UBM Investor Day 25 March...

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UBM Investor Day25 March 2010

Structurally a growth businessRevenue – excluding Print

800£m

£244.1m

£373.8m

£483.3m£570.3m

£671.4m £681.8m

400

600

800

Data,Services& Online

Events

2004 2005 2006 2007 2008 2009

£244.1m

0

200 Targeting,Distribution& Monitoring

2

2

UBM EventsTwelve months to 31 December 2009

2009£m

2008£m

Reportedchange %

Underlying growth %

Constant currency %

Turnover 287.5 291.8 (1.5) (8.8) (12.1)

Operating Profit 87.2 82.2 6.1 (9.9) (6.0)

Operating Margin (%) 30.3 28.2

33.9% Group Revenue50.9% Group Adjusted Operating Profit

3

Events: a diversified global platform2009 revenue by geography2009 revenue by vertical

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3

UBM Events in AsiaJime Essink, President & CEO of UBM Asia UBM Investor Meeting, London

25 March 2010

UBM in Asia

Tokyo

Delhi

ChengduShanghai

Beijing

TaipeiGuangzhou

SeoulJapan

China

India

Bangkok

MumbaiDelhi

ChennaiBangalore

Hong Kong

Singapore

SE Asia

4

UBM’s Top 20 events worldwide

Events Location Month Year of Inception 2009 SQMs 2009 attendeesp

The Interiors Show Birmingham January 1991 59,384 25,618 Informex USA San Francisco February 1985 6,903 3,644 APLF - Fashion Access, Spring Hong Kong March 1985 8,589 12,884 APLF - Materials Hong Kong March 1985 11,520 16,649 Cruise Shipping Miami Miami March 1985 12,760 10,154 Game Developer Conference San Francisco March 1988 7,010 17,393 Voicecon Spring Orlando March 2004 3,121 4,415 ESC West San Jose April 1990 5,411 8,001 Hotelex Shanghai April 1992 27,224 24,368 Interop Las Vegas April 1987 9,917 10,698 IFSEC Birmingham May 1974 18,585 25,561 CPhI China Shanghai June 2002 41,058 23,646 June Jewellery & Gem Hong Kong June 1988 20 268 16 685June Jewellery & Gem Hong Kong June 1988 20,268 16,685 Black Hat USA Las Vegas July 1997 399 3,984 Furniture China Shanghai September 1995 112,920 37,825 September Jewellery & Gem Hong Kong September 1983 60,405 39,146 CPhI Worldwide Madrid/Paris October 1990 46,937 12,500 ICSE Madrid October 2000 7,092 2,731 Psych Congress Las Vegas November 1988 60,500 2,522 Cosmoprof Asia Hong Kong November 1996 26,807 26,217

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Global exhibitions: a $29 billion marketExhibitions market by geography Exhibitions market by operator

$bn % Events & venues

Events only

8

5

Why are exhibitions a good business to be in?

• Established events dominate sectors• Cyclically resilient • On-line has proven to be an excellent partner, not a competitor• Forward visibility: pre-bookings• Cash favourable, most payments due before costs are made• The exhibition market is high growth, particularly in emerging markets• Exhibition organisers are the most profitable players in the exhibition sector

value chain, independent for profit organisers have typical profit margins of around 30%

• The main threat comes from lifecycle, but it is fairly visible and can be iti t d b h tmitigated by show management

• Government and associations can have significant influence and need to be managed, particularly in emerging markets

9

UBM Asia: B2B media operations throughout the region

UBM Asia has subsidiaries in 8 countries and regions and organises eventsin 20 citiesin 20 cities.• Offices in Hong Kong, Shanghai, Guangzhou, Beijing, Chengdu, Tokyo, Seoul,

Taipei, Singapore, Bangkok, Mumbai, New Delhi, Bangalore and Chennai• 700 staff

• 110 events and 22 publications with associated promotion websites

• 30,000 exhibiting companies and over 1,270,000 visitorsover 1,270,000 visitors

• 12 B2B vertical portals

10

6

History of UBM Asia

First establishment of UBM Asia, Acquisition of Sign Chi d LED

,with headquarters in Hong Kong.Combination of transfer of pre-existing Asian B2B exhibitions from parent company and three acquisitions: two leading Asian exhibition organisers and a publishing company, all based in Hong Kong.

Acquisition of KSS, a leading Japanese B2B publisher and exhibition organiser by UBM Japan.Acquisition of Japan Jewellery Fair

Through organic growthand acquisitions, UBM Asia is long established as the leading commercial exhibition organiser in Asia, with related publications and on-line media.

China and LED China and formed a JV company, UBM Trust with the original owner to grow these fairs and to develop other fairs in South China.

