Ultra HD Forum State of the UHD Union · Ultra HD Forum State of the UHD Union Benjamin Schwarz...
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Ultra HD Forum State of the UHD Union Benjamin Schwarz Ultra HD Forum Communications Chair November 2017
Transcript of Ultra HD Forum State of the UHD Union · Ultra HD Forum State of the UHD Union Benjamin Schwarz...
UltraHDForumStateoftheUHDUnion
BenjaminSchwarzUltraHDForumCommunicationsChair
November2017
Agenda
StatusofUHD
Specifications
Whatiscomingnext?
Conclusion
UltraHDForum
TelcoDeployments
ThepillarsofUHD
Morevibrantcolors
Greaterrangecontrast
Soundsareperceivedascomingfrominfinitepointsaround
Motionrenderingclosesttoreal
Clearer,crisperandmoredetail-richpicturethanHD
WCGWideColorGamut
HDRHighDynamic
Range
NGANextGeneration
Audio
HFRHighFrameRate
4KResolution
KeyUHDForumDefinitions
• BT2020colorspaceWCG
WideColorGamut
• NonBackwardCompatible:HDR10/PQ10(BDA-CTA/DVB)• BackwardCompatible(BT2020):HLG(ITU-R/DVB)• BackwardCompatible(BT709):Technicolor• BackwardCompatible(PQ10):DolbyVision
HDRHighDynamic
Range
• Objectbasedcoding• Immersiveaudio• Interactiveaudio
NGANextGeneration
Audio
• 100/120fpsforanyresolution:- 1920x1080x100/2560x1440x100(level5.1)- 3840x2160x100(Level5.2)
HFRHighFrameRate
• UHD-1Phase1:3840x2160x60(Level5.1)• UHD-1Phase2:3840x2160x120(Level5.2)
4KResolution
Survey:What’sImportantinUHD?*
4KResolution
NextGenAudio
WCG
HDR
NewEOTF
HFR>60fps
ScreenSize
n=52
*Source:UltraHDForummemberssurvey(Aug’16)
KeyNumbers
0
10
20
30
40
50
60
2013 2014 2015 2016 2017 2018
(millions)
GlobalSubscribersof4KPayTVServices(2013– 2018)
MILLIONSOFSUBSCRIBERS
TopQualityVideo:TheEmergenceof4K(and8K)©2014ParksAssociates
UHDtimingisnow
HDRPenetration
DifferencebetweenHDRready&
PREMIUM HDR
Needpropermarketcommunication
SDRlargeinstalledbasedecreasing
NeedbackwardcompatibleschemewithSDRUHDTVs
UHDQuality&BCarekey
CourtesySESAstra
UHDDeploymentsWorldWide*
19
643
13
BySatOperator
SESEutelsatJCSATKoreaSatOthers
4523
17
144
ByRegion
EuropeAsiaNAMLAM
583117
10
ByType
Commercial
Test
VOD
5845
54 4
ByInfrastructure
Satellite
OTT
Cable
IPTV
58
Channels
Consumer Equipment
58UHD channels on air
*Updatedlistonhttps://ultrahdforum.org/resources/list-of-commercial-uhd-or-4k-services-that-are-live/
UHD(HDR)contentstilllacking
Specifications
HighDynamicRange(HDR)• Extendstheluminancerange:
SDR 100nits(Cd/m2)Film 48DigitalCinema(DCI)(laser projector) 108
HDR (CES16) ~1,000 to1,800GradingSuite ~4,000MaximumSpecified 10,000
• Immersive“reallife”video– Deeperdarksandshadows
– Brighterspeculars andhighlights
• CreatestheWOW effect,especiallywhencomparedtoHD
• HDRneedstobeimplementedalongwithWCGtogainfullbenefit
WhereAreWeAtWithHDR?
