UK Occupancy Survey - VisitEngland...UK Occupancy Survey for Serviced Accommodation - Annual Report...

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UK Occupancy Survey for serviced accommodation 2003

Transcript of UK Occupancy Survey - VisitEngland...UK Occupancy Survey for Serviced Accommodation - Annual Report...

Page 1: UK Occupancy Survey - VisitEngland...UK Occupancy Survey for Serviced Accommodation - Annual Report 2003 1 TNS Travel and Tourism 1. Introduction 1.1 Background Under the EU Directive

UK Occupancy Surveyfor serviced accommodation

2003

Page 2: UK Occupancy Survey - VisitEngland...UK Occupancy Survey for Serviced Accommodation - Annual Report 2003 1 TNS Travel and Tourism 1. Introduction 1.1 Background Under the EU Directive

UK Occupancy Surveyfor Serviced Accommodation

2003 Annual Report

Prepared for:VisitBritainVisitScotlandWales Tourist BoardNorthern Ireland Tourist Board

By

TNS Travel and Tourism

19 Atholl CrescentEdinburgh, EH3 8HQ

Telephone: 0131 656 4000Facsimile: 0131 656 4001e-mail: www.tns-global.com

June 2004ISBN 0-7095-8016-9

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Further information about the survey may be obtained from:

Neil [email protected] 8563 3320

Paul [email protected] 332 2433

Birgitte MagnussenWales Tourist [email protected] 2047 5216

Gary McCrackenNorthern Ireland Tourist [email protected] 9023 1221

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form orby any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the sponsors.

� Sponsors: British Tourist Authority (trading as VisitBritain), Northern Ireland Tourist Board, VisitScotland, Wales TouristBoard.

Price: £35.00

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Contents

1. INTRODUCTION 1

1.1 Background 11.2 Overview of the Survey 11.3 About this Report 3

2. SUMMARY 4

2.1 Introduction 42.2 Main five year trends 4

3. UK AND NATIONAL OCCUPANCY LEVELS 2003 8

3.1 UK and National: Bedroom Occupancy 83.2 UK and National: Bedspace Occupancy 123.3 UK and National: Annual Average Length of Stay 153.4 UK and National: Weekend/Weekday Occupancy 163.5 UK and National: Occupancy by Origin of Visitors 20

4. UK AND NATIONAL: OCCUPANCY BY TYPE OF ESTABLISHMENT 24

4.1 UK: Occupancy by Type of Establishment 244.2 National: Occupancy by Type of Establishment 264.3 UK: Average Length of Stay by Type of Establishment 284.4 UK: Non-UK Arrivals as a Percentage of all Arrivals by Type of Establishment 29

5. UK OCCUPANCY BY SIZE 31

6. UK OCCUPANCY BY LOCATION 34

7. UK OCCUPANCY BY TARIFF 37

8. OCCUPANCY LEVELS IN ENGLAND 40

8.1 Bedroom Occupancy 408.2 Bedspace Occupancy 428.3 Weekend/weekday Occupancy 428.4 Occupancy by Origin of Visitors 438.5 Occupancy by Type of Establishment 448.6 Occupancy by Location 45

APPENDIX A: Tables 49

APPENDIX B: Survey Methods 75

APPENDIX C: Survey Population and Sample Sizes 79

APPENDIX D: Definition of Terms 87

APPENDIX E: Calculation of Occupancy Rates 89

APPENDIX F: Accuracy and Limitations of the Results 91

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Acknowledgements

This survey was commissioned by the four National Tourist Boards, supported by the Department for Culture,

Media and Sport.

We would like to thank Janet Monteith,VisitBritain (formerly English Tourism Council) and other members of the

Steering Group for their continuous support and advice on the Survey. For the 2003 survey, the Steering

Group comprised:

Janet Monteith, Raj Segaran, and Nicky Hobin-Bucksey, VisitBritain

Pamela Wilson and Aisling McDermott, Northern Ireland Tourist Board

Brian Hay and Paul Buchanan, VisitScotland

Birgitte Magnussen, Wales Tourist Board

Chris King and Caroline Rice, Visit Heart of England, representing the English Regional Tourist Boards

Gavin Sayer and Tim Bartlett, Department for Culture, Media and Sport

The national and regional surveys which are combined to create the UK Occupancy Survey for serviced

accommodation were undertaken by each of the ten English Regional Tourist Boards (co-ordinated by Visit

Heart of England), by the Northern Ireland Tourist Board and by TNS Travel and Tourism (formerly NFO

WorldGroup) (on behalf of VisitScotland and the Wales Tourist Board). We are grateful for their co-operation

and effort.

Finally, we would like to express our considerable thanks to the thousands of accommodation operators who

took the time to complete data forms each month. Without their co-operation, the survey would not be

possible.

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1. Introduction

1.1 Background

Under the EU Directive on tourism statistics, adopted in November 1995, the United Kingdom must report

regularly a specified range of statistics to Eurostat, the statistical office of the European Community. Included

in these statistics are monthly occupancy rates for UK serviced accommodation. The responsibility for

providing this data lies with the four National Tourist Boards.

In addition to the requirements of the EU Directive, the Boards at that time identified a need for reliable and

comparable occupancy information throughout the UK, including a range of occupancy rates not required by

the EU Directive. Many of these had been calculated regularly for surveys which were running in some

countries and English regions prior to 1997 (the first year of the UK Occupancy Survey for Serviced

Accommodation).

1.2 Overview of the survey

The UK Occupancy Survey for Serviced Accommodation operates on the basis of individual surveys carried

out by (or on behalf of) the National Tourist Boards of England, Northern Ireland, Scotland and Wales and the

ten English Regional Tourist Boards. These national and regional surveys all adhere to a common

specification and standard, as set out in a Minimum Standards Manual1.

TNS Travel and Tourism (formerly NFO WorldGroup) was appointed as the UK Survey Co-ordinator for 2002-

2005 and collates the results from each of the national and regional surveys, combining them to produce

occupancy rates for England and the UK. The quality of the data submitted by each Board is monitored to

ensure that each survey complies with the agreed standards.

1 MacGregor, C. and Tait, S. (1996) UK Occupancy Survey: A Minimum Standards Manual, Edinburgh: Centrefor Leisure ResearchThomson, G. and Tait, S. (2002) UK Occupancy Survey: A Minimum Standards Manual: Revised Edition,Edinburgh: NFO WorldGroup

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The types of accommodation in the survey are those defined (in the EU directive) as tourist accommodation

which is arranged in rooms and where bedmaking and cleaning services are provided. The survey therefore

includes:

� hotels (including motels, lodges and inns)

� guest houses

� private houses (including farmhouses) offering bed and breakfast to visitors.

Youth hostels and university accommodation are among those types of accommodation specifically excluded

by the EU from the survey definition of hotels and similar establishments. Occupancy levels in these sectors

are monitored separately by some individual boards.

A sample of these serviced accommodation operators has been recruited to each survey and invited to

complete a data form every month, giving details of the nightly occupancy for their establishment. The data

returned is processed and analysed by the national or regional board to produce monthly occupancy rates for

the country or region and for the specific categories of type, size, location etc shown in this report. These

results are then submitted to the UK Survey Co-ordinator where they are combined to produce occupancy rates

for England and the UK.

The sample is regularly monitored to ensure that it is representative of the survey population (the known

serviced accommodation stock). As the sample is self-selecting rather than random, it is not possible to

calculate margins of error for the occupancy rates. However, because there is a substantial core of survey

participants who provide data every month, the trends which are identified by the survey are believed to reflect

accurately overall trends in the use of serviced accommodation (see Appendix F).

The individual Tourist Boards produce a wide range of other, more local, information from their own surveys

which is available directly from them. It should be noted that this locally-produced information may be based

on slightly different samples from the UK Survey, depending upon the timing of the analysis.

In addition to this report (the Annual Report for the seventh year of the survey), 12 monthly summaries have

been produced during the year. These may also show slightly different occupancy rates from those included

here because, in many areas, data forms which were returned late have been included after the monthly

summaries were produced.

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1.3 About this report

This report presents the main results of the survey, providing comparable occupancy figures for the UK and for

England, Scotland, Wales and Northern Ireland. In addition, section eight gives a brief summary of occupancy

levels for England and the ten English Regional Tourist Board areas. The National Tourist Boards for Scotland,

Wales and Northern Ireland produce their own annual reports giving details of the occupancy levels in their

own areas.

In each section of this report, brief comments outlining the most important features of the 2003 figures are

provided, together with an indication of any notable changes from previous years. The relevant figures for the

last five years of the survey (1999 to 2003) are provided in tables in Appendix A.

Definitions of the terms and methods of calculation used, together with details of the survey population and

sample sizes, the survey methods and an indication of the accuracy of the results may be found in the

Appendices. However, it is worth noting here that all the occupancy figures presented in this report are net

occupancy figures and relate only to open establishments. Therefore a room occupancy of 60 per cent

indicates that 60 per cent of the rooms available in open establishments were occupied.

It should also be noted that the basis for weighting the data for English Regional Tourist Boards was

standardised in 2002 (when Visit Heart of England assumed the role of Survey Co-ordinator for the English

survey), with all regional boards subsequently being required to weight their data by bedspaces and location

prior to analysis (previously a few boards had weighted by bedrooms). To comply with this, some regional

boards needed to rerun data from 2002 with the result that one or two figures may be very slightly different from

those in the 2002 report.

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2. Summary

2.1 Introduction

This section summarises the main trends apparent from the individual surveys carried out in England,

Scotland, Wales and Northern Ireland during the period 1999-2003 which have been aggregated to provide

occupancy figures for the UK as a whole. Further details are to be found in the succeeding sections of this

report which should be read in conjunction with the tables to be found in Appendix A. More detailed analyses

of the results for Scotland, Wales and Northern Ireland may be found in the separate reports produced by these

boards while tables containing detailed figures for England may be obtained from VisitBritain.

Throughout this report, when comparing the figures for 2003 with those for previous years, it must be

remembered that the use made of serviced accommodation has been affected in recent years by a number of

external events. Activities to mark the new millennium, including the opening of the Dome, took place in 2000;

2001 saw the outbreak of foot and mouth disease in the UK (starting in late February and with the effects felt

until well into the summer months), and then the far-reaching events of 11th September 2001. 2002 was the

year of the Queen’s Golden Jubilee and the Manchester Commonwealth Games and in 2003 the conflict in Iraq

and the outbreak of SARS in Asia both had a significant impact on international travel.

When reading the figures for March and April, it must be remembered that Easter fell in March in 2002 and in

April in the other years examined here (although it was very early in April in 1999).

2.2 Main five year trends

2.2.1 Bedroom occupancy (see Table A1, Appendix A)

� The 2003 UK annual average of 59 per cent was the same as that of 2002, two percentage points higher

than in 2001 and one percentage point higher than in both 1999 and 2000. The four constituent countries,

however, show differing patterns.

� In Wales, annual average bedroom occupancy rose by one percentage point in 2003, continuing the

upward trend shown in 2002 (following 3 years when the rate had remained more or less static).

� In Northern Ireland, the annual average for 2003 was four percentage points higher than in 2002, with the

figure fluctuating by one percentage point during the period 1999-2001.

� The 2003 figure for Scotland was the same as that of 2002, and was two percentage points higher than

that of 1999.

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� England also recorded the same figure as in 2002 but was the only country where the 2003 figure was not

higher than in 1999.

� Similar patterns are seen for the April-October figures, with Northern Ireland showing an increase of five

percentage points.

� As far as the UK monthly figures are concerned, it appears that 2003 levels were generally slightly lower

than in 2002 during the first three months of the year and in June, but were otherwise the same as or

slightly higher than the previous year, with September showing a rise of three percentage points –

although it must be remembered that year-on-year comparisons for March and April are difficult to make

because of the influence of the Easter holiday (the dates of which vary).

� When compared with the levels four years previously (i.e. in 1999), figures for the early part of the year

varied only slightly, but those for August to December showed an increase, with December 2003 figures

being six percentage points higher than in 1999. Again there were differences between the four countries.

