MyCit Application allows everyone with a Smartphone to manager the time they are waiting on Private or Public Services' queues by using our phone application. Our App is better than the

already existent services which provides a printed time prediction because we provide more accurate

information in a very accessible way.

Lessons Learned

Processes Form

Organizational Chart + Positioning Descriptions

Reach Consumers

What have been happening to our Business Model?

Finances

Find an IT Partner

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All

Pro

po

sals

Lau

nch

ing

The

C

hal

len

ge Launch in a platform the description of our App

concept

Clarify the features and characteristics we want

our App to have

Receive all proposalsAnalyze all proposalsChoose TOP5

Get in contact with the TOP5 proposals’ authors

Ask for some changes to better fit the concept

Analyze final proposalsFinal

Decision

Develop Premium Version

Aju

stm

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tsP

rem

ium

V

ers

ion

Exte

rnal

A

nal

ysis

Inte

rnal

A

nal

ysis Analyse and find within

the company what should a Premium Version have

Create an App with those features

Are they enough?

Organize focus groups to find out what consumers want in

a Premium Version

Analyse focus groups insights

Features to have

Develop a Premium Version

Launching the Premium Version and turn it

available for download

Gather feedback from App Store and Google Play

comments

Final Version

Make the adjustments needed according the

feedback

DevelopBrand Image

Exte

rnal

Aw

are

ne

ssM

arke

tin

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lan

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ess

Define a clear mission and vision for the company

MKT MIX

Share the company’s conduct among the

employees

Create a Marketing Plan to share these concepts

Make consumers aware of our mission and vision

Evaluate Results and Brand Awareness

Redesign the Marketing Mix

MKT MIX

Share the mission and vision

Organizational Chart

CEO

Marketing and Sales

Marketing Director

Advertising Segment

Services

Customer Service

QualityInnovation

Department

Outsourcing

Director

How to Reach Customers?

Customers’ needs managing their time

Customers’ concerns while waiting

Willingness to have

Willingness to pay for a Premium Version

Version 1.0

Version 3.1

How to Reach Customers?

KEY PARTNERS

P&L - Summary

FY01 FY02 FY03 FY01 => FY02 FY02 => FY03

Sales 36 000 381 600 1 929 600App adopted by chain stores

Launch of the Premium versionNational development

COGS Unmaterial activity /

Gross Margin 36 000 381 600 1 929 600 Result of sales /

Personnel 30 000 130 000 296 000 Team expansion

Increase in wages

Team expansion (20)

Increase in co-founders wages

Soc Security 7 125 30 875 70 300 23,75% 23,75%

Marketing 1 800 76 320 385 920 From 10% to 20% 20%

Administration 1 080 11 448 57 888 Correlated to activity (3%) /

R&D 720 7 632 38 592 Rate internaly decided (2%) /

Bad debt provision 0 0 0 / /

Depreciation 3 333 12 000 36 667 / /

EBIT -8 058 113 325 1 044 233Negative the first year

30% of sales in the 2nd year54% of sales the 3rd year

Interest 3 025 2 610 1 890 / /

EBT -11 083 110 715 1 042 343 / /

Sales Focus

Free App Downloads 72 000 216 000 576 000Based on track records of successful

apps/

Premium Downloads 0 144 000 864 000 / /

Earnings per Free App 0,50 0,50 0,50 Assumption based on documentation /

Earnings per Premium 1,90 1,90 1,90

Price of the app at 2,69€

Commission of 30% /

Resulting sales 36 000 381 600 1 929 600 Computation /