UK Recruiting Trends

Talent Acquisition Trends for 2015

This webinar will start at 10am GMT

UK Recruiting

Trends 2

1

2

Start preparing for increased growth and investment

3

4

Career-centric online media is core to the sourcing mix

Employer Brand is viewed as important, but resource is lagging

Improved candidate and job matching expected to reshape recruiting

Four themes to build into your 2015 plan

Based on LinkedIn research and data analysis

Start preparing for increased growth

and investment

Percent of UK talent acquisition leaders projecting an increase in 2015

4

Talent acquisition in the UK is set to intensify…

41% 42%

Hiring Volume, 65%

30% 28%

Hiring Budget, 41%

0%

20%

40%

60%

80%

2012 2013 2014

The global economy is expected to pick up speed…

strengthening to 3.4 and 3.5 percent in 2015 and 2016,

respectively.

High-income economies will contribute about half of

global growth in 2015 and 2016, compared with less than

40 percent in 2013.

5

World Bank Economic Prospects, June 2014

“

Percent of UK talent acquisition leaders citing the biggest obstacle to attracting

the best talent

6

Building employer brand is a growing obstacle

20%

30%

40%

50%

2012 2013 2014

Competition

Compensation

Lack of awareness

or interest in our

employer brand

Location

Percent of UK and Global talent acquisition leaders citing top competitive threats

7

Investment in employer brand is the top

competitive threat for the UK

29%

21%

21%

29%

24%

25%

26%

27%

Improve employee retention

Proactively build talent pools orpipelines

Learn to use social media moreeffectively

Invest in their employer brand

UK Global

8

Prepare to grow and compete for talent in 2015

• Recruiting budgets and volumes have significantly

increased for the first time in 3 years

• Talent acquisition leaders may expect to do more with

less due to the widened gap between hiring volumes

and budgets

• Ensure your executive team is fully informed about

increasing market demand and competition for top

talent

Career-centric online media is

core to the sourcing mix

Percent of UK talent acquisition leaders identifying a significant hiring source

10

Career sites produce the highest quantity of hires

25%

27%

36%

40%

48%

Social professional networks

Search and staffing agencies

Internal hires

Internet job boards

Company career site

Percent ranking each source of hire in top 4 for ‘quality hires’

11

Social networks are now an established source for

quality hires in the UK

20%

28%

35%

38%

15%

25%

35%

45%

55%

2011 2012 2013 2014

RPO’s/Staffing

Careers Site

Social professional

networks

Internal Hires

Internal Job Boards

Company career website

Company CRM system Diversity recruiting programs

Employee referral programs

General career fairs

General social media

Internal hires

Internet job boards

Internet resume databases

Print /trade journals

Staffing/RPO's

Social professional networks

Student recruiting programs

ATS/ internal candidate database

0%

20%

40%

0% 20% 40% 60% 80%

12

‘Career-centric’ online media are now core sources

Best quality & quantity

Qualit

y h

ires in k

ey p

ositio

ns

Quantity of hires

13

Optimise value from online sources

• Recruiting leaders will need to manage their

application process to ensure they get both quantity

and quality hires

• Social professional networks are becoming an

extremely important source of quality hires in the UK

• Online media centered around careers and jobs have

become core to the sourcing mix

Employer Brand is viewed as important,

but resource is lagging

Percent of UK talent acquisition leaders saying that ‘employer brand’…

15

Clear case for investment in employer brand

72%

52%

39%

27%

0%

20%

40%

60%

80%

100%

has a significant impacton hiring

is a top priority has enough resources is measured

Percent of talent acquisition leaders in each country agreeing that…

16

UK companies are average on talent brand

US

Australia

India

Nordics

Germany

Spain

Italy

Brazil SE Asia

China

Netherlands

France

Canada

MENA

Belgium

Hong Kong

Mexico

South Africa

35%

65%

25% 75%

UK

My c

om

pany h

as a

pro

active t

ale

nt

bra

nd s

trate

gy

Talent brand is a top priority for our organisation

17

Online professional networks are the fastest

growing channel for talent brand

47%

54%

63%

30%

50%

70%

90%

2012 2013 2014

Percent ranking each channel for growing talent brand in the UK

Company website

Online Professional

Networks

Social Media

Personal network /

Word-of-mouth

Percent agree they are spending more on employer brand because…

18

Companies are investing to raise awareness

39%

41%

42%

49%

50%

38%

39%

40%

49%

58%

Difficulty recruiting qualitycandidates

Planned increase in hiring

Increased competition

Increased belief in the impact ofemployer brand

Need to raise generalawareness

UK Global

19

Boost employer brand investment

• There is a profound gap between prioritising employer

brand investment and acting on it

• Online professional networks are becoming the fastest

channel for growing talent brand in the UK

• Benchmark your employer brand budget against other

talent, HR, and business investments – is it in line with

importance?

Improved candidate and job matching expected to

reshape recruiting

Top 3 ‘long-lasting’ trends for UK vs Global

21

Social and professional networks are here to stay

33%

26%

37%

26%

35%

36%

Upgrading employer branding

Sourcing passive candidates

Social and professional networks

UK Global

Percent of companies that recruit passive candidates by country

22

UK companies are catching up on sourcing passive

candidates

61% Global

Average

China 83%

United States 72%

India 69%

Spain 68%

Brazil 67%

Southeast Asia 65%

Mexico 63%

Hong Kong 60%

South Africa 60%

MENA 59%

Canada 58%

United Kingdom 57%

Germany 54%

Italy 53%

Nordics 51%

France 51%

Australia 49%

Netherlands 48%

Belgium 41%

Top ‘upcoming’ trends for UK vs Global

23

UK recruiters expect better candidate-job matching

46%

53%

43%

57%

Recruiting becoming more likemarketing

Improved candidate and jobmatching

UK Global

Australia, India,

South Africa: Improved candidate

& job matching

USA, Canada, Mexico & Brazil Improved candidate & job matching

Belgium: Remote Workforce

options

China: Using “big data” to predict

future talent needs

Germany, Italy,

Netherlands Recruiting becoming

more like marketing

Different countries see a different future… Top ‘upcoming’ trend for selected geographies

24

25

Plan for a world of better job-candidate

matching

• Use industry-standard titles and keywords to ensure

your jobs are targeted optimally

• Analyze past hires and performance to identify patterns

and profile attributes of high quality candidates

• Track quality of applicants by source, compare

environments with matching capabilities with ones that

are untargeted

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