UCD Business School, Johnny Ryan lectures 2016-2017, Week 11
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Transcript of UCD Business School, Johnny Ryan lectures 2016-2017, Week 11
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FUNDAMENTALS OF MANAGEMENT
THOUGHT. WEEK 11
@johnnyryan
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Welcome@johnnyryan
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RECAP@johnnyryan
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@johnnyryan
Week 2
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@johnnyryan
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@johnnyryan
Week 3
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@johnnyryan
Week 4
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@johnnyryan
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@johnnyryan
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@johnnyryan
MANAGEMENTLABOUR
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@johnnyryan
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@johnnyryan
Week 6
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AUTHORITY OF EXPERTISE
@johnnyryan
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@johnnyryan
THE SELF IS IRRATIONAL
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The “Hawthorne Effect”
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MANAGERLABOUR
@johnnyryan
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@johnnyryan
Week 7
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@johnnyryan
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Paul Baran
On Distributed Networking (1962)
@johnnyryan
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Paul Baran
On Distributed Networking (1962)
@johnnyryan
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@johnnyryan
Week 9
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@johnnyryan
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@johnnyryan
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@johnnyryan
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@johnnyryan
Week 10
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8 HOURS LABOUR 8 HOURS RECREATION
8 HOURS REST
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And add George F Johnson, Marching along together to culture slides. Pre DepressionEndecot Johnston boot WW2. Declines from global trade. Changing character of the corporation. Square deal meets pro sports.
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SCHMIDT’S@johnnyryan
WORK LIFEPERSONAL LIFE
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Ne#lixCulture:Freedom&Responsibility
1
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@johnnyryan
M’kay?
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@johnnyryan
EMPOWERED?
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@johnnyryan
Innovation (and how to structure argument)
Week 11
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“Innovation is always positive”
Agree or disagree with this week’s claim:
@johnnyryan
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EXPERIMENTATION BECOMES SEXY
@johnnyryan
Part 1
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John Krafcik@johnnyryan
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Kaizen
@johnnyryan
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Steve Blank@johnnyryan
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MVP@johnnyryan
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Alexander Osterwalder@johnnyryan
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...all parts of a business have to be optimised and that details in a business model make the difference. Yet, few approaches and concepts exist that give an overall view of a business
Osterwalder’s PhD thesis, 2004.
@johnnyryan
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PRO
DU
CTM
AR
KET
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
@johnnyryan
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Example: Castlemine Farm
@johnnyryan
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Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Beef and sheep production Meat processors
@johnnyryan
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Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Beef and sheep production
Marts, buyers
Customer dictates price
Market price
Meat processors
@johnnyryan
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Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Beef and sheep production
Market priceFeed, energy, labour, health bills
Farm land, stock, machinery
Feed companies, vets, Meat processors
Production
Marts, buyers
Customer dictates price
@johnnyryan
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Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Market priceFeed, energy, labour, health bills
Feed companies, vets,
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Foodies
Premium food consumers
ABC 1
Young dynamic shoppers
Chefs
Farm land, stock, machinery
Production
Marts, buyers
Customer dictates price
@johnnyryan
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Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Retail price
Added value
Feed, energy, labour, health bills
Production
Feed companies, vets,
Community development Social media
Cookery demos
Special offers
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Foodies
Premium food consumers
ABC 1
Young dynamic shoppers
Chefs
Farm shop Van distribution Markets Shops
Farm land, stock, machinery
@johnnyryan
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Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer RelationshipsCommunity development
Social media
Cookery demos
Special offers
Retail price
Added value
Feed, energy, labour, health bills
Production Sales and marketing
Processing
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Foodies
Premium food consumers
ABC 1
Young dynamic shoppers
Chefs
Farm shop Van distribution Markets Shops
Feed companies, vets,
Farm land, stock, machinery
@johnnyryan
![Page 53: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/53.jpg)
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Retail price
Added value
Feed, energy, labour, health bills, labour, rent, rates, utilities, distribution, production
Feed companies, vets,
Distributors
CEB
Bord Bia
Land, machinery Labour, retail until, processing equip
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Community development Social media
Cookery demos
Special offers
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Foodies
Premium food consumers
ABC 1
Young dynamic shoppers
Chefs
Farm shop Van distribution Markets Shops
Production Sales and marketing
Processing
@johnnyryan
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@johnnyryan
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SteveBlank
EricReis
AlexOsterwalder
CustomerDevelopment
MinimumViableProduct
BusinessModelCanvass
`
@johnnyryan
64
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THE FUNCTIONARY
THE DISRUPTOR
@johnnyryan
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THE IRISH TIMES
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futureopportuni+es
TheIrishTimes
@johnnyryan
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TheIrishTimes
@johnnyryan
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@johnnyryan
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@johnnyryan
“CREATIVE DESTRUCTION”
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@johnnyryan
“INNOVATOR’S DILEMMA”
@johnnyryan
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@johnnyryanClayton Christensen
Innovator’s Dilemma
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@johnnyryan
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The Irish Times ... is harnessing young businesses’ disruptive energies. ... The goal of the challenge is akin to the plot of a Hollywood movie: a young up-and-comer works with a grumpy old mentor to overcome a problem, learning a valuable life lesson in the process.