� Monthly figures for 2003 in England varied little from those of 1999, except for December when the 2003

figure was five percentage points higher than in 1999.

� In Scotland, 2003 figures were the same as or below those of 1999 for the months of March, June and

July. All other months in Scotland saw an increase in figures when compared with 1999, with an increase

of four percentage points in August and six in December.

� In Wales, all monthly figures in 2003 were higher than in 1999, with the greatest increases (of up to 11

percentage points) being seen in the off-peak months.

� Northern Ireland also recorded appreciable increases in all months (of up to 6 percentage points).

2.2.2 Bedspace occupancy (see Table A2, Appendix A)

� Patterns of bedspace occupancy were broadly similar to those for bedroom occupancy, with the UK annual

average bedspace occupancy of 44 per cent for 2003 being the same as that for 2002, an increase of two

percentage points over the 1999 figure. These figures probably indicate a continuation of the small

increase in family use of accommodation along with the corresponding small downturn in business use.

� As with bedroom occupancy, average annual figures for England, Scotland, Wales and Northern Ireland

showed slightly differing patterns, with only Northern Ireland recording an increase of more than one

percentage point in annual occupancy when compared with 2002.

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� Annual average bedspace occupancy rose over the period 1999-2003 in all four countries, with the

greatest increase being in Wales (3 percentage points).

2.2.3 Weekend and weekday occupancy (see Tables A4 - A7, Appendix A)

� Overall average figures for the UK hide considerable differences in weekend and weekday occupancy.

� Compared with 2002, all UK annual average figures for weekend and weekday bedroom and bedspace

occupancy saw an improvement of one percentage point.

� Over the period 1999-2003, weekend occupancy rates have increased slightly more than weekday rates –

probably attributable to an increase in holiday weekend breaks combined with a slight downturn in

business trade.

� A similar picture is apparent for the April-October averages with weekend rates increasing over the period

1999-2003.

2.2.4 Origin of visitors (see Tables A8 - A10, Appendix A)

� The 2003 annual average bedspace occupancy by non-UK visitors was one percentage point lower than in

both 2002 and 1999, while the annual average bedspace occupancy by UK residents was one percentage

point higher than in 2002 and three percentage points higher than in 1999. The 2003 annual average

percentage of arrivals at serviced accommodation attributable to non-UK visitors also fell by one

percentage point compared with 2002, but by four compared with 1999.

� Only Northern Ireland showed an increase in the percentage of non-UK arrivals in 2003, while all four

countries showed a fall when compared with 1999.

2.2.5 Occupancy by type of establishment (see Tables A11- A20, Appendix A)

� Most UK occupancy levels in hotels and bed and breakfast establishments showed a rise in 2003 when

compared with 2002 – the exceptions being the annual average bedroom occupancy in hotels and both

annual and April-October bedspace occupancy in bed and breakfast establishments which all remained as

in 2002. Corresponding occupancy rates in guest houses all showed a fall (of 1 percentage point) when

compared with 2002.

� Hotels and bed and breakfast establishments have also both experienced a rise in average annual and

April-October occupancy rates over the period 1999-2003 (except for April-October bedroom occupancy in

hotels and April-October bedspace occupancy in bed and breakfast establishments which both remained

at their 1999 level).

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� Guest houses on the other hand have experienced a slight fall in occupancy over this period (except for

April-October bedroom occupancy which was the same in 2003 as in 1999).

� On a national basis over the period 1999 to 2003, average occupancy levels in hotels and bed and

breakfast establishments either increased or remained the same in all four countries except for annual

bedspace occupancy in both England and Wales which decreased by one percentage point.

� In contrast, occupancy levels (both bedroom and bedspace) in guest houses either increased or remained

at their 1999 level in Scotland and Wales (with increases of 8 percentage points in Wales) but decreased

in England and Northern Ireland.

� Average annual occupancy by non-UK visitors remained at its 2002 level in hotels but decreased in guest

houses and bed and breakfast establishments. Over the period 1999-2003, occupancy by non-UK visitors

decreased in each type of establishment, with the greatest decrease (of 5 percentage points) seen in guest

houses.

2.2.6 Occupancy by location of establishment (see Tables A23 and A24, Appendix A)

� When compared with 2002, UK occupancy levels in all types of locations either increased slightly or

remained at the same level, with the April-October increases being slightly higher than those for the annual

figures.

� Over the period 1999-2003, UK annual average and April-October occupancy levels (both bedroom and

bedspace) have increased in seaside and country/village locations.

� Over the same period, average annual and April-October bedroom occupancy in urban areas (both

city/large towns and small towns) remained the same. In contrast, both annual and April-October

bedspace occupancy in both types of urban locations increased slightly over the period 1999-2003.

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3. UK and National occupancy levels 2003

This section presents the main results of the survey for England, Scotland, Wales and Northern Ireland,

together with the aggregated figures for the UK.

As noted in the summary (section 2), when comparing the figures for 2003 with those for 2002, it must be

remembered that Easter was at the end of March in 2002 but in April in 2003 and that in 2002 the culmination

of the celebrations in connection with Queen’s golden jubilee in June had an effect on many occupancy levels

that month. In addition, the use made of serviced accommodation during 2003 was influenced to a certain

extent by the war in Iraq with its repercussions on travel, particularly from overseas.

3.1 UK and National: Bedroom occupancy

The data contained in Figures 3.1 to 3.7 are shown in Table A1 (Appendix A).

Fig. 3.1: UK: Monthly Bedroom Occupancy 2002 and 2003

0

20

40

60

80

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

%

2002 2003

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Fig. 3.2: England: Monthly Bedroom

Occupancy 2002 and 2003

0

20

40

60

80

100

J F M A M J J A S O N D

%

2002 2003

Fig. 3.3: Scotland: Monthly BedroomOccupancy 2002 and 2003

0

20

40

60

80

100

J F M A M J J A S O N D

%

2002 2003

Fig. 3.4: Wales: Monthly BedroomOccupancy 2002 and 2003

0

20

40

60

80

100

J F M A M J J A S O N D

%

2002 2003

Fig. 3.5: Northern Ireland: Monthly BedroomOccupancy 2002 and 2003

0

20

40

60

80

100

J F M A M J J A S O N D

%

2002 2003

� For the UK as a whole, monthly bedroom occupancy levels for the first three months of 2003 were below

those of 2002. For the rest of the year, they were the same as or up to three percentage points higher than

those of 2002 in all months except June (when they were 1 percentage point lower than in 2002).

� In Northern Ireland, monthly bedroom occupancy levels were higher (by up to 8 percentage points in

August) than in 2002 in all months except January. In England, Scotland and Wales, the pattern of

monthly bedroom occupancy figures for the most part reflected that of the UK, although figures in Scotland

at the end of the year were lower than in 2002.

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� For the UK as a whole, the peak month for bedroom occupancy during 2003 was September (71%) with

the lowest figure being found in January (41%). This is the first time that September has been higher than

August.

� The highest bedroom occupancy levels were again found in Scotland in August (79%, compared with 78%

in 2001), the lowest in Northern Ireland in January (31%).

� As in previous years, Scotland and Wales showed the greatest seasonality (the difference between the

highest and lowest monthly figures) - 43 and 34 percentage points respectively. England and Northern

Ireland showed the least seasonality (28 and 29 percentage points respectively). In all four countries, the

degree of seasonality was greater in 2003 than in 2002.

� The four countries again showed slightly different patterns of occupancy. In Scotland, the levels rose

steadily to reach their peak value in August (79%) and then declined. In England and Wales, figures also

rose steadily from the beginning of the year to reach their maximum values in the summer months, with

the peak being less pronounced than in Scotland. In England, the maximum value (71%) was found in

September with values in July and August being only two percentage points lower. In Wales the summer

peak was also less marked than in Scotland (a high of 69% in August, with July and September values of

66% and 65% respectively). In Northern Ireland (as in previous years), bedroom occupancy rose until

June, fell by 6 percentage points in July (a time when many businesses traditionally close down for two

weeks), before rising again to reach their peak value in August.

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Fig. 3.6: UK and National: Annual Bedroom Occupancy 1999 - 2003

0

20

40

60

80

100

England Scotland Wales N Ireland UK

%

1999 2000 2001 2002 2003

Fig. 3.7: UK and National: April-October Bedroom Occupancy 1999 - 2003

0

20

40

60

80

100

England Scotland Wales N Ireland UK

%

1999 2000 2001 2002 2003

� The overall annual average bedroom occupancy for the UK was the same as in 2002. In England and

Scotland, the annual average bedroom occupancy figure was the same as in 2002, while in Wales and

Northern Ireland it increased – by one percentage point in Wales and by four in Northern Ireland.

� The UK April-October average figure was one percentage point higher than in 2002, with England, Wales

and Northern Ireland all recording increases. In Scotland the April-October average bedroom occupancy

was the same as in 2002.

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� As in previous years, over the year as a whole, almost six out of ten (59%) of available bedrooms in the

UK’s serviced accommodation were occupied. In the height of the season (July-September), about seven

out of ten bedrooms (70%) were occupied.

� As in previous years, Northern Ireland had the lowest bedroom occupancy levels, with less than 50 per

cent of available bedrooms being occupied.

� Once again, Scotland and Wales had the largest differences between the annual and the April-October

averages, demonstrating the more seasonal pattern to occupancy in these countries.

3.2 UK and National: Bedspace occupancy

The difference between bedroom and bedspace occupancy is explained by single occupancy of double/twin

rooms or, in some cases, empty beds in family rooms. A double room occupied by one person has 100 per

cent room occupancy but only 50 per cent bedspace occupancy. Clearly the remaining 50 per cent of

bedspaces are not all available to be occupied and so a total bedspace occupancy of 100 per cent (or even

close to it) is highly unlikely.

The data contained in Figures 3.8 to 3.14 are shown in Table A2 (Appendix A).

Fig. 3.8: UK: Monthly Bedspace Occupancy 2002 and 2003

0

20

40

60

80

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

%

2002 2003

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Fig. 3.9: England: Monthly Bedspace

Occupancy 2002 and 2003

0

20

40

60

80

100

J F M A M J J A S O N D

%

2002 2003

Fig. 3.10: Scotland: Monthly BedspaceOccupancy 2002 and 2003

0

20

40

60

80

100

J F M A M J J A S O N D

%

2002 2003

Fig. 3.11: Wales: Monthly Bedspace

Occupancy 2002 and 2003

0

20

40

60

80

100

J F M A M J J A S O N D

%

2002 2003

Fig. 3.12: Northern Ireland: Monthly BedspaceOccupancy 2002 and 2003

0

20

40

60

80

100

J F M A M J J A S O N D

%

2002 2003

� August was again the peak month for bedspace occupancy throughout the UK.

� As with bedroom occupancy, Scotland and Wales showed the greatest seasonality of bedspace

occupancy (difference between the highest and lowest monthly figures), with ranges of 44 and 37

percentage points.

� Monthly patterns of bedspace occupancy again more or less mirrored those for bedroom occupancy, with

Scotland recording the highest value (68% in August)

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Fig. 3.13: UK and National: Annual Bedspace Occupancy 1999 - 2003

0

20

40

60

80

100

England Scotland Wales N Ireland UK

%

1999 2000 2001 2002 2003

Fig. 3.14: UK and National: April-October Bedspace Occupancy 1999 - 2003

0

20

40

60

80

100

England Scotland Wales N Ireland UK

%

1999 2000 2001 2002 2003

� As with bedroom occupancy, the annual average bedspace occupancy figures for the UK as a whole were

the same as in 2002, while the April-October figure increased slightly.

� As would be expected, the annual average figure for bedspace occupancy was lower than that for

bedroom occupancy, with the difference being greatest in Northern Ireland (16 percentage points) and

least in Scotland (13 percentage points).

� Over the year as a whole, less than half (44%) of the bedspaces available in the UK’s serviced

accommodation were used. During the height of the season (July-September), 56% of the available

bedspaces were used.

