Accounting
Wave
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
The Product: Features
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
◉Ease of use is what we should focus on◉For pricing strategy, Free trial is
necessary
Features (Function - international)
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Functions•Selling•Customer
management•Quotes management•Reports & stats•Inventory
Management
International
•Multi-language•Multi-Currency
Features (ease of use)
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
•Customized header & footer
•Billing modes (including paypal)
•Multiple activities profile• Automated quotes ->
invoice -> mailing•Customer payment
tracking•Sync catalog to selling
interface
•Export/import data in multi-format
•Graphs•Business contact sync•Vat Warning•Cross Platform•Customer Support
The Product: Design
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
◉Branding that is recognizable and easy to recall◉First Impressions: A landing page
that instills user confidence in our product◉Personalization of SaaS for better
client/ end-customer experience
Service provider’s Considerations
◉Service/Business Architecture◉Scalability◉Operations cost◉Security◉Service quality and availability
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Service Business Architecture
Network centricity
Intellectualproperty
Business Model
Marketing
Technology
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Marketing
1. •Unique value preposition for both vendor and clients.
2. •Reduce barriers to adoption.
3. •Inherently social
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Intellectual property
1. •Proprietary Functionality
2. •Create value beyond the core application.
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
Technology
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
1. •Self-service, network-centric and ecosystem focused.
2. •Single Instance, Multi-Tenant in production.
3. •Web-native.
Business Model
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
1. •Inbuilt Revenue Model
2. •Leverages many of the 7 revenue streams available.
3. •Metering, Billing internal to Application.
7 SAAS Revenue Streams
◉Network Effect: Producers, Consumers, Ecosystem
Network Effect
EcosystemProducts
Subscriptions
AdvertisingServices
Ancillary
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model
SAAS Pricing Approach•The pricing page is the final
gate between company and the customers so, it’s necessary to be well designed.
•Best number of plans to have is 3 to 4.
•Best number of features per plan is to have is 6-10 followed by 1-5. Company Team Coaches Project
ConceptPM
methodology Market Study Benchmark Features & design
Business Model
Description of Subscription Lengths
Annual pricing only
Monthly and Annual pricing
Monthly Pricing only 70%
18%
6%
Company Team Coaches Project Concept
PM methodology Market Study Benchmark Features &
designBusiness
Model