UFI Global Exhibition Barometer · Association of African Exhibition Organizers) and EXSA...

Barometer Report based on the results of a survey concluded in July 2018

UFI Global Exhibition

Southern Africa

Global

United Kingdom

Central & South America

Mexico

US

Thailand

Brazil

India

Australia

Indonesia

Macau

21st Edition

221st UFI Global Exhibition Barometer / July 2018 ©

Contents

Introduction 03

Results by region 1. Gross Turnover Development 04 2. DevelopmentofOperatingProfits 063. Most Important Business Issues 08 4. Actions Towards Digitisation 11

Detailed results for selected countries or zones

North America: Mexico, US 22 CentralandSouthAmerica:Brazil,othercountriesinCentral&SouthAmerica 26Europe: Germany, Russia, UK, other countries in Europe 30 Africa: South Africa 40 Middle East 42 Asia-Pacific:China,India,Thailand,othercountriesinAsia-Pacific 44

Conclusion 58

Appendix Answers per country/region 59

321st UFI Global Exhibition Barometer / July 2018 © 321st UFI Global Exhibition Barometer / July 2018 ©

Introduction

Important remarks

It should be noted that the number of replies to the current survey (312 from 55 countries - see full list at the end of the document) provides representative results. However, the consolidated regional resultsmaynotreflectthesituationofspecificcountriesinthatregion. This is why the report also includes a set of detailed results forthe18countriesorzoneswhereasignificantnumberofanswerswere obtained.

Questions related to this survey can be addressed to Christian Druart, UFI Research Manager, at [email protected].

This research is available online at www.ufi.org/research.

Welcome to the 21st edition of the “UFI Global Exhibition Barometer“ survey. This study is based on a global survey, concluded in July 2018. It represents up to date information on the development and theoutlookoftheglobalexhibitionindustryaswellason18specificcountries and zones.

UFI began assessing impact of the global economic conditions on the exhibition industry twice a year in 2009. Since then, it has regularly grown in size and scope, as numerous industry associations around the world have joined the project. These are: AAXO (The Association of African Exhibition Organizers) and EXSA (Exhibition and Events Association of Southern Africa) in South Africa, AEO (Association of Event Organisers) in the UK, AFIDA (Asociación Internacional de Ferias de América) in Central and South America, AMPROFEC (Asociación Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) in Mexico,, EEAA (The Exhibition and Event Association of Australasia) in Australasia, IECA (Indonesia Exhibition Companies Association) in Indonesia, IEIA (Indian Exhibition Industry Association), in India, MFTA (Macau Fair Trade Association) in Macau, SISO (Society of Independent Show Organizers) for the UK, TEA (Thai Exhibition Association) in Thailand and UBRAFE (União Brasileira dos Promotores Feiras) in Brazil.


Gross Turnover Development

for selected countries or zones”) detail these regional results, adding the percentage of companies declaring decreases in their turnover and the percentage of “unknown” answers.

The 21st Barometer surveyed the evolution of participants’ gross turnoverexpectationsforthetwohalvesof2018andthefirsthalfof 2019 compared to their turnover during the same period in the previous year (regardless of possible biennial effects).

The following chart presents, at regional level, the percentage of companies declaring an increase in their turnover. It combines these results with those of previous surveys since 2008 and it does not take into account the “unknown” or “not applicable” answers.

For the first time in ten years, all four global regions report a positive development simultaneously: Everywhere, the share of companies declaring an increase in turnover is rising, regarding the second half of 2018.

For the first half of 2019, the barometer reports the highest ever share of positive expectations for Europe.

The charts included in the second part of this report (“Detailed results


% of companies declaring an increase in turnover when compared to their projections for the same period the year before (regardless of possible biennial effects)

100

90

80

70

60

50

40

30

20

10

0H2

2008H1

2009H2

2009H1

2010H2

2010H1

2011H2

2011H1

2012H2

2012H1

2013H2

2013H1

2014H2

2014H1

2015H2

2015H1

2016H2

2016H1

2017H2

2017H1

2018H2

2018

%

As declared in previous surveys As declared inJuly 2018

H12019

Americas Europe Asia - PacificMiddle East - Africa


Development of Operating Profits

The detailed results show that most companies maintained a good level of performance in 2017 and more than 40% of companies from all regions declared an increase of more than 10% compared to 2016.

