Ujamaa Deals Merchant Tutorial

Making it Easy to Sell Black!

The Bottom Line

•Ujamaa Deals is a great advertising tool for Black-owned businesses because we match your product with an audience who specifically wants to buy from YOU!

•Our customers care about supporting Black-owned companies.

The 10-20-30 Problem

• Less than 10% of the money spent by Black consumers are spent with Black-owned businesses

• The median net worth of white families is 20x higher than black families

• The REAL unemployment rate of African Americans is about 30%

The Ujamaa Solution

• We make it easy for people to buy from black owned companies. If we do this, we will reduce the unemployment rate of the black community because Black-owned companies are significantly more likely to hire Black employees.

• Our main goal is to re-direct more Black dollars to Black businesses...that means you!

How it Works

Building Awareness

•The main purpose of running an Ujamaa Deal is to build awareness and get customers. It should be viewed as an advertising campaign, except you don't pay if it doesn't result in sales.

•How much would you pay to advertise to thousands of new potential customers?

Top 5 Merchant Benefits

1. There is no upfront cost

2. Great opportunity to gain repeat customers - Our subscribers want to support you not just get a big discount.

3. Generates traffic and massive exposure for your business.

4. Opportunity to Share Your Story.

5. Measureable Marketing Outcomes.

Campaign Financials

• Customer Acquisition Cost + Lifetime Value = ROI

• Four Key Deal Metrics to Look at:

1.Your Monthly Advertising Budget

2.Amount of Introductory Offer Discount

3.Ujamaa Deals/Merchant Revenue Split

4.Payment Terms

Our Criteria for Businesses

1. Excellent online store front - Ability to accept coupon codes on website is a plus

2. Able to sell product/service to a national audience

3. Excellent customer service and fast order fulfillment

4. High gross margins are a plus

5. (optional) youtube/vimeo videos showcasing your products/services/company

Good Website Examples

If your website needs work, we can help.

Next Steps

1. Complete merchant questionaire (button to the right) with preliminary campaign information including high-quality images, logo file, proposed deal offer, etc.

2. We review and accept or suggestion revisions the proposed promotion

3. Review & sign contract that we will send via RightSignature.com

4. Work with the Ujamaa Deals team to create & execute campaign

More Questions?

• Review the extensive FAQ section beneath this video.

• Email us at sales@ujamaadeals.com