UCA: Data Analysis Techniques
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Transcript of UCA: Data Analysis Techniques
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Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
Introduction to User-Centred Analysis (UCA)
Data Analysis Techniques
Cristina Cachero
This project has been funded with support from the European Commission under the Lifelong Learning Programme
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Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
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User-Centred Data Analysis Techniques
Quantitative data (out of the scope of this course) Statistical methods (closed-questions in surveys) Clustering or other machine learning methods (web
analytics, card sorting) Qualitative data (comments, observations,
etc.) Data Exploration Term Analysis Affinity Diagramming
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Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
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Qualitative data: Data Exploration
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Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
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Qualitative data: Term Analysis
synonyms (words with the same meaning)
antonyms (words with the opposite meaning)
related concepts broader and narrower terms concepts frequently mentioned together
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Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
5
Qualitative data: Affinity Diagramming
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Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
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Affinity Diagramming: 2*2 Matrices
Dimensions: How often the participant uses the site How experienced the participant is with the
product How familiar the participant is with the
content How they looked for information – searching
or browsing Type of task: Were they getting a quick fact
or exploring in detail? Is the issue about a positive or negative
experience? How much content would they need to
answer their question? Any sort of demographic of the participant? …
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Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
This project has been funded with support from the European Commission under the Lifelong Learning Programme
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Affinity Diagramming: Multidimensional
Dimensions: How often the participant uses the site How experienced the participant is with the product How familiar the participant is with the content How they looked for information – searching or browsing Type of task: Were they getting a quick fact or exploring
in detail? Is the issue about a positive or negative experience? How much content would they need to answer their question? Any sort of demographic of the participant? …
Discuss each dimension with your team
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Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:
EXCHANGING KNOWLEDGE AND EXPERIENCES
These slides are made available under the license Creative Commons Attribution-NonCommercial-NoDerivs CC BY-NC-ND. More information about license: http://creativecommons.org/licenses/by-nc-nd/3.0/.These slides were created under Leonardo da Vinci Partnerships Project 2012-1-PL1-LEO04-28181 GUI USABILITY AND ACCESSIBILITY: EXCHANGING KNOWLEDGE AND EXPERIENCES (http://usability-accessibility.org/).
This project has been funded with support from the European Commission under the Lifelong Learning Programme
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