The highest proportions of companies declaring such an increase are observed in India (72%), Germany and the U.S. (both 70%); on the opposite side, the lowest proportions are in Russia (21%), South AfricaandmanycountriesinAsia/Pacific(40%orbelow,butnotinIndia, China and Indonesia).

However, the perspectives for 2018 are currently lower globally, with a smaller share of companies expecting a profit increase.

Significantlevelsofcompaniesanticipatereductionoftheirprofitorlossinseveralsubmarkets:MiddleEast(36%),Indonesia(33%),South Africa (28%), Australia (24%), India (21%) and the U.S. (17%).

Footnote: The charts included in the second part of this report (“Detailed results for selected countries or zones”)detailtheseresults,addingthepercentageofcompanieswithreductionsinprofitsorlosses.

The 21st Global Barometer survey questioned the evolution of operatingprofitsfor2017and2018comparedtothepreviousyear.

The following chart combines these results with those of previous surveys,whichtrackthedevelopmentofoperatingprofitssince2009.It highlights the results of companies declaring an increase of more than 10% and those declaring a stable result (between -10% and +10%) – see footnote.


Operating Profits compared to the previous year

100

90

80

70

60

50

40

30

20

10

02009 2010 2011 2012 2013 2014 2015 2016 2017 2018

%

% of companies declaring:

- stable profits (between -10% and +10%)

- or increases of more than 10%

% of companies declaring:

- increases of more than 10%



Most Important Business Issues

“Impact of digitisation” (“Responding to customer digitisation needs”, “New digital products” or “Internal processes”), “Competition with other media” (“Internet”, “Social media”, “Virtual trade shows” or “Other”) and “Regulatory / Stakeholders issues” (“Sustainability”, “Health & safety” or “Other) keep similar levels than in the last survey.

The following pages shows the consolidated global results, including further insights. They also detail those results by region and by type of activity (for 3 main segments: “Organiser”, “Venue only” and “Service provider only”). Results show some differences:

“Internal challenges” appear as more of an issue in Americas and Asia-Pacificthanintheotherregions,asaresultoflessconcerntowards “Global economic developments”;

“State of the economy in home market ” and especially “Global economic developments ” and “Competition from within the industry” are more important for venues than for organisers and service providers (for which “Internal challenges” are, in proportion, ranked higher).

Companies were asked to identify the three most important issues fortheirbusinessinthecomingyearfromapre-definedlistofsevenissues. Multiple choices were provided to get further insights for some answers.

As in previous surveys, the clear majority of all answers relate to the following 4 issues:

“State of the economy in home market” (24% in the current survey, down 1% compared to 6 months ago);

“Competition from within the industry” (18% in the current survey, down 3% compared to 6 months ago);

“Global economic developments” (18% in the current survey, up 2% compared to 6 months ago);

“Internal challenges” (17% in the current survey, up 1% compared to 6 months ago), where “Human resources” are named as the most important aspect.


Top Issues: Global Results

17% 16%18%

Humanresources

Finance Other

79%

30% 12%

Respondingto customerdigitisation

needs

New digitalproducts

InternalProcesses

70%62%

48%

Socialmedia

Internet Virtualtrade

shows

55% 51%29% 11%

Other Sustainability Health &safety

Other

50% 38% 29%

(multiple answers possible)

Results from last survey - January 2018Results from current survey – July 2018

25%

9%5% 3%3%

24%

10%6% 5%

2%

State of theeconomy in home market

16%

Global economic

developments

21%18%

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitisation

Competitionwith other

media

Regulatory /Stakeholders

issuesOther


Most important issues: detail by region and type of activity for the five top issues identified globally

37 5

85 5 7 6


issues


media

%26 25

29

20 18 15 1521 19

14 1519

1521 22

1511 12

410



Global economic

developments

Internalchallenges


%




issues


media

60

Organiser Venue only Service provider only

83

56

Global economic

developments

44

70

39

Internalchallenges

4526

4730

13 17 15 419 13 9

20



43

4

41

91


Actions Towards Digitisation

• 37% of companies participating in the survey reported that they have developed a digital transformation strategy for the whole company, with Mexico (71%), Germany (67%) and Brazil (57%) leading;

• 22% have created a designated function (like a Chief Digital Officer) in the upper/top management – led here by the U.K. (40%), Germany and the U.S. (both 33%);

• Finally, 14% of survey participants stated that they have launched digital products not directly related to existing exhibitions – a development especially visible in the U.S. (42%) and the U.K. (30%).

