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![Page 1: UKOLN is supported by: Effective Use of the Social Web in Organisations: Beyond Blogs: the Role of Twitter Brian Kelly & Ann Chapman UKOLN University of.](https://reader035.fdocuments.net/reader035/viewer/2022070306/5516087a55034694308b4f86/html5/thumbnails/1.jpg)
UKOLN is supported by:
Effective Use of the Social Web in Organisations: Beyond Blogs: the Role of Twitter
Brian Kelly & Ann Chapman
UKOLN
University of Bath
Bath, UK
http://www.ukoln.ac.uk/cultural-heritage/events/ili-2010-workshop/http://www.ukoln.ac.uk/cultural-heritage/events/ili-2010-workshop/
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Resources bookmarked using ‘ili2010-workshop' tag Resources bookmarked using ‘ili2010-workshop' tag
About This TalkThis talk will introduce Twitter, describe how it can be used and illustrate examples of effective use.
About This TalkThis talk will introduce Twitter, describe how it can be used and illustrate examples of effective use.
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ContentsIntroduction
Case Studies: Use of Blogs
Beyond Blogs – the Role of Twitter
Reasons For a Library Blog or Twitter Account
Beyond Blogs: Social Networks
What are the Barriers?
Addressing the Barriers
Making a Business Case
Conclusions
Intr
od
uct
ion
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Twitter:• Exciting new communications tool• Provides engagement with peers and/or
simple but effective dissemination channel• Challenging effectiveness of blogs
or:• Time-wasting application• Full of trivia• Rightly blocked by organisation’s firewall
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What’s your view?What’s your view?
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What is Twitter?
Twitter has many aspects:• A status update cf Facebook status:
“Brian is giving a talk at ILI 2010”• A micro-blogging tool• A communications tool• An alerting tool• A marketing tool• A feedback mechanism• A tool for community building • “A bar where everyone knows your name”
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Virtual Twitter
For those who aren´t Twitter usersTwitter Memo
Community(#) #ili2010
Comments (#) e.g. #what
To (@)
About (@)
Message (140 characters)
Suggested for this session
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Virtual Twitter
For those who aren´t Twitter usersTwitter Memo
Community(#) #ili2010
Comments (#)To (@)
About (@)
Message (140 characters) In London for the #ili2010 workshop on Social Web. Wonder if there any other Estonian Law librarians here? 32
A way of developing your professional network (especially useful at events)
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Virtual Twitter
For those who aren´t Twitter usersTwitter Memo
Community(#) #ili2010
Comments (#) #what
To (@) briankelly
About (@)
Message (140 characters) @briankelly I didn’t understand what you meant about hashtags in #ili2010 session. #what
51
Queries can be answered by your community – who may understand the context
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Virtual Twitter
For those who aren´t Twitter usersTwitter Memo
Community(#) #ili2010
Comments (#)
To (@)
About (@) @briankelly
Message (140 characters) I wonder how many Twitter followers @briankelly has? #ili2010
79
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Now 1,243 & 3,504
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Twitter - Dissemination
1010
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Twitter and EventsValuable opportunity for using Twitter is at events
Attending events (e.g. #ILI2010)• Opportunity to join in discussions and extend
your professional network
Participating remotely (e.g. #Libdebate / #CILIP2)• Opportunity to join in discussions and extend
your professional network • View streaming video/audio of speakers• View speakers slides hosted on Slideshare• Support institutional greening strategy
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Note: Ability for on-the-fly participation at remote events helped by use of Twitter. Also help professional development at a time of cuts
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Summarizr Developments•Summarizr:
• 3rd party development
• Developed by Andy Powell, Eduserv, Bath
• Makes use of Twapper Keeper APIs
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Longer session but also controversial
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Summarizr Developments•Summarizr:
• Processes geo-location Twitter data provided in Twapper Keeper RSS feed
• May provide trend analysis
• May provide evidence of remote participation
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Note use of geo-location in Twitter low due to (a) privacy concerns; (b) UI complexity; (c) patchy support; …
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Twitter Captioning•Twitter captioning service:
• Developed by Martin Hawksey, RSC Scotland
• Synchronises video and Twitter stream (via TK)
• Search of Twitter stream•Benefits:
• Speakers (“why did they tweet that during my talk?”)
• Accessibility• Non-native English
speakers?
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Twitter ConversationsEncouraging Learning Through Discussions
• “Learning begins with a conversation”
• Lecture theatres inhibit conversation
• Amplification brings back the conversation
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Engaging With The Twitter Wall
Using a Twitter Wall rather than PowerPoint provides a means of encouraging discussions e.g. “Good cop, bad cop” routine used in IWMW 10 conclusions to encourage debate about talks
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Conclusions
Twitter is:• Here to stay (for some time)• Growing rapidly for use at ‘amplified
events’
Twitter can be valuable for: • Developing and cultivating professional
networks• Viral marketing purposes
Can you afford to ignore Twitter?
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Questions