Uk h4d40 Brochure v2

8/8/2019 Uk h4d40 Brochure v2

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The H4D Family

40Model Pixel count Sensor size Sensitivity Lens range Exp. time Multi-shot DAC TrueFocus

H4D-40 40Mpi 3344mm ISO 100-1600 HC/HCD 1/800-256 sec No Yes Yes

H4D-50 50Mpi 36.849.1mm ISO 50-800 HC/HCD 1/800-32 sec No Yes Yes

H4D-50MS 50Mpi 36.849.1mm ISO 50-800 HC/HCD 1/800-32 sec Yes Yes Yes

H4D-60 60Mpi 40.253.7mm ISO 50-800 HC/HCD 1/800-32 sec No Yes Yes

03.10 - UK v2 - 80500552


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Size Still Matters.In a world where technology grows smaller and smaller, somethings are still better large. Like imaging sensors and lenses,

for instance. And while some claim that smaller lenses,

smaller sensors, and smaller camera systems can produce

the same image quality as larger Medium Format DSLRs,

there is a reason why 35mm manufacturers continue to claim

that their systems can produce Medium Format quality.

Simply put, digital photography has made the advantages of

Medium Format DSLRs even more obvious. And now with thelaunch of the H4D-40, Hasselblad is bringing these advan-

tages larger lenses and sensor size, more advanced optics,

increased resolution and clarity, and more within reach of a

whole new generation of photographers.

Providing all the benefits of the renowned Hasselblad system,

the H4D-40, with the new True Focus technology, should be an

essential part of any serious photographers arsenal, bringing

the worlds highest image quality to any application where

good enough simply doesnt get it.

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If your camera system has features that aHasselblad doesnt, then youve sacrificed imagequality to get them.

Lets get one thing straight the HasselbladH4D-40 is not a one size fits all photograp-hic solution. The H4D-40, like all Hasselbladproducts for the past half a century or so,

has been designed with an uncompromis-ing approach to image quality.

That means that if achieving mar-ginally higher shutter speeds meanscompromising on image quality wedont do it. If building our camerasfrom lighter, cheaper materialsmeans compromising on imagequality we dont do it. If get-ting a slightly higher ISO meanscompromising on image quality well, you get the point.

Uncompromising Image QualityYou are most likely aware of the dramaticdevelopments in the 35mm DSLR worldthat have taken place in recent years.What you may not be aware of is the factthat Medium Format DSLRs have evolvedequally dramatically, maintaining and even in some cases increasing the quality gap that has always existedbetween small format and larger for-mat systems. Today, more than ever, aHasselblad DSLR is a crucial componentin any serious photographic arsenal,providing the perfect tool for any applica-tion where image quality is important andgiving you a level of image quality that35mm systems cannot deliver.

Not Just Bigger, But BetterThe natural choice for any applicationwhere image quality is important,the H4D-40 provides the platform forthe ultimate in creative expression anddelivers images that will satisfy eventhe most demanding customer.

The H4D-40 features a 33 44 mmCCD sensor with 40 million pixels, pro-viding almost twice the capture area ofthe largest 35mm DSLR sensors. These40 million pixels provide the perfect land-ing site for the large light path deliveredby the high performance HC/HCD lensline, capturing more detail and clarity anddelivering perfect color rendering withoutgradation break-ups in even the finestlit surfaces and cleaner images even atlong exposures. This interaction betweenlarge scale sensor and lenses forms thefoundation for a multitude of image qualityenhancements.

What You See is Really What You Get -

Hasselblads Natural Color SolutionUnlike most competeing solutions,Hasselblads Natural Color Solution(HNCS) gives you outstanding and reliableout-of-the-box colors, with correct naturalskin tones, specific product colors andother difficult tones reproduced easily andeffectively, with no need for special colorprofiles or templates.

The largest sensors in the world dont provide much advantagewithout optics that are advanced enough to deal with the resolu-tion provided. Hasselblad Medium Format DSLRs combinethe markets largest sensors with the markets highest quality,lenses for consistent superior quality.

