Human, digital and infrastructure connections

The anatomy of the Ultimate Fan Experience

The fusion of design, strategy, technology and data to improve fan engagement, team performance, and venue optimization

Retail discounts at local fan shop

Interactive trivia and games

?

Real-time instant replay

Food and drink offers in or near venue

Sharing selfies from the game

In-seat food orders

Interactive navigation

IBM solution suite

Here’s how it all plays out...

The goal: benefits that improve the bottom line

In-stadium seat upgrade

© 2015 IBM Corporation

Public WiFi for pregame/tailgating

Intelligent security monitoring

Visit ibm.com/sports for more information

ICJ03126-USEN-00

Personalizedcontent

• Marketing• Commerce

Real-time actionableinsights

• Predictive analytics• Cognitive analytics

Datamanagement• Master data

• Data lake

As-a-servicedelivery• Cloud

• Mobility services• Location services

Integration• Data exchange

• APIs

Security• Identity

management• Access control

Infrastructure• Network • Systems & support • Cabling • Building management services • Physical space

30-50%CAPEX & OPEX

savings

10-33%

Energy savings for green IT

2XTraffic to website from newsletters

32% liftin revenue from the

email channel

Interactive experiences