UK Grocery Retailer Insights

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UK Grocery Retailer InsightsWeekly retailer themes and brand promotions from the top UK grocery retailers.w/e 5th May 2014

Key Customer Themes:• NEW Home Spring / Summer Catalogue: Front of

store display advertising the new brochure.• NEW Cheaper Grocery Deliveries: 1 hour slots now

from £1; charges down and staying down. Advertised on security shrouds, a front of store standee and high signs on entry.

• NEW One Of The Family – Always There To Lend A Helping Hand: Highlighted by bus stops in the pet department.

• NEW We’re Called Tesco Bank, Because We’re 100% Owned By Tesco, And We’re A Bank: Displayed at every other checkout.

• Giraffe Restaurant Opening: Notification of forthcoming restaurant opening as part of the store.

• Love Your Garden: Front of store stacks and 10 bays of gardening / outdoor items and plants.

• Local Engagement: Signs in car park encouraging local businesses to have car park space to sell their products.

• General Feel: Tidy, well stocked and plenty of staff to assist.

Key Deals:• Selected Lager / Cider / Beer (10 – 15 pk): Any 2 For £18• Selected Health And Beauty Products: ½ Price• Selected Cleaning Products: ½ Price• Selected Frozen Products: ½ Price• Yorkshire Tea (240pk): £5• Tesco Baked Beans (4pk): £1.20• Tesco Free Range Eggs (6pk): £1• Chicken Breast Portions: £4

Cheam – Wednesday 30th April

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Key Customer Themes:• NEW One Of The Family – Always There To Lend A

Helping Hand: Highlighted by bus stops in the pet department.

• Fuel Save: Save up to 20p a litre on fuel with Clubcard today. Continues to be heavily advertised on entry and by bus stops around the store.

• General Feel: A spacious environment with well stocked shelves. A lot of staff on the shop floor assisting customers and stacking shelves.

Key Deals:• Cadbury’s Chocolate Pouches: £1• M&M’s / Maltesers / Minstrels Large Pouches: £1• Tesco Finest Crisps: £1• Doritos Crisps: ½ Price• Coca Cola (3pk): BOGOF• McVitie’s Biscuits: Selected ½ Price• Lager / Beer Single Bottles: 3 For £5

North Cheam – Wednesday 30th April







Key Deals:• Selected Meat / Fish / Poultry: 3 Packs For £10• Heinz Baked Beans / Spaghetti (4pk): 2 For £3• Selected Kellogg’s Cereals: 3 For £5• Nescafe Original Coffee: £4• Packs Of Biscuits (Various): £1• Pampers Nappies (Various Sizes): 2 For £20• Multi Purpose Soil / Growbags / Bark Chips: 3 For £10 • ASDA Ice Cream: 2 For £3

Key Customer Themes:• NEW ASDA Car Insurance With A Free MOT:

Advertised on large signs at the front of the store and at checkouts.

• NEW Big Savings On Big Brands This Spring: Overhead signs in the central aisle.

• Price Lock – It’s Not A Promotional Price, It’s An Everyday Price: Advertised mainly in the fruit & veg section, along the central aisle and attached to various offers.

• Let’s Garden: 14 bays, 2 gondola ends and stacks at the front of the store. Also supported throughout the store.

• Baby & Toddler Event: 14 bays of products, highlighted throughout the department, on gondola ends and around the store via overhead signs, bus stops and barkers.

• NEW You’ll Be 10% Better Off At ASDA – Let’s Go Disco: Seen on signs at the entrance to the store.

• General Feel: The shelves were well stocked and there were plenty of staff. The ‘Let’s Garden’ and Baby & Toddler events were heavily promoted throughout the store.