SIzE STILL MATTERS #1:LARGE FORMAT SENSORS AND LENSES

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HASSELBLAD DSLR ADvANTAGE:SUPERIOR IMAGE QUALITY

Choosing a Hasselbladis not a matter of howgood you are, its amatter of how good youwant to be.

MARCEL PABST

Photo: Marcel Pabst


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If there is no differencebetween 35mm DSLRs andMedium Format DSLRs, thenwhy do so many of the worldsleading photographersstill choose to invest in aHasselblad system?

A New Approach to Close-Up Focusing - True Focus andAbsolute Position Lock

True Focus helps solve one of the most lingering chal-lenges in the photographic world: achieving true, accu-rate focusing throughout the image. Without multi-pointauto-focus a typical AF camera can only correctly focuson a subject that is in the center of the image. If youwant to focus on a subject outside the center, you mustfirst lock focus on the subject and then re-compose theimage. At short distances this re-composing causes focuserror, as the plane of focus follows the cameras move-ment, perpendicular to the axis of the lens.

The traditional solution for most DSLR cameras hasbeen to equip the camera with a multi-point AF sensorwhich allows the photographer to fix an off-center focuspoint. Such multi-point AF solutions are often tedious andinflexible to work with and due to the physics of SLR cam-

eras, the off-center focus points are all clustered relativelyclose tothe image center. To set focus outside of this center area,you are still forced to focus first, then shift the camera toreframe, with resulting loss of focus as a result.

To overcome this problem, Hasselblad has used modernyaw rate sensor technology to measure angular velocity in aninnovative way. The result is the new Absolute Position Lock(APL) processor, which forms the foundation of our new TrueFocus feature. The APL processor accurately logs camera move-ment during any re-composing, then uses these exact measure-

ments to calculate the necessary focusadjustment, and issues the proper com-mands to the lenss focus motor so it cancompensate. The APL processor computesthe advanced positional algorithms and car-ries out the required focus corrections atsuch rapid speed that no shutter l ag occurs.The H4Ds firmware then further refines thefocus using the precise data retrieval systemfound on all HC/HCD lenses.

Een More Accurate Focusing for Photo ProsThe H4D-40 provides noticeably shallowerdepth-of-field performance compared to35mm DSLRs at same aperture. This pro-vides for more accurate composing andfocusing, especially when combined withthe new True Focus technology. The H4D-40also provides photographers with two basictilt and shift options - a classic view camera

solution and the simple-to-use, portable HTStilt/shift adapter.

Intelligent Tilt and ShiftAs if the H4Ds ability to communicate withall Hasselblad lenses and accessories wasnot enough, when you add the HasselbladHTS 1.5 tilt/shift adaptor, your systems IQgoes up another few points. Precise sensorson all the HTSs moving parts continuallycommunicate with the camera engine, ensur-

ing that all shots are tagged withthe information needed by the DACfunction to refine your Tilt and Shiftimages when they are processed,ensuring maximum creative flexibilityand uncompromising image qualityeven at the very edge of the imagefield when shifted, rotated and tilted tomaximum. The HTS 1.5 gives you a port-able tilt/shift solution for the HC/HCDlens range from 28mm to 100mm, ineffect providing a tilt and shift l ens solu-tion at each focal length.

The large format of the H System cameras provides shallower depth of field than 35mm DSLR cameras, easier to utilize selective focus to creative effect.

In addition, True Focus further refines close rangfor extremely accurate re-composing at close distancnow feel safe when working creatively with shallow

SIzE STILL MATTERS #2:TRUE FOCUS FOR ACCURATECOMPOSING AT CLOSE DISTAN

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Photo: Marcel Pabst Photo: Kein Then

HASSELBLAD DSLR ADvANTAGE:FOCUSING AND COMPOSING


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Modularity = FreedomThe primary reason that photogra-phers choose to invest in and shootwith a Hasselblad system is reallyquite simple its the amazing qual-ity of the images that they get whenshooting with our products.There are a range of other reasons,however, that make a Hasselbladsystem indispensable to so manyphotographers around the world.These features, like the legendaryHasselblad craftsmanship and design,the modularity of the system andaccessories, or the choice of large,bright viewfinders, provide things inaddition to image quality. Things likecreative freedom, professional flex-ibility, or simple peace of mind. Thingsthat help you take your photographyfurther.