The following pages show the global results, followed by detailed results.

With digitisation accelerating in businesses around the world, the Global Barometer started a year ago to also focus on the state of digital activity in the exhibition industry. The results show that the majority of companies have responded to the accelerating process of digitisation in the exhibition industry. However progress is limited.

The “digitisation Implementation Index” towards a “full digitisation” is 32 globally (+1 compared to a year ago). Compared to last year’s initial survey, the most striking development is the fact that, by now, 37% of the participating companies state that they have developed a digital transformation strategy on a company level.

Germany,theU.K.andtheU.S.areidentifiedastheexhibitionmarkets who are currently most advanced in the digital transformation process.

• 64% of survey participants reported that they have added digital services/products (like apps, digital advertising, digital signage) around existing exhibitions. This is already widely established in Brazil (86%), Italy (85%) and Germany (83%);

• The companies in the exhibition industry are digitising themselves as well: globally, 54% stated that they have changed internal processes and workflows to be more digital. The most advanced exhibition markets here are the U.K. (90%), Germany (75%) and Russia (71%);


64%

54%

Added digital services / products around our existingexhibitions (like apps, digital advertising, digital signage)

Changed internal processes and workflows in ourcompany into digital processes

Developed a digital / transformation strategy for thewhole company

Created a designated function in the upper/topmanagement (like a CDO, Head of Digital, etc.)

Launched digital products not directly related to existingexhibitions

Other

37%

23%

22%

14%

9%

Developed a digital transformation strategy for individualexhibitions / products

Digitisation: global results


Digitisation: detail by region and type of activity

%68 73

52 5851

6152 51 51

42

26 27

12

33

19 23 2228

1321 20

143

14

Added digital services / products

around our existing exhibitions

(like apps, digital advertising, digital

signage)

Changed internal processes and

workflows in ourcompany into

digital processes

Developed a digital transformation

strategy for individual

exhibitions / products

Developed a digital /

transformation strategy for thewhole company

Created a designated

function in the upper/top

management (like a CDO, Head

of Digital, etc.)

Launched digital products not

directly related toexisting exhibitions


%65

4832

50 48 44 35 32 25 2212

19 144 12

24 20

3

Organiser Venue only Service provider only


Digitisation Implementation Index

By Region

By Country

25 37 10032 340

1000 2723 24 25 30 31 32 33 34 37 42 44 46

Middle East – Africa

WORLD

AmericasEurope

WORLD

Aggregating the status of all digitisation activities, this index shows how far different exhibition industry markets around the world currently have progressed towards full digitisation.

29

Asia – Pacific



8683

6064

75 73

85

57 59

4644

4745

To find out how the exhibition industry is responding globally to the accelerating digitisation, we asked participants of the ”Global Exhibition Barometer” to state whether or not they have implemented various digitisation activities.

“Yes, we have added digitalservices / products around existingexhibitions (like apps, digital advertising, digital signage).”

WORLD64



90

71

62

55

43

14

53

67

75

67

58

47

15


WORLD54

“Yes, we have changed internal processes and workflows in our company intodigital processes.”



71

57

40

3638

31

67

50

3329

11


WORLD37

29

“Yes, we have developed a digital /transformation strategy for thewhole company.”



4338

25

18

36

27

23

14

6

40

33

7

16


WORLD23

“Yes, we have developed a digital /transformation strategy for individualexhibitions / products.”



33

20

714


“Yes, we have created a designated function in the upper/top management (like a CDO, Head of Digital, etc).”

40

2118

11

3127

WORLD22



30

7

1825


42

27

15

6

21

WORLD14

“Yes, we have launched digitalproducts not directly related toexisting exhibitions.”