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� As in the previous year, England had the highest annual average and Scotland the highest April-October

figure, while Northern Ireland had the lowest figures for both the annual and April-October averages.

3.3 UK and National: Average length of stay

The average length of stay is the average number of nights a visitor stays at any one establishment in a

single trip – in this survey, it does not indicate the length of stay in any one country or area, or the length of the

trip away from home.

The data contained in Figures 3.15 and 3.16 are shown in Table A3 (Appendix A).

Fig. 3.15: UK and National: Annual Average Length of Stay 1999 - 2003

0

1

2

3

England Scotland Wales N Ireland UK

nig

hts

1999 2000 2001 2002 2003

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Fig. 3.16: UK and National: April-October Average Length of Stay 1999 - 2003

0

1

2

3

England Scotland Wales N Ireland UK

nig

hts

1999 2000 2001 2002 2003

� On average throughout the year, visitors stayed for two nights during a visit to any one establishment –

this figure has remained at this level over the period 1999 - 2003. In 2003, the figure for Wales rose from

1.8 nights to 1.9 nights, with the figures for England, Scotland and Northern Ireland remaining at their 2002

levels.

� The UK figures for July-September were the same as the previous four years, with those for April-October

being the same as in 2002 but slightly lower than the previous three years.

3.4 UK and National: Weekend/weekday occupancy

For the purposes of this survey, the weekend is defined as Friday, Saturday and Sunday nights.

The data contained in Figures 3.17 to 3.20 are shown in Tables A4 and A5, those in Figures 3.21 to 3.24 in

Tables A6 and A7 (Appendix A).

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Fig. 3.17: UK and National: Annual WeekendBedroom Occupancy 1999 - 2003

0

20

40

60

80

100

Eng Scot Wales N Ire UK

%

1999 2000 2001 2002 2003

Fig. 3.19: UK and National: April - OctoberWeekend Bedroom Occupancy 1999- 2003

0

20

40

60

80

100

Eng Scot Wales N Ire UK

%

1999 2000 2001 2002 2003

Fig. 3.18: UK and National: Annual WeekdayBedroom Occupancy 1999 - 2003

0

20

40

60

80

100

Eng Scot Wales N Ire UK

%

1999 2000 2001 2002 2003

Fig. 3.20: UK and National: April - OctoberWeekday Bedroom Occupancy 1999- 2003

0

20

40

60

80

100

Eng Scot Wales N Ire UK

%

1999 2000 2001 2002 2003

� In 2003, both the annual and April-October average weekday bedroom occupancy levels in England were

higher than the weekend levels, by six percentage points for the annual figure and by four for the April-

October figure. In Scotland, Wales and Northern Ireland, the weekend and weekday April-October annual

averages were the same while, as in England, the annual weekday averages were higher than the

weekend figures.

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� When compared with 2002, all 2003 weekend and weekday bedroom occupancy averages rose or stayed

the same, with the exception of the annual weekday average in Wales, which was one percentage point

lower.

Fig. 3.21: UK and National: Annual WeekendBedspace Occupancy 1999 - 2003

0

20

40

60

80

100

Eng Scot Wales N Ire UK

%

1999 2000 2001 2002 2003

Fig. 3.22: UK and National: Annual Weekday

Bedspace Occupancy 1999 - 2003

0

20

40

60

80

100

Eng Scot Wales N Ire UK

%

1999 2000 2001 2002 2003

Fig. 3.23: UK and National: April- OctoberWeekend Bedspace Occupancy1999 – 2003

0

20

40

60

80

100

Eng Scot Wales N Ire UK

%

1999 2000 2001 2002 2003

Fig. 3.24: UK and National: April-OctoberWeekday Bedspace Occupancy1999 - 2003

0

20

40

60

80

100

Eng Scot Wales N Ire UK

%

1999 2000 2001 2002 2003

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� As in previous years, the pattern for weekend/weekday bedspace occupancy levels was again the reverse

of that for bedroom occupancy, with bedspace occupancy consistently being higher at the weekend – the

result of more single occupancy of double rooms during weekdays.

� Except for January, monthly weekend bedspace occupancy levels were slightly higher than weekday

levels in every case.

� Compared with the 2002 figures, all annual and April-October average figures were either the same as in

2002 or showed an increase.

3.5 UK and National: Occupancy by origin of visitors

The data contained in Figures 3.25 to 3.28 are shown in Tables A8 and A9 (Appendix A).

It should be noted that not all participating establishments were able to differentiate between UK and non-UK

visitors and therefore the samples upon which all figures relating to the origin of visitors are based are smaller

than the samples from which the main occupancy figures are calculated (see Appendix C). This means that

the total monthly occupancy figures from Tables A8 and A9 may differ slightly from those appearing in Table

A2.

Fig. 3.25: UK: Annual Bedspace Occupancy 1999 - 2003 by Origin of Visitors

32 33 33 34 35

89899

0

20

40

60

80

100

1999 2000 2001 2002 2003

%

UK Non-UK

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Fig. 3.26: UK: April-October Bedspace Occupancy 1999 - 2003 by Origin of Visitors

37 37 37 39 40

101091111

0

20

40

60

80

100

1999 2000 2001 2002 2003

%

UK Non-UK

� On average during 2003, visitors from outside the UK occupied eight per cent of the available bedspaces,

a fall of one percentage point when compared with 2002. During the high season (April-October), one in

ten bedspaces (10%) were occupied by visitors from outside the UK – the same as in 2002.

� Visitors from within the UK occupied an average of 35 per cent of the available bedspaces during 2003,

with the figure rising to 40 per cent during April-October. Both of these figures represented a slight rise

when compared with 2002.

Fig. 3.27: UK and National: Annual Bedspace Occupancy 1999 - 2003 by Non-UK Visitors

0

10

20

England Scotland Wales N Ireland UK

%

1999 2000 2001 2002 2003

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Fig. 3.28: UK and National: April-October Bedspace Occupancy 1999 - 2003 by

Non-UK Visitors

0

10

20

England Scotland Wales N Ireland UK

%

1999 2000 2001 2002 2003

� The figures for annual average bedspace occupancy by non-UK visitors in England and Scotland remained

at their 2002 level (9% and 8% respectively), those for Northern Ireland showed a slight rise (from 7% to

8%) while those for Wales fell by one percentage point to two per cent.

The data contained in Figures 3.29 and 3.30 are shown in Table A10 (Appendix A).

In this section, the term “arrivals” refers to guests arriving at any one establishment.

Fig. 3.29: UK and National: Annual Non-UK Arrivals as a Percentage of All Arrivals 1999 - 2003

0

10

20

30

40

England Scotland Wales N Ireland UK

%

1999 2000 2001 2002 2003

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Fig. 3.30: UK and National: April-October Non-UK Arrivals as a Percentage of All Arrivals 1999 - 2003

0

10

20

30

40

England Scotland Wales N Ireland UK

%

1999 2000 2001 2002 2003

� Just over one in seven (15%) of arrivals at serviced accommodation in 2003 were from outside the UK.

This is four percentage points lower than the five year peak in 1999 (19%) and slightly less than the 2002

figure.

� When compared with 2002, the annual percentage of non-UK arrivals rose in Northern Ireland (by 1

percentage point) and fell (by 1 percentage point) in England, Scotland and Wales.

� During April-October, over a quarter of arrivals in Northern Ireland and almost a quarter in Scotland were

from outside the UK. In the case of Northern Ireland, a high proportion of arrivals in this category would

have come from the Republic of Ireland.

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4. UK and National: Occupancy by type of establishment

This section gives details of the UK and national occupancy levels for hotels, guest houses and bed and

breakfast establishments.

It should be noted that only in Northern Ireland, where registration of tourist accommodation is compulsory, is

there any formal definition of accommodation types. In England, Scotland and Wales, participants in the

surveys indicated the type of their accommodation when providing their initial profile information.

4.1 UK: Occupancy by type of establishment

The data shown in Figures 4.1 to 4.4 may be found in Table A11 (Appendix A).

Fig. 4.1: UK: Annual Bedroom Occupancy, 1999 - 2003 by Type of Establishment

0

20

40

60

80

100

Hotels Guest houses B&Bs

%

1999 2000 2001 2002 2003

Fig. 4.2: UK: April-October Bedroom Occupancy 1999 - 2003 by Type of Establishment

0

20

40

60

80

100

Hotels Guest houses B&Bs

%

1999 2000 2001 2002 2003

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Fig. 4.3: UK: Annual Bedspace Occupancy 1999 - 2003 by Type of Establishment

0

20

40

60

80

100

Hotels Guest houses B&Bs

%

1999 2000 2001 2002 2003

Fig. 4.4: UK: April-October Bedspace Occupancy 1999 - 2003 by Type of Establishment

0

20

40

60

80

100

Hotels Guest houses B&Bs

%

1999 2000 2001 2002 2003

� As in previous years, both bedroom and bedspace occupancy levels were in general highest in hotels

(where, over the year as a whole, just over three fifths (62%) of bedrooms and almost half (46%) of

bedspaces were occupied) and lowest in bed and breakfast establishments (only 46% bedroom

occupancy and 36% bedspace occupancy).

� In August, both bedroom and bedspace occupancy rates for guest houses were the same as those for

hotels.

� Average annual bedroom occupancy in hotels remained at its 2002 level, while the April-October average

increased by one percentage point. The corresponding rates for guest houses were each one percentage

point lower than in 2002, while for bed and breakfast establishments bedroom occupancy figures were one

percentage point higher than in 2002 with bedspace occupancy figures being the same as the previous

year.

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4.2 National: Occupancy by type of establishment

The data shown in Figures 4.5 to 4.8 may be found in Tables A12 to A17 (Appendix A).

Fig. 4.5: National: Annual Bedroom Occupancy 2002 and 2003 by Type of Establishment

0

20

40

60

80

100

2002 2003 2002 2003 2002 2003 2002 2003

%

Hotels Guest houses B&Bs

England Scotland Wales N.Ireland

Fig. 4.6: National: Annual Bedspace Occupancy 2002 and 2003 by Type of Establishment

0

20

40

60

80

100

2002 2003 2002 2003 2002 2003 2002 2003

%

Hotels Guest houses B&Bs

England Scotland Wales N.Ireland

� Annual occupancy levels for all types of establishment were again highest in England (except for

bedspace occupancy in guest houses where it was highest in Scotland) and lowest in Northern Ireland

(except for bedroom occupancy in hotels where it was lowest in Wales).

� With the exception of Northern Ireland, monthly figures for the most part reflected the pattern of the overall

UK figures. In Northern Ireland, hotel bedroom occupancy and (to a lesser extent) hotel bedspace and

guest house bedroom occupancy were lower in July (traditionally a time of lower occupancy levels); guest

house bedspace and bed and breakfast establishment bedroom and bedspace occupancy rose steadily

through the year to a peak in August.

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� Nearly all annual averages in England, Scotland, Wales and Northern Ireland were the same as or slightly

higher than in 2002, the exceptions being guest houses in England where annual averages for bedroom

and bedspace occupancy fell by one and two percentage points respectively.

Fig. 4.7: National: April-October Bedroom Occupancy 2002 and 2003 by Type of Establishment

0

20

40

60

80

100

2002 2003 2002 2003 2002 2003 2002 2003

%

Hotels Guest houses B&Bs

England Scotland Wales N.Ireland

Fig. 4.8: National: April-October Bedspace Occupancy 2002 and 2003 by Type of Establishment

0

20

40

60

80

100

2002 2003 2002 2003 2002 2003 2002 2003

%

Hotels Guest houses B&Bs

England Scotland Wales N.Ireland

� As was the case in 2002, the highest April-October averages were found in Scotland, except for bedroom

occupancy in bed and breakfast establishments where England had the highest figure.

� As for the annual averages, nearly all April-October averages in England, Scotland, Northern Ireland and

Wales were higher than in 2002.

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4.3 UK: Average length of stay by type of establishment

The data contained in Figures 4.9 and 4.10 may be found in Table A18 (Appendix A).