Continuous organic growth and over 40 new launches and acquisitions

Acquisition of majority share of Sinoexpo, the leading commercial exhibition organiser in Shanghai. UBM Sinoexpo continues to be jointly run by UBM Asia and the original owner.

Further acquisitions of individual exhibitions by UBM Sinoexpo in China followed, such as Hotelex, a hotel equipment exhibition, and China Ceramic Fair, now part of our Expo Build China.

Acquisition of a majority share, with our Italian partner BolognaFiere, of the Guangzhou Beauty Expo.Established a new company in India, UBM India.

Acquisition of China International Optoelectronic Expo in Shenzhen, the world’s largest optoelectronic event(now part of eMedia Asia, a UBM JV)

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Growth of UBM Asia’s event business New launches and acquisitions 2001 - 2010

Year New launches Acquisitions2001 CPhI - China KSS - Japan2002 CPhI - Japan

Diet and Beauty Event - JapanHome Design Show - China

2003 Sh h J ll Chi2003 Shenzhen Jewellery - ChinaDefense & Security - Thailand

2004 Guangzhou Jewellery - China2005 Shanghai Jewellery - China Tissue World – China/global

Intergrated Medicine Conference & Exhibition - Japan Japan Jewellery Fair - JapanAsian Paper - Thailand

2006 CPhI India - IndiaFood Ingredients India - IndiaPrime Source Forum – Hong Kong

2007 Asia's Fashion Jewellery & Acc. March – Hong Kong Guangzhou Beauty Expo - ChinaChina Clean Shows - ChinaIFSEC India - IndiaEmbedded Systems Conference India - India

2008 Macau Jewellery fair-January - MacauCall Center Osaka Japan

12UBM Events in Asia

Call Center Osaka - JapanHyderabad Jewellery, Pearl & Gem - IndiaNet & Mobile Direct Marketing Solution - Japan

2009 Imabari Maritime Fair - Japan China Int. Optoelectronic Expo - ChinaGem and Jewellery India Int'l Exhibition - IbndiaFootwear Materials Manufacturing & Tech. - IndiaInformex India - IndiaInterop India - IndiaIndia Nuclear Energy - India

2010 ARCEX - India Sign China - ChinaLight Reading Event - IndiaSecurity – CSI - IndiaIndia Conference - IndiaVirtual Events – Hong Kong12

7

UBM Asia - Revenue development

155 160176

160

180

72 76 84 8292

111124

20

40

60

80

100

120

140

160

US$

'000

02000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Year

Revenue

9/11 SARS H1N1 Flu Global Recession

13

UBM Asia: Revenues in 2009

Print Online ThailandJapanOthers3% TechnologyLifestyle

6% 1%a a d3%Singapore

1%15%

India3%

Other2%

China76%

3%

Fashion and

Paper3%

Ingredients8%

Built1%

Trade & Transportation

6%

gy8%

Health5%

y24%

UBM Events in Asia

Exhibitions93%

Total revenue: US$176m

By nature of businessBy geographic marketsBy sector

Jewellery42%

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8

Size of the exhibition business in AsiaTrade fair market by estimated revenues, 2008

Market No. of exhibitions identified Estimated annualised revenue (US$ millions)

Annual revenue per fair (US$ millions)

China 493 1,334.1 2.7

Hong KongMacau

8116

330.317.2

4.1.0

Greater China 1,681.6

Japan 360 744.9 2.0

Korea 146 187.0 1.2

Australia 165 172.7 1.0

India 131 161.4 1.2

Thailand 71 145.2 2.0

Singapore 69 85.8 1.2

Taiwan 62 81.6 1.3

Malaysia 47 73.3 1.5y

Indonesia 41 43.1 1.0

Vietnam 47 41.6 0.8

Pakistan 25 18.1 0.7

Philippines 35 15.5 0.4

Total 1,789 3,452.4 1.9

Source: The Trade Fair Industry in Asia Report (5th Edition 2009) by Business Strategies Group

China, incl. HK and Macau is US$1,681m, which is 49% of total Pan Asian market.

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UBM in ChinaUBM Asia: Our top 10 events by net m2

Product Sector SQM

1 Furniture China Furniture 112 9201 Furniture China Furniture 112,920

2 Hong Kong Jewellery & Gem Fair (September) Jewellery 60,405

3 CPhI China Ingredients 41,048

4 Hotelex Shanghai Hotel 27,224

5 Cosmoprof Asia Beauty & Health 26,807

6 Marintec China Maritime 26,367

7 Hong Kong Jewellery & Gem Fair (June) Jewellery 20,268

8 APLF Materials Manufacturing & Technology Leather & Fashion 11 520

UBM Events in Asia

8 APLF – Materials, Manufacturing & Technology Leather & Fashion 11,520

9 CPhI India Ingredients 10,140

10 Building Ceramics China Built 9,782

* Nine of our top ten shows are in China (five in Chinese mainland and four in Hong Kong)

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9

UBM in India• Initial UBM presence: Mumbai in 2006

• Now offices in Mumbai, Delhi, Chennai, and Bangalore

• Total 143 staff

• Total of 13 events in 2009. All own launches.