PQ10 HLG10 DolbyVision HDR10+ Technicolor
Standard CTA/ITU-R/DVB CTA/ITU-R/DVB Dolby In progress Technicolor
Application VoD/Live Live VoD/Live VoD Live
HDMI 2.0a 2.0b 1.4andabove 2.1? 2.0
Colorspace BT2020 BT2020 BT2020 BT2020 BT2020
EOTF ST2084/ST2086 Hybrid LogGamma ST2084 ST2084 ST2084
Metadata Static NA Dynamic Dynamic Static/Dynamic
Backwardcompatible
No SDR(BT2020) HDR10 HDR10 SDR(BT709)
(Too)manyHDRoptions
LiveHDRSummaryHDR Standard LegacySTB TVs VOD Live
DVB CTA SMPTE ITU-R
PQ10/ HDR10 ✔ ✔ ✔ ✔ UHD1– Phase1 2015 ✔ ✔
HLG10 ✔ ✔ ✔ UHD1– Phase 1 2016 X ✔
DolbyVision ✔ ✔ Notsupported 2015 ✔ ✔
Technicolor Notsupported 2017 X ✔
PhaseA
PhaseB
PhasedHDRapproachforLive
UltraHDForum
GlobalAdvocacyforNext-GenA/VDeliveryCHARTER (17)
53Directmembers/300+indirectmembers
CONTRIBUTOR (13)
ASSOCIATE (23)
UltraHDForumRoadmap
PhaseA
2015
PhaseB
5yearsproject
Creation
2016 2017
Guidelines1.0
2018 2019
Guidelines2.0
2020
Publicinterop#1 Publicinterop#2
Date Operator HDR Audio Status
May’16 SDR 5.1 Commercialservice
June’16 SDR 5.1 Commercialservice
June’16 SDR 5.1 Friendly
Aug’16 SDR/HDR10 5.1/Atmos Commercialservice
Aug’16 SDR 5.1/Atmos Commercialservice
Rio’16 SDR/HDR10 5.1/Atmos Commercialservice
Oct’16 HLG 5.1 Commercialservice
April’17 HLG 5.1 Trial/Demo
May’17 HLG 5.1 Commercialservice
OperatorsMembersLiveDeployment
*Source:UltraHDForumOperators’Survey,IBC’17
WhatarebarrierstolaunchingUHDservices?*
Additional comments :Market demand in OTACost of delivery in OTTAvailability of IP-based infrastructureLack of single HDR solution (x2)MVPD customers and advertisers not willing pay more for UHDQuality of UHD content (sometimes not much better than HD)
LotsofworktomakeUHDtakeoff
Guidelines
Guidelines(watermarking)
StreamlineWF(SDR/HDR)
EducateMarket(B2B)
WhyJointheForum?
NetworkwithallUHDindustryplayersandlearnfromthem
InteractwithotheroperatorswhohavealreadydeployedLiveUHDservice
Participatetoplugfest
InfluenceSpanishregulatorsonUHD
UltraHDForumisheretohelpyoudeployUHD!
HelpshapethefutureofUHD
Agenda
TelcoDeployments
DeployedUHDIPTVServices
Delivered via Transfer function
Frame rate Bit depth Color space Audio codec(s)
Bitrate Notes
IPTV SDR 50fps 8 or 10-bit BT.709 AC-3 24-30Mbps
PQ 59.94fps 10-bit BT.2020 AAC, AC-3 32Mbps
IPTV PQ 50fps 10-bit BT.2020 MPEG2, AC-3, DD
25Mbps Sports content
UHDmainlyonFibertoday
UHDIPdelivered
OTT(VoD)
HeadEnd IPNetwork
STB
IPMulticast
ABRQoS toSTBABRQoS toTV
OTTtoSTBOTTtoTV
MaywaystodeliverUHDoverIP
Whatiscomingnext?
What’scoveredinPhaseB
4KResolution
NextGenAudio
WCG
HDR
NewEOTF
HFR>60fps
ScreenSize
n=52
*Source:UltraHDForummemberssurvey(Aug’16)
PhaseBTopics Details
NGA Objectbased
NewHDRs Dolby,Technicolor,HDR10+,ST2094- X,China,…
HDRDualLayerTechnology Backwardcompatibility
HFR P100&120
HDRConversionTools HDR10<>HLG
HDR“Brightness”Control Regulatory impact
Applications:OTT Live&VoD
Applications:OTA ATSC3.0/DVB-T2/ISDB-T
Applications:MVPD Broadcast/IPUnicast& Multicast
• Surveytopicsincluded:• UHDingeneral,includingspatialresolution,colorspaceanddynamic
range• HDR,includingtransferfunction(PQ/HLG)andmetadata• PhaseBtechnologies• Videocodecs• Informationabouttherespondent’soperation
• Resultsavailableonlineat :https://ultrahdforum.org/resources/ibc-2017-masterclass-slides-available-for-download-here/
PhaseBOperator’sSurvey
SurveySummary
ToomanyHDRs,metadatavaluedthough,BC?
1080p120preferred,needE/Eworkflow
Detailedproductionspecification
PhaseAstillnotdeployedTiming
HDR
HFR
Needs
HDRoverSDI/IP,HDRseamlessswitchonTVGaps
Forum’s12monthsroadmap
Conclusion
Conclusions
UltraHDisalongjourney:content,standards,devices,businessmodel
2018willbetheyearofHDRcommercialdeployments
UHD:higherARPUandgainmarketshareinHEsegment
China#1isUHDTVsetproduction,lastinUHDcontentproduction
UltraHDForumisheretohelpyoudeployUHD!
ReceiverHDR
Adaptation
HeadendHDR
Adaptation
4KSummit 3 Demonstrations
HFR1080p100
Vs1080p50