Part 2: Detailed results for 18 selected countries or zones

North America: Mexico US

Central and South America: Brazil Other countries in Central & South America

Europe: Germany Italy Russia United Kingdom Other countries in Europe Africa: South Africa

Middle East: Middle East

Asia-Pacific: Australia China India Indonesia Macau Thailand OthercountriesinAsia-Pacific


Detailed results for MEXICO

7

14

79

Turnover Operating Profit

7

7

13

73

19

13

12

56

%%43

7

50

35

53

6

Financial expectations of Mexican exhibition companies compared to previous years

Increaseof more

than 10%

Stable(between-10% and

+10%)

I don’tknow

Reduced by

11-50%

Reduced by more than 50%

LossIncreaseDecrease:less than

10%

I don’tknow

Decrease:10% ormore

1st Half2018

2nd Half2018

1st Half2019

2017 2018

(17 answers in total)


Detailed results for MEXICO

31%

24%20%

18% 20% 18% 20%17%

4%10%

0%6%

2% 2% 2%5%


Global economic

developments


Internalchallenges



media


issuesOther

Most important business issues in the exhibition industry in Mexico and globally

Digitisation: implementation in Mexico and globally

59%64%

47%54%

37%18%

23%18%

22%0%

14%6%

9%





Launched digital products not directly related toexisting exhibitions

Other

Mexico Global

71%




Detailed results for US

17

33

50

Turnover

8

25

67

9

18

73

%

Financial expectations of US exhibition companies compared to previous years

IncreaseDecrease:less than

10%

I don’tknow

Decrease:10% ormore

Operating Profit

%

70

10

20

50

25

17

8

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for US

16%

24%19% 18% 19% 18% 16% 16%17%

10%

3% 6% 5%3% 2%6%


Global economic

developments


Internalchallenges



media


issuesOther

Most important business issues in the exhibition industry in US and globally

Digitisation: implementation in US and globally

US Global

7564

5854

3337

2523

3322

4214

259






Other




Detailed results for Brazil

18

18

64


8

15

8

69

8

84

8

%%42

33

25

31

15

8

46

Financial expectations of Brazilian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for Brazil

8664

4354

5737

1423

2122

211414

9

Most important business issues in the exhibition industry in Brazil and globally

Digitisation: implementation in Brazil and globally






Other

Brazil Global37%

24%18% 18%18%

8%

16% 13%17%

10%6% 5%5% 3% 2%0%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results for other countries in Central & South America

12

12

76


7

7

13

73

11

11

61

17

%%50

6

44

50

12

38

Financial expectations of Other countries in Central & South America exhibition companiescompared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for other countries in Central & South America

6364

5854

4237

023

1622

2114

59

Most important business issues in the exhibition industry in Other countries in Central & South America and globally

Digitisation: implementation in Other countries in Central & South America and globally






Other

Other countries in Central & South America Global20%

24%18% 18%

15%

27%

7% 5%12%

17%10%

6% 5%10%

3% 2%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results for Germany

9

27 27

64


55

10

10

10

70

%%

70

10

20

32

15

38

15

Financial expectations of German exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

9

9

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for Germany

Most important business issues in the exhibition industry in Germany and globally

Digitisation: implementation in Germany and globally

Germany Global

8364

7554

6737

23

2225

1489






Other

14% 14% 14% 14%

24%18% 18%

11%

31%

0%

17%10%

6% 5%3% 2%


Global economic

developments


Internalchallenges



media


issuesOther

33

33




7

14 15

79


77

7

21

72

%%50

7

43

50

36

14

Financial expectations of Italian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

8

1st Half2018

2nd Half2018

1st Half2019

2017 2018

Detailed results for Italy



Detailed results for Italy

15

0

Most important business issues in the exhibition industry in Italy and globally

Digitisation: implementation in Italy and globally

Italy Global

6485

1554

3837

2323

22

14

9






Other

15%20%

13%8%

3%

24%18% 18%

10% 10%

23%17%

10%6% 5% 2%


Global economic

developments


Internalchallenges



media


issuesOther

31




Detailed results for Russia

8

42

50


8

8

15

69

27

73

%%21

14

65

85

15

Financial expectations of Russian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

1st Half2018

2nd Half2018

1st Half2019

2017 2018

(16answersintotal)


Detailed results for Russia

7

7

Most important business issues in the exhibition industry in Russia and globally

Digitisation: implementation in Russia and globally

Russia Global

6464

7154

2937

23

22

14

9






Other

33%

21%

5%2%

24%18% 18%

12%19%

0%

17%10%

6% 5%9%

2%


Global economic

developments


Internalchallenges



media


issuesOther

36

7


(16answersintotal)


Detailed results for UK

10

90


100 100

%%

10

50

40 40

60

Financial expectations of UK exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for UK

5

Most important business issues in the exhibition industry in UK and globally

Digitisation: implementation in UK and globally

UK Global

0

6460

9054

5037

2340

40

3022

14

9






Other

25%

14%

7%

24%18% 18%18% 18%

4% 4%11%

17%10%

6% 5% 2%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results for other countries in Europe