• Small stable of magazines, 9% of the total revenueSmall stable of magazines, 9% of the total revenue

• Total revenue around US$10 million with a 10% profit margin

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India portfolio

P d t S t SQM

Our top five events by net m2

Product Sector SQM

1 CPhI India Ingredients 10,1412 P-Mec India Ingredients 8,2533 IFSEC India Others 3,9804 Gem & Jewellery India International

Exhibition Fashion 1,890

5 Footwear Materials Manufacturing Fashion 1,867Technology

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10

India: Top 7 exhibition organisers’ market share

Source: The global exhibition organising market: assessment and forecast to 2013 (Market Report 2009) by AMR International

UBM is the biggest commercial organiser in India

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India market• India exhibitions market is only 10% of the China market• The market is still in its infancy, lagging 10-15 years behind China

Biggest constraints are the lack of (quality) venues poor• Biggest constraints are the lack of (quality) venues, poor infrastructure and exhibition services

• Competition, associations and copycats• Quality local management/staff

• Increased interest of international companies in India• Healthy GDP of 7.2 % for 2009 - 2010

Huge population of 1 1 billion people growing middle class and• Huge population of 1.1 billion people, growing middle class and increasing local consumption

• Revenue in 2009 is US$10m. Objective is to triple this in 5 years’ time to US$30m, with a profit margin around 20%

20

11

UBM in South East Asia

• UBM Asia has offices in Bangkok and Singapore 54 staff in totalUBM Asia has offices in Bangkok and Singapore, 54 staff in total • In Thailand, we are the Number 3 organiser

• The total SE Asia market is 24% of the China market, however fragmented by different countries.

• Emerging markets are: Indonesia and Vietnam • Singapore more mature: new venue development

• Total revenue in 2009 is US$12m. Objective is to double this in 5 years’ time to US$24m with a profit margin around 20%

21

UBM in ChinaUBM Asia: Our top 10 events by net m2

Product Sector SQM

1 Furniture China Furniture 112 9201 Furniture China Furniture 112,920

2 Hong Kong Jewellery & Gem Fair (September) Jewellery 60,405

3 CPhI China Ingredients 41,048

4 Hotelex Shanghai Hotel 27,224

5 Cosmoprof Asia Beauty & Health 26,807

6 Marintec China Maritime 26,367

7 Hong Kong Jewellery & Gem Fair (June) Jewellery 20,268

8 APLF Materials Manufacturing & Technology Leather & Fashion 11 520

UBM Events in Asia

8 APLF – Materials, Manufacturing & Technology Leather & Fashion 11,520

9 CPhI India Ingredients 10,140

10 Building Ceramics China Built 9,782

* Nine of our top ten shows are in China (five in Chinese mainland and four in Hong Kong)

22

12

September Hong Kong Jewellery & Gem Fair

The largest ever exhibition in Hong Kong

• Launched in 1983

• Biggest jewellery exhibition in the world in 2009

• the biggest exhibition in Hong Kong and the only event in Hong Kong that uses the two purpose-built exhibition 2008 2009 % change

UBM Events in Asia

p pcentres in the city

Net SQM (k) 48 60 25%

Visitor no. (k) 37 39 5%

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Jewellery Group: Building a leading fair franchise

Current: 12 shows Current: 12 shows Total revenue (2009): US$53 mTotal revenue (2009): US$53 m

1995: 2 shows1995: 2 showsTotal revenue: US$5 mTotal revenue: US$5 m

Total sqm (2009): 123 274

• June• September • January

• March

14 14 years of years of growthgrowth

Total sqm: 18,868

• JuneS t b

Total sqm (2009): 123,274

24UBM Events in Asia

• Shanghai• Shenzhen• Guangzhou

• March• June• September

Both expansion of existing fairs and adding new ones bring over tenfold growth in revenue.

• September

24

13

Our largest exhibition by size

Furniture China

• The largest international furniture exhibition in Asia, held annually in Shanghai since 1993

2008 2009 % change

UBM Events in Asia

2008 2009 % change

Net SQM (k) 109 113 4%

Visitor no. (k) 38 35 -8%

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Furniture China 2009 at SNIEC

UBM Events in AsiaIndoor: 66,000 m2 nett Outdoor (tents): 47,000 m2 nett Total 113,000 m2 nett

26

14

Tents outside the exhibition halls at Furniture China

UBM Events in Asia

27

Shanghai New International Expo Centre in 2011

UBM Events in Asia

28

15

The most successful launch in China of UBM’s branded exhibition in Europe

CPhI China

• Launched in 2001 as the first creation of an Asian edition of CPhI Worldwide in Europe, the world’s leading exhibition on pharmaceutical ingredients and allied industries.