@johnnyryan
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@johnnyryan
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MostCompaniesCurtailFreedomastheygetBigger
Bigger
EmployeeFreedom
43
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WhyDoMostCompaniesCurtailFreedom
andBecomeBureaucra8castheyGrow?
44
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WiththeRightPeople,
InsteadofaCultureofProcessAdherence,
WehaveaCultureof
Crea9vityandSelf-Discipline,FreedomandResponsibility
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ProcessBringsSeduc/velyStrongNear-TermOutcome
• Ahighly-successfulprocess-drivencompany– Withleadingshareinitsmarket– Minimalthinkingrequired– Fewmistakesmade–veryefficient– Fewcuriousinnovator-mavericksremain– Veryop/mizedprocessesforitsexis/ngmarket– Efficiencyhastrumpedflexibility
51
@johnnyryan
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ThentheMarketShi-s…
• Marketshi-sduetonewtechnologyorcompe:torsorbusinessmodels
• Companyisunabletoadaptquickly– becausetheemployeesareextremelygoodatfollowingtheexis:ngprocesses,andprocessadherenceisthevaluesystem
• Companygenerallygrindspainfullyintoirrelevance
52
@johnnyryan
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DESIGN THINKING
@johnnyryan
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@johnnyryan
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THE PROBLEM
@johnnyryan
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@johnnyryan
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@johnnyryan
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@johnnyryan
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@johnnyryan
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People don’t want a quarter inch drill. They want a quarter inch hole.
solu+on?
problem!
@johnnyryan
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Holes. Not drills.
@johnnyryan
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@johnnyryan
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Design Process
@johnnyryan
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Ideate
@johnnyryan
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Empathy Define Ideate Prototype Feedback
@johnnyryan
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Empathy Define Ideate Prototype Feedback
@johnnyryan
![Page 86: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/86.jpg)
Empathy
Define
IdeatePrototype
Feedback
@johnnyryan
![Page 87: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/87.jpg)
@johnnyryan
![Page 88: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/88.jpg)
EXAMPLE@johnnyryan
![Page 89: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/89.jpg)
Design the Perfect Umbrella
@johnnyryan
![Page 90: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/90.jpg)
@johnnyryan
![Page 91: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/91.jpg)
Empathy
@johnnyryan
![Page 92: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/92.jpg)
TALK TO STRANGERS
@johnnyryan
![Page 93: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/93.jpg)
BODYSTORM
@johnnyryan
![Page 94: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/94.jpg)
CAPTURE
@johnnyryan
![Page 95: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/95.jpg)
Define
@johnnyryan
![Page 96: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/96.jpg)
Saturate space with data
@johnnyryan
![Page 97: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/97.jpg)
Headline the clusters
@johnnyryan
![Page 98: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/98.jpg)
Ideate
@johnnyryan
![Page 99: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/99.jpg)
DUMP ASSUMPTIONS
@johnnyryan
![Page 100: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/100.jpg)
@johnnyryan
![Page 101: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/101.jpg)
TOOLKIT.ie@johnnyryan
![Page 102: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/102.jpg)
Vote@johnnyryan
![Page 103: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/103.jpg)
Prototype
@johnnyryan
![Page 104: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/104.jpg)
@johnnyryan
![Page 105: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/105.jpg)
@johnnyryan
![Page 106: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/106.jpg)
@johnnyryan
![Page 107: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/107.jpg)
Feedback
@johnnyryan
![Page 108: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/108.jpg)
Empathy Define Ideate Prototype Feedback
@johnnyryan
![Page 109: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/109.jpg)
Holes. Not drills.