Fig. 4.9: UK: Annual Average Length of Stay 1999 - 2003 by Type of Establishment

0.0

1.0

2.0

3.0

4.0

Hotels Guest Houses B&Bs

nig

hts

1999 2000 2001 2002 2003

Fig. 4.10: UK: April-October Average Length of Stay 1999 - 2003 by Type of Establishment

0.0

1.0

2.0

3.0

4.0

Hotels Guest Houses B&Bs

nig

hts

1999 2000 2001 2002 2003

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� Guests again stayed longest, on average, in guest houses. This was true for the whole year and for theApril-October period.

� Monthly figures again varied little throughout the year, with hotels and guest houses showing a slight peak

during the summer months, with a secondary peak in December for guest houses.

4.4 UK: Non-UK arrivals as a percentage of all arrivals by type ofestablishment

The data contained in Figures 4.11 and 4.12 may be found in Table A19 (Appendix A).

Fig. 4.11: UK: Annual Non-UK Arrivals as a Percentage of All Arrivals 2002 and 2003 by Type of

Establishment

0

10

20

30

40

2002 2003 2002 2003 2002 2003

%

Non-UK

Hotels Guest houses B&Bs

Fig. 4.12: UK: April-October Non-UK Arrivals as a Percentage of All Arrivals 2002 and 2003 by Type of

Establishment

0

20

40

60

80

100

2002 2003 2002 2003 2002 2003

%

Non-UK

Hotels Guest houses B&Bs

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� As in previous years, bed and breakfast establishments had the highest annual and April-October average

percentages of non-UK arrivals – during April-October 2003 over a fifth (21%) of all arriving guests at bed

and breakfast establishments were from outside the UK (this figure showed a fall of 3 percentage points

when compared with 2002).

� As in 2002, the percentage of non-UK arrivals at hotels was very similar to those at guest houses – with

both being below the figure for bed and breakfasts.

� In all types of accommodation, both the annual and April-October percentage of non-UK arrivals

decreased when compared with 2002.

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5. UK: Occupancy by size

This section gives the UK occupancy figures according to the size of the establishment (the number of letting

bedrooms available). The data shown in Figures 5.1 to 5.4 may be found in Tables A21 and A22 (Appendix A).

Fig. 5.1: UK: Annual Bedroom Occupancy 1999 - 2003 by Size of Establishment

(no. of bedrooms)

0

20

40

60

80

100

1-3 rms 4-10 rms 11-25 rms 26-50 rms 51-100 rms 100+ rms

%

1999 2000 2001 2002 2003

Fig. 5.2: UK: April-October Bedroom Occupancy 1999 - 2003 by Size of Establishment (no. of

bedrooms)

0

20

40

60

80

100

1-3 rms 4-10 rms 11-25 rms 26-50 rms 51-100 rms 100+ rms

%

1999 2000 2001 2002 2003

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Fig. 5.3: UK: Annual Bedspace Occupancy 1999-2003 by Size of Establishment

(no. of bedrooms)

0

20

40

60

80

100

1-3 rms 4-10 rms 11-25 rms 26-50 rms 51-100 rms 100+ rms

%

1999 2000 2001 2002 2003

Fig. 5.4: UK: April-October Bedspace Occupancy 1999 - 2003 by Size of Establishment (no. of

bedrooms)

0

20

40

60

80

100

1-3 rms 4-10 rms 11-25 rms 26-50 rms 51-100 rms 100+ rms

%

1999 2000 2001 2002 2003

� As in previous years, both bedroom and bedspace occupancy increased with the size of the

establishment. However, bedspace occupancy increased less sharply than bedroom occupancy, indicating

a higher tendency for single occupancy of double rooms in larger establishments.

� Only those establishments with 26-50 letting bedrooms showed a decrease in occupancy levels when

compared with 2002. For all other size categories, occupancy levels (both annual and April-October)

either remained at their 2002 level or increased slightly.

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� The smaller establishments (those with less than 11 letting bedrooms) again had the largest variation in

monthly occupancy levels and, for the most part, lower occupancy levels throughout the year than the

larger establishments.

� All sizes of establishment again had their lowest occupancy levels (both bedroom and bedspace) in

January. The peak months vary with the larger establishments peaking in September and the smaller

establishments in August.

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6. UK: Occupancy by location

This section gives the UK occupancy figures according to the location of the establishment. It should be noted

that participants chose for themselves the analysis category which they felt was most appropriate.

The data shown in Figures 6.1 to 6.6 may be found in tables A23 and A24 (Appendix A). Figures for the winter

(January, February, March, November and December) are shown for this analysis category, primarily to

demonstrate the seasonality of those establishments in seaside and, to a lesser extent, country/village

locations.

Fig. 6.1: UK: Annual Bedroom Occupancy 1999 - 2003 by Location of Establishment

0

20

40

60

80

100

Seaside City/large town Small town Country/village

%

1999 2000 2001 2002 2003

Fig. 6.2: UK: April-October Bedroom Occupancy 1999 - 2003 by Location of Establishment

0

20

40

60

80

100

Seaside City/large town Small town Country/village

%

1999 2000 2001 2002 2003

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Fig. 6.3: UK: November-March Bedroom Occupancy 1999-2003 by Location of Establishment

0

20

40

60

80

100

Seaside City/large town Small town Country/village

%

1999 2000 2001 2002 2003

Fig. 6.4: UK: Annual Bedspace Occupancy 1999 - 2003 by Location of Establishment

0

20

40

60

80

100

Seaside City/large town Small town Country/village

%

1999 2000 2001 2002 2003

Fig. 6.5: UK: April-October Bedspace Occupancy 1999 - 2003 by Location of Establishment

0

20

40

60

80

100

Seaside City/large town Small town Country/village

%

1999 2000 2001 2002 2003

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Fig. 6.6: UK: November-March Bedspace Occupancy 1999-2003 by Location of Establishment

0

20

40

60

80

100

Seaside City/large town Small town Country/village

%

1999 2000 2001 2002 2003

� City/town locations experienced the highest annual and April-October average bedroom occupancy levels

and the highest annual bedspace figure. Seaside locations recorded the highest April-October bedspace

figure (at 52%, 1 percentage point higher than that for city/town locations).

� As in 2002, those in country/village locations showed the lowest occupancy levels, except for the

November-March bedroom occupancy where those establishments in seaside locations also experienced

low figures.

� Establishments in seaside locations showed the greatest difference between the peak summer (July-

September) and winter (November-March) figures (32 percentage points for bedroom occupancy and 31

percentage points for bedspace occupancy), while establishments in cities/large towns showed the least

difference (12 and 14 percentage points).

� Establishments in seaside locations had the highest occupancy levels (78% bedroom occupancy and 70%

bedspace occupancy in August – both figures being an increase when compared with 2002). Seaside

locations had the lowest bedroom occupancy levels (31% in January) and, with country/village locations,

the lowest bedspace occupancy (22% in January).

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7. UK: Occupancy by tariff

The tariff is the maximum charge for one person for bed and breakfast for one night. Establishments were

asked to supply this information on a monthly basis, at the same time as they supplied occupancy data. The

category into which an establishment falls may therefore vary throughout the year, as the maximum tariff tends

to vary during the year.

Not all establishments supplied this information each month and the sample sizes for this section are slightly

smaller than those for the other categories (see Appendix C).

For the first three years of the UK occupancy survey, the tariff bands were set at less than £15, £15 to £24, £25

to £34, £35 to £44, £45 to £54 and £55 and more per night. For the 2000 survey, it was agreed that the bands

should be revised to take account of inflation and each band was therefore increased by £5, giving bands of

less than £20, £20 to £29, £30 to £39, £40 to £49, £50 to £59 and £60 and more per night.

Figures 7.1 to 7.4 and tables A25 and A26 (Appendix A) show occupancy rates for 2000 to 2003 according to

the revised bands.

Fig. 7.1: UK: Annual Bedroom Occupancy 2000 - 2003 by Tariff of Establishment

0

20

40

60

80

100

<£20 £20-29 £30-39 £40-49 £50-59 £60+

%

2000 2001 2002 2003

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Fig. 7.2: U/K: April-October Bedroom Occupancy 2000 - 2003 by Tariff of Establishment

0

20

40

60

80

100

<£20 £20-29 £30-39 £40-49 £50-59 £60+

%

2000 2001 2002 2003

Fig. 7.3: UK: Annual Bedspace Occupancy 2000 - 2003 by Tariff of Establishment

0

20

40

60

80

100

<£20 £20-29 £30-39 £40-49 £50-59 £60+

%

2000 2001 2002 2003

Fig. 7.4: UK: April-October Bedspace Occupancy 2000 - 2003 by Tariff of Establishment

0

20

40

60

80

100

<£20 £20-29 £30-39 £40-49 £50-59 £60+

%

2000 2001 2002 2003

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� As in previous years, there is some evidence of a positive correlation between occupancy levels and tariff -

the lowest occupancy levels were found in the least expensive establishments (the two categories under

£30) and the highest in the most expensive (£60 and over), reflecting higher business use in the latter

price range.

� Bedspace occupancy levels were again very similar for the remaining three categories, while bedroom

occupancy levels again varied slightly more, with the more expensive establishments experiencing the

highest occupancy levels.

� Over the year the two most expensive categories showed the smallest variation in occupancy levels

between the highest and lowest monthly figures for both bedroom and bedspace occupancy.

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8. Occupancy in England

This section gives a short commentary on the main trends apparent from the occupancy surveys carried out in

England over the past five years, with particular reference to changes between 2002 and 2003. The tables

containing the data relevant to this section are available separately from VisitBritain.

8.1 Bedroom occupancy

Fig. 8.1: England: Monthly Room Occupancy 2002 - 2003

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2002 2003

%

� Overall, the 2003 England annual average bedroom occupancy was the same as in 2002, while the April-

October average increased by one percentage point. Both figures were the same in 2003 as in 1999.

� When looking at the monthly levels, the January, February, March and June figures were slightly lower in

2003 than in 2002. In the early part of the summer (with the exception of June) room occupancy levels

were the same as in 2002, while in the later part of the year (September – December) they were

consistently higher than in 2002.

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Fig. 8.2: Regional Tourist Boards: Annual Room Occupancy 2002 - 2003

0 20 40 60 80 100

SEETB

STB

SWT

LTB

EETB

HETB

YTB

NWTB

NTB

CTB

%

2002 2003

� Room occupancy levels in London continued to be disappointing, the annual average being two

percentage points lower than in 2002 and monthly figures being below those of 1999 in every month

except December. Compared with 2002, increases were seen in January and March and in the last five

months of the year.

� Room occupancy levels in Cumbria (one of the regions most affected by the outbreak of foot and mouth

disease in 2001) continued to increase with the annual average being one percentage point higher than in

2002. Monthly figures were mostly above those of the previous year and were consistently several

percentage points higher than in 1999.

� In the South West (another region badly affected by foot and mouth disease), the average annual room

occupancy was also one percentage point higher than in 2002. Monthly figures fell back slightly from 2002

levels in February, March and June, were the same as in 2002 in January, July, September and October

and increased in the remaining six months. Compared with 1999, 2003 room occupancy levels in this area

were higher all months except September, October, November and December.

� Yorkshire achieved the largest increase from 2002, gaining four points in the average annual room

occupancy. Gains were recorded in every month except March (which was the same as the previous

year).

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� Compared with 1999, the largest increases have been in the northern regions (CTB, NWTB, NTB and

YTB), which all saw average annual occupancy increases of at least four points.

8.2 Bedspace occupancy

� The 2003 annual average bedspace occupancy for England was one percentage point higher than both

the 1999 and 2002 figures, while the April – October average was one percentage point higher than in

2002 and two percentage points higher than in 1999.

� Compared with 2002, monthly occupancy levels fluctuated, with increases being recorded in February,

April, May, September, October and December.