2008 2009 % change

UBM Events in Asia

2008 2009 % change

Net SQM (k) 33 41 24%

Visitor no. (k) 27 24 -11%

29

Marintec China

Our oldest exhibition in a 20 year partnership with SSNAME

• Launched in 1981, Marintec China in Shanghai is the definitive event in Asia for the international maritime industry

• Key central government supporters include SSNAME (Shanghai Society of Naval Architects and Marine Engineers), The Ministry of Industry and Information Technology, PRC, Ministry of Transport, PRC and Shanghai Municipal People’s Government 2007 2009 % change

UBM Events in Asia

Net SQM (k) 18 26 44%

Visitor no. (k) 35 43 23%

30

16

China: Top 5 exhibition organisers’ market share inmainland China

Source: The global exhibition organising market: assessment and forecast to 2013 (Market Report 2009) by AMR International

UBM is the biggest commercial organiser in China

31

UBM Events in Asia

Why are exhibitions in China so successful?

• Fragmented markets, many players• Strong need for market/product information • Face-to-face is even more important in Asian/Chinese culture • Many international companies see China as a new and big potential market• Great infrastructure• Growing domestic demand• Chinese companies see opportunities for export

UBM Events in Asia

• 28 out of the 30 largest exhibitions in Asia are found in China

32

17

Development of Chinese exhibitions

Chinese exhibitors International exhibitors

Domestic trade Overseas import

1

S i h Gl b l l tf

Chinese visitors

International

2 3

4

UBM Events in Asia

Sourcing show Global platformInternationalvisitors

More and more exhibitions in China move to the status of a global platform.

33

UBM’s world leading trade fairs already in China

Paris Shanghai (UBM)

Las Vegas Hong Kong (UBM)

All China Leather Exhibition

Hong Kong (UBM)

Materials Manufacturing & Technology

Hong Kong Jewellery & Gem Fair

UBM Events in Asia

Munich Shenzhen (UBM/eMedia)China International Optoelectronic Expo

34

18

Future

Hamburg Shanghai (UBM)

Hotelex

Paris Shanghai (UBM)

Marintec China

UBM Events in Asia

FrankfurtSign China

Guangzhou (UBM)LED China

35

Future

CPhI Worldwide

Furniture China

CPhl China

Sh h i (UBM)

Shanghai (UBM)

P i (UBM)

Milan

UBM Events in Asia

Shanghai (UBM)Paris (UBM)

36

19

Our strategies for further growth in China

• Develop existing events into world’s leading events– International visitor promotion is key

• Acquisitions

• Geo-cloning

• Entering new regions

UBM Events in Asia

Entering new regions

37

Acquisitions• Current climate is healthy with reasonable price

expectations (multiples 6-8) • Targeting successful eventsTargeting successful events• Number of attractive targets is limited. • UBM did 5 acquisitions in the last 3 years for a total

consideration of US$ 40m• UBM is well positioned: experience, local infrastructure

and good reference cases

UBM Events in Asia

38

20

Geo-cloning successes

CPhI China Food Ingredients Asia-China

UBM Events in Asia

Game Developers Conference China

Technology for Marketing &

Advertising China

39

New regions

Dalian

Zhengzhou

Beijing

ShanghaiChengdu Shanghai

Guangzhou

Hong KongShenzhen

Chongqing

UBM OfficesUBM Projects

40

21

UBM: distinctive skills in a challenging environment

• Government/associations: can have significant influence g– Strong local partnerships: UBM Sinoexpo; Global Sources– Long term links with Chinese associations– Group Chief Representative will be located in Beijing in 2H 2010

• Legal environment is still unpredictable

• Increased competition, local government/associations and international players (Reed, German Messes etc.)

UBM Events in Asia

international players (Reed, German Messes etc.)

• Quality local management is scarce

41

Outlook and objectives mainland China

• Growth of exhibition business in China in net m2 sold:– 2008: 14% (UFI)

2009: 8% (est BSG)– 2009: 8% (est. BSG)– 2010: 10% (est. BSG)

• Set for further growth: China’s exhibition market accounts for only 0.025% of GDP. Germany (0.06%), US (0.09%)

For UBM: strong underlying growth opportunity in short and long term

UBM Events in Asia

• Further strengthen leading position

• Events revenue in 2009: US$68m from mainland China. Objective is to double this in 5 years’ time to US$140m by organic growth and acquisitions

