UK Survey Results 2011

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QuickPlay MediaUK Mobile TV and Video Survey 2011 Summary

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Research Summary

Mobile TV and Video SurveyThe fourth annual independent Market

TV and video content reveals some inte

preferences of today’s consumers. The

provider, and polled UK-based mobile p

Key FindingsThe multi-screen entertainment experi

58 per cent of respondents expressed i

device and then seamlessly switch to vi

Of those respondents whose service pr

often.

Survey respondents are watching mor

Of those respondents who have tried/u

they now watch more TV and video on

Figure 1

0%

5%

10%

15%

20%

25%

30%

35%

Strongly agree Agree

26%

35%

Do you agree/disagree with t

TV and video on my mobi

Tools study focused on consumer interest and

resting trends regarding the mobile TV/video vi

urvey was conducted via Zoomerang, an onlin

hone subscribers between the ages of 18 and

ence is in high demand

terest in the ability to watch TV programming

wing on another device such as a smart phone

viders have a multi-screen offering, 39 per cen

TV and video on their mobile devices than th

sed their operator’s mobile video service, 61 p

heir mobile device than they did a year ago. (Fi

either agree

or disagree

Disagree Strongly

disagree

11% 10%

17%

he following statement: "I watch more

le device than I did one year ago."

consumption of mobile

ewing habits and

survey services

4.

and/or movies on one

, PC or tablet.

t use it periodically or

ey did a year ago

r cent indicated that

gure 1)



Survey respondents are watching mor

Among those who have used their mobi

once per week. (Figure 2)

Figure 2

22 per cent of mobile TV and/or video s

huge increase compared to 7 per cent a

Figure 3

7%

30%

How often did/do you use y

service in

0% 5% 10%

2011

2010

7%

Watching progra

mobile TV/video more often, and adoption i

ile operator’s video service, 64 per cent state t

ervice users watch programmes almost every d

year ago. (Figure 3)

22%

42%

ur operator's mobile TV and/or video

an average month?

Almost every day

At least once a week

5 - 9 times per month

Tried it once

15% 20% 25%

22%

mes almost every day

accelerating

at they do so at least

ay which represents a



42 per cent of respondents use their m

per cent in 2010. (Figure 4)

Figure 4

62 per cent of respondents who use mo

year, indicating that adoption is contin

Figure 5

0% 5% 10% 15% 2

2011

2010

11%

Watching program

0% 5%

More than 3 years

Between 2 and 3 years

Between 1 and 2 years

Between 6 months and 1 year

Less than 6 months

3%

How long have you been

bile TV and/or video service at least once per

bile TV and/or video services have been using

ing to accelerate. (Figure 5)

% 25% 30% 35% 40% 45%

42%

es at least once per week

10% 15% 20% 25% 30% 35%

9%

25%

28%

34%

a mobile TV and/or video user?

eek compared to 11

hem for less than a



Mobile TV/video challenges (consume

While interest in mobile TV and/or vide

to be an issue, with nearly 50 per cent

low level of awareness is expected to i

around these offerings. (Figure 6)

Figure 6

Perceived cost continues to be the top

as the number one reason they have no

cent who reported price as their top ba

Figure 7

47%

Does your current

mobile TV an

0%

10%

20%

30%

40%

50%

60%

Think it will

be too

expensive

Other Mo

ph

doe

supp

57%

17%

If you have not tried yo

video service, what

)

o services is strong, general awareness of avail

f respondents unsure if their mobile operator

prove as providers continue to increase mark

barrier to service adoption with 57 per cent of

t tried a mobile TV or video service, an improv

rrier in 2010. (Figure 7)

30%

23%

mobile operator offer a

d/or video service?

Yes

No

I don't know

ile

ne

sn't

rt it

Don't know

if service is

available to

me

Not enough

quality

content

Friends tried

it and didn't

like it

12%9%

3% 3%

ur operator's mobile TV and/or

is the biggest reason why?

ble offerings continues

ffers such services. This

ting promotions

onsumers citing price

ment from the 68 per



Respondents want DVR-like capabilitie

Figure 8

Where are survey respondents watchi

The most popular places to watch mobi

cent) and in between activities (16 per

respondents in 2010 which may reflect

(Figure 9)

Figure 9

No

Yes

0% 10% 20% 30%

25%

If your mobile TV and video service off

TV programme or movie and resume

the beginning -- would you be m

16%

14%

9%6%

2% 1%

Where do you most ofte

s! (Figure 8)

g mobile TV/video?

le TV and/or video are while in transit (27 per c

ent). At home usage saw the greatest changes

he proliferation and use of iPads and tablet d

40% 50% 60% 70% 80%

75%

red DVR-like features such as the ability to pause a

atching it at a future time -- without starting from

re interested in watching a full programme?

