MOBILE USAGE ON THE RISE IN THE UK

Business Builder

UK CONSUMERS LOVE MOBILE

24% of U.K. consumers have used a smartphone to access web sites while shopping, of which 50% accessed retail websites and 48% social media sites.

(Source: eDigitalResearch and IMRG Survey, 2011)

UK CONSUMERS LOVE MOBILE

40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.

(Source: eDigital Research and IMRG Survey, 2011)

UK CONSUMERS LOVE MOBILE

13% of UK consumers have made a purchase on their mobiles, and 19% have used them to compare prices and look at product reviews while out shopping.

(Source: Toluna / Econsultancy)

UK CONSUMERS UTILIZING QR CODES

55% of U.K. consumers have seen a QR code while shopping and 33% of shoppers who have seen a QR code have scanned one.

(Source: eDigital Research and IMRG Survey, 2011)

M-COMMERCE IN UK TAKING OFF

As many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product.

(Source: Global Consumer Survey from MEF, 2011)

50% of UK smartphone owners report shopping from their mobile device, with 11% doing so on a weekly basis.

(Source: Portaltech and eDigitalResearch, 2011)

M-COMMERCE IN UK TAKING OFF

UK MOBILE USER USAGE

48 percent of UK smartphone owners use their mobiles to browse and research products before a purchase, with another 16 percent intending to do so in the future. (Source: eDigitalResearch, 2011)

4.2 million UK consumers per month are using the mobile internet to visit retailers’ websites.

(GSMA and comScore, 2010)

MOBILE IN UKEXPLOSIVE GROWTH