8.3 Weekend/Weekday occupancy

Fig. 8.3: England: Annual Weekend and Weekday Room and Bedspace Occupancy 2002 - 2003

0

20

40

60

80

100

Weekend Weekday Weekend Weekday

%

2002 2003

Room occupancy Bedspace occupancy

Fig. 8.4: England: April-October Weekend and Weekday Room and Bedspace Occupancy 2002 - 2003

0

20

40

60

80

100

Weekend Weekday Weekend Weekday

%

2002 2003

Room occupancy Bedspace occupancy

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� All weekend/weekday averages showed a slight increase when compared with the previous year except

for the weekend April-October room occupancy which remained at its 2002 level.

� As in previous years, the 2003 average annual weekend room occupancy level for England was lower than

the weekday average (57% compared with 63%). This was also the case for all of the RTBs with the

exception of Cumbria (as in previous years).

� In all areas, average annual weekend bedspace occupancy continued to be higher than the weekday level,

reflecting more shared occupancy of double rooms at weekends.

� Weekend room occupancy levels in London continued to decline – at 66 per cent for the annual average,

they were ten percentage points lower than in 1999 – while weekend bedspace levels showed a slight

improvement when compared with 2002 (although still a little below those of 1999).

8.4 Occupancy by origin of visitors

� In 2003 annual average bedspace occupancy by UK visitors rose by one percentage point to 35 per cent

while bedspace occupancy by non-UK visitors remained at its 2002 level of nine per cent.

� Annual bedspace occupancy by UK visitors rose (by up to 3 percentage points) in all tourist board regions

except Northumbria, the Heart of England, the East of England and the South West (with decreases of 3

and 2 percentage points being recorded in the latter two regions).

� Annual bedspace occupancy by non-UK visitors rose by two percentage points in the East of England but

fell in London and the Southern and South East regions.

� The England average annual percentage of arrivals attributable to non-UK visitors fell by one percentage

point in 2003 and (at 15%) was four percentage points lower than in 1999.

� As in previous years, the bedspace occupancy by non-UK visitors was far higher in London than in other

English regions – with the average annual figure for London being 32 per cent compared with only 3 per

cent for the rest of England. Conversely, the annual average bedspace occupancy for UK residents was

higher in the rest of England than in London (37% compared with 25%).

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8.5 Occupancy by type of establishment

Fig. 8.5: England: Annual Room and Bedspace Occupancy 2002 – 2003 by Type of Establishment

0

20

40

60

80

100

Hotels GHs B&Bs Hotels GHs B&Bs

%

2002 2003Room occupancy Bedspace occupancy

� The 2003 annual and April-October average room and bedspace occupancy levels in hotels both show an

increase when compared with 2002. When compared with 1999, both averages for room occupancy were

unchanged while the corresponding figures for bedspace occupancy showed an increase (of 1 percentage

point).

� Annual room and bedspace occupancy levels in bed and breakfast establishments have fluctuated over

the five years, with the 2003 figures being the same as in 1999 except for the annual bedspace figure

which was one percentage point lower. When compared with 2002, the annual room occupancy (of 48%)

and the April-October bedspace occupancy (44%) represented an increase of 1 percentage point, while

the April-October room occupancy figure and the annual bedspace figure remained at their 2002 levels.

� Guest house room occupancy has seen a decline since 1999 while guest house bedspace occupancy

levels have risen above the 1999 figure (although the annual bedspace occupancy figure fell by 2

percentage points when compared with 2002).

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8.6 Occupancy by location

Fig. 8.6: England: Annual Room and Bedspace Occupancy 2002 – 2003 by Location of Establishment

0

20

40

60

80

100

Seaside City Smalltown

Country Seaside City Smalltown

Country

%

2002 2003

Room occupancy Bedspace occupancy

� In 2003, establishments in country/village locations were the only category to experience a rise in the

annual average figures for both room and bedspace occupancy when compared with 2002. Small town

locations recorded a similar rise in annual bedspace occupancy, while the corresponding figure for city

locations showed a fall.

� Over the period 1999 - 2003, seaside and country/village locations have seen an increase in both annual

and April-October room and bedspace occupancy. (with the greatest increase of 3 percentage points being

in both the country/village averages).

� Small town locations also saw increases over this period in all average figures except for annual room

occupancy where the 2003 figure was the same as that of 1999.

� In city/town locations, the annual room and bedspace occupancy figures showed a slight decrease when

compared with the 1999 figure, while the April-October averages remained at their 1999 levels.

� Since 1999, city locations have seen considerably higher room occupancy levels than other locations

except for the height of the summer when levels in seaside locations are higher. The differences for

bedspace occupancy are less marked, with the highest levels again being recorded in seaside locations in

summer.

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Fig. 8.7: London and Other English City/Large Town Locations: Annual Room and Bedspace

Occupancy 2002 – 2003 by Location of Establishment

0

20

40

60

80

100

London Other City/largetowns

London Other city/largetowns

%

2002 2003Room occupancy Bedspace occupancy

� Annual average occupancy rates, both room and bedspace, are higher in London than in other city/large

town locations in England, although the difference is considerably less than in 1999 – since which time

average annual room occupancy in London has declined by 12 percentage points (to 69%) while the

corresponding figure for city/large town locations in the rest of England has increased by two percentage

point (to 58%).

� During this period, bedspace occupancy in London has also declined, but only by two percentage points,

while that for city/large towns in the rest of England has increased by two percentage points.

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Appendix A: Tables

Index to tables in Appendix A:

A1 UK and National: Bedroom Occupancy 1999 – 2003 49A2 UK and National: Bedspace Occupancy 1999 – 2003 50A3 UK and National: Average Length of Stay 1999 – 2003 51A4 UK and National: Weekend Bedroom Occupancy 1999 – 2003 52A5 UK and National: Weekday Bedroom Occupancy 1999 – 2003 53A6 UK and National: Weekend bedspace Occupancy 1999 – 2003 54A7 UK and National: Weekday Bedspace Occupancy 1999 – 2003 55A8 UK and National: Bedspace Occupancy 1999 – 2003 by Origin of Visitors: UK Visitors 56A9 UK and National: Bedspace Occupancy 1999 – 2003 by Origin of Visitors: Non-UK Visitors 57A10 UK and National: Non-UK Arrivals as a Percentage of All Arrivals 1999 – 2003 58A11 UK: Bedroom and Bedspace Occupancy 1999 – 2003 by Type of Establishment 59A12 UK and National: Bedroom Occupancy 1999 – 2003: Hotels 60A13 UK and National: Bedspace Occupancy 1999 – 2003: Hotels 61A14 UK and National: Bedroom Occupancy 1999 – 2003: Guest Houses 62A15 UK and National: Bedspace Occupancy 1999 – 2003: Guest Houses 63A16 UK and National: Bedroom Occupancy 1999 – 2003: Bed and Breakfast Establishments 64A17 UK and National: Bedspace Occupancy 1999 – 2003: Bed and Breakfast Establishments 65A18 UK: Average Length of Stay 1999 – 2003 by Type of Establishment 66A19 UK: Percentage of Non-UK Arrivals as a Percentage of All Arrivals 1999 – 2003 by Type of

Establishment 67A20 UK; Bedspace Occupancy 1999 – 2003 by Origin of Visitors by Type of Establishment 68A21 UK: Bedroom Occupancy 1999 –2003 by Size of Establishment (No. of bedrooms) 69A22 UK: Bedspace Occupancy 1999 – 2003 by Size of Establishment (No. of bedrooms) 70A23 UK: Bedroom Occupancy 1999 – 2003 by Location of Establishment 71A24 UK: Bedspace Occupancy 1999 – 2003 by Location of Establishment 72A25 UK: Bedroom Occupancy 2000 – 2003 by Tariff of Establishment (Max. price for one person for bed

& breakfast) 73A26 UK: Bedspace Occupancy 2000 – 2003 by Tariff of Establishment (Max. price for one person for

bed & breakfast) 74

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upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

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003

49

TN

S T

rave

l and

Tou

rism

Tab

le A

1: U

K a

nd

Nat

ion

al:

Bed

roo

m O

ccu

pan

cy 1

999

– 20

03

Bed

roo

m O

ccu

pan

cy (

%)

En

gla

nd

Sco

tlan

dW

ales

No

rth

ern

Irel

and

UK

9900

0102

0399

0001

0203

9900

0102

0399

0001

0203

9900

0102

03

Janu

ary

4543

4744

4333

3134

3636

2627

2936

3530

2830

3131

4240

4342

41

Feb

ruar

y53

5355

5554

4341

4245

4533

3838

4544

3536

3839

4050

5052

5352

Mar

ch56

5556

5653

4744

4349

4739

4038

4847

3737

3840

4153

5253

5452

Apr

il58

5955

5657

5050

4850

5346

4843

5154

4145

3942

4555

5653

5556

May

6262

6162

6260

5958

6263

5453

5558

6047

5046

5051

6161

6061

62

June

6667

6866

6568

6564

6766

5857

5763

6152

5253

5156

6666

6666

65

July

7070

6869

6969

6765

7068

6464

6264

6648

4645

4650

6968

6769

69

Aug

ust

6970

7069

6975

7575

7879

6868

6767

6954

5255

5260

6970

7070

70

Sep

tem

ber

7168

6769

7168

6366

6870

6258

5964

6554

5150

5057

6966

6668

71

Oct

ober

6564

6164

6555

5655

5858

5150

5256

5646

4143

4350

6262

6063

64

Nov

embe

r60

5756

5960

4545

4849

4741

4046

4847

4238

3938

4456

5454

5757

Dec

embe

r46

4948

4951

3337

4140

3934

3637

4040

3031

3129

3543

4646

4749

Ap

ril–

Oct

Ave

rag

e66

6664

6566

6462

6265

6558

5756

6062

4948

4748

5365

6463

6465

July

–Sep

t A

vera

ge

7069

6869

7071

6869

7272

6563

6365

6752

5050

4956

6968

6869

70

An

nu

al A

vera

ge

6060

5960

6054

5353

5656

4848

4953

5443

4242

4347

5858

5759

59

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urve

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Acc

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50

TN

S T

rave

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Tou

rism

Tab

le A

2: U

K a

nd

Nat

ion

al:

Bed

spac

e O

ccu

pan

cy 1

999

– 20

03

Bed

spac

e O

ccu

pan

cy (

%)

En

gla

nd

Sco

tlan

dW

ales

N Ir

elan

dU

K99

0001

0203

9900

0102

0399

0001

0203

9900

0102

0399

0001

0203

Janu

ary

2929

2929

2921

2121

2424

1818

1923

2217

1718

1819

2727

2728

28

Feb

ruar

y36

3636

3738

2928

3031

3124

2628

3230

2123

2324

2634

3435

3637

Mar

ch37

3937

4137

3230

3035

3228

2826

3633

2423

2326

2636

3735

3936

Apr

il41

4440

4043

3640

3737

4135

3834

3642

2832

2628

3140

4339

3942

May

4546

4445

4745

4444

4849

4141

4244

4732

3330

3335

4545

4445

47

June

4950

4852

4952

5150

5453

4544

4450

4635

3435

3537

4949

4852

49

July

5454

5255

5458

5653

5758

5152

5051

5235

3332

3437

5454

5154

54

Aug

ust

5657

5658

5863

6263

6668

5858

5858

5940

3841

3946

5757

5759

59

Sep

tem

ber

5251

5052

5453

5053

5355

4745

4547

4936

3333

3437

5250

4951

53

Oct

ober

4747

4547

4842

4143

4246

3837

3941

4030

2628

2833

4645

4446

47

Nov

embe

r41

3939

4241

3030

3234

3329

2834

3466

2622

2424

2738

3637

4039

Dec

embe

r33

3636

3738

2527

2928

2825

2628

2829

1920

2119

2331

3434

3536

Ap

ril –

Oct

Ave

rag

e49

5048

5051

5049

4851

5345

4545

4748

3433

3233

3749

4947

4950

July

– S

ept

Ave

rag

e54

5453

5555

5856

5659

6052

5251

5253

3735

3536

4054

5452

5556

An

nu

al A

vera

ge

4444

4344

4541

4040

4243

3737

3740

4029

2828

2931

4243

4244

44

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Ave

rag

e L

eng

th o

f S

tay

1999

– 2

003

Ave

rag

e L

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th o

f S

tay

(no

. of

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)

En

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Sco

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K99

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0203

9900

0102

0399

0001

0203

9900

0102

0399

0001

0203

Janu

ary

1.9

2.0

1.9

1.9

1.9

2.1

2.1

2.0

2.1

2.2

1.7

1.7

1.9

1.8

1.8

1.8

1.7

1.7

1.8

1.7

1.9

2.0

1.9

1.9

2.0

Feb

ruar

y1.