viewing Freedom

With a Hasselblad system you get amodular system that allows you tocustomize or alter your gear set-upto suit your particular shooting styleor needs. You can easily detach yourdigital capture unit for cleaning, forinstance, or attach your H4D-40 toa view camera for advanced studiowork. You can also choose betweenan eye-level or waist-level viewfinder,enabling you to see your subject theway you wish and widening your crea-tive possibilities.

A Bright and Personal view Choose Your viewfindersOne of the important traditionaladvantages of the medium format isthe extra-large and bright viewfinderimage, enabling extremely precisecomposition and easy operation in

dim lighting. The H4D-40s HVD 90x

viewfinder provides just that, having

been designed to provide full per-formance over the large sensor area.Or you can choose to shoot with theHVM waist-level viewfinder, which alsoprovides a bright and large viewfinderimage, ideal for creative composing.This choice of viewfinders enables youto shoot in the fashion that suits youor the shoot the most; maintainingeye contact with the model, or gainingimpact by shooting from a lower per-spective, for example.

SIzE STILL MATTERS #3:CHOICE OF BRIGHT vIEWFINDERS

What few peopleseem to understand isthat technical perfec-tion isnt about beingtechnical - its abouthaving creativefreedom.

MATS BENGTSSON

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Photo: Thomas Morel

HASSELBLAD DSLR ADvANTAGE:MODULARITY

Choose your way of viewing your subject and tailor your shootingstyle to suit the job at hand with your choice of both eye level andwaist level viewfinders, all featuring the markets brightest, clearestviewing screens.


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Easy to Use Difficult to Beat One of the most common mythsregarding Medium Format systemsis that they are difficult to learn andhard to use. In fact, Hasselblad DSLRsare no more difficult to use than high-end 35 systems.

Both our software and hardwareare surprisingly easy to use; many pho-tographers even claim that Hasselbladgear is simpler and easier to use than35mm set-ups.

Customied Profiles and Easy InterfaceThe H4D-40 provides quick and easysetup for specific shooting stylesusing default or personal profiles. A

single button press lets you load yourpreferred profile and the H4D-40 willbe setup for action, with AF-mode,aperture/exposure time, user buttonconfiguration, etc predefined accord-ing to your preferences. The entireuser interface can be easily controlledfrom both camera wheels or menus,according to preference.

IAA for Quick and Easy ClassificationOur IAA feature provides an enhancedset of feedback tools that help youfocus on the shoot rather than theselection process. Classification statsare recorded both in the file and in thefile name, providing a quick and easyway to classify and select images,in the field or back at the studio

If you cant find it build it:Hasselblad 3FRSeveral of our unique image improve-ment features would not be possibleat all without our proprietary rawfile format, the Hasselblad 3F RAW(3FR). This file format includes loss-

less image compression, whichreduces the storage space requiredby 33%. 3FR files are processed byHasselblads Phocus software todeliver the ultimate Hasselblad imagequality.

The 3FR files are also open fordirect entry into an Apple or Adobeimaging environment.

Toast at long eposure, 161 seconds

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Photo: Kein Then Photo: Peder Dalmo Photo: Stee McCurry

HASSELBLAD DSLR ADvANTAGE:EASE OF USE

With a Hasselblad,you know that youreholding the best toolyou can have in yourcamera bag.

STEvE MCCURRY

Having one of the worlds largest sensors doesnt ha

short exposure times. The H4D-40 allows extended up to 4 minutes in length, giving even more creative

SIzE STILL MATTERS #4:ExTENDED ExPOSURE TIMES


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The greatest of imagesstarts as light.When we first designed our HC/HCD lens line we setspecifications and performance standards high extremely high, in fact. Our aim was not just to deliverunique line of fast, motor driven, central lens AF-lensewith manual focus override, but to create the finestlens line in the world.

