ü bertrends
description
Transcript of ü bertrends
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Technology reflecting changing paradigms not just surface tastes
I am Richard FeinbergDept of Consumer Sciences
NEAFCSGalaxy III Conference
2008
Übertrends
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• Thank you for inviting me
First Things First
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The Marriage of Life and Technology
Big Trend 1- The Digital Lifestyle
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Cadillac CTS
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Digital Grill from Fiesta
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Whirlpool Central Park
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Speech will drive all digital
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Digital Products are extensions of self
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Jewelry
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The Digital World is Flat
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Video Gaming
• 500 million in 1st week
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Digital War
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Voyeurgasm
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• 55 million
• 78% of teens
• 28% of parents are aware
• 30 kids per kid
• 50% kids IM to strangers
IMing
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• 300 Million
• 4th largest country in world
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21 million downloads
Colbie Caillat
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Blog…cyberstalk…BACN…spam…poke…..scrobble…mash…blirt…tweet…twitter…….pod…rss…widgets…linkedin.…web2.0.…myspace…facebook…craigslist…youtube…wiki’s
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The Digital Lifestyle is rewriting the rules of how we live
Our Brave New Digital World
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The Unwired Generation
Trend #2- Unwired
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The Digital Person• Generation Y (Millennials)
• Only know digital technology
• 75 million strong in US
• 750 million globally (3 billion by 2015)
• 45% of world population by 2015
• 8.5 hours/day digitally connected
• 90% research, 50% purchase on Web g
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Digital Client- Business in an Instant
‘Always-on, always connected’ is a God-
given right ! Digital Ecosystem
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DWT is the new DUI
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Crackberry
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Apple’s IPhoneThe premier lifestyle enabler
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Chanel on IPhone
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1400+ IPhone applications
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• LED banner• iCube• MPG• SugarTracker• Vnsea• MyEbay• Flashlight• iCrossword• PuzzleManiak• VoiceNotes• NetChess• FiveDice• Pianist• Books
• Genesis• Drummer• Tetris• Isolitaire• iRadio• NOIZ2SA• Pool• Yeti3D• Sketches• FPS• Tap Tap Revolution• Twinkle• iPhysics• MxTube
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The Thumb Generation
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Digital Lifestyle stores
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• Set to be worlds largest food chain- 40,000
• The drug of choice for millions each day
MYSBUX (697386)
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Business Readiness• Buy online, pick-up in branch/store
• Check branch item availability online
• Cross-channel offers/promotions/gift cards
• Browse in-branch/purchase from website
• Register online/schedule branch consultation
• Cross-channel returns
• Online access to account/loyalty programs
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Digital Client Readiness
1) AAA
2) Amazon
3) Amtrak
4) Argus (insurance)
5) Circuit City
A B C D E F G H I J___ ___ ___ ___ ___ ___ ___ ___ ___ ___
MostReady
LeastReady
6) Delta Faucet
7) eBay
8) McGraw Hill (books)
9) Nike
10) T. Rowe Price
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Digital Client Readiness
• 1) AAA• 2) Amazon• 3) Amtrak• 4) Argus • 5) Circuit City
6) Delta Faucet
7) eBay
8) McGraw Hill (books)
9) Nike
10) T. Rowe Price
_7 _2_ _9_ _5 3_ _1_ _8_ _ 6_ 10 _4_
MostReady
LeastReady
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KAGOY
6.7 versus 8.1
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• Electronic payments
• Shopping
• Onstar
• Anywhere anytime any way you want it
• Making life easier
• Biometrics
The good news
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And finally
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Richard Feinberg765 494 8301
www.cfs.purdue.edu/richardfeinberglook for “dir” called Galaxy