91.

91.

91.

91.

91.

91.

92.

02.

02.

01.

71.

71.

81.

81.

71.

71.

81.

71.

71.

71.

91.

91.

91.

91.

9

Mar

ch1.

92.

01.

91.

91.

91.

91.

92.

02.

02.

01.

81.

81.

91.

81.

81.

71.

81.

81.

71.

81.

92.

01.

91.

91.

9

Apr

il2.

02.

12.

12.

02.

01.

91.

92.

12.

02.

01.

92.

02.

01.

81.

91.

81.

91.

81.

81.

82.

02.

12.

12.

02.

0

May

2.0

2.1

2.1

2.0

2.0

1.9

1.9

2.0

1.9

1.9

1.9

2.0

2.0

1.8

1.9

1.8

1.9

1.7

1.7

1.8

2.0

2.1

2.1

1.9

2.0

June

2.2

2.1

2.1

2.1

2.0

1.9

1.9

1.9

1.9

1.9

2.1

2.0

2.0

1.9

2.0

1.9

1.8

1.7

1.7

1.8

2.1

2.1

2.0

2.0

2.0

July

2.1

2.1

2.2

2.2

2.2

1.9

1.9

2.0

1.9

2.0

1.9

2.0

2.0

1.9

2.0

2.0

1.9

1.8

1.8

1.9

2.0

2.1

2.1

2.1

2.1

Aug

ust

2.3

2.2

2.3

2.2

2.2

1.9

2.0

1.9

1.9

1.9

2.1

2.2

2.1

2.0

2.1

1.9

1.7

1.7

1.7

1.7

2.2

2.2

2.2

2.1

2.1

Sep

tem

ber

2.1

2.1

2.1

2.1

2.1

1.9

2.0

2.0

2.0

2.0

2.1

2.1

2.1

1.9

2.0

1.9

1.7

1.7

1.7

1.7

2.1

2.1

2.1

2.0

2.1

Oct

ober

2.0

2.1

2.0

2.0

2.0

2.0

2.0

2.1

2.1

2.0

1.9

2.0

1.9

1.8

1.9

1.8

1.7

1.7

1.7

1.7

2.0

2.1

2.0

2.0

2.0

Nov

embe

r1.

91.

91.

91.

91.

92.

01.

91.

91.

92.

01.

81.

91.

91.

81.

81.

81.

71.

71.

61.

71.

91.

91.

91.

91.

9

Dec

embe

r1.

81.

91.

81.

81.

81.

91.

92.

01.

91.

91.

71.

91.

81.

71.

71.

61.

61.

61.

51.

61.

81.

81.

81.

81.

8

Ap

ril –

Oct

Ave

2.1

2.1

2.1

2.1

2.1

1.9

2.0

2.0

2.0

2.0

2.0

2.0

2.0

1.9

2.0

1.9

1.8

1.7

1.7

1.8

2.1

2.1

2.1

2.0

2.0

July

–S

ept

Ave

2.2

2.1

2.2

2.1

2.1

1.9

2.0

2.0

1.9

2.0

2.0

2.1

2.1

1.9

2.0

1.9

1.8

1.7

1.7

1.8

2.1

2.1

2.1

2.1

2.1

An

nu

alA

vera

ge

2.0

2.0

2.0

2.0

2.0

1.9

2.0

2.0

2.0

2.0

1.9

1.9

2.0

1.8

1.9

1.8

1.8

1.7

1.7

1.7

2.0

2.0

2.0

2.0

2.0

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52

TN

S T

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Tou

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Tab

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4: U

K a

nd

Nat

ion

al:

Wee

ken

d B

edro

om

Occ

up

ancy

199

9 –

2003

Bed

roo

m O

ccu

pan

cy (

%)

En

gla

nd

Sco

tlan

dW

ales

N Ir

elan

dU

K99

0001

0203

9900

0102

0399

0001

0203

9900

0102

0399

0001

0203

Janu

ary

3936

4038

3527

2731

2928

2524

2528

2826

2626

2728

3634

3836

34

Feb

ruar

y49

4850

4651

3836

3941

4134

3638

4341

3233

3436

3946

4548

4548

Mar

ch50

5051

5349

4040

3846

4339

3933

4845

3635

3439

3848

4848

5147

Apr

il56

5754

5356

4652

4647

5349

5243

4858

4046

3739

4654

5652

5256

May

6059

6060

6057

5559

6163

5653

5861

6247

5046

5253

5958

6060

61

June

6061

6263

6061

6159

6564

5655

5562

5852

4950

5152

6060

6163

61

July

6666

6768

6766

6562

6866

6463

6264

6546

4444

4550

6565

6568

66

Aug

ust

6671

7170

6973

7275

7776

6971

7170

7054

5257

5560

6771

7171

70

Sep

tem

ber

6664

6566

6866

6164

6569

6257

5661

6354

5047

5056

6563

6465

68

Oct

ober

5959

6061

6251

5152

5456

5149

5354

5245

3841

4250

5757

5959

60

Nov

embe

r52

5054

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3939

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3941

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3832

3435

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Dec

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4549

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3336

3635

3536

3030

2827

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Ap

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Oct

Ave

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e62

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6060

6062

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6061

4847

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July

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Ave

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56

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Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

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nnua

l Rep

ort 2

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S T

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l and

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rism

Tab

le A

5: U

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ion

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Wee

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Janu

ary

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46

Feb

ruar

y58

5558

5759

4140

4141

4236

3939

4645

3739

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3954

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Mar

ch59

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5555

5554

Apr

il59

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May

6463

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6457

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5847

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4748

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Jun

e70

7169

6869

6866

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5769

6968

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July

7173

7070

7170

6864

6767

6565

6365

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4746

4650

7071

6869

70

Aug

ust

6969

6868

6975

7473

7678

6867

6565

6855

5254

5060

6969

6969

70

Sep

tem

ber

7270

7072

7367

6466

6768

6359

6266

6554

5150

4955

7168

6871

72

Oct

ober

6867

6166

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5553

5557

5250

5156

5747

4342

4349

6564

5963

66

Nov

embe

r62

6057

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4543

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4541

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5960

Dec

embe

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3233

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Ap

ril –

Oct

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e68

6865

6667

6362

6063

6458

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6161

4949

4747

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6663

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July

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7165

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61

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UK

Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

54

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S T

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l and

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rism

Tab

le A

6: U

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ion

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Wee

ken

d B

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ace

Occ

up

ancy

199

9 –

2003

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e (%

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Janu

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27

Feb

ruar

y38

3837

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3336

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2324

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Mar

ch39

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Apr

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May

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5052

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52

June

4950

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52

July

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5555

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5636

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58

Aug

ust

5961

6063

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6468

6969

6264

6564

6344

4145

4648

6061

6163

63

Sep

tem

ber

5453

5254

5856

5255

5660

5148

4850

5340

3735

3843

5452

5254

58

Oct

ober

4749

4851

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4649

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4546

4433

2831

3238

4648

4750

51

Nov

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r41

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3733

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2722

2426

2939

3739

4342

Dec

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3737

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2930

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2122

2220

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Ap

ril –

Oct

Ave

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e51

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5749

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47

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Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

55

TN

S T

rave

l and

Tou

rism

Tab

le A

7: U

K a

nd

Nat

ion

al:

Wee

kday

Bed

spac

e O

ccu

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cy 1

999–

200

3

Bed

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e (%

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0001

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Janu

ary

3029

3030

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1817

1923

2216

1617

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2827

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29

Feb

ruar

y35

3536

3639

2625

2728

2822

2425

2928

2022

2220

2133

3334

3435

Mar

ch37

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3736

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2321

2022

2335

3534

3634

Apr

il39

4137

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3335

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2628

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May

4343

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4442

4440

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3738

3738

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2829

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43

June

4849

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4852

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4443

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4433

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48

July

5656

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5857

5551

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4748

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3232

3235

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5252

52

*Aug

ust

5453

5354

5563

6360

6366

5554

5453

5637

3638

3644

5554

5455

56

Sep

tem

ber

5048

4850

5150

4750

5051

4543

4345

4634

3030

3133

4948

4749

50

Oct

ober

4546

4244

4640

3939

4043

3635

3537

3828

2524

2529

4444

4143

45

Nov

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r39

3737

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2827

2930

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Dec

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42

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UK

Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

56

TN

S T

rave

l and

Tou

rism

Tab

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8: U

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1718

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21

Feb

ruar

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ch29

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1918

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Apr

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May

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3538

4224

2322

2526

3634

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37

June

3737

3740

3836

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3744

4125

2325

2526

3736

3640

38

July

4140

3942

4237

3535

3941

4646

4345

4825

2323

2427

4040

3941

42

Aug

ust

4144

4546

4740

4143

4348

5253

5353

5529

2731

2934

4144

4546

47

Sep

tem

ber

3940

4041

4238

3640

4043

4342

4144

4425

2324

2527

3939

4040

42

Oct

ober

3537

3637

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3437

3535

3537

3622

1821

2125

3536

3636

38

Nov

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r31

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2423

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2017

1919

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Dec

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2021

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1616

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Ap

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Oct

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July

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35

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UK

Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

57

TN

S T

rave

l and

Tou

rism

Tab

le A

9: U

K a

nd

Nat

ion

al:

Bed

spac

e O

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pan

cy 1

999

– 20

03 b

y O

rig

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ors

: N

on

-UK

Vis

ito

rs

Bed

spac

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cy (

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Janu

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77

77

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22

22

11

11

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66

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6

Feb

ruar

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78

77

22

22

21

11

21

44

54

56

66

66

Mar

ch8

98

87

44

34

32

21

22

55

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67

87

76

Apr

il8

118

87

65

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52

23

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68

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97

77

May

912

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99

109

43

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108

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89

9

June

1113

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1015

1313

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10

July

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109

1010

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12

Aug

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1312

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2019

2119

65

55

411

1110

1012

1412

1112

11

Sep

tem

ber

1311

910

1113

1210

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43

34

311

109

910

1211

910

10

Oct

ober

119

79

87

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66

32

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8

Nov

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76

76

Dec

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July

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1010

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33

27

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78

99

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8

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UK

Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

58

TN

S T

rave

l and

Tou

rism

Tab

le A

10:

UK

an

d N

atio

nal

: N

on

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Arr

ival

s as

a P

erce

nta

ge

of

All

Arr

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99 –

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3

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Janu

ary

1817

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99

76

56

524

2224

1821

1615

1415

14

Feb

ruar

y15

1614

1513

68

97

75

64

53

2119

2219

1913

1413

1412

Mar

ch17

1715

1514

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1312

99

75

65

2424

2019

2316

1614

1413

Apr

il18

2015

1715

1716

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159

910

66

2526

2423

2417

1915

1614

May

2120

2017

1625

2322

2319

1311

109

727

3228

2827

2120

2018

16

June

2221

1718

1829

2927

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1613

1210

832

3729

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1819

19

July

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1819

1934

3531

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931

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2623

1920

20

Aug

ust

2319

1717

1637

3632

3229

1512

109

733

3529

2830

2521

1919

18

Sep

tem

ber

2118

1717

1726

2721

2223

1311

88

634

3428

2828

2119

1717

17

Oct

ober

1915

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109

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528

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14

Nov

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Ap

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2017

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July

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1918

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2018

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119

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1917

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15

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UK

Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

59

TN

S T

rave

l and

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rism

Tab

le A

11:

UK

: B

edro

om

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Occ

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199

9 –

2003

by

Typ

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9900

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Janu

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4643

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Occ

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Occ

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Occ

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Occ

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Occ

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Occ

upan

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Occ

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r S

ervi

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omm

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Occ

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y fo

r S

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Occ

upan

cy S

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y fo

r S

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ced

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odat

ion

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nnua

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May

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Occ

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urve

y fo

r S

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ced

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odat

ion

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nnua

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Occ

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Occ

upan

cy S

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2724

2627

2521

2122

2122

Feb

ruar

y27

2728

3033

4140

4343

4234

3234

3534

2728

2829

30M

arch

3031

3136

3343

4142

4541

3535

3338

3529

2927

3231

Apr

il38

4139

3444

4546

4643

4539

4038

3740

3437

3135

39M

ay44

4445

4347

4747

4748

4944

4343

4346

4039

3840

44Ju

ne49

5151

5351

5050

5253

5247

4544

4846

4343

4046

44Ju

ly58

5660

5759

5453

5156

5453

5048

5051

4748

4548

49A

ugus

t62

6671

6870

5254

5357

5549

5250

5355

4851

5354

56S

epte

mbe

r54

5156

5554

5252

5152

5349

4748

4950

4543

4345

48O

ctob

er44

4044

4543

5049

4649

5043

4242

4344

3839

3940

41N

ovem

ber

3330

3634

3244

4442

4745

3433

3637

3630

2831

3131

Dec

embe

r26

2928

2927

3738

4039

4128

3132

3332

2428

3029

29

Ap

r-O

ctA

vera

ge

5050

5251

5250

5049

5151

4646

4546

4842

4341

4446

July

-Sep

tA

vera

ge

5858

6260

6153

5352

5554

5050

4950

5247

4747

4951

No

v-M

arA

vera

ge

2828

2830

3039

3940

4240

3231

3234

3326

2728

2828

An

nu

alA

vera

ge

4141

4242

4346

4645

4747

4040

4041

4135

3636

3839

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UK

Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

73

TN

S T

rave

l and

Tou

rism

Tab

le A

25:

UK

: B

edro

om

Occ

up

ancy

200

0 –

2003

by

Tar

iff

of

Est

ablis

hm

ent

(Max

. pri

ce f

or

on

e p

erso

n f

or

bed

&b

reak

fast

)%

Occ

up

ancy

<£20

£20

- £2

9£3

0 -

£39

£40

- £4

9£5

0 -

£59

£60+

0001

0203

0001

0203

0001

0203

0001

0203

0001

0203

0001

0203

Janu

ary

2928

2525

3031

3031

3238

3433

4243

4237

4245

4343

4753

5249

Feb

ruar

y32

3032

3241

3537

3843

4042

4347

5252

5050

5150

5361

6362

60

Mar

ch36

3233

2941

3338

3838

4650

4253

5257

5553

5655

5862

6163

56

Apr

il40

3632

3446

4141

4453

5248

5457

5555

5461

5655

6264

6362

61

May

4046

4741

4947

5049

5757

5859

6063

5962

6265

6665

6868

6866

June

4643

5544

5953

5553

6463

6262

6365

7066

6468

6768

7273

7070

July

5248

5954

6359

6259

6363

6667

6869

7068

6968

7171

7371

7272

Aug

ust

5653

5559

6566

6564

7169

7170

7070

7273

7168

7072

7270

7171

Sep

tem

ber

4946

5146

5758

6059

6765

6666

6468

7067

6870

7175

7470

7374

Oct

ober

4338

4134

5051

5150

5559

5756

6064

6359

6164

6867

7067

6871

Nov

embe

r32

3335

2443

4140

3845

4745

4653

5753

4954

5558

6166

6464

64

Dec

embe

r26

2830

2333

3233

3038

3740

4145

4747

4344

4546

5257

5556

54

Ap

r-O

ctA

vera

ge

4644

4945

5554

5554

6161

6162

6365

6664

6566

6769

7169

6969

July

-Sep

tA

vera

ge

5249

5553

6261

6260

6767

6768

6769

7169

6969

7173

7370

7272

An

nu

alA

vera

ge

4039

4137

4846

4746

5253

5353

5759

5957

5859

6062

6665

6564

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UK

Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

74

TN

S T

rave

l and

Tou

rism

Tab

le A

26:

UK

: B

edsp

ace

Occ

up

ancy

200

0 –

2003

by

Tar

iff

of

Est

ablis

hm

ent

(Max

. pri

ce f

or

on

e p

erso

n f

or

bed

&b

reak

fast

)%

Occ

up

ancy

<£20

£20

- £2

9£3

0 -

£39

£40

- £4

9£5

0 -

£59

£60+

0001

0203

0001

0203

0001

0203

0001

0203

0001

0203

0001

0203

Janu

ary

2016

1716

2222

2022

2230

2423

3027

2923

2926

2929

3235

3434

Feb

ruar

y22

1824

2130

2728

2829

2931

3135

3736

3833

3536

3641

4245

44

Mar

ch26

2025

2131

2329

2928

3137

3140

3742

3936

3940

4142

4248

41

Apr

il32

2723

2637

3231

3642

4237

4445

4140

3949

4240

4748

4544

45

May

2935

3831

3938

3940

4543

4548

4448

4544

4746

4948

5051

4950

June

3735

4135

4841

4542

5048

5249

4849

5551

4852

5149

5254

5552

July

4138

4944

5249

5048

5451

5556

5355

5755

5451

5252

5354

5755

Aug

ust

4746

4851

5657

5755

6160

6262

5657

6059

5552

5654

5857

5960

Sep

tem

ber

3635

3937

4646

4845

5454

5354

4853

5550

5053

5153

5552

5555

Oct

ober

2828

2926

4139

4039

4647

4444

4448

4746

4447

4848

5148

5051

Nov

embe

r20

2223

1732

3030

2633

3633

3440

4136

3436

3840

4344

4345

43

Dec

embe

r18

1819

1626

2325

2131

2829

3134

3435

3032

3234

3642

4241

40

Ap

r-O

ctA

vera

ge

3635

3836

4643

4444

5049

5051

4950

5149

5049

5050

5252

5353

July

-Sep

tA

vera

ge

4140

4544

5151

5249

5655

5757

5255

5854

5352

5353

5554

5757

An

nu

alA

vera

ge

3028

3129

3836

3736

4142

4242

4344

4542

4343

4445

4747

4847

Page 81: UK Occupancy Survey - VisitEngland...UK Occupancy Survey for Serviced Accommodation - Annual Report 2003 1 TNS Travel and Tourism 1. Introduction 1.1 Background Under the EU Directive

UK Occupancy Survey for Serviced Accommodation - Annual Report 2003

APPENDIX B: Survey methods

The UK Occupancy Survey for Serviced Accommodation operates on the basis of 13 individual surveys

carried out by the National Tourist Boards of Northern Ireland, Scotland and Wales and the ten English

Regional Tourist Boards. These national and regional surveys all adhere to a common specification

and standard, as set out in a Minimum Standards Manual2 and summarised below (Survey Standards).

TNS Travel and Tourism (formerly NFO WorldGroup) currently acts as the UK Survey Co-ordinator,

collating the results from each local survey and combining them to produce occupancy rates for

England and the UK. The Co-ordinator also monitors the quality of the data to ensure that all the local

surveys comply with the agreed standards.

B1: National and Regional Surveys

A sample of establishments is recruited to the survey and asked to complete a data form each month,

giving details of their nightly occupancy. The data returned are processed and analysed to produce

monthly occupancy rates for the whole area and for specific categories of type, size, location, etc as

shown in the monthly summaries.

The UK Occupancy Survey Co-ordinator uses the national and regional rates in the calculation of UK

rates. Individual Tourist Boards produce a wide range of other, more local, information which is

available directly from the Boards. This locally-produced information may be based on slightly different

samples depending on the timing of the analysis.

2 MacGregor, C., and Tait, S. (1996) UK Occupancy Survey: Minimum Standards Manual, Edinburgh:Centre for Leisure ResearchThomson, G., and Tait, S. (2002) UK Occupancy Survey: A Minimum Standards Manual: RevisedEdition, Edinburgh: NFO WorldGroup

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UK Occupancy Survey for Serviced Accommodation - Annual Report 2003 76

TNS Travel and Tourism

B2: Survey Standards

The key standards to which all the local surveys aim to conform are as follows:

Recruited sample:

� recruit a sample of a specified minimum number of establishments - 300 for Scotland, Wales and

Northern Ireland, in proportion to the distribution of the survey population for the English Regional

Tourist Boards. As can be seen from Table C1, some areas recruited more than the required minimum

in order to be able to analyse the data at local authority level for their own purposes;

� where only a proportion of establishments in an area are invited to participate, select that proportion

randomly;

� categorise every participating establishment using the specified categories, either via a ‘profile’ form or

from other reliable sources.

Monthly sample:

� obtain an agreed minimum sample of open establishments returning data each month (see Table B1);

� collect from each establishment all the data required to produce all the occupancy rates.

Analysis:

� weight the survey data by size and area to ensure that it represents each country or individual English

region;

� calculate all the required occupancy rates, using standard formulae, in each of the specified categories.

Timing:

� adhere to the agreed timetable for collecting the data, analysing the results and providing results to the

UK Survey Co-ordinator.

Quality control:

� complete a set of quality control information forms each month to enable the UK Survey Co-ordinator to

monitor the quality of the survey data.

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UK Occupancy Survey for Serviced Accommodation - Annual Report 2003 77

TNS Travel and Tourism

Table B1: Monthly Target Minimum Sample SizesTarget minimum sample size of open

establishmentsEnglish Tourist Board Areas:

Cumbria 100

Northumbria 80

North West 220

Yorkshire 200

Heart of England 320

East of England 180

London 80

South West 380

Southern 260

South East 160

Scotland 200

Wales 200

Northern Ireland 200

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UK Occupancy Survey for Serviced Accommodation - Annual Report 2003 78

TNS Travel and Tourism

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UK Occupancy Survey for Serviced Accommodation - Annual Report 2003 79

TNS Travel and Tourism

APPENDIX C: Survey population and sample sizes

The survey population is the known accommodation stock (as at February 2003) for serviced

accommodation in the UK. For each country/region, individual Boards provided details of the number of

establishments (by size and area), together with the total number of bedspaces available each month. This

latter figure is used for weighting purposes in the calculation of occupancy figures for England and the UK.

The recruited sample is the number of establishments agreeing to provide data for the survey. This figure

varies throughout the year as establishments are continuously withdrawing and, in most areas, there is a

continuous recruitment campaign. The figures in Table C1 are based on data returned in February and

June 2003.

The monthly sample sizes in Table C2 are the number of open establishments returning data each month.

As can be seen there is wide variation between the maximum and the minimum. Not all establishments are

able to provide daily occupancy figures which means weekend and weekday occupancy rates are usually

based on a slightly reduced sample.

As already noted (page 20), not all participating establishments were able to differentiate between UK and

non-UK visitors and therefore the samples upon which all figures relating to the origin of visitors are based

are smaller than the samples from which the main occupancy figures are calculated. Each month, the

sample upon which figures relating to the origin of visitors are based is between 100 per cent (Northern

Ireland) and 72 – 78 per cent (England) of the total monthly sample.

Tables C3 to C6 give details of the monthly analytical sample sizes for the various categories of

establishment.