Now, four generations of H Cameras later, theHC/HCD line is just that the finest lens line in theworld, outperforming even the best of our legendaryCarl Zeiss icons and setting a new standard for pro-fessional lens performance. The Hasselblad HC/HCDlens line includes 11 AF lenses, ranging from 28mm t300mm, all with central lens shutters, all with manuafocus override.

SIzE STILL MATTERS #5:BEST AND WIDEST HIGH-ENDLENS RANGE

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Purchasing a Hasselblad camera is also purchasing entryinto the worlds most advanced high-end lens range, featuringintegral central lens shutter, and advanced optical designs.H System cameras offering full access to all HC/HCD andCFi/CFE lenses.


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v LensesAll C-type lenses from the v systemwith optional CF lens adapter

H Accessories

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Photo: Kein Then

For the ull range o Hasselblad proessional accessories, go to www.hasselblad.com.

When you look in theviewfinder everythingis huge - Its crystalclear... Youll never finda second camera in mycamera bag. I call mycamera my baby.

KEvIN THEN

CF Adapter

The CF lens adapter allows all

C-type (lens shutter) lenses from

the V system to be used on any

H system camera. See under

Lenses for further details.

HTS 1.5

tilt and shit adapter

The HTS 1.5 tilt/shift adapter

provides a powerful new focus-

ing and creative tool that can

help you take your photographic

expression to entirely new levels.

The tilt/shift adapter works with

the following range of lenses and

extension tubes: HCD28mm,

HC35mm, HC50mm, HC80mm,

HC100mm and H13, H26, H52. All

movements are digitally recordedand saved as metadata for use

with Hasselblads DAC lens cor-

rections.

Lens shadesA series of professional quality

lens shades made specifically for

the HC7HCD lenses.

(For the full range of lens shades,

go to w ww.hasselblad.com)

GPS Recording FleibilityHasselblads Global Image

Locator (GIL) can be used with

any Hasselblad H-System DSLR.

The GIL device tags all images

captured outdoors with GPS coor-

dinates, time, and altitude.

This data then serves as the

basis for a number of subsequent

applications involving image

archiving and retrieval, the direct

mapping of images in Phocus

software to the Google Earth

application for example.

Etension tubesH13, H26, H52Extension tubes for close-up

photography (13, 26, and 52mm

respectively

HvD 90 iewfinder

90 reflex viewfinder. 100%field of view even when wearing

eyeglasses. Includes built-in fill

flash and multi-mode light meter-

ing system. Exclusively designed

for H4D.

Flash adapter SCA 3902For connecting flashes compat-

ible with the SCA 3002 system to

Hasselblad H cameras.

HvM iewfinderThe HVM waist level viewfinder

allows for a comfortable working

position at low camera positions

and good eye contact with many

types of portrait work.

Angle finder HAngle finder for the HV 90x and

the HVD 90x viewfinders. Enables

vertical viewing angle regardless

of camera position. Requires a

minor modification to the view-

finder eyepiece.

DC power gripRemovable H-camera grip with AC

power adapter for supplying cam-

era power from mains.

Focusing screen H3D-31Spherical Acute-Matte D type

focusing screen. Central mark-

ings for spot (7.5 mm) and AF

metering area. Masked for the

format used in 22/39/50 and 31

megapixel cameras. Delivered as

standard with H4D-40.

Focusing screen H3D-31gridSpherical Acute-Matte D type

focusing screen. Central mark-

ings for spot (7.5 mm) and AF

metering area. With grid markings

and masked for the format used

in 22/39/50 and 31

Proshade 6095 v/HThe Proshade 6095 V/H is an

adjustable bellows lens shade

that provides highly efficient

protection against stray light.

Its compact, flat folding design

saves space in the equipment

case. By using the Proshade

adapters, this shade can be fit-

ted to all Hasselblad H-system

lenses as well as to all V-system

lenses except the Distagon CFi

30 mm and Tele-Superachromat

FE 300 mm. The shade features

a filter holder for glass, gelatin,

or plastic filters. The bellows

folds down for easy access to the

filter holder or for viewing without

filter. The Hasselblad Proshade

6095 V/H is supplied with one

Proshade mask for V-cameras

and one Proshade mask for

H-cameras.