• Maintain attractive profit margin above 25%

42

22

Asia Map

Tokyo

Delhi

ChengduShanghai

Beijing

TaipeiGuangzhou

SeoulJapan

China

India

Bangkok

MumbaiDelhi

ChennaiBangalore

Hong Kong

Singapore

SE Asia

43

Japan

Tokyo

Delhi

ChengduShanghai

Beijing

TaipeiGuangzhou

Seoul

•• JewelleryJewellery TokyoTokyo

•• Sea JapanSea Japan

•• CPhlCPhl JapanJapan

Japan

Bangkok

MumbaiDelhi

ChennaiBangalore

Hong Kong

Singapore

•• Call Center OsakaCall Center Osaka

Back to Map

44

23

India

Tokyo

Delhi

ChengduShanghai

Beijing

TaipeiGuangzhou

Seoul

•• CPhI MumbaiCPhI Mumbai

•• PP--Mec MumbaiMec Mumbai

•• Interop India MumbaiInterop India Mumbai

•• IFSEC New DelhiIFSEC New Delhi

•• fMMT New DelhifMMT New DelhiIndia

Bangkok

MumbaiDelhi

ChennaiBangalore

Hong Kong

Singapore

•• Embedded Systems HyderabadEmbedded Systems Hyderabad

•• Jewellery ChennaiJewellery Chennai

Back to Map

45

SE Asia

Tokyo

Delhi

ChengduShanghai

Beijing

TaipeiGuangzhou

Seoul

•• IntermachIntermach ThailandThailand

•• EntechEntech ThailandThailand

•• AquaramaAquarama SingaporeSingapore

•• Cruise AsiaCruise Asia

Bangkok

MumbaiDelhi

ChennaiBangalore

Hong Kong

Singapore

Back to Map

SE Asia

46

24

China•• September Hong KongSeptember Hong KongJewellery FairJewellery Fair

•• MMTMMT

Tokyo

Delhi

ChengduShanghai

Beijing

TaipeiGuangzhou

Seoul

•• Cosmoprof AsiaCosmoprof Asia

•• Furniture ShanghaiFurniture Shanghai

•• HotelexHotelex

•• MarintecMarintec

•• GBE in HuangzhouGBE in Huangzhou

China

Bangkok

MumbaiDelhi

ChennaiBangalore

Hong Kong

Singapore

47

•• Sign China GuangzhouSign China Guangzhou

•• Jewellery ShenzhenJewellery Shenzhen

•• Hotelex BeijingHotelex Beijing

•• CPHI ChinaCPHI China

•• PP--Mec ChinaMec ChinaBack to Map

47

48

25

Targeting, Distribution & Monitoring

PR NewswireTwelve months to 31 December 2009

2009£m

2008£m

Reportedchange %

Underlying growth %

Constant currency %£m £m change % growth % currency %

Turnover 161.4 154.3 4.6 (9.6) (9.1)

Operating Profit 44.8 43.3 3.5 (13.8) (9.7)

Operating Margin (%) 27.8 28.1

PR Newswire50

• 19.0% Group Revenue• 26.2% Group Adjusted Operating

Profit

26

PR Newswire51

PR NewswireNinan Chacko, CEO PR NewswireUBM Investor Meeting, London

25 March 2010

Continued diversification beyond the wire...

90%

100%$240M $253M

20%

30%

40%

50%

60%

70%

80%

Europe

Rest of World

US regulatory filing & financial printingUS targeting monitoring & marketingUS wire products

PR Newswire52

0%

10%

20%

2006 2009

27

• Earnings wire releases account for 7.8% of traffic and 18.2% of revenue• Policy-related wire releases account for 15.7% of traffic and 9.3% of revenue• New product launches, tradeshows, surveys, awards, cultural & public traffic and

li t f h lf f d l

US newswire traffic mix – 2009 actual

Volume

Revenue

EarningsMergers & AcquisitionsPersonnel AnnouncementsLicensingLegalOther General BusinessHealthcare/EnvironmentPolicyCultural & Public

policy account for over half of revenue and volume

PR Newswire53

0% 20% 40% 60% 80% 100%

VolumeAwardsSurveysTradeshowsNew Products

182,643 PRN US newswire releases in 2009

We served over 30,000 customers globally in 2009No single customer contributes more than 0.5% of revenue

Technology Healthcare &Pharmaceutical

Transportation Education Non-Profit GovernmentPharmaceutical

39%27%

7%3%

Publicly traded companies

PR Agencies

Private companies

Non-Profit orgs & Governments

PR Newswire54

25%

g

Others

28

US wire market share

90%

100%474,616 releases

30%

40%

50%

60%

70%

80%

90%

Globe NewswireMarketwireBusiness WirePR Newswire

PR Newswire55

0%

10%

20%

2007 2008 2009

US wire market: Competitor volume and relevance

PR Newswire is the most relevant online source of wire content

182,643

183,795

87,0961 000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Link

s to

Web

site

Dec

200

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00s)