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UK

Occ

upan

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urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

80

TN

S T

rave

l and

Tou

rism

Tabl

e C1

: Sur

vey

Popu

latio

n an

d Sa

mpl

e Si

zes

Surv

ey P

opul

atio

nSa

mpl

e si

zes

Mon

thly

ana

lytic

al s

ampl

e si

zes

(ope

nes

tabl

ishm

ents

)Es

tabl

ishm

ents

Beds

pace

sRe

crui

ted

sam

ple

(est

ablis

hmen

ts)

Aver

age

Max

imum

Min

imum

Num

ber

%N

umbe

r%

Num

ber

%N

umbe

rN

umbe

rN

umbe

rC

umbr

ia1,

672

429

,901

322

34

174

197

127

Nor

thum

bria

1,37

03

39,1

303

251

515

317

110

3

Nor

th W

est

3,63

88

126,

741

1134

07

152

169

119

York

shire

3,40

77

87,9

437

413

831

733

928

9

Hea

rt of

Eng

land

5,45

411

131,

846

1151

710

381

472

308

East

of E

ngla

nd3,

010

663

,521

543

29

265

286

231

Sout

h W

est

6,37

613

114,

855

1061

012

424

496

320

Sout

hern

4,20

39

101,

071

944

39

309

341

259

Sout

h Ea

st2,

633

664

,945

521

14

143

153

133

Engl

and

Excl

. Lon

don

31,7

6367

759,

953

6434

4069

2318

2539

1967

Lond

on1,

187

316

9,17

714

121

268

7560

All E

ngla

nd32

,950

6992

9,13

078

3,56

171

2,38

62,

609

2,02

7

Scot

land

9,03

119

157,

987

1381

316

560

624

452

Wal

es4,

448

977

,106

739

88

282

316

212

N. I

rela

nd1,

012

221

,266

222

85

209

221

187

UK47

,441

1,18

5,48

95,

000

3,43

73,

747

2,88

1

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UK

Occ

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urve

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r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

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003

81

TN

S T

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l and

Tou

rism

Tabl

e C2

: Mon

thly

Ana

lytic

al S

ampl

e Si

zes

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Tota

l Sam

ple:

Engl

and

2108

2315

2406

2513

2474

2508

2609

2552

2490

2444

2189

2027

Scot

land

484

500

561

615

624

620

622

613

601

552

477

452

Wal

es21

228

027

031

131

631

030

330

831

128

326

221

5

Nor

ther

n Ire

land

209

208

208

221

214

218

213

209

213

209

196

187

UK

3013

3303

3445

3660

3628

3656

3747

3682

3615

3488

3124

2881

Wee

kend

:En

glan

d20

7022

1423

1324

1023

8024

2825

2024

6124

1823

7721

3019

70

Scot

land

414

446

505

556

565

565

555

558

545

503

424

400

Wal

es20

827

326

730

630

730

429

530

530

227

625

621

0

Nor

ther

n Ire

land

199

198

198

209

201

205

198

197

203

197

185

172

UK

2891

3146

3283

3481

3453

3502

3568

3521

3468

3353

2995

2752

Wee

kday

:20

7022

1423

1324

1023

8024

2825

2024

6124

1823

7721

3019

70

Engl

and

414

446

505

556

565

565

555

558

545

503

424

400

Scot

land

208

273

267

306

307

304

295

305

302

276

256

210

Wal

es19

919

819

820

920

120

519

819

720

319

718

517

2

Nor

ther

n Ire

land

2891

3146

3283

3481

3453

3502

3568

3521

3468

3353

2995

2752

UK

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UK

Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

82

TN

S T

rave

l and

Tou

rism

Tabl

e C3

: Mon

thly

Sam

ple

Size

s by

Typ

e of

Est

ablis

hmen

tJa

nFe

bM

arAp

rM

ayJu

nJu

lAu

gSe

pO

ctN

ovD

ecHo

tels

:En

glan

d90

995

696

899

798

997

998

796

595

094

788

786

4

Scot

land

276

280

290

296

294

294

287

292

291

285

273

270

Wal

es11

614

714

116

016

115

615

215

815

415

114

912

1

Nor

ther

n Ire

land

7978

7878

7578

7570

7673

7375

UK

1380

1461

1477

1531

1519

1507

1501

1485

1471

1456

1382

1330

Gue

st h

ouse

s:En

glan

d36

943

246

048

348

046

948

648

046

345

739

737

2

Scot

land

6167

7687

9292

9390

8576

6357

Wal

es43

6361

6769

7168

6769

5748

40

Nor

ther

n Ire

land

2829

2432

3231

3131

3131

2629

UK

501

591

621

669

673

663

678

668

648

621

534

498

Bed

& br

eakf

ast

esta

blis

hmen

ts:

Engl

and

830

927

978

1033

1005

1060

1136

1107

1077

1041

903

791

Scot

land

147

153

195

232

238

234

242

231

225

191

141

125

Wal

es53

7068

8486

8383

8388

7565

54

Nor

ther

n Ire

land

102

101

106

111

107

109

107

108

106

105

9783

UK

1132

1251

1347

1460

1436

1486

1568

1529

1496

1412

1206

1053

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Occ

upan

cy S

urve

y fo

r S

ervi

ced

Acc

omm

odat

ion

- A

nnua

l Rep

ort 2

003

83

TN

S T

rave

l and

Tou

rism

Tabl

e C4

: Mon

thly

Sam

ple

Size

s by

Siz

e of

Est

ablis

hmen

tJa

nFe

bM

arAp

rM

ayJu

nJu

lAu

gSe

pO

ctN

ovD

ec1

– 3

bedr

oom

s:En

glan

d80

488

493

997

194

597

510

3910

2410

0196

282

674

0Sc

otla

nd12

113

016

419

920

420

121

019

719

416

011

610

7W

ales

4562

6181

8178

7981

8269

6145

Nor

ther

n Ire

land

8888

9296

9393

9393

9093

8574

UK

1058

1164

1256

1347

1323

1347

1421

1395

1367

1284

1088

966

4 –

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APPENDIX D: Definition of terms

D1: English Tourist Board Areas (RTBs)

The English Tourist Board Regions which provided data for this survey were as follows:

� Cumbria: County of Cumbria

� Northumbria: Northumberland, Durham, Tyne and Wear, Tees Valley

� North West England: Lancashire, Merseyside, Greater Manchester, Cheshire

� Yorkshire: North Yorkshire, West Yorkshire, South Yorkshire, East Riding of Yorkshire,

Kingston upon Hull, the two districts of North and North East Lincolnshire

� Heart of England: Staffordshire, Shropshire, West Midlands, Warwickshire, Herefordshire,

Worcestershire, Gloucestershire, Nottingham-shire, Derbyshire, Leicestershire,

Northamptonshire, Lincolnshire (except for the two districts of North and North

East Lincolnshire)

� East of England: Norfolk, Suffolk, Cambridgeshire, Essex, Bedfordshire, Hertfordshire

� London: Greater London area

� South West: Cornwall, Devon, Somerset and South Gloucestershire, Wiltshire, Western

Dorset, Isles of Scilly

� Southern: Hampshire, Isle of Wight, Dorset (districts of North Dorset, East Dorset,

Purbeck, Bournemouth, Christchurch and Poole), Berkshire, Buckinghamshire,

Oxfordshire

� South East England: Kent, Surrey, East Sussex, West Sussex

It should be noted that prior to 2000, the county of Lincolnshire (except for the two districts of North and North

East Lincolnshire) formed part of the East of England Tourist Board region.

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D2: Survey Population

The survey population consists of the known accommodation stock of serviced accommodation. The types of

accommodation included in the survey are defined as tourist accommodation which is arranged in rooms and

where bed-making and cleaning services are provided. This includes:

� hotels (including motels, lodges and inns)

� guest houses

� bed and breakfast establishments (including farmhouses)

For the purposes of this survey, a bed and breakfast establishment is defined as a private house where

accommodation is offered to paying tourists (i.e. larger hotel-type establishments where an evening meal is not

available are classified as hotels or guest houses, not bed and breakfast establishments). Only in Northern

Ireland, where there is compulsory registration of tourist accommodation, is there a definition of the various

types of accommodation. Otherwise, the type is defined by each accommodation establishment itself in

answering a questionnaire. Because criteria are not objectively defined, the distinction between types is not

always clear and may vary slightly.

The following types of accommodation are excluded from this survey because they do not come under the EU

definition of hotels and similar establishments:

� accommodation offered on a long-term basis for residential rather than tourism purposes

� youth hostels

� university accommodation

Occupancy levels in the two latter sectors are being monitored by some individual boards.

In all areas except Northern Ireland, where the registration of tourist accommodation is compulsory, there are

some establishments which are not registered with the tourist boards. Efforts have been made in many areas

to obtain details of these to ensure that they are represented in the survey.

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APPENDIX E: Calculation of occupancy rates

The occupancy rates in this report are net occupancy rates and relate to available rooms and bedspaces in

open establishments. They are calculated using the following formulae:

Bedspace occupancy: (Number of overnight stays � 100)(Number of bedspaces available)

Bedroom occupancy: (Number of bedrooms occupied � 100)

(Number of bedrooms available)

Non-UK bedspace occupancy: (Number of overnight stays by non-UK guests � 100)(Number of bedspaces available)

Average length of stay: (Number of overnight stays)(Number of arrivals)

Percentage of non-UK arrivals: (Number of non-UK arrivals � 100)(Number of arrivals (UK and non-UK))

Percentage of non-UK bednights: (Number of overnight stays by non-UK guests �100) (Number of overnights stays (UK and non-UK)

In the calculation of occupancy rates for the UK and England, the occupancy rates from each country/region

have been weighted using the number of bedspaces known to be available in the area.

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APPENDIX F: Accuracy and limitations of the results

F1: Accuracy

The accuracy of survey results is often determined by calculating the statistical margins of error. These

depend on the sample size and the variation in occupancy rates between individual establishments.

The target sample size for Scotland, Wales and Northern Ireland is 200 open establishments each month. In

England the minimum target sample sizes per region are in proportion to the distribution of the known survey

population (see Table C1). If the samples were random, a sample of 200 would ensure that the margin of error

for room and bedspace occupancy at the country/regional level was approximately � 3 per cent. For samples

of less than 200 and for sub-samples (e.g. bed and breakfast establishments alone), the margin of error

increases as the sample size decreases (although not in direct proportion).

However, the margins of error are not calculated for this survey because the monthly sample of participants is

not random. Although the survey standards require that the sample of establishments invited to join the survey

must be randomly selected where possible (or, as in many cases, all known establishments invited), the

recruited sample of participants is not random because those who respond to the invitation are a relatively

small, self-selecting proportion of all those invited. Additionally, not all the recruited sample provide data each

month, for a variety of reasons, and so the monthly sample on which the results are based is not random.

The accuracy of the UK and national/regional results is therefore not known because the survey is based on a

self-selecting sample. However, because there is a substantial core of survey participants providing data every

month, the trends which are identified by the survey are believed to reflect accurately overall trends in the use

of serviced accommodation.

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Small sample sizes in some countries/regions

In some areas it is very difficult to achieve the target sample size despite significant efforts to do so (especially

in the winter months when many establishments may be closed). In these areas, the accuracy may be slightly

reduced (although it is not possible to calculate this). London is the area which achieves the smallest monthly

sample (in terms of establishments) because, although it has a very large number of bedspaces, it has

relatively few establishments (and a high proportion of very large establishments). However, the accuracy of

the occupancy rates for London is believed to be equivalent to that in other areas because the sample contains

a relatively large number of bedspaces and the variation between individual large establishments is smaller.

F2: Limitations

There are some limitations which relate to particular occupancy rates or categories and these are detailed

below:

Non-UK occupancy:

Some establishments do not differentiate between UK and non-UK guests. The effect of this is to reduce the

sample from which UK and non-UK occupancy rates are calculated.

Analysis categories:

(i) Type: With the exception of Northern Ireland, hotels and guest houses do not have formal

definitions and survey participants have categorised themselves, subject only to the restriction of the “bed and

breakfast establishment” category to private houses only.

(ii) Location: In all areas, the location category (seaside, city/large town, small town, country/village) is

selected by the survey participants.

(iii) Tariff: Establishments are asked to supply tariff information (the maximum charge for one person

for one night for bed and breakfast) each month. Not all establishments provided this data and the sample

sizes for this category are therefore slightly smaller than those for other categories (see Table C5).

Sub-sample sizes:

The sample sizes for some analysis categories are too small to provide reliable occupancy rates (e.g. hotels

with 100+ rooms in some areas). If any sub-sample is less than three, its results are not used in the calculation

of England and UK rates.