Proshade adapters67mm, 77mm, 95mmAdapters with bayonet mount

for lens front. Features lock

to provide positive and secureattachment.

Hasselblad DSLRs provides a range of features, options, andaccessories designed to help you get the most from whatevershooting situation you are in and take your shooting to new creativeheights, such as the ability to use different viewfinders, integratedcontrol of all electronic shutters, central lens shutters, the HTS 1.5tilt and shift solution, and much more.

SIzE STILL MATTERS #6:PROFESSIONAL ACCESSORIES FORCREATIvE AND TECHNICAL FLExIBILITY

SIzE STILL MATTERS #7


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Why Phocus?Using Phocus allows you to get themost from the worlds most detailedimage files and to achieve ground-breaking new levels of image qualityand technical precision. Phocus isavailable for both Mac and Windows.

Phocus is both powerful and easy touse and provides a range of profes-sional features:

Benefits from Hasselblads ProprietaryImage Enhancement TechnologyPhocus combines with HasselbladNatural Color Solution and Digital AutoCorrection (DAC) to provide ultimateimage quality in every file. Phocus withDAC increases image resolution anddelivers perfect pixels, providing theperfect base for optimal image render-ing and further processing.

Leading Edge Moir RemoalWith Phocus, the moir that can occuron even extremely high resolutionimages is effectively removed auto-matically and directly on the raw data,leaving image quality intact and savinghours of tedious post-production work.

Adanced Camera Controland Perfect viewing QualityTethered shooting is smooth withPhocus Remote camera controls,providing a number of remote func-tions, such as remote focusing, liveview, aperture and exposure timecontrols, etc.

Phocus deliers a ariety ofadanced image qualityenhancements, including:

Extended Metadata Amazingly easy-to-use interface Highlight recovery and shadow fill Loupe function via Navigator End point control in Histogram F-stop marks on histogram

Scene calibration Layout triggers And much, much more.

Check it out for yourself atwww.hasselblad.com

Browsing and selection of images

Image adjustments of your choice

Inspection options for control of eery detail

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SIzE STILL MATTERS #7:ADvANCED SOFTWARE,SIMPLE INTERFACE

Photo: Michael Grecco

The ergonomics of

the camera are justamazing... There arethree words thatpersonify Hasselblad:Quality, Size,Reliability.

MICHAEL GRECCO

Hasselblads Phocus software enables you to get the most fromthe worlds most advanced image files without having to go backto school to do it. The average photographer is up and runningwith Phocus in less than 20 minutes.

SIzE STILL MATTERS:


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Freedom to choose between eye-leeland waist-leel iewfinders.

True Focus auto-focus system withAbsolute Position Lock and new camera controls.

AF Assist lights for working in dark enironments.

Choice of combining point-and-shoot and tilt/shiftto sole creatie commercial challenges.

3 24bit color TFT display with wide iewing angle.

Highest image resolution from 40Mpiel sensor.

Etended eposure time up to 4 min (256 sec).

Option of processing raw images in HasselbladsPhocus imaging toolbo, or directly in Apple orAdobe imaging enironments.

Fast and accurate in-lens Auto Focus with manualfocus oerride.

Up to 80 MB/sec read-write performancesupporting fastest CF cards in the market.

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SIzE STILL MATTERS:TECHNICAL HIGHLIGHTS OF THE H4D-40


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Camera type:Large sensor mediumformat DSLR

Sensor sie:Kodak 40.0 Mpixels(7304 x 5478 pixels)

Sensor dimensions:3344 mm

Image sie:RAW 3FR capture 50 MB onaverage. TIFF 8 bit: 120 MB

File format:Lossless compressedHasselblad RAW 3FR

Lenses:Hasselblad HC/HCD lensline with integral central lens

shutter.