703

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43

PR Newswire

Business Wire

Marketwire

Globe Newswire

PR Newswire56

21,082

-

500

1,000

0 200 400 600 800 1000

Exte

rnal

Quantcast Dec 2009 unique website visitors (000s)

Size of spheres represent the number of US wire releases in 2009

29

48% of revenue in 2009 was from US text releases versus 75% of revenue in 2005

$30,000

Product Pricing

$675 $1,604$125 $399 $1,500

$3,750

$8,995

$13,500

$25,000

$0

$5,000

$10,000

$15,000

$20,000

$25,000

,U

SD

PR Newswire57

$0

PR Newswire58

30

The industry is growing and evolving online

LESS MORE MORE NEW TIME CONTENT MEDIA CHANNELS

• Growth from new ways to communicate, linkages between different forms of media, and making communications relevant - matching the “right story” to the “right audience.”

• Greater efficiency via platforms, specialization and collaboration.• Greater access to all types of information and a shift to demand led

media via search.

PR Newswire59

• Finding ways to add unique value – finding and anticipating needs and answering them: correcting, explaining, curating, organizing, training.

• Relevance, trust and authenticity become more important with the exponential increase in content.

Our cross-industry offering allows us to take advantage of all aspects of corporate communications, even in a mature US market

T t l i ti di ill 3 6% th• Total communications spending will grow 3.6% per year over the next five years from $882.6 billion in 2009

• Media and communications spend is expected to outpace US economic growth and reach over $1 trillion by 2013

• Institutional end-user spending to remain the largest and fastest-growing communications sector, rising by 5.6% annually

VSS f t lt ti k ti t h 12 6% CAGR f

PR Newswire60

• VSS forecasts alternative marketing to have a 12.6% CAGR from 2008-2013, compared to a 3.3% decline for traditional advertising

From: Communications Industry Forecast 2009-2013 by Veronis Suhler Stevenson

31

Unrivalled valuePR Newswire pioneered the commercial news distribution industry 56 years ago, and continues to be the global leader in innovative communications and marketing services.

Targeting &EngagementMedia DatabaseExperts DatabaseOnline Ne sroom

Targeting &EngagementMedia DatabaseExperts DatabaseOnline Ne sroom

DistributionGlobal ReachAudiences SEOSocial

DistributionGlobal ReachAudiences SEOSocial

Monitoring & MeasurementPick UpEffectivenessSocial Media

Monitoring & MeasurementPick UpEffectivenessSocial Media

Investor RelationsDisclosureIR RoomIR Webcasting

Investor RelationsDisclosureIR RoomIR Webcasting

MultimediaDistributionStrategic PlacementProductionMultimedia Library

MultimediaDistributionStrategic PlacementProductionMultimedia Library

• in Earned Media Pickup• in Online Visibility• in Media Relations

#1

PR Newswire61

Online NewsroomOnline NewsroomSocialSocial Social MediaSocial Media IR WebcastingCompliance SolutionsIR WebcastingCompliance Solutions

Multimedia LibraryMultimedia Library

Our distribution and reach

Your Release

Traditional Media Social MediaWeb Coverage

PR Newswire62

32

Our focus

PR Newswire63

Our ambitions

• Leading market position: 30,000 customers • Multi channel web engagement

Use our… To deliver existing business growth and…

• Robust, high quality brand

• Unparalleled global reach

• Audience credibility

• Horizontal, transactional business model

• Scalable platform

• SEO services

• Marketing campaigns

• Social Media engagement

• Corporate Responsibility

• Investor relations workflow

PR Newswire64

• Scalable platform

• Reputation management (via authentication and track record)

• Investor relations workflow

• PR workflow

• Integrated global offering

33

How our distribution worksPR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc., and prepare it for distribution

Upload release and multimedia. Select newslinedistribution and create targeted list from our media database

Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV social media buzz

Distribution via satellite, internet, email and RSS.

Reaching news organization, individual reporters and bloggers, websites, financial

t k h iprepare it for distribution TV, social media buzz, investments and purchases

networks, search engines and mobile devices.

NewsRelease

PR Newswire65

Multimedia and SEO preparation

Editing Distribution Post to MediaRoom& VPO

Monitoring Review ROI Reports

Prepare Virtual Press Office

Respond to social media discussions

Product spotlight:PR product launch announcement

US1

MediaRoom& VPO

PR Newswire66

& VPO

Announce ProductLaunch

atTrade Show

34

Prepare release and add multimedia. Optimize with PRN’s SEO tools.

Submit release to PRN editors for review and formatting.

Distribution to US1, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &

Monitor traditional and social media mentions and perceptions of the release.

Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent

Prepare Virtual Press Office (VPO) site by adding assets and optimizing with PRN’sSEO tools.

Respond to current social media discussions and perceptions based on Social Media Metrics reports.