@johnnyryan
![Page 110: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/110.jpg)
THE PRECARIAT
@johnnyryan
Part 2
![Page 111: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/111.jpg)
@johnnyryan
![Page 112: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/112.jpg)
@johnnyryan
![Page 113: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/113.jpg)
‘Lights out’
@johnnyryan
![Page 114: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/114.jpg)
@johnnyryan
![Page 115: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/115.jpg)
AUTOMATION
@johnnyryan
![Page 116: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/116.jpg)
Manufacture Demand
Distribution
TransactionMarketing
Application
@johnnyryan
![Page 117: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/117.jpg)
END-TO-END ‘LIGHTS OUT’
SYSTEM
@johnnyryan
![Page 118: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/118.jpg)
The Precariat
@johnnyryan
![Page 119: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/119.jpg)
ESSAY
@johnnyryan
Part 3
![Page 120: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/120.jpg)
@johnnyryan
![Page 121: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/121.jpg)
@johnnyryan
![Page 122: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/122.jpg)
@johnnyryan
BLOOD
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@johnnyryan
DO NOT FEAR THE WORD
COUNT
![Page 124: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/124.jpg)
@johnnyryan
EXAMPLE ESSAY
(INTENTIONALLY SILLY TITLE)
![Page 125: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/125.jpg)
@johnnyryan
“Should we wear seat belts?” -Discuss in 1,000 words
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@johnnyryan
YOU ARE A COOK!
![Page 127: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/127.jpg)
@johnnyryan
![Page 128: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/128.jpg)
@johnnyryan
RECIPE &
INGREDIENTS
![Page 129: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/129.jpg)
@johnnyryan
![Page 130: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/130.jpg)
@johnnyryan
RECIPE=
ARGUMENT STRUCTURE
![Page 131: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/131.jpg)
@johnnyryan
INGREDIENTS= EVIDENCE / FACTS
![Page 132: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/132.jpg)
@johnnyryan
RECIPE (ARGUMENT STRUCTURE)
& INGREDIENTS
(EVIDENCE / FACTS)
![Page 133: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/133.jpg)
@johnnyryan
![Page 134: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/134.jpg)
@johnnyryan
READ WITH PURPOSE
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@johnnyryan
![Page 136: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/136.jpg)
@johnnyryan
Write a step by step skeleton outline on a
sheet of paper
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@johnnyryan
![Page 138: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/138.jpg)
@johnnyryan
![Page 139: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/139.jpg)
@johnnyryan
![Page 140: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/140.jpg)
@johnnyryan
![Page 141: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/141.jpg)
@johnnyryan
![Page 142: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/142.jpg)
@johnnyryan
![Page 143: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/143.jpg)
@johnnyryan
![Page 144: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/144.jpg)
@johnnyryan
![Page 145: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/145.jpg)
@johnnyryan
![Page 146: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/146.jpg)
@johnnyryan
![Page 147: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/147.jpg)
@johnnyryan
![Page 148: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/148.jpg)
@johnnyryan
![Page 149: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/149.jpg)
@johnnyryan
![Page 150: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/150.jpg)
@johnnyryan
![Page 151: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/151.jpg)
@johnnyryan
![Page 152: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/152.jpg)
@johnnyryan
![Page 153: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/153.jpg)
@johnnyryan
![Page 154: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/154.jpg)
@johnnyryan
THINKING THROUGH THE RECIPE MAKES
WORDS FLOW EASILY
![Page 155: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/155.jpg)
1. After the dot com bust a new interest in experimentation
2. Emerging view of disruption being a good thing 3.Emergence of the precariat4.Recipe first. Sketch the logic and ingredients
of your essay first and words will follow easily.
@johnnyryan
![Page 156: UCD Business School, Johnny Ryan lectures 2016-2017, Week 11](https://reader038.fdocuments.net/reader038/viewer/2022110218/58784fae1a28ab68198b61e7/html5/thumbnails/156.jpg)
Week 12 @johnnyryan• Bilton, N. (2016) ‘How Elizabeth Holmes’s house of cards came tumbling down’, Vanity Fair.URL: www.vanityfair.com/news/2016/09/elizabeth-holmes-theranos-exclusive.
• Grey, C. (2013). A very short, fairly interesting and reasonably cheap book about studying organisations. London: Sage. Read pages 130-149.
• Mintzberg, H. (1974) ‘The Manager’s Job: Folklore and Fact’, Harvard Business Review, 53 (4) URL: https://hbr.org/1990/03/the-managers-job-folklore-and-fact
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Thank you
@johnnyryan