12

6

82


12

12

6

70

6

13

3

78

%%

39

22

5143

41

16

Financial expectations of exhibition companies from other countries in Europecompared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for other countries in Europe

Most important business issues in the exhibition industry for other countries in Europe and globally

Digitisation: implementation in other countries in Europe and globally

Other countries in Europe Global

6

15

6474

6254

3837

2332

22

14

9






Other

28%

1%

24% 21%18% 18% 15%

0% 0%

7%

17%10%

6% 5% 5% 2%


Global economic

developments


Internalchallenges



media


issuesOther

29




Detailed results for South Africa

38

12

50


58

5

6

69

12

13

%%

66

29

29

3039

11

17

33

Financial expectations of South African exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

37

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for South Africa

6

6

Most important business issues in the exhibition industry in South Africa and globally

Digitisation: implementation in South Africa and globally

South Africa Global

11

6444

6754

3337

236

22

14

9






Other

13%

32%

4% 4%8%

24%18% 18%

15%19% 17%

10%6%6% 5% 2%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results the Middle East

10

20

70


17

6754

38

%%

8

17

25

50

36

9

27

28

Financial expectations of Middle East exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

8 8

8

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results the Middle East

Most important business issues in the exhibition industry in the Middle East and globally

Digitisation: implementation in the Middle East and globally

Middle East Global

15

0

15

6462

3154

1537

2338

22

14

9






Other

29%

4%7%

24%18% 18%

15%15%

22%17%

10%6%5% 5% 2%2%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results for Australia

31 15

69


70

20

7

73

%%36

7

7

50

1st Half2018

2nd Half2018

1st Half2019

2017 2018

47

24

6

12

66

Financial expectations of Australian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

25

5



Detailed results for Australia

21

6447

5354

11

11

37

23

22

14

9

16

0

Most important business issues in the exhibition industry in Australia and globally

Digitisation: implementation in Australia and globally

Australia Global






Other

20%

10% 12%6%6% 4%

24%18% 18%

27%

6%

17%10%

5%

14%

2%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results for China

1515

8

77


7

14

64 64

7

29

%%

50

50

36

43

14

7

Financial expectations of Chinese exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

15

1st Half2018

2nd Half2018

1st Half2019

2017 2018

(16answersintotal)


Detailed results for China

7

27

Most important business issues in the exhibition industry in China and globally

Digitisation: implementation in China and globally

China Global

6473

6754

33

27

37

23

22

14

9

7






Other

16%22%

7%6%0%

24%18% 18%18% 18%

11%17%

10%5%

9%

2%


Global economic

developments


Internalchallenges



media


issuesOther


(16answersintotal)


Detailed results for India

8

33

59


15

77

21

72

7

%%

14

14

72

29

21

7

43

Financial expectations of Indian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

8

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for India

Most important business issues in the exhibition industry in India and globally

Digitisation: implementation in India and globally

India Global

8

15

6446

6254

31

31

37

23

22

14

9

38






Other

22%

7% 6%

24%24%18% 18%17% 17%17%

10%5%5%5% 2%2%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results for Indonesia

8

33

59


15

77

21

72

7

%%

50

50

17

33

50

Financial expectations of Indonesian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

8

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for Indonesia

Most important business issues in the exhibition industry in Indonesia and globally

Digitisation: implementation in Indonesia and globally

Indonesia Global

14

0

6457

1454

29

14

37

23

22

14

9

43






Other

33%

6%6% 6%

24%

11% 11% 11%

18% 18% 17%22%

10%5% 2%0%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results for Macau

33

33

34


14

72

33

67

%%

10 10

10

40

4050

Financial expectations of Macau exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

14 10

40

1st Half2018

2nd Half2018

1st Half2019

2017 2018



Detailed results for Macau

18

18

0

Most important business issues in the exhibition industry in Macau and globally

Digitisation: implementation in Macau and globally

Macau Global

6445

5554

3637

2318

22

14

9






Other

32%

18%14%

0% 0%

24%18% 18%

21%

7%7%

17%10%

6% 5% 2%


Global economic

developments


Internalchallenges



media


issuesOther




Detailed results for Thailand

29

7

64


92

9

91

%%

Financial expectations of Thai exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

8 8

62

3036

7

57

1st Half2018

2nd Half2018

1st Half2019

2017 2018

(16answersintotal)