27%

25%

watch mobile TV and/or videos?

While in transit (i.e. on the

tube, bus or other public

transport)

At home

In between activities

Other

At work

ent), at home (25 per

with only 16 per cent of

evices in the home.



What are survey respondents watchin

The most popular types of content that

per cent) and news (25 per cent), follo

Figure 10

Mobile TV/video challenges (provider)

32 percent of respondents report that t

device from a company other than thei

competitive alternatives that these com

Figure 11

0%

5%

10%

15%

20%

25%

30%

Sports News

30%

25%

What category of video/TV programming

32%

Have you obtained content suc

your mobile device through a s

or mobile service operator (

?

respondents watch on mobile TV and/or video

ed by movies (16 per cent) and TV episodes (1

hey have obtained TV programming or movies

TV service provider or mobile operator, pointi

panies face in 2011. (Figure 11)

Movies TV episodes Other

16% 16%15%

do you watch most frequently on your mobile device?

68%

as movies or TV episodes for viewing on

urce other than your TV service provider

.g. LoveFilm, SeeSaw, YouTube etc…)?

No

Yes

services are sports (30

5 per cent). (Figure 10)

o view on their mobile

ng to a broader set of



Building on the threat of alternative ent

per cent of respondents have no prefer

cent would choose their TV service pro

Figure 12

The immediate popularity and advance

adoption in 2010, with 12 per cent of re

Of this group of respondents, 59 per ce

watched more than 31 minutes of unint

that iPad and tablet owners are heavy u

Figure 13

0%

10%

20%

30%

40%

50%

60%

No preference TV servic

provider

56%

2

I would prefer to

video service fro

No

Yes

0% 10% 20%

Have you watched a TV p

on an iPad or

ertainment sources for TV service providers an

ence from where they get their mobile TV or vi

ider and 16 per cent would choose their mobil

capabilities of iPads and similar tablet device

spondents having purchased one.

t have watched a TV programme or full-length

errupted programming on the device. This pro

sers of entertainment services. (Figure 13)

Mobile operator Other

6%

16%

2%

et my mobile TV and/or

the following source:

30% 40% 50% 60%

41%

59%

rogramme or a full-length movie

similar tablet device?

d mobile operators, 56

eo service while 26 per

e operator (Figure 12)

led to significant

movie, and 44 per cent

ides further evidence



Of those who have watched a full-lengt

hour of uninterrupted time doing so, w

Figure 14

37 per cent of respondents prefer to ge

cent). For TV programmes much of the

subscription service, and 17 per cent pr

Figure 15

6%

17%

43%

What is the greatest amount of uni

a TV programme or full-length

0%

5%

10%

15%

20%

25%

30%

35%

40%

Subscription

service

Pay-per-epis

37%

2

When it comes to paym

on your mobile de

h movie on their mobile device, 43 per cent ha

ich is up from 35 per cent in 2010. (Figure 14)

t movies via a subscription service vs. a pay-pe

same hold true with 30 per cent of respondent

eferring pay-per-episode. (Figure 15)

# # #

16%

11%

6%

nterrupted time that you have spent watching

movie on an iPad or similar tablet device?

Less than 5 minutes

6 to 10 minutes

11 to 20 minutes

21 to 30 minutes

31 to 60 minutes

More than 60 minutes

ode Purchase for

download onto

mobile device

No preference

2%19%

22%

nt options for accessing movies

ice, which do you prefer?

ve spent more than one

-movie model (22 per

preferring a



About QuickPlay Media

QuickPlay Media is the leading provider of solutions for the distribution of premium video to portable wireless

devices. Successfully used by the world’s largest communications and media companies, QuickPlay’s

OpenVideo platform provides the most secure and flexible way for companies to deliver engaging multi-screen

entertainment experiences. QuickPlay is headquartered in Toronto, with sales offices in London and

throughout the US. For more information, please visit www.quickplay.com or on Facebook at

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UK Survey Results 2011

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