UK - Home | Brand South Africa · What does the slide above tell us? CITY BRAND INDEX INDICATORS A....
Transcript of UK - Home | Brand South Africa · What does the slide above tell us? CITY BRAND INDEX INDICATORS A....
Reputation and Perception Indicators of South Africa in UK2014
UK
Contents
• Overall Perceptions of South Africa • How UK ranks in the NBI• How UK ranks South Africa in the NBI• How UK ranks South African cities• UK Investor Perceptions of South Africa• Media Reputation Analysis• WEF Country Comparison
OVERALL PERCEPTIONS OF SOUTH AFRICA
• This presentation brings together reputation, perception and Brand SA research indicators on SA in UK• The research outlines the perceptions of SA – this may not be reality, but, perceptions ultimately impact
on decisions, behaviours, and attitudes towards a country like SA• It focuses on the reputation and perceptions of SA in the UK market• The sources utilised include:
– Nation Brand Index– City Brand Index – Investor perceptions research– Media reputation trends– Basic trade indicators– By country comparison on competitiveness measures utilising WEF Global Competitiveness Report
indicators
Introduction
How UK ranks on the NBI
Firstly, let’s look at how UK ranks in the NBIFirstly, let’s look at how UK ranks in the NBI
ExportsTourism
Governance
Culture
People
Investment & Immigration
3/50
4
4 4
4
4
6
How UK ranks South Africa on the NBI
Now we are going to look at how UK ranks South Africa on the six pillars the NBI uses to measure reputation
Now we are going to look at how UK ranks South Africa on the six pillars the NBI uses to measure reputation
ExportsTourism
Governance
Culture
People
Investment & Immigration
35/50
41
36 33
34
22
41
• Science & Technology34
• Buy Products32
• Place33
• Competent & Honest40
• Rights & Fairness41
• Peace & Security40
• Environment35
• Poverty42
• Sports13
• Cultural Heritage32
• Contemporary Culture28
• Welcoming38
• Close Friend32
• Employability31
• Visit if money is no object36
• Natural Beauty19• Historic
Buildings42
• Vibrant City33
• Work & Life35• Quality of Life40• Educational
Qualifications37• Invest in Business34• Equality in Society38
• From the central point of the hexagon we see UK ranks SA 35th out of 50 nations
• On the outside of the hexagon are the UK ranking of SA on the pillars, and in the text boxes we see the sub-indicators that inform the measurement of SA’s reputation in terms of e.g. Exports, People, etc.
• The highest rankings SA gets in pillars and sub-indicators are: • Culture;• Sports;• Contemporary culture• Natural Beauty
• It should be noted that UK rank SA’s Governance very low, in particular poverty; Investment and Immigration and the quality of life
What does the slide above tell us?What does the slide above tell us?
CITY BRAND INDEX INDICATORS
A. How UK cities are ranked on the CBI &
B. How UK ranks South African cities on the CBI
• The following slides indicate how UK cities rank in the CBI • Following on that we have indicators that show how UK
ranks South African cities over-all• Then the presentation will look at detailed indicators on
how UK ranks Johannesburg, Durban, and Cape Town on six pillars, being:
1. Presence2. Place 3. Prerequisites 4. People 5. Pulse 6. Potential
ContextContext
How UK cities are ranked on the CBIHow UK cities are ranked on the CBI
32/50
31
20
39
8
47
City Score (n=50) Presence Place Pre-
Requisites People Pulse Potential
London 1 1 12 3 2 3 1
UK ranking of SA cities City Overall Familiarity Score (n=50) UK’s
Ranking of SA cities
Johannesburg 36 44
Cape Town 28 37
Durban 48 42
Now we will look at how UK ranks Johannesburg on the six pillars and associated sub-indicators: Presence,
Place and Pre-Requisites Presence Sub indicators Place Sub indicators Pre-
Requisites Sub indicators
Johannesburg 43 Contribution to the world
47
38 Climate – 13
Clean or Dirty –34
Attractive City -44
43 Accommodation32
Public Amenities42
Cape Town 31 Contribution to the world
30
25 Climate8
Clean or Dirty30
Attractive City33
40 Accommodation38
Public Amenities39
Durban 48 Contribution to the world
45
36 Climate22
Clean or Dirty29
Attractive City40
36 Accommodation27
Public Amenities35
Now we will look at how UK ranks Johannesburg on the six pillars and associated sub-indicators: People, Pulse,
and Potential
People Sub indicators Pulse Sub indicators Potential Sub indicators
Johannesburg 48 Friendly or Cold•46
-Could fit in with Culture
•38-Safety
•49
46 Interesting for a week – 46
Interesting to Live - 44
44 Could find a job – 43
Good For Business – 45
Good higher education - 42
Cape Town 43 Friendly or Cold•39
-Could fit in with Culture
37-Safety
•46
43 Interesting for a week – 42
Interesting to Live - 44
40 Could find a job – 35
Good For Business – 42
Good higher education - 41
Durban 32 Friendly or Cold•37
-Could fit in with Culture
•33-Safety
•41
48 Interesting for a week - 45
Interesting to Live - 46
34 Could find a job – 27
Good For Business - 37
Good higher education - 35
Context – over-all city rankings
UK Investor Perceptions of South Africa
18
Source Q21 Which of the following statements, if any, best apply to you personally?Source Q22 How familiar would you say you are with South Africa?
info
:
2013 (n=50)2013 (n=50)
Acquaintance with South Africa Acquaintance with South Africa
19
Source Q20c Which of the following, if any, have you read/heard/seen anything about South Africa, be it negative or positive?
info
:
2013 (n=50) 2012 (n=50)
*New statements added in 2013
Read/heard or seen about South AfricaRead/heard or seen about South Africa
20
Source: Q.11aI’d like to know which industry sectors, if any, you associate with South Africa. For each one I read out, please indicate yes or no.
info
:2013 (n=50)
2012(n=50)
2011 (n=50)
66 64
48 62
58 48
20 30
26 16
30 6
8 4
20 6
18 26
8 -
12 6
6 -
- -
What sectors are associated with South Africa?What sectors are associated with South Africa?
21
Source Q11b. How would you describe your feelings regarding each industry you associate with South Africa?
info
:
Caution:* Low base size** Very low base size
Feelings towards industry sectors in South AfricaFeelings towards industry sectors in South Africa
22
Source Q11b. How would you describe your feelings regarding each industry you associate with South Africa?
info
:
Caution:* Low base size** Very low base size
Feelings towards industry sectors in South AfricaFeelings towards industry sectors in South Africa
23
Source: Q.12People may have concerns about South Africa, but what are the main things that would stop you from doing business with, in or from South Africa?
info
:
2013 (n=50)
2012(n=50)
2011 (n=50)
20 32
6 16
- 4
20 42
- -
- 2
2 4
4 6
- -
2 6
What would stop companies from doing business with South Africa?(Top 10 mentions)
What would stop companies from doing business with South Africa?(Top 10 mentions)
24
Source: Q.13Now, could you please tell me all the things that would or do attract you to do business in South Africa.
info
:
2013 (n=50)2012
(n=50)2011
(n=50)
- -
8 40
6 -
4 -
4 8
16 2
2 4
- -
4 -
4 -
What would attract a company to do business with South Africa?(Top 10 mentions)
What would attract a company to do business with South Africa?(Top 10 mentions)
Media Reputation Analysis
26
Media Reputation Trend – 2013-14Media Reputation Trend – 2013-14
WEF Country Comparison
28
WEF: UK vs South Africa ComparisonWEF: UK vs South Africa Comparison