Sutton – Wednesday 30th April






Key Customer Themes:• Great Value: Gondola ends used at promotional areas. • Pick Of The Shop: Signs down the central aisle used to

promote the best in store offers.• Love Your Pet: Signs, bus stops and bunting used in the

department to promote offers. • Gardening & Outdoor: Bus stops used to border 16

bays of seasonal offers.• Spend £40 Or More In Store In One Transaction &

Get 6p Off Every Litre Of Fuel: Continues to be advertised on large signs over the checkouts and down the central aisle.

• General Feel: Tidy store with well stocked shelves. Plenty of staff on hand to provide assistance.

Key Deals:• Selected Fruit & Veg : 3 For £1.50• Lager / Cider / Beer (20pk): £10• Weetabix (24pk): £2• Frozen Products: Various Offers• Branston Baked Beans (4pk): ½ Price• Plenty Kitchen Roll (4pk): ½ Price• Nestle Shreddies / Kellogg's Variety: Better Than ½ Price• Doritos Crisps & Dips: ½ Price

Sutton – Wednesday 30th April







Key Customer Themes:• NEW Love Your Little Ones: Various offers in the baby

and toddler aisle. Supported by directional hanging signs and shelf fins.

• NEW Try The By Sainsbury’s Range: Supported with ‘Try Me’ signs on various by Sainsbury’s products

• NEW Active Kids Vouchers: Overhead signs at checkouts promoting healthier lifestyles for children.

• Summer: Summer items in the seasonal aisle, promoted throughout the store via overhead directional signs, bus stops, hanging signs and shelf edge strips.

• Brand Match: Continues in store, supported by bus stops.

• Double Up Your Nectar Points: Offer continues to be highlighted throughout the store, supported by bunting, bus stops and shelf fins.

• General Feel: The store has been refurbished fairly recently and looks much more spacious. The shelves were well stocked and the store was busy, clean and tidy.

Key Deals:• Selected Wines: Save ⅓• Twinings Tea Bags (80pk): £2.50• Colgate Toothpaste: 3 For 2• Wotsits Crisps (6pk): £1• Cadbury’s Digestives: £1• By Sainsbury’s Hot Chocolate Fudge Pudding: £4• Nestlé Nobbly Bobbly (4pk): £1.25

Ipswich – Wednesday 30th April







Key Customer Themes:• Labelling Changes Made Simple: Several leaflet

holders attached to shelf edges located around the store to explain labelling changes.

• We’ve Lowered Our Prices Without Changing Our Values: Supported by bus stops and an A Board outside the store.

• Great Offers: Various aisle-end offers, supported by header boards continue to promote offers in-store.

• General Feel: Many empty shelves that were in the process of being replenished. Although new, the store seems to be popular.

Key Deals:• Indian Meal For 2: £5• Colgate Toothpaste Products: 3 For 2• Carling (10pk): £8• Dairy Milk Chocolate: £1• Vina Sol Wine: £5.49 • Walkers Baked Crisps (6pk): 2 for £3• Eggs (6pk): £1.35• White / Wholemeal Sainsbury’s Sliced Bread: 90p

Colchester – Wednesday 30th April


Local






Key Customer Themes:• NEW Seasonal Bay: 3 bays dedicated to garden items, 3

bays dedicated to a Summer of Sport and 4 bays dedicated to Discover Europe wines selected from around the continent. Supported by header boards, shelf edge strips and shelf fins.

• Waitrose Brand Price Match: Continues to be promoted throughout the store. Offer supported by overhead signs.

• NEW Free Grocery Delivery: Supported by the slogan “We won’t charge you a penny for delivery – not a sausage”. Seen on standees and shelf barkers.

• NEW Local Produce: 3 aisle ends dedicated to locally produced food & drink. Supported by header boards.

• General Feel: The store was clean, tidy and well stocked. It was fairly quiet, with just a few tills open.

