UKUPA WUD09 Tory Dunn and Franco Papeschi: Open and Activate

Open and activatedesign thinking, environmental sustainability and human behaviour

Franco PapeschiTory Dunn

Vodafone Group User Experience

UK UPA World Usability Day 12th November 2009

Copyright 2009 Vodafone

Vodafone User Experience | Sustainability

2 12 November 2009

Carbon Tippy Toes and EcoMo092 projects exploring

mobile/web tools and services

to help people understand their impact on the environment and act upon it

This talk covers some of the things we learned from these projects, and others we’ve encountered along the way


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http://tinyurl.com/betavine-sustainability


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Open participation and transparent outputs

Original Image by liber | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/liberato/149365463/


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Co-design and open prototyping

Photos by Carbon Tippy Toes | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/carbontippytoes/


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Individuals are interested in contributing

howeverCC | Andrew* http://www.flickr.com/photos/nez/1181091743/

CC | The RSA http://www.flickr.com/photos/

the_rsa/3886952782/

CC | celestehhttp://www.flickr.com/photos/celesteh/3404805434/

CC | secretlondon123on http://www.flickr.com/photos/secretlondon/3396892516/


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Most individuals cannot visualise their impact in a wider context

Original Image by Lee Nachtigal | Attribution 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/


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Knowing != doing


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Even with the wide range of calculators and tools available, most people are not able to understand their impact

Screengrabs from: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub http://www.verdiem.com/edison.aspx Verdiem Edisonhttp://www.carbonfootprint.com/ Carbon Footprint Ltdhttp://www.diykyoto.com/uk DIY Kyotowww.dopplr.com Dopplr carbon calculator


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Potential


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Mobile devices are uniquely positioned to read activity data and deliver information to individuals directly in context of activity


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Designing to persuade and foster social support of behaviour change is equally as important as interpreting data


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Our work with sustainability activists and experts has shown the need for

•a “path to participation”

and that

•different tools can provide access to different points on the pathvia

Informing decision making

Monitoring progress and providing feedback

Collaborating

Providing solutions

ideally with enjoyment

Design supporting individual and social changeDesigning services & products to support classic sustainability actions

REDUCE, REUSE, RECYCLE +RETHINK


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Yes,But

How?


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Make people aware of WHAT they are doing

Image by Lars Plougmann | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/

1


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Personal informatics

Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)


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Revealing the invisible

Good CommuteCarbon Tippy Toes concept illustration

http://tinyurl.com/good-commute


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2 Monitor progress

Image by Jack Brodus | Attribution 2.0 Generic | http://www.flickr.com/photos/jackbrodus/443238285/


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Set up goals

Image: Michael Verdi | Attrib. 2.0 Generic | http://www.flickr.com/photos/verdi/3263974545/

Nike+http://tinyurl.com/noenbu

Booyahhttp://www.booyah.com


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Energy Saving Trust carbon footprint displayhttp://www.energysavingtrust.org.uk/calculator/start

What is the unit of measurement?


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Travel comparison tool Tom Parker (EcoMo09 competition)

http://tinyurl.com/ecomo09-travel

Carbon footprint translator Carbon.to (EcoMo09 competition)

http://tinyurl.com/ecomo09-carbon-to


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Ultimate-G / Carbon Tippy Toes concept illustrationhttp://tinyurl.com/ultimate-green


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A path to deepening engagement

Eco-Thing / Carbon Tippy Toes concept illustrationhttp://tinyurl.com/eco-thing

Move from one step to the next


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3 Provide solutions

Image by miss_yasmina | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/miss_yasmina/3778068615/


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Small steps

http://www.energysavingtrust.org.uk/calculator/start

Carbon calculator Energy Saving Trust

AMEE + Google mapshttp://tinyurl.com/ecomo09-AMEEmashup

OPOWERhttp://www.opower.com/


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Show consequences and make me try

http://geology.com/sea-level-rise/san-francisco.shtml

Sea Level Rise Map


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Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/

4 Fun is a gamechanger


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All play = no work…

Generation Green

Tio –Tim Holley

http://www.generationgreen.co.uk/games/eco-rangers

http://www.timholley.de/Design_Home.html

Ultimate-G / Carbon Tippy Toes concept illustration http://tinyurl.com/ultimate-green


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Fun fatigue?

http://www.youtube.com/watch?v=2lXh2n0aPywhttp://www.thefuntheory.com/


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Image by Crystalline Radical | Attribution 2.0 Generic | http://www.flickr.com/photos/17597931@N00/467050570/

5 Build on our social nature


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Supporting pressure

Nike +http://tinyurl.com/noenbu

OPOWERhttp://www.opower.com/

JoinMehttp://www.join-me.co.uk/

http://www.weightwatchers.com/


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In a nutshell


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Design systems that support change, not just features

Involve people in the creation. Being involved makes them think about the problem

Data gives an unprecedented level of information, but must be made meaningful

We don’t base our choices on information alone

Context is king

Help people deepen their participation understand > act > build

Use social dynamics to foster change

Sustainable fun (low impact + long term + generative)

Thank youFor more information contact:

Franco Papeschi

User Experience Vodafone Group Marketing+44 (0)7554 436 [email protected]

Tory Dunn

User Experience Vodafone Group Marketing+44 (0)7771 371 [email protected]

Project blog: http://tinyurl.com/betavine-sustainability

UKUPA WUD09 Tory Dunn and Franco Papeschi: Open and Activate

Technology

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