Detailed results for Thailand

7

Most important business issues in the exhibition industry in Thailand and globally

Digitisation: implementation in Thailand and globally

Thailand Global

7

20

6473

5354

4037

2327

22

14

9






Other

24%24%18% 18%18% 20%

2%7% 4%

9%

16% 17%10%

6% 5% 2%


Global economic

developments


Internalchallenges



media


issuesOther


(16answersintotal)


Detailed results for other countries in Asia – Pacific

25 25

67

9

18

73


8

8

84

17

8

75

%%

8

75

Financial expectations of exhibition companies from other countries in Asia – Pacific compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%



10%

I don’tknow

Decrease:10% ormore

1st Half2018

2nd Half2018

1st Half2019

2017 2018

(16answersintotal)


Detailed results for other countries in Asia – Pacific

25

Most important business issues in the exhibition industry for other countries in Asia – Pacific and globally

Digitisation: implementation in Asia - Pacific and globally

Asia - Pacific Global

33

0

6458

3354

1737

2325

22

14

9






Other

25%19%

3%0%

3%

24%18% 18% 16%

28%

17%10%

6%6% 5% 2%


Global economic

developments


Internalchallenges



media


issuesOther


(16answersintotal)


Conclusion

• Finally, a majority of companies have responded to the accelerating process of digitisation in the exhibition industry. The two actions most frequently undertaken were “Added digital services/products around existing exhibitions (i.e.: apps, digital advertising, digital signage) and “Changedinternalprocessesandworkflowsinourcompanyintodigitalprocesses”withrespectively64%and54%ofrespondentshavingimplemented these actions. The “Digitisation Implementation Index” (DIX) aiming to show how far the industry has progressed towards a “full digitisation” reaches 32 globally (+1 compared to a year ago).

THANK YOU TO ALL SURVEY PARTICIPANTS FOR YOUR CONTRIBUTION!

THE NEXT GLOBAL BAROMETER SURVEY WILL BE CONDUCTED IN DECEMBER 2018 – PLEASE PARTICIPATE!

The Global Barometer survey has been measuring the pulse of the exhibition industry since 2008. The 21st survey, conducted in June 2018, was answered by a record number of 312 companies from 55 countries. The results are detailed for 18 geographical zones, including 14 major markets.

Survey results reveal very positive trends at different levels:

• Regardingturnover,forthefirsttimeintenyears,allfourglobalregionsreport a positive development simultaneously: Everywhere, the share of companies declaring an increase in turnover is going up, regarding the secondhalfof2018.Andforthefirsthalfof2019,thebarometerreportsthe highest ever share of positive expectations for Europe.

• Intermsofoperatingprofit,mostcompaniesmaintainedagoodlevelofperformance in 2017 and more than 40% of companies from all regions declaredanincreaseofmorethan10%comparedto2016.However,theperspectives for 2018 are currently lower globally, with a smaller share of companiesexpectingprofitincrease.

• When asked about their top business issues, the “state of the national/ regional economy” was considered most important, with 24% of all respondents naming this as a top business issue. “Competition from within the industry” was considered a top business issue by 18% of surveyrespondents,down3%comparedto6monthsago,andnowatthe same level as “Global economic developments” (up 2%). Regarding additional top issues, “Internal Challenges” and “Impact of digitisation” follow in the ranking.


Appendix: Number of survey replies per country Total = 312 (in 55 countries/regions)

North America 34Canada 3Mexico 17USA 14

Central & South America 33Argentina 5Bolivia 2Brazil 14Chile 3Colombia 4Cuba 1Ecuador 2El Salvador 1Nicaragua 1

Africa 23Libya 1South Africa 22

Europe 92Austria 1Belgium 2Croatia 1Czech Republic 1Finland 1France 3Georgia 1Germany 14Greece 2Hungary 2Italy 14Netherlands 1Poland 2Portugal 2Romania 1RussianFederation 16Slovenia 1Spain 3Sweden 4Turkey 7Ukraine 3United Kingdom 10

Middle East 15Iran 8Lebanon 1Oman 1Qatar 1Saudi Arabia 2United Arab Emirates 2 Asia / Pacific 115Australia 24China 16India 20Indonesia 12Japan 3Malaysia 2Macau 11Philippines 2New Zealand 2Singapore 3South Korea 3Thailand 16Vietnam 1

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