Key Deals:• Kit Kat (8pk): £2 For 2• Selected Gins: 20% Off• Selected Wines: Under £5• Seriously Strong Cheddar: Save ⅓• Andrex Toilet Tissue (9pk): £3.50• Ye Olde Oak Party Hot Dogs: 2 For £2








Key Customer Themes:• Eat Well: Large display at the entrance offering healthy

recipes and promoting the use of basic ingredients such as pasta, rice, malt vinegar and olive oil. Leaflets with the slogan “Pick up your healthy recipe and ingredients” situated at every checkout.

• Easter: 2 bays of reduced confectionary. • Gardening: A large display at the front of the store and

two bays of potted plants / cut flowers.

• General Feel: Spacious store with well stocked shelves, bar the promotional areas. Plenty of staff were stacking the shelves and helping customers.

Key Deals:• Dine In For Two: £10• Ariel / Bold / Fairy Detergent Gels: £3• Luxury Yogurts: Mix & Match 3 For 2• Count On Us Ready Meals: 3 For 2• Selected Fishcakes And Crispbakes: 2 For £3• Fruit Juice From Concentrate: Mix & Match 3 For £5• Cut Flowers: 2 For £5

Croydon – Wednesday 30th April







Key Customer Themes:• NEW Fair & Square Prices: Seen advertised on a board

in the car park and on overhead signs.• Everyday Bargains: Seen on overhead signs and on

gondola ends.• A Good Deal For You: Slogan advertised on all major

offers around the store. Seen mainly on overhead signs and the sides of dump bins.

• Fairtrade: Various picture displays on pillars highlighting the Co-Op’s concern for the environment and producer community when sourcing and selecting products.

• General Feel: The shelves had a number of gaps, especially on promotional areas. There were plenty of staff to provide assistance.

Key Deals:• Typhoo Teabags (240pk): £3• Coca Cola (6pk): BOGOF• Coca Cola Bottles (175 L): 2 For £2• Triple Velvet Toilet Tissue (9pk): £3• Selected Laundry Cleaning Products: ½ Price• Walkers Baked Stars Crisps (6pk): £1• Pampers Nappies: 2 For £9• Lunch Meal Deal: £3

Rose Hill – Wednesday 30th April







Key Customer Themes:• Special Offers: Promoted throughout the store via large

header signs, shelf barkers and smaller poster signs.• NEW Healthy Checkouts: Dump bins at checkouts

containing healthy snacks. Supported by till point posters.

• NEW ‘Cheaper’: Various items around the store with ‘Cheaper’ signs highlighting price reductions.

• General Feel: The store is going through a major refurbishment programme; the car park is to be expanded and repaved, and the inside has had new windows fitted. The store will be closed from 5pm on the 4th May until 8am on the 19th of June for a comprehensive refit. During that period, a free mini-bus service will run to a sister store in Ipswich and customers will receive a £5 voucher every week, running for 6 weeks.

Key Deals:• Nouvelle Toilet Tissue (9pk): £2.49• Lenor Fabric Conditioner (1.4L): £1.99• King Of The Grill Stacking Crisps (175g): 99p Per Pack• Quavers / French Fries: £1• Free Range Eggs (6pk): 89p• Thin Crust Pizza: £1.25








Key Customer Themes:• Swap And Save: Main theme throughout the store,

supported by overhead signs and front of store advertising.

• NEW Special Buys For Thursday 1st May: Poster in large framed window display.

• Aldi Super 6: Offers on 6 products from the fruit & veg and meat sections. Supported by header boards, window posters, floor stickers and shelf edge strips.

• General Feel: Store was well stocked but untidy, with empty boxes left in the aisles. There were not enough staff to provide the requisite amount of assistance, all the tills were busy and most customers were buying in bulk. The car park was congested.

Key Deals:• Cucumbers: 39p Each• Limes (3pk): 39p• Peppers (3pk): 89p• Punnet Of Strawberries: 89p• Beetroot: 39p• Venison Grill Steaks: £1.79• Scotch Beef Quarter Pounder Burgers: £2.19

Colchester – Wednesday 30th April







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UK Grocery Retailer Insights

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