Shutter speed range:256 secondsto 1/800 second

ISO speed range: ISO 100,200, 400, 800 and 1600

Color definition:16 bit

Color management:Hasselblad Natural ColorSolution

Focusing:Autofocus metering withpassive central cross-typesensor. Ultra focus digitalfeedback. Instant manualfocus override. Meteringrange EV 1 to 19 at ISO 100.

True Focus:Automatic focus adjust-ment to compensate forcamera movement whenre-composing. Based uponAbsolute Position Lock (APL)processor technology.

viewfinder options:HvD 90: 90 eye-level

viewfinder w. diopter adjust-ment (-5 to +3.5D). Imagemagnification 3.1 times.Hv 90: 90 eye-levelviewfinder w. diopter adjust-ment (-4 to +2.5D). Imagemagnification 2.7 times.

HvM: Waist-level viewfinder.Image magnification 3.2times.

IR filter:Mounted on CCD sensor

Eposure meteringMetering options: Spot,Centre Weighted andCentreSpot. Metering rangeSpot: EV2 to 21, CentreWeighted: EV1 to 21,CentreSpot: EV1 to 21

Power supply:Rechargeable Li-ion battery(7.2 VDC / 1850 mAh).

Storage options:CF card type U-DMA(e.g. SanDisk extreme IV)or tethered to Mac or PC

Storage capacity:4 GB CF card holds

75 images on average

Capture rate:1.1 seconds per capture.50 captures per minute

Color display:Yes, 3 inch TFT type, 24 bitcolor, 230 400 pixels

Histogram feedback: Yes

Phocus software:For Mac and Windows

Platform support:Macintosh: OSX.Windows: XP (32 and 64bit), Vista (32 and 64 bit),Windows 7 (32 and 64 bit).

Host connection type:FireWire 800 (IEEE 1394b)

view camera compatibility:Yes, Mechanical shutterscontrolled via flash sync.Electronic shutters can becontrolled from Phocus.

Operating temperature:0 - 45 C/32 - 113 F

Dimensions complete camera

with HC80 mm lens:153 x 131 x 213 mm(WxHxD)

Weight:2290 g(Complete camera w. HC80mm lens, Li-Ion battery andCF card)

Michael GreccoUSAwww.michaelgrecco.com

Marcel PabstSwedenwww.marcelpabst.se

Kein ThenMalaysiawww.keinthen.com

Mats BengtssonSwedenwww.matsbengtsson.se

Stee McCurryUSAwww.steemccurry.com

Also featured:Marel Pabsts images:Make Up & Styling : Sabina SungModels: Mathilda Jansson/Aeny Modeller - Pontus Ars3D : Anders Eriksson/Digi Pun

Our H4D-40 PhotographersTo read more about the images in thiscatalogue and the talented photo-graphers who provided them, checkout the individual shooters links onthe Hasselblad Showcase:

http://www.hasselblad.com/user-showcase.asp

A World of HasselbladThe Hasselblad website is more thanjust a place to present our productsand philosophy. We are busy turningwww.hasselblad.com into a place forphotographers to gather to share tipsand tricks, to show off their work,view the work of others, and to learnmore about high-end photography. Wehave a wide range of content, from

videos and video tutorials, virtualdemos, brochures and user guide

downloads to naturally all the infoyou could desire about our productsand company. On our website you willalso find a presentation of this yearsMasters winners, portals where youcan vote for the upcoming Masterscompetition or enter to competeyourself, access to our award winningVictor by Hasselblad magazine, andmuch, much more.

As of February 2010, there is aspecial area of the website devoted

just to Hasselblad owners. The newHasselblad Owners Area will providea place for Hasselblad photographerto present their images and busi-nesses to the over 1.4 million v isitorthat come to the site every year, anda place for the public to come andcheck out some of the most advancephotographers in the industry today.

www.hasselblad.com

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www.hasselblad.com

Hasselblad Eperience

Hasselblad Masters Competition

victor by Hasselblad

Hasselblad Owners Club

v Planet

H4D-40 Technical Specifcation

Page 8:Thomas MorelNorway

Page 10:Peder DalmoDenmark

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