Virtual Press Office

VPO.q

marketing spend.

US1

MediaRoom& VPO

p

PR Newswire67

& VPO


atTrade Show








Search Engine Optimization Tools


VPO.q

marketing spend.

US1

MediaRoom& VPO

p

PR Newswire68

& VPO


atTrade Show

35









Review and Formatting

VPO.q

marketing spend.

US1

MediaRoom& VPO

p

PR Newswire catches an average of 9 000 client introduced errors in

PR Newswire69

& VPO


atTrade Show

9,000 client-introduced errors in press releases per month



Distribution to US, targeted microlist, specific blogger contacts (via MEDIAtlas). Plus, automatic posting to MediaRoom &






Multimedia Distribution and Times Square Photo

VPO.q

marketing spend.

US

MediaRoom& VPO

p

PR Newswire70

& VPO


atTrade Show

36









Social Media Metrics

VPO.q

marketing spend.

US1

MediaRoom& VPO

p

PR Newswire71

& VPO


atTrade Show









Social Media Metrics: ResponseVPO.

qmarketing spend.

US1

MediaRoom& VPO

p

PR Newswire72

& VPO


atTrade Show

37









ROI Reporting

91%

VPO.q

marketing spend.

US1

MediaRoom& VPO

p

89%

89%

PR Newswire73

& VPO


atTrade Show

Product spotlight:IR earnings results release

Client Prepares Release

Submit release to PRN editors for review and

Distribution to US, auto posts to client’s IR room

EDGAR and the XBRL

US

IR Room

EDGAR

formatting for sites like Bloomberg and Yahoo Finance.

pallowing them to engage with their investors

PR Newswire74

38

Product spotlight: IR solution

Webcast

EDGAR Filings

XBRL

PR Newswire75

g

Printing & Typesetting

Investment Management

Notice & Access Proxy ServicesMultimedia Annual Reports

Additional Solutions

Product spotlight:Corporate responsibility

Prepare release and add multimedia. Optimize with PRN’sSEO tools.


Distribution to CSR Wire. Plus, automatic posting to CSR Room.


Review ROI Reports to see engagement & visibility levels as well as compare release value to equivalent marketing spend.

US

CSR Room

A

PR Newswire76

In January, the US Securities and Exchange Commission issued interpretive guidance stating companies must consider the effects of global warming and efforts to curb climate change when disclosing business risks to investors

Announce CSR Initiative via Multimedia News Release

39

Product spotlight:CSR release & CSR room

PR Newswire77

Product spotlight:Marketing solutions

PR Newswire78

40

Product spotlight:Marketing solutions

PR Newswire79

2009 new products: the web based future

Flex Release

Social Media MetricsSocial Media Metrics

Digital Center

IRRoom

SearchMax

WebMax Plus

SEO

PR Newswire80

SEO

Mediaroom Product Suite

Interactive Media Player

41

PR Newswire global team

OperationsProductCustomer Audience

Ninan Chacko

LegalS. Altschul

EMEAL. Ashworth

ITJ. King

FinanceD. Wein

OperationsD. Haapaoja

ProductJ. Keller

CustomerS. Mozarsky

AudienceK. Dowell

LATAMM. Franca

HRA .Scalpello

ChinaY. Chen

SE AsiaD. Ye

PR Newswire81

1,052 employees globally

Global reachCanada United Kingdom France The

NetherlandsBelgiumSweden Israel

United Arab Emirates

United States

Brazil

Mexico

China

Taiwan

Hong Kong

Emirates

PR Newswire82

An international presence gives us a competitive advantage in key growth markets

Argentina India

Singapore

42

StrategicAcquisitions

StrategicAcquisitions

2010 and beyond

Technology DevelopmentTechnology Development

ProductInnovation

ProductInnovation

PR Newswire83

MultimediaMultimedia

Customer Testimonials

PR Newswire84

43

As a company that’s listed on three exchanges in the UK, Hong Kong,

and US Air China needs to communicate its values and brand to the

audiences worldwide. Air China has been utilizing PR Newswire’s global

distribution platform to disseminate text and photo press releases to over

20 countries around the world. And the concerted effort by your team in

China has been playing a very positive role in helping us raise Air

PR Newswire85

China’s brand recognition internationally. We look forward to more

extensive and deeper collaborations with PR Newswire.

Mr. Jing Yingjie, Vice President, Marketing, Air China

“MediaRoom without a question has made things much easier for us

around here. We love that our PR Newswire rep is often paying close

attention to our promotional activities and offering new and better

solutions. She recommended that we try their new multimedia tool, the

MultiVu Web Solution, an embeddable, interactive player that includes

multiple videos and other multimedia. We have really enjoyed using this

PR Newswire86

fun and interactive communications too and plan to do several more.”

