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UberPool Marketing Plan PPT 22.26
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Transcript of UberPool Marketing Plan PPT 22.26
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Time, Value, and Convenience - You can have it all
UberPool Marketing Plan
Atish Shah
Phuong Pham
Setawut Phannara (Jay)
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Agenda
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About Uber
45 Countries worldwide
129 Cities in the U.S.Valuation
$18 Billion
Monthly Revenue
$110,087,432 - Learn Uber basics video
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UberPool
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S.M.A.R.T. Goals
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Competitive Analysis
● Lower fare
● Less time-waiting
● med-high service
● Slightly higher fare
● Longer time-waiting
● Medium service
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● Young and Adult
● Urban and Metropolitan
● Smartphone owning
Target Customers
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Marketing Mix Strategies
All of these strategies will lead our goals accomplished
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Product, Pricing and Positioning Strategy
Even more Save, Convenient, and Fun !!!
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Branding Strategy
Reliable
Low price
Convenient
Less Pollution
Less traffic
Reduced
rate of DUI
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Promoting Strategy
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Advertising and PR
Ads:
+ College Ambassador
Program
+ #UberRedAhead
- Survey: only 71% have heard ofUberPool, and only 18% are familiar
with the concept
PR Plan
Build relations with
sustainable brands
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Critical Numbers
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Campaign Timeline
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THANK YOU
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Mark Rogowsky (2014, Jun 9). Are Investors “Nuts” to value Uber at $18 Billion? In a few years, that’ll seem like a bargain.
Retrieved from http://www.forbes.com/sites/markrogowsky/2014/06/09/are-investors-nuts-to-value-uber-at-18-billion-in-a-few-
years-thatll-seem-like-a-bargain/
Brustein, J. (2014, August 6). Uber could finally make smartphone carpools work. Retrieved from
http://www.businessweek.com/articles/2014-08-06/uberpool-why-uber-was-smart-to-gain-users-before-trying-carpooling
Chris. (2014, May 5). DUI rates decline in Uber cities. Retrieved from http://blog.uber.com/duiratesdecline
Hausman, A. (2014). Risk Vs. Reward. Retrieved from http://capitalistcreations.com/uber-a-great- startup-business-but-can-it-
survive/#The_SWOT_Analysis
Lu, R. (2014, September 2). Making a bayesian model to infer uber rider destinations. Retrieved from
http://blog.uber.com/passenger-destinations
Mahapatra, S. H. (2013, August 13). Services marketing - Service positioning. Retrieved from
http://www.slideshare.net/hisema/services-marketing-service-positioning
Minsker, M. (2014, September). Uber exemplifies forrester’s ‘True’ brand qualities. Retrieved from
http://www.destinationcrm.com/Articles/Columns-Departments/Insight/Uber-Exemplifies-Forresters-TRUE-Brand-Qualities-
98742.aspx
Soper, T. (2014, September 2). MIT study: Services like uberpool, lyft line cut transit time, pollution. Retrieved from
http://www.geekwire.com/2014/mit-study-shows-services-like-uberpool -lyft-line-reduce-transit-time-pollution/
Toosh. (2013, January 3). Uber- what is it, why is it so loved and why is London the most difficult market? Retrieved from
http://iamtoosh.com/2013/01/03/uber-what-is-it-why-is-it-so-loved -and-why-is-london-the-most-difficult-market/
Uber. (2014). Announcing UberPool. Retrieved from http://blog.uber.com/uberpool
Uber. (n.d.). Retrieved from http://www.uber.com
References