Caroline Douglas, Communications Manager, Siemens Corporation

44

“Our Shining Example NY Fan Page has hit more than 1000 fans within

four hours of launching our campaign, no doubt in large part due to our

web solution. We had a soft launch in Dec and amassed about 30-40

fans over the last couple of weeks. So exciting to see such results!”

“It has been just over a month since we distributed this Web Solution and

the Shining Example NY Fan Page now has nearly 4,000 fans. Their

PR Newswire87

Web Solution has received 5,965 page views and has been embedded

on over 1,500 blogs and social media sites.”

Gayle Nowak, Haggman Advertising

““MultiVu’s MNR technology was instrumental in helping us kick-off our gy p g

‘Kick Your Assets Goodbye’ campaign because it enabled us to bring

together compelling multimedia content and social media tagging in a

single communications platform. Doing so allowed us to build

tremendous word-of-mouth interest in the campaign which was

PR Newswire88

instrumental in the Nevada Development Authority garnering widespread

online and traditional media attention.”

Cindy Pino, director of public relations for Q ad | pr.

45

“The MultiVu Multimedia Annual Report was very professionally done.

The expertise and capability of the MultiVu operational team was evident

th h t th i ti Th d ti i it lf llthroughout the organization. The production piece itself was very well

received by our investors. Comments were uniformly very positive about

both the quality and content of the piece. Our Investor Relations

program has benefitted immensely by having this type of collateral

available for our current and prospective investors to view We very

PR Newswire89

available for our current and prospective investors to view. We very

much look forward to working with MultiVu on efforts such as this and

other programs in the near and longer term future.”

Peter R. Culpepper, CFO, COO, Provectus Pharmaceuticals, Inc.

“We are dedicated to providing our clients with best-in-class service, so

it’s important that we work with reliable and efficient vendors that can

help ensure all activities are flawless When we use PR Newswire ourhelp ensure all activities are flawless. When we use PR Newswire, our

press releases get a significant amount of pick-up, which is powerful for

our clients. In addition, ProfNet Opportunities help our team be more

efficient and targeted with media outreach. PR Newswire’s team has

always been professional, helpful and attentive to our needs, whether it’s

quickly turning around a last minute announcement or working with

PR Newswire90

international partners around the world. For PR agencies of all sizes, it’s

vital to work with vendors that can be an extension of your team – that’s

something PR Newswire has always been able to deliver.”

Matt Rizzetta, Group Director, Dukas Public Relations

46

“PR Newswire’s editorial and sales teams are terrific. The sales team

created a package that worked with my budget, and the editorial team is

fast and responsive to my releases.”

Michael J. Zamba, Senior Director of Communications & Public

Affairs, PADF

PR Newswire91

“PR Newswire is more than just a wire service. We use it for media

targeting, distribution, tracking, project management and more. It makes

everything easier to have all these different services and sources thateverything easier to have all these different services and sources that

we need all in one place and to be able to coordinate all of these

services through one company which is very responsive to our needs. I

have always been impressed with PR Newswire. It not only has an

impressive distribution network compared to other services, but PR

PR Newswire92

p p

Newswire continues to come out with intuitive tools for the PR profession

that make our lives easier.”

Beth Smith, executive director of PR, The Simon Group Inc.

47

“PR Newswire is an essential part of our communications program

b i h i ll h dbecause in my one woman shop, it allows me to get the word out across

the world with little time involvement.”

Corey Caldwell, Association of Flight Attendants-CWA (AFA-CWA)

PR Newswire93

“We love working with PR Newswire because we are dealing with people that have the same

passion for their work as we do. They are true professionals who help us do our job better and

serve our clients better”

“PR Newswire is committed to the success of its clients Treat them as a partner and ask howPR Newswire is committed to the success of its clients. Treat them as a partner and ask how

they can help you reach your objectives.”

“The Fuel Team support staff was extremely patient in teaching us the ins and outs of the platform

and providing us with the flexibility to input information onto the site on our own time. They were

also extremely helpful in setting up the MediaRoom portion of our website.”

“Overall, we found the experience of building our website with The Fuel Team to be painless and

resulted in a highly functional, showpiece service that we are proud to promote to our clients,

prospects and the media ”

PR Newswire94

prospects and the media.

“We believe that issuing press releases over PR Newswire affords our clients more credibility and

greater media attention. Long-term, this means that they will benefit from better building of brands,

sales and corporate reputation.

Henry Feintuch, President, Feintuch Communications

48

Links

PR Newswire Knowledge Center• http://www.prnewswire.com/knowledge-center/

Notice and Access White Paper• http://www.prnewswire.com/knowledge-center/communication-

marketing-strategy/Disclosure-White-Paper.html

PR Newswire95

Q & A

PR Newswire96

UBM Investor Day 25 March...

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